My Life

Ideas.

Over at Maskcara Cosmetics we’ve (I know, we are a we now! Kind of mind blowing. I’ve gotta introduce you guys!)  been brainstorming and BRAINSTORMING about this ONE thing for a week now and when we still came up empty I said, “DUH! I’ll ask my readers! They’ll know.” Cause, you will. You always do.

It go me thinking about all the times you guys knew things I didn’t and were kind enough to let me in on the goods, so I thought I’d share a few (of the many) things that came to mind:

Tomas.
Easily one of my favorite’s in my beauty bag. I made an entire video singing its praises, and not just for the sun kissing it does. It has many other magical attributes as well. One of you guys mentioned it in the comment section a couple of years ago and forever changed the course of my face tanning life.

Speaking of tanner…

Too Much.
Ya,I have a problem with knowing when to say “when” to self tanner. I’ve known I have this tendency for some time now. Luckily though, when I’ve gone too far…like this day…🙈

tootan I have a bunch of true friends there to shout “CODE ORANGE!” and walk me off the ledge.

like….90% of my posts
People ask me ALL THE TIME and have done so since I started the blog “are you ever worried about running out of ideas?” the answer is a resounding “NO!” Thanks to my feedback I get new ideas pouring in every single day.

The makeup line.
When I created it I had me and a few friends/sisters/moms to help with testing. I got it to where I loved it and it worked well on my skin and they signed off as well. As soon as I got it in thousands of your hands though, I starting hearing many of the same things as far as concerns went. I realized right away we needed to make a few changes.
After listening to you about the formula and the ability to re-fill one product at a time I was able to make it 1000 times better. I love looking on the back end of my e-commerce site because now the return customers out weight the new customers each week by about 3 times. I can’t tell you how happy that makes me, I feel like I can always find new people to try it out but my biggest joy is knowing the ones who have are happy.
I always wonder how companies make improvements without the first hand opinions of caring friends. Makes me feel extremely grateful and fortunate.

Which brings me to my latest conundrum.
We are working on these really cute images for some updated packaging (you’re gonna LOVE IT) here’s one we’ve already created: It’s for Stone. We, predictably, used stones

stone copy

And pearls for Pearl.

pearl1

All the products are pretty much stuff we can take quite literally. But how do you photograph SHADOW?
What should we use that would be cool and 3D but still bring shading to mind?
Ideas we’ve already decided against:
Nick’s proposal that we use Jonny Depp’s face in Dark Shadows.
Using the word shadow in shadow form. (too cheesy?)

If YOU are the one that gives us the winning idea it’ll mean $100 in Maskcara makeup +  bragging rights for LIFE. (cause, you know, this stuff is gonna be BIG TIME, right!?)

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659 Comments

  • Reply
    Lynsy
    June 4, 2015 at 4:01 am

    Have overlapping shadows in geometric shapes all over the background with the word shadow in black with the same font as Stone.

  • Reply
    Rena
    June 4, 2015 at 4:05 am

    This is what I also really like on you: that you never run out of ideas!
    xx from Bavaria/Germany, Rena http://www.dressedwithsoul.com

  • Reply
    Francesca
    June 4, 2015 at 4:07 am

    I know of a movie and book feauring a beautiful horse named Shadow! Perhaps you can use an aptly hued galloping horse?

  • Reply
    Lynn
    June 4, 2015 at 4:13 am

    Something casting a shadow that is in the color of the product its meant to represent?

  • Reply
    susannequine
    June 4, 2015 at 4:13 am

    In keeping with your nature theme:
    How about a photo of fully leafed-out tree branches casting shadow on a sidewalk (like afternoons in summertime), then you could do the word “shadow” in shadowed white script over the green part of the tree…
    Think of the layout being green & white on top, and shades of grey on the sidewalk. Green might really make it stand out amidst the neutrals or other colors.
    Always love your blog, Cara!

    • Reply
      Leticia Justus
      June 8, 2015 at 9:19 am

      Yeah , exactly what I pictured when I thought of shadow ! Cara , I “vote” for this girls idea !

  • Reply
    Kristie P
    June 4, 2015 at 4:14 am

    I think a sundial would be perfect!

    • Reply
      Sarah
      June 4, 2015 at 3:12 pm

      Taking that create shadows on purpose? Umbrellas, sunglasses?

  • Reply
    mitchypoo
    June 4, 2015 at 4:14 am

    For Shadow I was thinking of a sunny scene with a picture of a shadow of a child or woman.

  • Reply
    rhonda shaw
    June 4, 2015 at 4:26 am

    What if you used the word ‘shadow’ and had it’s shadow behind it……you could do it in multiple colors if you wanted depending on the color of the eyeshadow……think….hollywood sign with the sun casting it’s shadow on the hill behind.

  • Reply
    Flavia
    June 4, 2015 at 4:30 am

    I have two : a spotlight – it suggests how the product works (it fakes a light/shadow effect) and adds glamour (fashion photoshoot)
    Or, a pencil sketch (shadow created with graphite)

  • Reply
    Jenna Buchanan
    June 4, 2015 at 4:31 am

    How about the word SHADOW written as shadows using the same typeface as the other words?
    Similar to this: http://petapixel.com/assets/uploads/2010/10/upsidedown.jpg

  • Reply
    Raime
    June 4, 2015 at 4:36 am

    Use the shadow of a tree. And in the branches or leaves, spell out the work shadow.

  • Reply
    Leslie
    June 4, 2015 at 4:38 am

    To get a shadow you need light and an object to cast a shadow (something to think about). Also, in the description you use the word sculpt(ed). I would play off of that since that what the product is meant to do.

    • Reply
      Leslie
      June 4, 2015 at 4:40 am

      Maybe use the word shadow and have a shadow beneath it saying sculpt?

      • Reply
        taylor
        June 4, 2015 at 11:32 am

        i like that!!

      • Reply
        Angie
        June 4, 2015 at 8:04 pm

        Good idea!

    • Reply
      Alli
      June 5, 2015 at 4:09 am

      Maybe a stone bust with half it’s face cast in shadow…

  • Reply
    Dani Fagan
    June 4, 2015 at 4:49 am

    How about the new packaging compact or box or whatever, with a light source behind it, casting a shadow which spells out shadow, like this type of idea style https://s-media-cache-ak0.pinimg.com/736x/56/ba/9e/56ba9e878d816b6ca62465ff21335b4f.jpg. I saw it the other day on pinterest whilst researchig creative signage ideas…looks very cool! Good luck xx

  • Reply
    Amber Friend
    June 4, 2015 at 4:49 am

    What about a shadow silhouette of a face with a makeup brush arched ready to apply the word Shadow staggering after. maybe something like this
    http://twistedsifter.com/2012/05/mind-blowing-shadow-art-by-kumi-yamashita/

  • Reply
    Cheri M
    June 4, 2015 at 4:53 am

    How about a shadow of “IIID”? Or the shadow of a woman – you Cara!

  • Reply
    Trish Ferguson
    June 4, 2015 at 5:01 am

    How about something delicate/beautiful (like a women) like a flower casting a shadow…
    http://www.learnnc.org/lp/media/uploads/2010/06/oleanderandshadow.jpg

    Or a face casting shadows where the makeup (contouring) would go….
    http://www.writerscafe.org/uploads/stories/198b3ce7227249dda5d642654e044dbc.jpg

    Or a female silhouette like this…shown is a shadow….
    http://lawrencerspencer.com/wp-content/uploads/2011/06/shadow.jpg

  • Reply
    Kelly Cooke
    June 4, 2015 at 5:01 am

    Cara,
    I would take the word shadow and shadow it like you would contour a face. Each letter would be highlighted and contoured as if it was a three D round letter. Either that or make the word shadow have a shadow. ( too easy)
    Kelly

    • Reply
      Deanna
      June 4, 2015 at 7:35 am

      I scrolled thru to see if anyone would have my idea first! I vote for this one! 🙂

      • Reply
        Kendra
        June 4, 2015 at 8:15 am

        I did and thought the exact same thing. Contouring it somehow since that’s what IIID is all about! This ones got my vote too!

    • Reply
      taylorgia
      June 4, 2015 at 11:34 am

      love this!

    • Reply
      kathy
      June 6, 2015 at 11:19 am

      This is a great idea!

  • Reply
    Missy C
    June 4, 2015 at 5:01 am

    You could use dry ice to make a cool fog! It would look like a shadowy dementor (harry potter reference) 😀 google images of dry ice!

  • Reply
    Dawn
    June 4, 2015 at 5:02 am

    SHADOW – what if it’s your face (or someone else’s) and more than half of your face is covered in a shadow WITH a dark, black bkgrd behind you. the product you are selling, say it’s lipstick, that’s the only part of your face that the light is hitting. so everything is dark and shadow except your lips… or eyes…

  • Reply
    Glorya
    June 4, 2015 at 5:03 am

    Lots of interesting ideas above. In my mind, shadow in reference to a woman’s face does not conjure up images of a tree or any other inanimate form. I had a flash back to Film Noir when dark and light were used in daring, classical ways to create various shadow effects. The women were always beautiful and mysterious…Could this be an idea to use?

    • Reply
      Sarah
      June 4, 2015 at 8:34 am

      Love It!! My idea was similar, inspired by Casablanca and the scene at night between Ingrid and Bogart. Women’s faces in shadow and light

  • Reply
    Holly
    June 4, 2015 at 5:04 am

    Scatter a few small white flowers across the word SHADOW and light them from an extreme angle so they cast a long shadow. Kind of like this: http://www.learnnc.org/lp/media/uploads/2010/06/oleanderandshadow.jpg

  • Reply
    Megan
    June 4, 2015 at 5:05 am

    What about using the actual product to spell out shadow? That way you are utilizing what your selling. I would also play with the lighting so you don’t have it too bright and create some “shadows” within the image.

  • Reply
    Jamie G
    June 4, 2015 at 5:06 am

    I like the idea of using a black cat and it’s shadow to really concerti shadow!

  • Reply
    Cam
    June 4, 2015 at 5:08 am

    Shadow thoughts: photograph face whith lighting from side causing settle candlelight shadowing on portions of opposite side…then inside by side comparison, photo face with YOU replicating those shadows in SHADOW.

  • Reply
    Lindsey
    June 4, 2015 at 5:08 am

    What about suspending the eyshadow on string (later photoshoppng out) over a white background and base(like a light box). holding a light above the product will create a shadow, you could even make the shadow lean left (if that makes sense) by tilting the light source.the shadow you could Photoshop into the shadow the actual words shadow or you could add the product name in a corner in black simple fonts.
    The finished product appears to be floating with a shadow cast to the left
    Let me know if that makes sense or you need a visual.

  • Reply
    Kelly
    June 4, 2015 at 5:12 am

    Shadow really defines your features when highlighting and contouring so you could use the shadow of someone’s profile!

  • Reply
    Karin
    June 4, 2015 at 5:13 am

    Perhaps you could do a silhouette of a face in shadow form and put the “Shadow” product right under the cheekbone area as you would use it in real life.

  • Reply
    T. Hunter
    June 4, 2015 at 5:13 am

    I think the silhouette of a woman’s head would be perfect. One for each letter. Have the letters in white or any other color on top of the silhouette.

  • Reply
    Virginia Schultz
    June 4, 2015 at 5:19 am

    Remember the pink smoke bomb pics you took a while back? How about some whisps of smoke?

  • Reply
    Andrea Lafaver
    June 4, 2015 at 5:19 am

    Just an idea about the image for “shadow”

    What about a picture of a child looking down at their shadow on the ground. I don’t know where the word shadow would go but maybe the word shadow could look like the child’s actual shadow. Just a thought

  • Reply
    kpaurus
    June 4, 2015 at 5:22 am

    How about you stick with the nature theme and have the sun casting a shadow on a tree or flower.

  • Reply
    Cindy
    June 4, 2015 at 5:22 am

    Why don’t you use the image of a statue for shadow? Isn’t that the tag line on the website? Take a picture of a female statute with great shading!

  • Reply
    amylee
    June 4, 2015 at 5:28 am

    Use a silhouette photograph of a woman with a chiseled face or a baby because smooth baby skin and definition are the goals.

  • Reply
    maja
    June 4, 2015 at 5:29 am

    Pieces of charcoal.
    Philosophy behind it: (it goes with the natural theme. In order for something to have a shadow you need light, when fire dies out you get charcoal, which is the opposite of light thus shadow…)
    And im in this for bragging rights since im from europe 🙂

    • Reply
      maja
      June 4, 2015 at 5:38 am

      We also use charcoal for shading when drawing. The philosophy behind it is endless.
      I think its simple and goes with the natural theme.

  • Reply
    amylee
    June 4, 2015 at 5:31 am

    Ive seen beautiful silhouette photos of pregnant women, thats what says shadow to me. I wish I had done one while pregnant.

  • Reply
    Danielle
    June 4, 2015 at 5:32 am

    I see your dilemma, shadow is a tough one! Just throwing this lame idea out there…It might look cool to somehow cast a shadow of something with an interesting design over the image; kind of like how people take pictures with window blinds casting a shadow on them (but something better than blinds). Hopefully that makes sense. Good luck finding something that will work!

  • Reply
    Marie young
    June 4, 2015 at 5:35 am

    Instead of having the word ‘shadow’ be in shadows, have the word cutout so that the word is light and the space around the word is a shadow.

  • Reply
    kathy
    June 4, 2015 at 5:39 am

    A girl walking in the wind with her shadow behind her…it could look very dramatic

  • Reply
    stacie
    June 4, 2015 at 5:41 am

    What about using back-splash like tiles (subway tiles ?) to create the word you decide to go with.

  • Reply
    Mica Briggs
    June 4, 2015 at 5:43 am

    Some words to help you. Sun. Light. Mirror. Facing. Product. Standing. Up. Creates. Shadow.

  • Reply
    Laura
    June 4, 2015 at 5:48 am

    something like this: http://favimages.com/image/234141/

  • Reply
    Amber
    June 4, 2015 at 5:51 am

    I think it would be nice to keep it similar to the others – can you make the letters for the word “shadow” actually cast a shadow as the material? And then put the pan of the shadow makeup over the “o” in the word like you did for stone? Love your makeup

  • Reply
    Renata
    June 4, 2015 at 5:55 am

    Have the shadow standing in a dark area upright with the short edge down, and then focus a lot of light, strong flash, to literally have a shadow behind the product on the ground.

  • Reply
    Alyssa
    June 4, 2015 at 5:55 am

    Could you spell ‘shadow’ in maskcara product, and photograph it so the focus is on the shadow behind the product (which would show the word ‘shadow’)?

  • Reply
    The Busy Brunette
    June 4, 2015 at 5:58 am

    I don’t know if this is corny or not, but how about the shadow of a mask because of the name “maskcara”? Or even the shadow of a woman’s face/profile – like those silhouettes? Just some thoughts. Good luck with this and let us know what you decide!! 🙂

  • Reply
    Breianne
    June 4, 2015 at 5:59 am

    When I think of shadow, I think of hand shadow puppets! The silhouettes you create on the wall with your hands? Like this – http://www.gutenberg.org/files/12962/12962-h/12962-h.htm
    SO many possibilities using those! Perhaps a bird or butterfly (two hands with locked thumbs) and shadow on the hands or underneath? Or even spelling shadow on the wall with hands…? Fun!

  • Reply
    Aleida
    June 4, 2015 at 6:06 am

    You could arrange the product so that it casts a long shadow.

  • Reply
    Natalie
    June 4, 2015 at 6:10 am

    i don’t think it’s cheesy at all to have the same word shadow written in a shadow form/color but it can’t be like 90s bubble letter I would think more modern and thin to go along with the rest of them!

  • Reply
    Sarah Elizabeth
    June 4, 2015 at 6:11 am

    Hi Cara! What about a shadow sharply bisecting the shot on the diagonal. The word ‘shadow’ could be written half in the dark section and half in the light section (with inverse letters – dark on light and light on dark). Then you could make a line of the product running down the side of the shot.

  • Reply
    Amber Palleschi
    June 4, 2015 at 6:11 am

    I think you should do a play on the classic Peter Pan movie. Have the picture of the makeup with a light or flashlight shinning on it and in the background of the light have the word SHADOW, like it’s coming from the makeup. So it would look like the makeup a shadow!!!! Good luck!

  • Reply
    Meg
    June 4, 2015 at 6:13 am

    Ok so this is a little weird but: Shadow to me is kinda spooky so what if you used smoke? Like just a dark tendril behind the word SHADOW all sexy-like, conjuring mystery. That would keep with your theme I think.

  • Reply
    Emily Costello
    June 4, 2015 at 6:13 am

    I think a sculpture casting a shadow represents what the shadow shade does: sculpts your face.

  • Reply
    Diane lahr
    June 4, 2015 at 6:14 am

    After reading all of the comments. I got nothing. LOL

  • Reply
    Ashley McCormick
    June 4, 2015 at 6:19 am

    How about a silhouette of a woman’s face or a shadow of her face? I think that would be pretty!

  • Reply
    Amber Kincaid
    June 4, 2015 at 6:19 am

    What if you had a packaging with essentially two “lids” or tops. The first would be a top with the word shadow cut out so that when opened and a light hit it you would see a shadow of the word shadow on the other side. Or the profile of a woman’s face cut out would be cool too.You could also have the first top be a little lighter than than the rest of the packaging to look like the word or profile was shadowed when closed too. Then the second top/lid would open to the product. Sounds a little complicated and I can see it in my head better than I can explain it.

  • Reply
    adventuresixtwelve
    June 4, 2015 at 6:20 am

    The word shadow (like your stone pic) and then the shadow of a puppy or kitten 🙂

  • Reply
    Latasha Mobiglia
    June 4, 2015 at 6:22 am

    Do a silhouette of you or cosmetic brushes etc

  • Reply
    Teresa
    June 4, 2015 at 6:28 am

    http://postimg.org/image/ltw8u6h3z/
    This is my super quick thought – Use the actual word and make a shadow behind it as well as behind the product 🙂 Good luck!

  • Reply
    Melissa C
    June 4, 2015 at 6:28 am

    How about using eyeshadows that are colors for smokey eyes and breaking them so that all the dark eye shadows are on a white background with the word shadow over it! 🙂 get it… Shadow… Eye… Shadow!

  • Reply
    Lindsey L.
    June 4, 2015 at 6:29 am

    Cara, perhaps you could set up something similar to this image http://www.shutterstock.com/pic-179319650/stock-photo-chess-pawn-standing-in-a-spotlight-that-make-a-shadow-of-king-with-darkness-artistic-conversion.html?src=pp-same_artist-179439317-2&ws=1
    with a pan of Shadow and maybe some letters standing up spelling the word “shadow.” The actual letters would be just in front of the frame, so that all would be visible in the image would be the shadow of the letters, the pan of Shadow, and the shadow of the pan of Shadow. Does that make sense??

    • Reply
      Alissa Hill
      June 4, 2015 at 6:44 am

      I’m voting for Lindsey L., I had a similar idea but she’s here first. And she brought reference material. Good luck!

  • Reply
    Trish G
    June 4, 2015 at 6:29 am

    have the word shadow with the makeup in the center like you did with stone, then have actual shadows from palm leaves for example,( or something else, whatever works) around the makeup like you did with the real stones but have the makeup in the light not in a shadow

  • Reply
    Elizabeth
    June 4, 2015 at 6:30 am

    For some reason the scary forest scene from the old animated Snow White came to mind as soon as you said Shadow.
    I’m not sure if it would translate, but it could be “shadowy” but still cute!

  • Reply
    Trish G
    June 4, 2015 at 6:31 am

    just to clear it up a little if it wasn’t , have the shadows surround the makeup just a little like you did with the stones

  • Reply
    Molly Williams
    June 4, 2015 at 6:31 am

    If the designs are fairly consistent (same font and overall idea), I think you could still keep it literal with a shadow. You could have a shadow of two hands forming a heart with thumbs and index fingers, or any other type of “shadow puppet”, but that seems cute and girly. It could alternately be a shadow created from the lights around a dressing room mirror to give it a sort of prissy, movie star vibe.

  • Reply
    Cait
    June 4, 2015 at 6:32 am

    Since you live in the desert, what about shadows from the natural sculptures in the desert? Goes with the theme of sculpting with contouring, and the play of light with dark.

  • Reply
    Konnie
    June 4, 2015 at 6:38 am

    Use an actual shadow. Examples, create a shadow (close up light to show detail) of a mascara want and put that on the cover with the word shadow underneath or on the back.

    Or a shadow of your hand holding various makeup tools.

    It’s along the Johnny Dep idea but make it makeupized.

    My other idea is to show a face (any model’s face or yours) half in shadow half in light. Again with the word written beneath, not behind.

  • Reply
    Jessica Haddock
    June 4, 2015 at 6:38 am

    You could take a picture of your shadow or silhouette peeking out behind the word shadow. Like Peter Pan’s shadow in the Disney movie. It’s my 2 year old son’s favorite movie & I’ve watched it about a million times. Now nothing else comes to mind when I think about the word shadow. “Oh, shadow.” #toddlermamaprobs

  • Reply
    Tiffany Winchester
    June 4, 2015 at 6:38 am

    Maybe a silhouette of a woman’s face, because that is actually created off a shadow? Or a blacked out woman’s silhouette (face or entire body)casting an actual shadow? So, say you have a women’s silhouette standing(vertical image)in cute heels and a dress. Then you can have her shadow (horizontal). Just an idea. Good luck!

  • Reply
    Kelcey
    June 4, 2015 at 6:39 am

    Couple ideas… 1. You could do the font white with a thin outline and then have a gray “shadowy” gradient from left to right 2. Have the font in black for letters “s,h,a” with white background and the font white with black background for letters “d,o,w”. Maybe make the transition between backgrounds slanted? Or just stay simple. 3. Maybe lame but I could see the literal shadow thing working if you did it below the text like it was levitating and had the text White with thin outline. Excited for these new images, loving your branding so far!

  • Reply
    Jessica H.
    June 4, 2015 at 6:43 am

    You could put the shadow (product) on a small clear table. Then underneath, write in bold black letters Shadow. Then off to the side, activate a small bowl of dry ice to create a smokey effect to the picture. Or if you don’t like the idea of having the shadow on a table, you could use it as the “o” in the word. But I think the application of dry ice in a photo is beautiful! Hope this helps and good luck!

  • Reply
    Rachel
    June 4, 2015 at 6:44 am

    I like using the Word ‘shadow’ idea with perhaps a shadow behind the Middle letter to be inline with how you did stone. Keep it simple and clean and visibly intuitive ….always best.

  • Reply
    Alice Sears
    June 4, 2015 at 6:44 am

    What if you made an image similar to this one: http://www.writerscafe.org/uploads/stories/198b3ce7227249dda5d642654e044dbc.jpg

  • Reply
    Heather
    June 4, 2015 at 6:47 am

    I think for shadow it should have a darker theme. My idea would be to incorporate the moon and sort of a forest type shadow effect giving off the dark-sexy type vibe.

  • Reply
    georginawilkins
    June 4, 2015 at 6:56 am

    I was thinking of a darker scene. Like a stormy sky with storm clouds, or a misty dark valley- something along those lines!

    Excited to see all your new goodies! 🙂

  • Reply
    Lisa B
    June 4, 2015 at 6:57 am

    Sorry didn’t read all above so I apologize if I am duplicating anything (babies/time). What about a faded silhouette of a face on a white background – across it write shadow with the letters changing from back to white over the silhouette. Seems like something simple would be best. I also was thinking of a simple abstract shadow that fades out to white with white lettering “shadow” written over that. Good luck and excited for products!

  • Reply
    phoenixrising219
    June 4, 2015 at 7:03 am

    Shadows that fall in windswept sand when the sun is low…

  • Reply
    Vickie
    June 4, 2015 at 7:04 am

    I think you already have the right answer! Using the word shadow in shadow form is not too cheesy. It seems like the obvious answer. Sometimes we get so close to our own problems we can’t see that we had the answer all long. 🙂

  • Reply
    Autumn
    June 4, 2015 at 7:04 am

    A picture of a beautiful old shade tree maybe some sort of huge live oak. Think southern plantation tree with a swing hanging from it……relaxing and restful feeling!

  • Reply
    Amelia
    June 4, 2015 at 7:10 am

    You could take the use of shadow from an artist’s point of view. Like have a cool, sketchy graphite or charcoal drawing going on with strong shadows drawn in. You could have a face with shadows, or even the letters casting shadows that are drawn in graphite/charcoal. I think people correlate art sketches/drawings with the use of shadows, but you don’t have to use actual shadows. Just a cool charcoal drawing using shadows. I’m a professional artist so if you need help getting a cool looking drawing just let me know!

  • Reply
    Kim
    June 4, 2015 at 7:12 am

    Block out the word shadow in your font. Use the shadow colour and use it to create the shadow around your word. Would look cool kind of crumbled and broken up. Take away what you have used to block out the word and you are left with the white lettering and your shadow creating a shadow!

  • Reply
    Jennifer
    June 4, 2015 at 7:13 am

    1.Every morning I wake up and see the sunlight hitting my linen colored walls thru my Japanese maple- a beautiful texture that has movement.
    2. Another idea – a puma. It would have to probably be animal hair texture with some attitude? Or shadow of a cat?
    3. Photograph a purple succulent with shadow.
    4. I like the idea of shadowed text
    Hope that helps!

  • Reply
    Kayla
    June 4, 2015 at 7:13 am

    I think a shadow of a lady doing her makeup would maybe work well. Either that or a shadow of a Maskcara compact and brush?

  • Reply
    Katelyn
    June 4, 2015 at 7:15 am

    A natural shadow-y background (something where a little light peeks through in certain areas but the background is primarily dark) with the font in white.

  • Reply
    Amanda Okorie
    June 4, 2015 at 7:15 am

    How about a solar eclipse in the center of the word shadow like you have stones mainly in the center of the word stone.

  • Reply
    Meghan
    June 4, 2015 at 7:15 am

    You could use a silhouette of a face for shadow.

  • Reply
    Shannon
    June 4, 2015 at 7:20 am

    I think a silhouette of you applying makeup maybe with a long handle brush would look awesome with maybe the word shadow at the bottom

  • Reply
    Catherine R.
    June 4, 2015 at 7:23 am

    I think it would look cool if you went with a shadow look using water and either grey dye or grey fabric. With the dye it would look almost like storm clouds which would mimic a shadow and the fabric would being pulled through the water would look like actual shadows being manipulated. I know it isn’t actual shadow but it would be two options that mimic shadow and would be much easier to photograph. It doesn’t have to be literal if the literal thing is almost impossible to clearly show.

  • Reply
    Kathi Miller
    June 4, 2015 at 7:25 am

    Shadow – taking the ideas of the woman’s face in profile one step further, have a before and after. One with a large nose and the other with a brush above the nose contouring it to look smaller.

  • Reply
    Courtney
    June 4, 2015 at 7:25 am

    Maybe the shadows of wheat stalks, flowers, trees, etc with the word “shadow” in white within the shadow? I’m so terrible at getting ideas to translate well into words, I hope it makes sense!

  • Reply
    Charlotte J.
    June 4, 2015 at 7:26 am

    The shadow of woman’s profile with the word “shadow” in white within the profile

  • Reply
    Elizabeth Bossert
    June 4, 2015 at 7:26 am

    The word SHADOW standing in 3D, outlined in black, letters in white; but only the letter “O” casting a shadow and that shadow be a silhouette of your face.

  • Reply
    Emerald Earrings
    June 4, 2015 at 7:27 am

    The shadow of something else, maybe beauty related (stiletto, lipstick, etc), and the word “shadow” over-lapping the shadow.

  • Reply
    Erin R
    June 4, 2015 at 7:28 am

    My immediate thought was- use shadowing on the word “Shadow” but I can see how you think that might be cheesy. I think with modern lettering and matching the color of the shadow to the letters it would look awesome. I always like simple details like that and I think it would look better than trying to find a “picture” to go with the word. Just my thoughts, but really, you had already thought of it 🙂 Good luck!

  • Reply
    Amy Hocking
    June 4, 2015 at 7:29 am

    Okay how about…

    Shadow in the desert! Google image “shadow in the desert” look at the sand dune photos with shadow. AWESOME!

  • Reply
    April moyle
    June 4, 2015 at 7:29 am

    Try piling up a bunch of the shadow containers on top of each other (and not perfectly aligned) then see what kind of shadows you can get off the “tower”. If you work the lights just right, it could be a neat look.

  • Reply
    Heather Southard
    June 4, 2015 at 7:29 am

    Mandi @ Vintage Revivals made a very cool piece of art that was created using shadows. I would propose taking the basic ideas involved in that and running with it.

  • Reply
    Jen Ehrhardt
    June 4, 2015 at 7:30 am

    I think with the other pictures being literal, it would only make sense to have a shadow in some form in the picture. I’m thinking 3-D letters (like the ones you would hang on the wall) spelling out “SHADOW” with the light shining on them so that their shadow is showing. Like a low light so that the letter’s shadows are long and kind-of go diagonally out from the letters (light in the front so the shadow goes to the back)…… How many times can I use the word “shadow” in this description?? LOL!

  • Reply
    Page
    June 4, 2015 at 7:33 am

    I like the super simplistic idea of the color shadow in the compact and just having the compact cast a shadow with perhaps the word shadow in white (or a light color) written inside the shadow the compact is casting

  • Reply
    Angie
    June 4, 2015 at 7:36 am

    You could use write the word shadow and make a shadow under the word of a maskcara wand.

  • Reply
    Carey
    June 4, 2015 at 7:39 am

    I’d put the product in hard light (side light) surrounded by a shiny fabric, with lots of folds to create shadows. Dramatic light helps bring out lots of shadows. Putting the fabric around the item draws your eye to it. If you really wanted to make a big impression and commit to the shadow concept, you could make shadowy lettering – place actual letters underneath the fabric below the makeup and photograph the whole scene. If that feels too much you can add the word shadow below later in photoshop.

  • Reply
    Carey
    June 4, 2015 at 7:42 am

    Shading/shadows make me think of graphite pencils and using them to get the right amount of shadow when drawing, so maybe an artsy pic of shading an image that is about halfway finished with the pencils and sharpener shavings and graphite pieces strewn about?

  • Reply
    lcv915
    June 4, 2015 at 7:42 am

    use Peter Pan’s shadow!

  • Reply
    Gina Benadum
    June 4, 2015 at 7:43 am

    If shadows in make-up are the effect of where light hits your face, it would depend on what time of day or what type of lighting you’re going to be seen in. An image of a full sun, a hazy sun, the moon, a clock (5 o’clock shadow anyone?) or city lights at night, etc…

  • Reply
    Jessie
    June 4, 2015 at 7:46 am

    Someone making the heart sign with their hands, and the shadow casting over the words, replacing the O. (The actual hands in the foreground would be your 3D element. Make sure the nails are painted pretty : )

  • Reply
    Ashley
    June 4, 2015 at 7:46 am

    Show the side of a woman’s face and how the shadows hit her face.

  • Reply
    Jen Young
    June 4, 2015 at 7:46 am

    Depp def too cheesy sorry Nick! All your other products show an item so this should too I am picturing a cool looking tree with a shadow cast on the ground. It’s natural and pure and would match the stone, linen etc. Hope I win! 🙂

  • Reply
    Abby
    June 4, 2015 at 7:50 am

    Take a tree (or anything for that matter) and on the one half of the tree make it super sunny and bright, but where shadow is sitting make a shadow cover the other half of the tree.

  • Reply
    Julie
    June 4, 2015 at 8:00 am

    I think a Luna Moth could be really neat. They are such a gorgeous symbol of night/shadow as well as transformation and beauty (they only fly at night- hence Luna [moon] Moth). It would also go nicely with your natural theme (rocks, wheat, dahlia, etc.). You could even position the Luna Moth so its wings cast a shadow, though I think a focus on just the moth and makeup would be gorgeous.

  • Reply
    saba khan
    June 4, 2015 at 8:00 am

    Hey , how about u r kids,make them stand up in sunlight and with their backs to the camera take the picture with long shadows.I think everyone will love to see those cuties on their makeup every morning to brighten up their day.sa

  • Reply
    Theresa
    June 4, 2015 at 8:02 am

    I think the shadow of a woman in a dress (or an obvious feminine looking shadow) on some vibrant green grass would be gorgeous. With “shadow” written in a pretty feminine font on top. Good luck! What ever you pick will be perfect..

  • Reply
    teresa kuhns
    June 4, 2015 at 8:05 am

    What if you did a profile/silhouette of a woman’s face and the side in front of her is bright white and it cast a shadow and the other side of her is black or “shadowy”

  • Reply
    Angela
    June 4, 2015 at 8:08 am

    Why not use an shadow drawing of your own face? Like those ones we do as small children. (You cast your shadow on a canvas and have someone trace it and fill it in.) In this case, you would photograph the shadow cast by your face in profile or slightly profiled in the hue of the product. 🙂 whatever you choose will be fabulous I’m sure!

  • Reply
    Melody Fox Larson
    June 4, 2015 at 8:09 am

    I’m a graphic designer and I’ve created an image of my idea for the Shadow ad. It uses white text amidst cast shadows with the palette piece and I’m pretty sure I even nailed the font :D. I’m not sure how to show you though?? I don’t think I can post a picture on here but let me know how I can get it to you!

  • Reply
    lauren
    June 4, 2015 at 8:12 am

    When you search google image for “shadow” you’ll see a lot of pictures of groups of people standing and their shadows reflected on the ground. Take that concept and have a lineup of makeup brushes of all kinds with their shadows reflecting down. Write the word shadow below in a font/color that the word shadow appears to be a shadow itself.
    Good luck!

  • Reply
    Tirra
    June 4, 2015 at 8:20 am

    Like in the Stone pic, use the Shadow tin and have the tin itself cast the shadow. Being small at first (closest to the tin), and growing exponentially across the page.

  • Reply
    Mary
    June 4, 2015 at 8:25 am

    If “shadow” is a color, make sure the shadow cast is the same color as the product color.

  • Reply
    Janine Markham
    June 4, 2015 at 8:25 am

    Dramatic lighting will be key. Casting the lighting from the side of your picture. You’re looking above like how it is with stone but have the lighting come from the side and cast a huge dramatic shadow from the side. I would take the actual eyeshadow and have it broken around the pan of an intact pan so it has some other elements to the picture.

  • Reply
    Marsi
    June 4, 2015 at 8:27 am

    Ummmm what if you wrote the word shadow and actually shadowed the word, does that make sense? Like the shadow thechnique artists use on drawings and you can do it in a gray/ charcoal color .

  • Reply
    Zoe
    June 4, 2015 at 8:29 am

    Use a marble statue. Even better, a statue of an *angel*. Right??

    • Reply
      Zoe
      June 4, 2015 at 10:07 am

      Okay so I realized this might not have been totally clear: this would reference the quote that inspired Maskcara Cosmetics in the first place. “I saw the angel in the marble, I carved until I set her free.”

  • Reply
    Shannon Thomas
    June 4, 2015 at 8:33 am

    I keep thinking about using the Arches. You are from southern utah after all! I think using shadows of the iconic arches behind the bold font would look awesome. The arches really allude to carvings, which is what the shadow cream is exactly made for!

  • Reply
    Mae N.
    June 4, 2015 at 8:35 am

    Well, its a shadow for faces, so get one of your lovely models and take her picture straight on. Then, go back in using picture magic and “shadow” half her face, following along the curves of her bone structure, like we would when using the Shadow contour. Maybe enhancing the shadowy effect by creating swirls around her.

    OR

    Use some sort of mask that looks like a face (I’m thinking a white mask on a white background) and and sent light over one side to create a shadow on the other side, which would also play on the bone structure, and take the picture with the pallete on that side.

  • Reply
    Alisa
    June 4, 2015 at 8:38 am

    When I think of the word, “Shadow,” I automatically think of a detective like Sherlock Holmes or Nancy Drew because they, Shadow,” people. I know it’s corny but I like mystery, Lol!!! You can even say, “Take the mystery out of using shadow….”

  • Reply
    Jaime
    June 4, 2015 at 8:39 am

    Stand the product up at a slight angle with an obvious light source (dont have to show the source) coming from one direction. The shadow that the product cast down says “shadow”. That is if you are using the similar feel of the white background in your stone example.

  • Reply
    Lisa Kudera
    June 4, 2015 at 8:43 am

    How about an image of a busy/tired mom with a shadow behind her? The shadow could be gently holding her up, holding her hand or even giving her a hug?? Because honestly, stone is my favorite go to when all I need is a little pick me up/dab all over/multi-purpose gift from the Gods when I’m running out of the house.

  • Reply
    Theresa
    June 4, 2015 at 8:43 am

    It should be a shadow being thrown of anything makeup. Probably a makeup brush tip (like a fluffy eye shadow brush) with the shadow of the tip sharply defined. Think long shadow of yourself walking on a path (being thrown by the sun).

    You guys rock!

  • Reply
    Erika
    June 4, 2015 at 8:44 am

    I think of a women’s face. I like the nature theme you have going on with everything else so to to be consistent…tree branches…maybe somehow form a women’s face out of them…keep everything black and white…you could alway incorporate black birds too.. Or if you want something simpler perhaps just a silouette of a women’s face or part of a face….or perhaps a shadow of a women’s face on something like a tree or a leaf……

  • Reply
    Kari Anne Duwe
    June 4, 2015 at 8:45 am

    I feel like simplicity would be best. Like having the shadow rectangle with a shadow coming out from under it and the the word shadow underneath in a simple small text.

  • Reply
    kath1993
    June 4, 2015 at 8:45 am

    I think it would be great to do a shadow/silhouette of Christian! You could have him doing something like painting the word “shadow” or “sculpt” with a makeup brush to tie it back into the makeup. You could really use anyone as the model for it, but I like the idea of knowing that it’s someone you love who gets to represent the packaging 🙂

  • Reply
    Liz
    June 4, 2015 at 8:46 am

    What about some kind of charcoal or pencil drawing that helps show shading gradients. The drawing if of someone applying makeup and it’s all in black and white so you see the different levels of shade. Or of someone applying makeup but the “shadow” that she casts on the ground or counter is the one that’s primarily in focus.

  • Reply
    Mindy
    June 4, 2015 at 8:46 am

    I love the clean, simple look of stone, so I would stay on that track. Do something using a smoke and shadow idea. Kind of like the new Naked palette coming out. But keep it simple like what you already have.

  • Reply
    Lisa
    June 4, 2015 at 8:46 am

    I think of a silloette of wolf in the moonlight. That may be too detailed for what you’re going for but the idea of a full moon and a wolf or mountain comes to mind!

    Something basic might be the shadow of a woman’s dress.

  • Reply
    Amanda R.
    June 4, 2015 at 8:52 am

    I really like the idea of the word shadow in the same text as the other shades with a shadow behind it. Clean and to the point.

  • Reply
    shabi1355
    June 4, 2015 at 8:54 am

    I have a couple ideas:
    1. A shadow of a contour of a face – something like this: http://maria42.deviantart.com/art/Shadow-face-129250253
    2. A shadow cast just from someone’s eyes – focusing on long eyelashes and just a hint of cheek
    3. A shadow cast from powder or dust – since the product is powder its basically like broken powder casting a shadow on a white piece of paper
    4. Use ash – since the color is dark and ashy, you can even put the light in a certain way so that the ash on the page has a bit of a shadow as well. http://www.shutterstock.com/pic-157030175/stock-photo-grey-love-heart-made-of-ash.html
    5. How about a shadow of powder with the word shadow coming through as light : http://www.toxel.com/inspiration/2012/05/14/shadow-art/
    6.

  • Reply
    Jenni
    June 4, 2015 at 8:54 am

    My first thought was a really thick swipe of makeup (maybe the IIID, maybe some other thick, creamy product), side lit. Kind of how higher-end brands of makeup swatch their lipsticks or cream shadows in adverts.

  • Reply
    Faith
    June 4, 2015 at 8:57 am

    You could use a shadow box. Or even stand the product upright & use its own shadow. Or the shadows of makeup brushes. There is even such a thing as colored shadows of you want to add some color. I also think any cool shadows as a background with the product sitting on top would look awesome 🙂

  • Reply
    Carla L.
    June 4, 2015 at 8:57 am

    I think if you just keep it simple (no shadow effects, necessarily) and just have a picture of a full moon in the background of the word SHADOW. R&Co hair products have neat packaging…you may check them out for ideas, too.

  • Reply
    alexis
    June 4, 2015 at 8:58 am

    When I think of shadow, I think of this Marilyn monroe pic! What about recreating something like this or using it for inspiration with your own face??

    http://www5.imagesandwallpapers.com/marilyn_monroe_iphone_wallpaper_9.jpg.htm

    I was also thinking about about a silhouette of a woman in front if a sunset or moon!

  • Reply
    Kelly
    June 4, 2015 at 9:04 am

    Hmm this seems too obvious! How about a dark profile of a woman’s face (a shadow)?

  • Reply
    Jessica
    June 4, 2015 at 9:06 am

    I’m thinking a sunset silhouette of a woman’s face (yours?) in a text mask of the word “Shadow.”

  • Reply
    Laura Mattson
    June 4, 2015 at 9:12 am

    I didn’t read all of the comments so I don’t know of I am restating one. What about the beautiful shadows you get when light passes through like crystal vases and such that are molded or shaped? For instance the old decanters everyone’s grandma has. They give off a beautiful slightly opaque shadows that blend and change. I like that they aren’t solid but more fluid and blended (just like makeup!). You could use a vase or glass or a few glasses on white in the top left corner and shine a light through the side so you get a nice elongated shadows. Or maybe a vase with a few small flowers to add more darker shadow and contrast but a hint of color? That way you would get everything from subtle grey to much darker, more intense color. Then on top of the photo you could add the word shadow. It would be simple, modern and elegant.

    I hope you find something to help! Keep on inspiring us all!

  • Reply
    Amber
    June 4, 2015 at 9:14 am

    Since all of your other ones are natural, inanimate, earthy elements, I say stick to the theme. Shadow could be a really be anything taken with good light and dark contrast. I personally thing coal could be really cool. It has such great contours and areas that could really accent with the right photography. Good luck!

  • Reply
    Michelle
    June 4, 2015 at 9:15 am

    A shadow of the profile of a face, like a silhouette.

  • Reply
    Rebecca Graham
    June 4, 2015 at 9:16 am

    Silhouette of a woman putting on makeup(inside the d of shadow) with a shadow of that silhouette(in the o”) 🙂

  • Reply
    Karisa
    June 4, 2015 at 9:17 am

    How about using the silhouette of a woman’s profile.

  • Reply
    Melanie
    June 4, 2015 at 9:18 am

    how about a siloutte shadow just a side view outline and not colored in except for the areas creating depth in her face( cause it can’t be a boy)

  • Reply
    Amy
    June 4, 2015 at 9:18 am

    Put it in an actual shadow; for example, create a shadow of a face, a person, something that coordinates with your branding and then put it below the shadow, a white-out portion within the shadow, etc.

    I think you can totally use an actual shadow in a cool way.

  • Reply
    Elizabeth cooper
    June 4, 2015 at 9:19 am

    HAC the word itself. You could do that with the word “shadow” to make it look like you are hac’ing part of the ‘a, d, and o’ and then have it fade to dark on the edges of the word. So, if you wrote the word shadow, and contoured the letters like you were contouring someone’s nose, so that that middle is highlighted and sides are darker, all in a cool font. Does that make sense?

  • Reply
    Duchess Woodall
    June 4, 2015 at 9:23 am

    Try this; Have before, middle, and after shot of woman’s face. Let it gradually fade from frame to frame showing the difference that shadow makes. In the last frame say ‘ YOU ONLY BETTER’.

  • Reply
    sharice
    June 4, 2015 at 9:23 am

    I think it would be really cool to use a picture of a solar eclipse or a picture portraying the dark side of the moon but since it sounds like you’re wanting an object you can actually photograph, I’ll offer another idea. I know you mentioned using the word shadow in shadow form would be cheesy but I think if you used actual 3D letters and cast a light to make a shadow it would look really cool. you could change the angle to make the shadow as long or short as you wanted and scatter the letters or have them gradually get closer together to create a denser shadow as you go.

  • Reply
    LAURENCE KING
    June 4, 2015 at 9:26 am

    How about clouds?

  • Reply
    Amber
    June 4, 2015 at 9:28 am

    Sorry, just thinking of more ideas…if you don’t like coal, you could do volcano rock, a black feather, obsedian, or any other type of black rock.

  • Reply
    Debby
    June 4, 2015 at 9:32 am

    Fitting in with the theme you are going with: shattered chunks of charcoal scattered around the product like the photo you shared, but with long shadows cast to one side. You could have the word “shadow” in kind of an ombre effect (grey on the side with the white background, and fading to white where the shadows are cast).

  • Reply
    Christy
    June 4, 2015 at 9:33 am

    What if you photo the product itself with specific lighting and at an angle that it creates its own shadow. Then write the word shadow across just as you’ve done in the stone mock-up, with the makeup taking the place of the letter “D”.

  • Reply
    Liz
    June 4, 2015 at 9:40 am

    Picture this. You have the product. It has the word “shadow” carved into it in very angled, deep text. Then, take the photo from the perspective which would create the shadow. So in my mind’s eye, it would be reminiscent of a sculpture…if this makes any sense at all…which would give the essence of what the product does as well. It is multidimensional too, so it would looks super cool.

    The product would have to be really big to carve it into, so if that doesn’t work, maybe carve it into clay and show the rectangular product above. Maybe even taking the place of the D in shadow.

    Gosh, this is tough.

  • Reply
    Jen
    June 4, 2015 at 9:41 am

    How about a cool sundial, like this, http://etc.usf.edu/clippix/picture/sundial-shadow.html, with the word SHADOW in place of the roman numerals at the top. You could use the actual color of the makeup as either the shadow on the sundial or the sundial face.

  • Reply
    Ginger Shumway
    June 4, 2015 at 9:43 am

    What about using the word shadow but fill it in with shadowing effects. Or with a smokey eye layered effect inside the word shadow.

  • Reply
    Amanda Gill
    June 4, 2015 at 9:45 am

    I feel like your makeup chisels a face to perfection so for Shadow why not a photo of a shadowy mountain. Or you can always go with a classic black & white photo of a women’s profile.

  • Reply
    Sophia
    June 4, 2015 at 9:47 am

    Since you say all of them have an “element” that represents the name of the color (meaning I’m assuming Walnut has walnuts, etc) then to keep that tangible quality it would be great to use smoke or maybe fog curling over the word and the product. I also like the sundial idea though.

  • Reply
    Ingrid
    June 4, 2015 at 9:50 am

    Following on the clean white design made for “Stone”, I would represent “Shadow” with a shadow from a sun watch! Remember those? That triangular shadow was cast. I’d imagine the pot being the “watch” with the casted shadow to the right of it (or left, your choice haha) 🙂

  • Reply
    Laura
    June 4, 2015 at 9:51 am

    I like the way this blogger shadows the word “poetry”. I think you should do the same thing but with the word “shadow” obviously 🙂

    http://vanessastone-nakedwords.blogspot.com/2010/07/poetry-word-shadow.html

  • Reply
    Melissa miller
    June 4, 2015 at 9:53 am

    For shadow I think it would be So cool and mysterious to use a black smoke shadow effect behind the product or name!

  • Reply
    Kristina
    June 4, 2015 at 9:53 am

    What if you take a picture of a models face that is half her face and half is dark/black in a shadow. Or you could have a shadow of a model’s profile like a silhouette as a background for word shadow.

  • Reply
    Sunny
    June 4, 2015 at 9:54 am

    I would portray the thought of shadow with a black and white abstract photograph. Search “photograph shadow” on Pinterest

  • Reply
    Karen J
    June 4, 2015 at 9:59 am

    An outline of a face with an art pencil scribbling a shadow on it.

  • Reply
    Jenna Johnson
    June 4, 2015 at 10:00 am

    Use the silhouette of your pretty face or someone else’s or maybe like Peter Pan when Wendy is trying to sew his shadow back on! However I don’t think shadowing the word “Shadow” is too cheesy if you are going for a minimalist look. Good Luck!!

  • Reply
    Delaney
    June 4, 2015 at 10:03 am

    A few ideas:

    I think a drawing of a woman’s face that is stylized like this but with some contouring/shadow
    http://wallpaperest.com/stylized-womans-face-wallpaper-93837

    But maybe also more of a graphite shadow drawing emphasizing the areas of contour a little.
    http://i.ytimg.com/vi/xb40xzrHLjU/0.jpg

    my favorite idea: Or you could have it be an artist’s drawing board of sorts with a graphite drawn women’s face like this photo, but less wacky
    http://flickrhivemind.net/Tags/beauty,graphite/Recent
    Except instead of a pencil and eraser have it be a makeup brush and some artistic flecks/pile of contour makeup.

    Or I like the silhouette idea.

  • Reply
    Melanie
    June 4, 2015 at 10:08 am

    Hello,
    How about the silhouette of a face or a profile, just the shadow of it though? Or just the shadow of a scene, a nature scene.

  • Reply
    Mary
    June 4, 2015 at 10:09 am

    White lettering “SHADOW” emerging from an ombré background. Darker in a splattered way on the outside edges lightning up to gray tones till it becomes white “shadow” (the word) in the center. Or in the shade of a verrrry cool tree, (modern, minimalist tree) the word shadow emerging subtley from the shade beneath the tree.

  • Reply
    Angela
    June 4, 2015 at 10:11 am

    Or even an outdoor scene photographed through shaded lights. Like in a blinds pattern. So there are lots of highs and lows to the light and detail. It would give the image depth and sculpture-like detail as shading does on a face.

  • Reply
    Destri Gray
    June 4, 2015 at 10:12 am

    A black and white photo that will show the Shadow and the contouring of the makeup.

  • Reply
    Csax
    June 4, 2015 at 10:13 am

    I was thinking the same “facial profile” idea and then I read everyone elses comments. What about something to do with eye shadow? Maybe using grey toned ones and splattering it off the word, it could in turn create its own natural shadow

  • Reply
    Ana
    June 4, 2015 at 10:17 am

    What I love about the one you did with stone is the simplicity of it. It’s very clean and classic and I don’t think you could achieve that with a tree or the silhouette of a woman’s face. I would recommend keeping with the font as you did for stone and having it spell out shadow with the product in the middle standing up and light casting a shadow behind it diagonally. To make it a little more interesting. Instead of having the words flat they could be angled so it looks like they’re tilted back. It’s hard to explain without showing you a visual, but I hope you like the idea!

  • Reply
    Csax
    June 4, 2015 at 10:18 am

    Or you could still with the facial profile idea but have the woman or person applying make with a make up brush? Like creating shadow show against the wall when you were a little kid, but just a person applying make up?

  • Reply
    Amy
    June 4, 2015 at 10:19 am

    In keeping with the beauty theme, a shadow like this on your favorite flower or your state flower.
    http://www.rgbstock.com/cache1oUuCr/users/j/ja/jazza/300/mBNbQQy.jpg

  • Reply
    Sarah Catherine
    June 4, 2015 at 10:21 am

    In keeping with the theme of simplicity, like the “Stone” image, what if you had the word “shadow” small, and the actual shadow makeup refill pack (like how the stone makeup is in the “Stone” picture above) very big, casting it’s shadow onto the word “shadow.”

  • Reply
    Natalie
    June 4, 2015 at 10:23 am

    What about on the computer standing the letters upright and then making them have a shadow behind them? Does that make sense? http://www.danfergusdesign.com/classfiles/oldClasses/PHO214-photoIllus/images/castShadowText.png
    Like this but prettier in white and gray.

  • Reply
    Heather
    June 4, 2015 at 10:27 am

    When I think glamour and shadows together I think of those old Hollywood shots of Gene Tierney and Lauren Bacall. The really old ones, very shadowy, super simple, & screams mystery, glamour and gorgeous. If there are copyright issues with the actual photos then do a photo shoot that’s done in the same vein but with you which is more on point anyway. 🙂

  • Reply
    Pamela
    June 4, 2015 at 10:27 am

    Idea….a cool don’t like “STONE” but for SHADOW and then show the begins of the profile of a women (you could use your profile Kara since you are the “face” of the make-up) like its a pencil drawing with artist’s shading. But don’t make a complete face, just the beginnings, ie. the lips, nose, eyes and the shading fades past the cheeks.

  • Reply
    Bethany
    June 4, 2015 at 10:28 am

    First mental picture that came to mind was the shadow refill casting a shadow (obviously the colors would be identical) on a white background. Totally not creative. But I envision a shadow of something on a light/neutral background so I could get a tiny idea of how the shadow would contrast/look with my skin.

  • Reply
    Lydia
    June 4, 2015 at 10:30 am

    You could use the product and lighting to create a shadow.

  • Reply
    shandi
    June 4, 2015 at 10:30 am

    Have the makeup pan harshly lit from the side, like the light source would be lying on the table beside it (out of sight of the photograph, maybe….?), casting a long shadow, in the actual color of shadow. Then you can write the word “SHADOW” behind it as you did with stone, but have the letters that are placed on the shadowed area in white, and the letters on the other side where it’s white/background in the shadow color. I’ll say shadow again for good measure. Shadow.
    I don’t know if you have a email set up for these submissions, and I’m not computer-graphically inclined very much, but I could draw up a rough sketch if this doesn’t make sense. In my head, it looks awesome.

  • Reply
    Hannah
    June 4, 2015 at 10:34 am

    I’m an artist so when I think of the word shadow I think of shading with a charcoal pencil, using pressure to show the difference between light and dark areas, moving gradually from dark to light, a gradient. So what about getting a charcoal pencil that is a close match in color to the actual shadow makeup (they should sell different shades of black, brown and white at Hobby Lobby, if you can’t find the perfect shade you can always photoshop the color later) and on a white background, shade a rough, somewhat scribbly and imperfect looking gradient that is a bit longer and wider than the actual word would be. On one end you push as hard as you can as you scribble back and forth, then slowly move toward the other end of the spectrum by gradually easing up on the pressure, making your lines lighter and lighter. Then after you have the gradient on the paper, in photoshop add the word shadow on top of the gradient in a white that matches the background (and if necessary, change the color of the gradient so it’s showing a range of a color from light to dark that is the same color as the shadow makeup) Then place the shadow makeup tin on the gradient in the area of the spectrum that most closely matches its color-it would probably look best if that spot happened to be in the middle of the gradient, or else maybe on top of the “O” if it would look weird to have the shadow covering up a different letter? Let me know if you like this idea but need a visual!

  • Reply
    Jessica
    June 4, 2015 at 10:38 am

    If you are photographing it….I would have six women posing different ways with pieces of square posterboard or cardboard held over their heads with the letters S H A D O W cut out of each piece (and held upside down) respectively, then take a picture of the women’s silhouettes that will be holding up the word “shadow” cast on the ground. Like This!
    http://petapixel.com/2010/10/13/use-cardboard-cutouts-to-spell-out-upside-down-shadow-words/

  • Reply
    shandi
    June 4, 2015 at 10:50 am

    Have the word SHADOW with the pan in the middle (just like the Stone picture above) but have chunks of graphite and then graphite smudges in the background–shading/creating shadows)

  • Reply
    Nikki
    June 4, 2015 at 10:59 am

    You could do a woman face silhouette or shadow of where you would have some generic HACing 🙂

  • Reply
    Roberta
    June 4, 2015 at 11:00 am

    Why not use your shadow in the different shadow colors–after all it is your makeup.

  • Reply
    Jennifer
    June 4, 2015 at 11:00 am

    What if you just used a bright white background and then black letters to spell shadow and have a shadow of the word shadow. So shadow would be written twice, once normal and once as an actual shadow. Sheesh, explaining what’s in my head is rather difficult!

  • Reply
    coloradojen536
    June 4, 2015 at 11:03 am

    Some thoughts on shadow… shadow hands making shape of a heart, or a shadow of you with your hair flowing behind you, kind of arms out in a joyful pose, or a rough artistic black and white sketch of a face with shadows lightly sketched in where you would apply the makeup. Whatever you do, I know it’ll be awesome. I LOVE your products and you my my dear. You inspire me to find beauty in everyone and everything. <3

  • Reply
    Magyn Merrick
    June 4, 2015 at 11:24 am

    Place dramatic lighting to the right or left of the face of a beautiful stone sculpture, (since you so often quote ” I saw the angel in the marble and carved until I set her free…”) Overlay the product and name as you did with stone. It would be beautiful and simple.

  • Reply
    Jaime Carrillo
    June 4, 2015 at 11:33 am

    use a charcoal pencil on paper and using your thumb smudge it to make the “shadow effect” like charcoal artists do. There could even be a little pile of charcoal pieces from the pencil on top of the paper (or not)….

  • Reply
    Madeleine
    June 4, 2015 at 11:34 am

    What about using an image of a partially eclipsed moon? This represents the idea of shadow, and the color palette could be kept simple and chic with blacks, white, and gray.

  • Reply
    Maddie
    June 4, 2015 at 11:39 am

    You could somehow use mirrors with smoke around them or reflecting in them to represent smoke and mirrors!

  • Reply
    emilyhfd
    June 4, 2015 at 11:41 am

    What about using the pigments/shadows and doing a sort of cave painting with them? Getting an artist who does tags or something like that to come up with a really sleek design on a rock (since you live in the desert there are ample around). It would reflect where you are right now… and every year you could change it to reflect your stage in life/ make-up theme or colours you’re gravitating towards that collection. It doesn’t really incorporate the meaning of shadow, but I thought I’d throw something different into the mix.

  • Reply
    Jenny
    June 4, 2015 at 11:46 am

    Have it placed with the background of the sun In a gloomy setting. I think having the background not be white would be fine because shadow is a special, unique contouring product anyways, so make it stand out. http://upload.wikimedia.org/wikipedia/commons/5/56/Fog_shadow_of_a_tree-crepuscular_rays.JPG

    I like this as inspiration . But the shadow palette right in front of the sun that’s peeking out from the clouds and use grey tones in the words to cast a shadow

  • Reply
    Megan
    June 4, 2015 at 11:48 am

    This is more of a comment about the Tomas tanner… it is pretty good WHEN its actually working properly which I have had numerous cans that had to be sent back because the spray was crazy splotchy. However, have you tried Fake bake Airbrush? It blows Tomas away in my opinion.

  • Reply
    Kristina M
    June 4, 2015 at 11:52 am

    How about an hourglass – it mimics a sought after female shape, much like how we wish to “shape” our faces by contouring.

  • Reply
    Elise
    June 4, 2015 at 11:53 am

    I love how simple the other objects you’ve selected are. For “shadow” you could stick with that theme and use a graphite sketching pencil (perhaps for the line of the letter “d”) with graphite chunks, pencil shavings, or gradation scattered around the word “shadow.”

  • Reply
    chrislovesjulia
    June 4, 2015 at 12:00 pm

    Oo! Oo! Just cut out the “O” in shadow and have it flapping open so the O is dark and the flap is creating a shadow. Check out Cup Of Jo’s new logo for inspiration: http://cupofjo.com/2015/05/cup-of-jo-gets-a-makeover-3/

  • Reply
    allyson
    June 4, 2015 at 12:00 pm

    Do a contour-heavy look and take a dramatic black and white photo of the face. You could contrast it to where it really (in a pretty way) showcased all the areas you want shadow’ed on a face. It will look a little skull-like, unless you take it from an angle. In my mind it’s striking & high-fashion.

  • Reply
    Becky
    June 4, 2015 at 12:02 pm

    I actually like the idea of having the word shadow in shadow but maybe just not as literally as you are picturing it. You can use different materials or objects to create the shadowed letters but not in a corny way. You could use the shadow of lace for part of it or the shadow of a makeup brush.. anything you feel goes with your brand image. Good luck!!

  • Reply
    Caitlin Fenster
    June 4, 2015 at 12:13 pm

    What about having the word ‘shadow’ imprinted into the product itself. The lines and curves of the letters in the product would create subtle shadows in the word indentations all while letting the product and its color be the main focus.

  • Reply
    Becky
    June 4, 2015 at 12:15 pm

    You could write the word shadow like you did stone but just have a simple swoop/curved shadow right behind the word. It illustrates and shadow, is artistic and also incorporates the curves and angles of the face which is the beauty of the shadow period!

  • Reply
    Jennie H
    June 4, 2015 at 12:15 pm

    if you mean “shadow” to be the shadow created by a contour shade, then I would show a contoured face in the background that is created by shadows… in other words, the face is a a sillouette and the contour is taupe or light brown with the word SHADOW across it.

  • Reply
    Ann
    June 4, 2015 at 12:28 pm

    Simply use a sun partially blocked by clouds

  • Reply
    Jennifer
    June 4, 2015 at 12:31 pm

    What about broken up eye shadow. Some of it smeared like it would be under your eyes. Probably too literal, but that’s what I think of.

  • Reply
    Tara Ulrich
    June 4, 2015 at 12:44 pm

    You should use your face as the shadow behind the word “shadow”, or do something like the shadowed mask in this link (http://7-themes.com/7041464-mask-light-shadow.html)…..a little play on “mask”cara 🙂

  • Reply
    Whitney Vesterfelt
    June 4, 2015 at 12:45 pm

    I love the idea of giving the word “shadow” this look as if it were sketched out with shading insinuating shadow without taking it too literal. Something similar to this but maybe a different font. http://editorial.designtaxi.com/news-xaviercasalta170314/1.jpg

  • Reply
    laurel
    June 4, 2015 at 12:48 pm

    I think you could reverse what you did for stone and have the background be black with white lettering

    Or…

    Tilt either the lighting or the makeup tile in the middle in a way so that it casts a shadow against the background.

    Or…

    Hold the makeup tile out of view of the shot and project it’s shadow into the middle of the word “shadow”. You could even tint the shadow to match the right color.

  • Reply
    Amy F
    June 4, 2015 at 12:53 pm

    The first thing I thought of was a pretty and girly silhouette. You could even do it in a cute print, or use a black silhouette with the word shadow in a fun font/color/pattern.

  • Reply
    Nikki
    June 4, 2015 at 1:00 pm

    My thought was a full body silhouette of a girl, in a styling pose, with the makeup in the middle along with SHADOW, like your STONE picture.

  • Reply
    Darcie R
    June 4, 2015 at 1:03 pm

    A quarter or half moon is nature’s perfect depiction of shadowing and highlighting. 🙂

  • Reply
    Lynn G
    June 4, 2015 at 1:09 pm

    Use actual shadows of course! Perhaps a row of shadows from different size/shaped makeup brushes along the bottom. Or even the shadow from a single brush. You could even include the actual brush, if you wanted. (Think of the cool shadow you could get from a fan brush!)

  • Reply
    lebbbb
    June 4, 2015 at 1:13 pm

    Keep it simple. The word ´shadow´ coming off the product as it the shadow of the product. Could be an all white background for a sleeker look. Or could be set in a set in a sunny beautiful place.

  • Reply
    Jenesa G.
    June 4, 2015 at 1:13 pm

    I think of a shadow on the moon or like a solar eclipse

  • Reply
    kspdx
    June 4, 2015 at 1:18 pm

    I love the idea of your shadow! Maybe a big, head thrown back laughing or smiling shadow. Or (duh!) you and your kiddos, hands linked! The brand is yours and your baby. I can’t imagine anything else.

  • Reply
    Kara
    June 4, 2015 at 1:35 pm

    What about something from the desert… There are done amazing images of shadows in the desert… Plus it’s kinda exotic and adventurous…slightly mysterious. Shadows cast by the sand dunes… Or the waves that the wind makes in the sand.

  • Reply
    Vanessa Hurtado
    June 4, 2015 at 1:38 pm

    I like the idea of a shadow being dark and moody. I would try and shoot the product where is casts a dark shadow into a puddle on the asphalt. Something similar to this: http://31.media.tumblr.com/tumblr_m30cf4UIrx1ruzlujo1_1280.jpg

  • Reply
    sharonerowann
    June 4, 2015 at 1:47 pm

    I wouldn’t buy it unless I could see the shimmer that it has/doesn’t have. As a photographer myself, I think you should get some interesting macro/up close shots of it slightly broken apart so you can get a better sense of it (unlike the picture above). Also a picture of it from two different angels on someone’s eyelids. I’ve bought the wrong shadow too many times.

  • Reply
    Linda
    June 4, 2015 at 1:47 pm

    Ok so I know shadow is the ultimate for face contour especially the nose- like real shadow! I’ve got it & love it 🙂 A black & white photo, Vogue style comes to mind with the face perfectly sculpted but part in shadow part in light, showing the light & shade play on the features.

  • Reply
    Sheyla Kuric
    June 4, 2015 at 1:55 pm

    What about shadow of a face in profile, in the colour?

  • Reply
    abby
    June 4, 2015 at 1:56 pm

    How about a sketching of the word? Using shadow with pencil and hand?

  • Reply
    Katie
    June 4, 2015 at 1:59 pm

    Why not low-key photography like this? https://s-media-cache-ak0.pinimg.com/236x/75/c2/fc/75c2fc748d988ea814f9fd746e45a178.jpg

  • Reply
    Alison
    June 4, 2015 at 2:02 pm

    I love the idea of shadows being cast over a woman’s face…something like this perhaps?

    https://s-media-cache-ak0.pinimg.com/736x/bc/a4/13/bca413679414c189fdff16e15edd7726.jpg

    https://s-media-cache-ak0.pinimg.com/736x/93/5b/e3/935be3aa50f3412d6fb854890c94b268.jpg

  • Reply
    lynda
    June 4, 2015 at 2:24 pm

    Keeping with the theme…. How about some wood chips/earthy barn wood scattered like your rocks, but the wood chips have a shadow under it. OR why not a really simple/plain flower with a hint of shadow underneath it.
    Oooo I really like my wood chip/barn wood with a hint of shadow under it idea. 🙂

  • Reply
    KHM
    June 4, 2015 at 2:32 pm

    I vote for using ash the same way you used stones in the picture, like the ash from recently burned paper. Pretty ash!

    http://www.madlymartin.wordpress.com

  • Reply
    KHM
    June 4, 2015 at 2:38 pm

    Oh! Or burned pieces of charcoal/ash! Mix together the charcoal (shadow in art) and ash (from the description of the product).

    http://www.madlymartin.wordpress.com

  • Reply
    Tiffany
    June 4, 2015 at 2:40 pm

    My daughter is an artist and uses black graphite or charcoal to create shadows and shading. Maybe broken and whole pieces of graphite with artistically applied graphite shading around the word ‘shadow’.

  • Reply
    melissa
    June 4, 2015 at 2:47 pm

    I can see the perfect image but it is hard to explain: the outline of a woman’s profile or even front-facing image of her face — the image is created with light behind it – so like a white paper cut out image with light behind it. Then, using charcoal (or some other natural substance that denotes shadow), you sketch in contours. could be beautiful.

  • Reply
    Cheree
    June 4, 2015 at 2:55 pm

    What if you stood the shadow pallet up on the A or D in SHADOW and shone a light on it? Then the makeup itself would cast the shadow. I don’t know if that’s possible at all, but just my thought!

    I’m currently saving up to buy a custom pallet of your makeup because I know it will make all of my contouring dreams come true!! Love the new image and can’t wait to see the rest! 🙂

  • Reply
    Amy at SpeakBeloved
    June 4, 2015 at 2:55 pm

    Keep it clean and simple to match the rest of your branding. A makeup brush, and put the product loose in the shape of the brush’s shadow. Bam.

  • Reply
    Rinda Healey
    June 4, 2015 at 3:00 pm

    If you look outside, you’ll note that a shadow on something green is……a darker green! Or on something pink is…a darker pink! Or on sand is…..a darker sand color, etc., and not just a gray blob on a colorful world. Your graphics could be a kaleidoscope of shapes/colors with a shadow on them, showing what a shadow actually does, which is make things a slightly darker version of what it normally is.

  • Reply
    Savannah Valencia
    June 4, 2015 at 3:06 pm

    I would do the word shadow in 3D letters and take a picture of it casting its shadow

  • Reply
    Laura Manns
    June 4, 2015 at 3:09 pm

    Try using FEATHERS! Maybe black feathers? Feathers = raven = black = shadow?

  • Reply
    barb
    June 4, 2015 at 3:11 pm

    If you use objects that cast a shadow that “paints” a picture – something different than what the objects creating the shadow are, that would be really cool. Like in this image http://theawesomer.com/photos/2012/01/012412_painting_light_and_shadow_4.jpg
    There’s a few more images where I found that one, http://theawesomer.com/painting-light-and-shadow/147846/

  • Reply
    A. Watts
    June 4, 2015 at 3:14 pm

    -your logo or profile shadow cast on a wall
    -your models shadows cast on beach sand
    -an eclipse
    -hand shadow of someone holding a makeup brush (kinda like a hand puppet)

  • Reply
    liz @ btb on etsy
    June 4, 2015 at 3:14 pm

    What about an image of a sphere with a strong light coming from one direction, therefore casting a shadow on itself? Something like this: http://tavmjong.free.fr/INKSCAPE/MANUAL/html/Spheres-Dots.html

  • Reply
    A. Watts
    June 4, 2015 at 3:21 pm

    Have the outside of the entire picture going from dark to light as it gets closer to the word. With the center where the makeup is the brightest point and or most focused. Or have the word “Shadow” casting a shadow of itself.

  • Reply
    Audrey
    June 4, 2015 at 3:21 pm

    What if you used a silhouette of someone’s face? Silhouettes are very “in” right now and they are created by tracing someone’s shadow. Considering makeup if for your face, it all just makes sense! 🙂

  • Reply
    Mfdebruns
    June 4, 2015 at 3:22 pm

    A very sexy smoky eye or a perfectly contoured nose with that color.

  • Reply
    Amanda
    June 4, 2015 at 3:28 pm

    To keep in theme with nature designs and to highlight the function of “Shadow,” you could use a picture of a rock formation from the side, or a ledge of rock in a canyon from the side, with some areas in light and some in shadow. I think this would also bring to mind contouring, specifically of the cheekbone area.

    Another idea could be to use a close up of the face of a sculpture by a famous sculptor. The picture could be taken in such a way as to exaggerate the contrast between highlights and shadows. This would suggest to the buyer that the Shadow shade helps to sculpt cheekbones like a professional artist.

    • Reply
      Amanda
      June 4, 2015 at 3:35 pm

      It wouldn’t even have to be a sculpture from a famous painter. And I forgot to clarify that it should probably be a woman 🙂 Here is an up close example of what I would think of as inspiration. It is David by Michelangelo.

      http://artdetails.tumblr.com/post/10427310173

  • Reply
    Megan Mattinson
    June 4, 2015 at 3:30 pm

    I would say do someone’s (yours?) profile backlit so the face is in shadow and like a silhouette.

  • Reply
    Edi Denton
    June 4, 2015 at 3:34 pm

    Photograph letters a couple of inches thick back to front from above with lighting that casts a shadow diagonally.

  • Reply
    molly murer
    June 4, 2015 at 3:34 pm

    a solar eclipse somehow?

  • Reply
    Michelle Drosdik
    June 4, 2015 at 3:34 pm

    If I were going to photograph “shadow” I’d play around with some black gossamer type fabric (to be fair I’m not sure if it’s gossamer) I’m trying to describe a silky transparent black fabric….whatever that’s called 🙂

  • Reply
    Erika
    June 4, 2015 at 3:36 pm

    A close up of a women’s face with harsh shadows across it….

  • Reply
    Lana
    June 4, 2015 at 3:39 pm

    A gravel pit with a fiery haired woman climbing out, with her HAC hella tight. juxtaposition. and the gravel pit should be pale in colour.

  • Reply
    Sandra
    June 4, 2015 at 3:49 pm

    I suggest having an image of an eye w/lid on the base of your packaging, and upon removing the lid, the color of your choice is altered or appears on the lid area of the imaged eye lid. (I hope I described it well enough.)

  • Reply
    AmandaK
    June 4, 2015 at 4:00 pm

    What about taking broken glass, maybe a colored glass or something a little opaque, and lighting it from an extreme angle. You get different shades of grey not only from the shadows themselves but the light streaming through the glass itself as well.

  • Reply
    Leigha Hanby
    June 4, 2015 at 4:00 pm

    A golden retriever! Unexpected and sweet… And who doesn’t remember Shadow from Homeward Bound? You’re welcome to use my Lily!

  • Reply
    Katie Shepherd-Adelman
    June 4, 2015 at 4:02 pm

    I like the idea of leaves casting a shadow, with the word in white, written in the shadow of the leaves.
    I was also thinking something in xray. Since an xray really just shows us shadows.

  • Reply
    Kristen
    June 4, 2015 at 4:06 pm

    What about a women’s profile shadow. That would go along with the defining properties of the shadow contour color.

  • Reply
    Candice pettijohn
    June 4, 2015 at 4:09 pm

    I think you should use a sun dial as the back drop.

  • Reply
    Christina Rumore
    June 4, 2015 at 4:21 pm

    You casting a shadow of you! After all, you are the amazing woman who started this make-up line, you deserve to be on the front of at least one thing :o)

  • Reply
    Ali
    June 4, 2015 at 4:31 pm

    I immediately thought of a silhouette of a girl standing between the A & D in shadow. In the silhouette she’s applying on makeup and her shadow is reflected on the floor in front of her stretching out towards the viewer (giving it a 3D appearance). Kind of similar to these:https://s-media-cache-ak0.pinimg.com/236x/86/1e/b1/861eb154b653541988390a365639af9e.jpg + http://thumb7.shutterstock.com/display_pic_with_logo/532393/190784375/stock-vector-black-sexy-women-silhouettes-with-shadows-190784375.jpg

  • Reply
    Lindsey
    June 4, 2015 at 4:37 pm

    I like the idea of having the word shadow written out in type face like you have stone or maybe even a different font… Just outline the letters in black on a white or light background.. Then use the shadow insert to actually cast its own shadow for the “O” in the word itself. You could even place the insert a little to the side so that you can see it cast the shadow. 🙂 Good luck!

  • Reply
    Megan Arrington
    June 4, 2015 at 4:37 pm

    When I think of shadow I think of Peter Pan catching his shadow and trying to reattach it with soap. But for this project, I also think of the hand shadow puppets we use to make as kids. What about creating the word “SHADOW” using your hands and photographing the letters that your hands create. It would be simple, but others would be able to tell it is your hands. There will probably be some photoshopping of the letters together and blending of the backgrounds, but I think it would be unique, but yet evident. Here’s an alphabet of hand shadow puppets: http://farm4.staticflickr.com/3169/2983418139_cec060536b_z.jpg?zz=1

  • Reply
    Audrey Collins
    June 4, 2015 at 4:38 pm

    Had some ideas & posted them on Instagram, didn’t know the best way to share them with you so I hope that’s ok

  • Reply
    Christina
    June 4, 2015 at 4:54 pm

    It would be neat to take a cartoon of a plainly dressed female (maybe shorts and a plain t) looking all shy and innocent, then have her shadow cast next to her representing a dolled up female (maybe a dress, heels, etc.) striking a pose and looking fierce. That’s how I interpret make up; It’s to express your inner fierceness 🙂

  • Reply
    Valerie
    June 4, 2015 at 5:06 pm

    Christian standing facing the sun and casting a shadow on the ground

  • Reply
    Kayla Coons
    June 4, 2015 at 5:06 pm

    You could do a shadow of a person, or a hand, and make it seem like the shadow is holding the product. does that make sense? The product wouldn’t be in shadow, but the hand holding it would be.

  • Reply
    Paulina M.
    June 4, 2015 at 5:08 pm

    -a shadow a smooth stone makes in the sand
    -shadow from a cloud
    -stark shadows caused by bright sun!
    -The word shadow making a shadow on clean white paper.
    -A flower creating a shadow on a clean surface
    -some kind of dial or simple object making a shadow on white paper
    -photographing shadows formed by crevices: bones, skull (eye socket) shapes, cave, or hole in the ground etc…
    -a black cloud is created from another clouds shadow
    -a shadow can also mean an outline, area of darkness
    -a bright star in darkness, eclipse, moon etc… shadows in space

    Good luck Cara XOXO

    I have yet to own one of your products! and would love to get started discovering 🙂

  • Reply
    Kristen
    June 4, 2015 at 5:09 pm

    Maybe soot or ashes? You can leave them sprinkled in clumps or smudge them around a bit.

  • Reply
    Angie T.
    June 4, 2015 at 5:16 pm

    What about using smoke as a shadow…that could be so cool!!!

  • Reply
    Jeneale H
    June 4, 2015 at 5:20 pm

    Somehow put just the shadows of a sculpted face in the background and maybe just the shadows (how shadows drag out from thin the wide) of various makeup products/brushes but don’t have the actual products in the picture just the shadows. Or just the face or just the make up products and have the word “shadow” in the same font and in black/white/grays

  • Reply
    Jeneale H
    June 4, 2015 at 5:25 pm

    Or keep it really simple and just have the actual make up refill (like stone does above) and the word shadow behind it, and just the have word “Shadow” have a shadow!

  • Reply
    Minu
    June 4, 2015 at 5:30 pm

    see if you can make like geometric/rectangular 3-D shapes and position them around the re-fill and frame the lighting so it creates shadows. Keep the word ‘shadow’ behind as wel

  • Reply
    Carol Higdon
    June 4, 2015 at 5:42 pm

    I would have the word shadow with a shadow on each letter, then the makeup in the center.

  • Reply
    Nicole .
    June 4, 2015 at 5:46 pm

    For the palette, I would imagine a black, velvety palette? (Think Nars-ish?) or maybe a cool shadow-illusion on the cover?

    For the image, I keep thinking of the face image created by tree branches: http://www.davinciinstitute.com/wp-content/uploads/2011/07/Tree-Face-499.jpg

    The most obvious would be the shadow of the palette (say for example a palette with the shadow being literally “SHADOW” rather than the actual rectangle shadow.

    A cool reverse trick would be the shadow being light(whie), and the actual background being dark/black (supposing the palette is like the current one?)

    Another would be using several palettes on their sides, with the word shadow being projected onto their sides ( each palette projecting a letter on its side)

    Kinda like: http://media02.hongkiat.com/shadow-art/typo-shadow-play2.jpg

    You can also use the more figurative definition of the word, as in someone’s shadow or personas, using two women’s faces (either facing each other, or one upon another (stacked).

    https://www.123rf.com/photo_20753515_silhouette-of-kissing-couple-shaped-by-tree-llustration.html

    http://ia.media-imdb.com/images/M/[email protected]@._V1_SX214_AL_.jpg

    Last two: Shadow Illusions

    Gradient (Palette in middle)

    http://images.guff.com/gallery/image/gradient-illusion

    PERSONAL FAVORITE:

    And the using the same shade (using white to make a side of the palette seem lighter in color)

    http://images.guff.com/gallery/image/optical-illusion-same-gray-color-thumb-over-middle

    Think of it opened, facing upwards or downwards, one side with hint of white for effect.

  • Reply
    Jasmine N
    June 4, 2015 at 5:52 pm

    You could do side silhouette cut outs of your favorite ladie’s faces , with Edison light bulbs dispersed around them – some shining thru letters cut out and other letters made of onyx spelling Shadow

  • Reply
    Summer
    June 4, 2015 at 5:57 pm

    Maybe something like this… https://www.pinterest.com/pin/185632815861899316/ … but just a face and in the lacy shadows, have the word shadow

  • Reply
    Kimberly lindgren
    June 4, 2015 at 6:07 pm

    What if you took the shadow colour in powder form and used lighting to cast shadows from the pile of powder? Like the shadows that form on the dunes at the beach. Then the colour could sit on top of that like the two other photos you have posted. It would cast a shadow, show off the colour and keep it minimalistic like the other two? I hope I’m getting my idea across and not just coming across as a looney haha!

  • Reply
    Danielle
    June 4, 2015 at 6:12 pm

    Going along with the nature theme of both the makeup names and what you have for “stone”…. An image of the sun setting or rising that provides the backlight for the word shadow (in the same font as “stone”) – it would appear darker with the light coming from behind. Nature related with the sun. Plus ties in that shadows created by the sun/light.

    • Reply
      Danielle
      June 4, 2015 at 6:36 pm

      Another thought…a close up of a piece of pallet (or any) wood with light coming from one side of the image and word “shadow” with the lighting contrast from the light coming from the side. The wood would be a neat “nature” effect with showing contrast in the grain/planks of the wood slats.

  • Reply
    Lacey
    June 4, 2015 at 6:17 pm

    I think a woman’s face with an interesting shadow pattern cast across it would be beautiful.

    Love your blog!

  • Reply
    Kelly Stagliano
    June 4, 2015 at 6:23 pm

    I imagine a cloud with the word shadow stretching from the bottom of it.

  • Reply
    Lacey
    June 4, 2015 at 6:25 pm

    1) I think a woman’s face with an interesting shadow pattern cast across it would be beautiful.

    2) Maybe the shadow cast by a geometrically shaped makeup tools.. For example, a makeup brush or eyelash curler.

    3) Lastly, a close up shot of something natural such as a flower petal or blade of grass.

    Love the blog!

  • Reply
    Julia
    June 4, 2015 at 6:30 pm

    Soot! (I looked up the definition to clarify what I’m referring to – a black powdery or flaky substance consisting largely of amorphous carbon, produced by the incomplete burning of organic matter.) Whereas in the stone picture you have stone crumbled around the makeup, for shadow for some reason I picture soot scattered around it. I feel like if you rubbed soot into something it would create a shadowy effect.

  • Reply
    Ellie
    June 4, 2015 at 6:35 pm

    The silhouette here or something similar?
    http://partylikepaula.com/shop/children/barbie-silhouette-party

  • Reply
    Kaitlin
    June 4, 2015 at 6:40 pm

    What about an image of the moon in one of its not-full phases? Dark side of the moon is just earth’s shadow on on the moon from the light of the sun.

  • Reply
    Kaitlin
    June 4, 2015 at 6:42 pm

    You could use an image of the moon in one of its not-full phases. The dark side of the moon is just the earth’s shadow get the light from the sun, after all. But the shadow makes it look like part of the moon had disappeared.

  • Reply
    Lauren Howard
    June 4, 2015 at 6:45 pm

    Use the palm fronds you used in your walnut photo on Instagram but just use them to cast the shadows to create a closely knit pattern or a few scattered. That way it ties in with the theme and shapes used in your other makeup color photos.

  • Reply
    Kaitlin
    June 4, 2015 at 6:45 pm

    How about using an image of the moon in one of its not-full phases? The dark side of the moon is just Earth’s shadow from the Sun’s light, but it makes it look like the moon has changed.

  • Reply
    Duchess
    June 4, 2015 at 6:51 pm

    I would like to add to # 146 I sent earlier. Instead of YOU ONLY BETTER, you could say YOU….NATURALLY…….BETTER

  • Reply
    Kaitlin
    June 4, 2015 at 7:08 pm

    The moon! The “dark side of the moon” is just earth’s shadow!

  • Reply
    Rachel
    June 4, 2015 at 7:17 pm

    Maybe the shadow of a lipstick or makeup brush?

  • Reply
    Tess
    June 4, 2015 at 7:48 pm

    What if you did the makeup tin standing on end, and have a shadow coming off of it in the profile of a woman’s face (as if the light source is where the viewer is at, and shadow is behind the makeup tin)?

  • Reply
    Amanda b
    June 4, 2015 at 7:55 pm

    Have a white backdrop with you sons shadows shown, kinda like Peter pans shadow???

  • Reply
    Melissa
    June 4, 2015 at 7:56 pm

    What about a really perfect profile picture in black and white with beautiful cheekbones?

  • Reply
    Kristina
    June 4, 2015 at 8:01 pm

    Few ideas here…

    One, is photo of say your eyelid closed, with a shadow done to your perfection in a grey.

    Two, profile photo with white background. From neck up long hair running down back and over bare shoulders. A shadow across the face only.

    Three, white background in middle looks like a leaf but its a shadow of a perfect single tipped leaf.

    Hope you like my ideas!

    ~Kristina

  • Reply
    Hailey Spencer
    June 4, 2015 at 8:03 pm

    Sticking with your nature and natural theme I think mountains would be great for “shadow!” <3

  • Reply
    Mary
    June 4, 2015 at 8:09 pm

    how about a sculpted statue – like one of the old school one or even a new age-y looking rock one, and use that? it’d be a literal sculpture for sculpting and the color of the statue would still fit with the pretty nature theme you have

  • Reply
    Alexandra K
    June 4, 2015 at 8:09 pm

    Well the whole point of shadow is that it exists because of light, right? How about the moon- not at night though, but a minimalist rendering/photo of it during the day. It’s pretty amazing when you look up images of the moon during daylight how clear it is, but you can still see all the crags on the surface. And we can only see the moon in its different phases because of the shadow it casts….whew now this is sounding philosophical!!

  • Reply
    Sarah
    June 4, 2015 at 8:10 pm

    I know this is off subject but I was wondering if you could add an “order history” to your website just to see what colors we’ve previously ordered? Or maybe you already have and I missed it?

  • Reply
    Angie
    June 4, 2015 at 8:25 pm

    I personally prefer fairly clean design. What if you did something like this, except put the word ‘SHADOW’ right in the center, so that the word lies in both fields of color? http://www.goldenthreadgallery.org/wp-content/uploads/2015/02/BlackWhite-300×225.gif.
    For example, if you did black and white, the top half of the letters could be black (white background on top) and the bottom half of the letters could be white (with a black background). You could even choose a color instead of black if it’s too harsh compared to your other graphics.
    You could play with font size and possibly even stretch the height of the font so that the letters fill the entire space. Hope this makes sense 😉

    • Reply
      Angie
      June 4, 2015 at 8:31 pm

      Or you could do it in the actual color of the makeup, so as to tie it into the other designs. A picture of the tin/palette could even be the background for the bottom

  • Reply
    Candice
    June 4, 2015 at 8:32 pm

    In order to stick with a nature theme, you could draw an image of a mountain and make a smudge mark coming off to the side with your shadow contour pallet lying at the end.Make it look like the contours on the mountain were created by your product.
    Another idea, would be a river with trees shadowing it with the contour pallet sitting on a river rock. Or you could make the pallet look like the sun shadowing over the landscape of the mountain and river.

  • Reply
    margie rodrigues
    June 4, 2015 at 8:36 pm

    Looks like you are using the actual pan of product in all of the photos. i propose keeping it pretty simple and literal. Take the pan and stand it up at an angle so it looks 3D, then photograph it with the light above it so that it casts a long shadow in front of the pan on a neutral surface, i would say just a white backdrop which would cast a gray shadow in front of the pan. Then write SHADOW somewhere on the graphic (lower corner) in a font to be uniform with the other photos. this photo sort of work in a similar way to what i tried to describe, but i would go with a white background so it’s not so dark in comparison to the other photos in it’s family: http://www.pixelzs.com/wp-content/uploads/ball21.jpg

  • Reply
    Emily Fox
    June 4, 2015 at 8:50 pm

    Cara…So I’ve taken a bit to think about it and every time I think of ‘shadow’ when it comes to your makeup, I can actually visualize you tapping the ‘shadow’ down the sides of your nose. It’s a very defined line and I think that’s what represents the idea of shadow itself, when talking about contouring. What about book-ending the word ‘shadow’ with a very simple, clean line on each end. I picture the bookends to be vertical, like when you contour your nose. And have those shadow bookends the actual color of your ‘shadow’ product. Just a really clean, simple effect.
    Like this: I shadow I

    • Reply
      Emily Fox
      June 4, 2015 at 9:07 pm

      …or this option…which represents the idea of shading a nose…

      I S I
      I H I
      I A I
      I D I
      I O I
      I W I

      (Except, connect the ‘bookend’ lines on the sides…and the ‘bookend’ lines should be the actual product color.

  • Reply
    Ashley Calaway
    June 4, 2015 at 8:57 pm

    Maybe put make up brushes down with some lighting behind them so it casts a shadow over the shadow palette? It’s hard to explain, haha! So like put the brushes to the left of the shadow color and then have some lighting that makes it so the shadow is being cast on the shadow palette. Then you have the concept of a shadow, while having something 3D.

  • Reply
    Laura
    June 4, 2015 at 9:15 pm

    How about making some letters to spell “shadow” then projecting light onto them at an angle, with the shadow of the letters spelling out “shadow” again in the background. Think, for instance, of the HOLLYWOOD sign for the foreground letters, then use those letters and a light source pointed at an upward angle to create larger shadow letters in the background.

  • Reply
    Paty
    June 4, 2015 at 9:17 pm

    I have several ideas
    1. a portrait of a beautiful girl half in the shadow half in the light but the shadows accentuating her features and really nice bone structure can be straight on shot or profile
    2.a very natural organic scene of a girl (tight picture above her chest) laying on the sand with a cast shadow of a branch or palm leave on her face or body with natural looking hair maybe like beach weaves and maybe a delicate flower crown and a little sand sticking to her skin to add texture and to add to the natural organic feeling.
    3.a nice portrait beautiful girl with nice bone structures covering her eyes from the glare of the sun with her hand and casting a shadow on her face.
    4. back light portrait picture can be almost silhouette featuring and accentuating lots of lights and shadows.
    Well this is my small contribution. I know you’ll find something you like among so many people that love you

  • Reply
    Shannon
    June 4, 2015 at 9:21 pm

    I actually wish I could just photoshop something to send to you. It would make more sense than trying to explain it. Shadows of Palm frons though. Think gradations almost ombré like.

  • Reply
    Lori
    June 4, 2015 at 9:23 pm

    A black kitten with white paws batting at the makeup palette.

  • Reply
    ashley
    June 4, 2015 at 9:29 pm

    you could make shadows with different objects that make cool shapes but leave the actual objects out of the shot.
    https://www.pinterest.com/pin/575546027354452583/
    (kind of like this but with the things out of the shot

  • Reply
    Jessica underwood
    June 4, 2015 at 9:33 pm

    An opera mask, a la phantom of the opera

  • Reply
    Courtney Cook
    June 4, 2015 at 9:34 pm

    Hey there! I think you should have a compact of the shadow colored shade with some of the shadow spilling out. Then play with the lighting to create a shadow around it! So, the shadow shade fell out, thus creating a shadow! I don’t know, just a thought!

  • Reply
    Nuff
    June 4, 2015 at 9:35 pm

    Cara,

    What if you shot it with a cool vintage lamp (think like the Pixar lamp shape) with the light on and photoshopping in a shadow the of eyeshadow? Hopefully that makes any sort of sense. Or another idea. A lamp (again thinking of the Pixar lamp) and next to it a classic yellow pencil or other (vintagey) office supplies and the lamp could be causing one of the items in the set up to cast a shadow and the eyeshadow could be displayed in the shadow of the item. That’s a tough one! Hopefully someone has a good idea.

  • Reply
    Xochitl
    June 4, 2015 at 9:44 pm

    What if you had a sculpture the type with just a head and you had a a shadow hitting half of the face or a light above casting a shadow on the contours of the sculptures face.

  • Reply
    krista
    June 4, 2015 at 9:47 pm

    how about using a cactus or several cactuses to cast a shadow over the different shadow shades? or perhaps break the product so it looks like sand in the desert with some sort of shadow? something along a desert theme? desert. sun. hot. wishing for any kind of shade/shadow to hide in.

  • Reply
    Xochitl
    June 4, 2015 at 9:53 pm

    Or actually what if you had a screen and took a shot of something that resembled shadow puppet theater but using like a woman applying makeup to another woman

  • Reply
    Jenn
    June 4, 2015 at 10:07 pm

    What about the shadow of the moon? Something like this:

    http://vignette4.wikia.nocookie.net/twilightsaga/images/e/e1/Dark_moon.jpg/revision/latest?cb=20120913231505

  • Reply
    Britt
    June 4, 2015 at 10:09 pm

    Some smoky looking….sexy;)

  • Reply
    Catherine Walker
    June 4, 2015 at 10:25 pm

    Shadow of your contour brush with it? 🙂

  • Reply
    Ruthie
    June 4, 2015 at 10:27 pm

    I love your blog and makeup. Thanks to you I am able to do my makeup quickly in the morning while my two kids are right next to me playing.

    What about shadows of women’s profiles or heads overlapping in the background? Since makeup is all about faces

  • Reply
    Liz
    June 4, 2015 at 10:30 pm

    As soon as I read the word “shadow,” I thought of windows. A tiny little window (stained-glass? French? arched?) – and show the shadow that its shape creates. Bonus points for surrounding said window with crushed glass, mirror shards, and/or crystals.

    Those are some great graphics! Best of luck finding your inspiration 🙂

  • Reply
    Mckenzi Rogers
    June 4, 2015 at 10:34 pm

    Do something like Mandi @vintagerevivals did with her “hi” art. Or use a key element from all the other products like a rock and pearl and everything else abs have them with shadows.

  • Reply
    Kate
    June 4, 2015 at 10:38 pm

    you could do the text of ‘shadow’ backlit and then have an expanding shadow coming from it. If you didn’t want it to be on a dramatic white background you could place it on any background. I can send you a sketch if that would be clearer lol.

    • Reply
      Kate
      June 4, 2015 at 10:45 pm

      And you could place the product inside of either O of the name. You could place that on a textured background if you want, maybe a beach or so where you would think of things backlit.

  • Reply
    Ang
    June 4, 2015 at 10:49 pm

    I would do a paint swish (think paint stroke that looks slightly like the letter ‘S’) but actually use the shadow makeup to create it. I would do this on a piece of glass and photograph in a way that this paint swoosh on glass would create an actual shadow. So the makeup shadow is actually creating its own shadow. I bet your photographer friend could help you with lighting etc. graphically layer the paint swoosh above the letters for the word shadow, then put the actual shadow behind the font.

  • Reply
    AmyAnnT
    June 4, 2015 at 10:49 pm

    How about the word SHADOW in 3D, cut out & standing up, casting it’s own shadow… Does that make sense?

  • Reply
    Leah K.
    June 4, 2015 at 10:52 pm

    First…..I have not read all of the comments so if someone has already said this…then ok. 🙂
    When I hear shadow….I first thought of a beach with palm trees casting a shadow on the white sand. I also thought of a pool…with some of it in a shadows (with floats floating around).
    Good luck!

  • Reply
    Ashley Hinkens
    June 4, 2015 at 10:54 pm

    Have the shadows of two people on a gorgeous beach at sunset and have the word ‘Shadow’ written in the sand. I’ll Facebook you a cool picture that inspired that idea

  • Reply
    allison
    June 4, 2015 at 10:54 pm

    * How about a beautiful shadowy silhouette of a woman (you?) applying the Shadow Contour product? *

    • Reply
      Boni
      June 4, 2015 at 11:40 pm

      Hmmmm… anytime I think about shadow I think about what causes a shadow. A possible idea could be a girl (maybe a pin-up style girl) sitting down in a cute 50’s style all white OR red & white striped bikini sitting down with her pretty legs crossed at the ankles & her knees up & she’s holding a white umbrella over her head, & the edging of the umbrella is in a wavy design shape & she has her little all black long haired young playful dog OR a black spotted Dalmatian dog with her tugging at her to go play. The black dog reminds me of shadow & of course the Dalmatian dog reminds me of shadow & shading with his black spots shading his white fur. 🙂 OR you could use a picture of just the black dog (like a black long haired Belgium Shepherd, I had one as a kid & his name was Shadow!) or Dalmatian dog by itself. The dog could be sitting outside on a sunny sidewalk with one of his paws in the air like he was saying “Hello” or taking a stroll & you could add his shadow on the ground to match whatever activity he’s doing. Maybe add a pair of stylish Warefarer sunglasses or big round Jackie O sunglasses on the dog’s face. Or have a young woman carrying a pretty parasol wearing a sundress or cute shorts & a blouse & bending down to pet the dog or give the dog a treat, creating shade for herself & the dog. Or a picture of just an umbrella or parasol throwing shade on the ground. It could be a picture of an umbrella or parasol being thrown in the air casting shadow & shade on the ground below. Maybe sunglasses/sun hats being thrown, too? It could be a picture of a bunch of people’s shadows from behind while they’re sitting together in a row on the beach. It could be a picture of a street lamp at night in a cool city. It could be a mishmash of things! 🙂 If I think of anything else I’ll be sure to let you know! Good luck with this, Cara!

  • Reply
    Laura hall
    June 4, 2015 at 11:07 pm

    Using the shadow of a shillouette behind the word, or somehow using a shadow shillouette of an eye with eyelashes.

  • Reply
    Nicole
    June 4, 2015 at 11:11 pm

    What about art pencils and shavings? Dark graphite would give an artistic, shadowy feel. And well done my beautiful cousins Jamie & Janae. They’re amazing.

  • Reply
    Stefanie Kendrick
    June 4, 2015 at 11:14 pm

    The first thing I thought of was Peter Pan. 🙂 How about making the letters of the word shadow out of the shadows of hands…like we did with flash lights when we were kids. 🙂 Similar to this: https://www.flickr.com/photos/c4jones2/2983418139/in/gallery-lovedance8247-72157631578250713/
    And/or you could put some cute shadow puppet animals on there too.

    • Reply
      Boni
      June 5, 2015 at 12:02 am

      If you want something basic you could use just a picture of a pair of nice black sunglasses by itself up close with the word “Shadow” across the lenses. You could add glistening crystals or diamonds to fancy up the word “Shadow” or on the sunglasses themselves. Or a pic of your shadow makeup pan casting a shadow behind or beside it. 🙂

      In regards to pics of a bathing beauty girl & dog etc., like I mentioned earlier, you could either use a real model (maybe yourself!) or you can make it into a drawing with water colors. 😉

      • Reply
        Boni
        June 6, 2015 at 11:12 am

        For the girl in the swimsuit or cute outfit you could make the picture black & white. 🙂 Whatever you choose you could make the picture black & white. Good for expressing shadow. 🙂

  • Reply
    Kristine
    June 4, 2015 at 11:45 pm

    Palm leaf/tropical leaf shadows – Like this: https://www.pinterest.com/pin/157555686934146273/

    (with the makeup rectangle over the O in Shadow of course (like in “Stone”)

  • Reply
    Sandra B. H.
    June 5, 2015 at 12:44 am

    I thought of the word shadow being used like you did with stone, but behind the word, you could have the silhouette of a pair of eyes (but pencil draw, not picture) in black and white, with the shadow of the letters either highlighting or shadowing the eyes… Another option could be a femenine silhouette (picture or drawing) instead of just a set of eyes.
    I also thought about replacing the letter “O” of SHADOW with a face or again silhouette, picture or drawing, with shadows of your choice.
    I ignore what the purpose of the product SHADOW is, so I couldn’t be more detailed with what I envisioned.
    Pair of eyes if it is eye shadow, with the shadow in the color of the product… If its a highlight/contour product then face silhouette behind with letter’s shadow on it or then replace the O with a face shadowed.
    Something like that.

    I love the typos of your blog and that you don’t care to change them or correct them or apologize for it; it make you look very genuine… At least to me 🙂
    Best wishes!

  • Reply
    Tiffany Hurrle
    June 5, 2015 at 12:50 am

    Emailed you! Hope you see it:-)

  • Reply
    Tina
    June 5, 2015 at 1:03 am

    When I think of the word Shadow, an image of a black cat comes to mind.

  • Reply
    Alex
    June 5, 2015 at 5:00 am

    A 3D object that casts the word “Shadow” as it’s shadow. Something that doesn’t look like it would, but when the light comes from the right angle you see it.
    Or a an object lighted in such a way that it casts a very long kind of distorted shadow of itself. Bonus points if it looks like the shadow of something else.
    One of those profile silhouettes done in black. It looks like the shadow of a face.

  • Reply
    Christina
    June 5, 2015 at 5:37 am

    Ok!!! A few ideas…. Have the same bright background as the other pics you posted with a Polaroid in the center. The Polaroid would have a beautiful pic of the sun setting over the ocean-this would have to be specific to “shadowy” type colors versus the red/orange sunset. The beach/bright white sand and water could have the shadowy color as the makeup (which would be placed in real life on top of the Polaroid within the perfect shade of the Polaroid). Who doesn’t love sunset at the beach AND makeup??!!! You could set-off this Polaroid with a real makeup brush setting diagonally over the corner of the picture as well. Heck, add a few sprinkles of sand and/or a shadowy small shell if it adds to the pic!! can totally envision this and draw up a rough draft!!!

  • Reply
    Ashley
    June 5, 2015 at 6:10 am

    I was thinking a shadow cast by a beautiful umbrella. I also like the idea of the shade from a tree as already mentioned in the comments.
    The Shadow makeup tray should be placed beneath the umbrella or tree in the shaded, shadowed area representing the coolness of the color.
    “Shadow” should be written in the same font as “Stone” and “Pearl” but in the color Shadow actually comes in.

  • Reply
    Ashley
    June 5, 2015 at 6:31 am

    What about the word shadow in actual shadow form? Imagine holding the letters over the white background and actually capturing the shadow of the letters. Just my two cents but I’m sure whatever you choose will be rad!

  • Reply
    Nikki
    June 5, 2015 at 6:39 am

    Since it is a face makeup, a beautifully done made up face, half shadowed half not. Geometrically pleasing to the eye.
    For some reason a masquerade mask popped into vision too, mysterious and shadowy? just like your other two pictures! Clean white backdrop but with a nude beautiful masquerade mask.

  • Reply
    shandi
    June 5, 2015 at 7:02 am

    A chunk of marble with a chisel and hammer (sculpting) with harsh lights and shadows, in the same format as the others–with the makeup pan and word behind/wrapped around the image.

  • Reply
    Jill
    June 5, 2015 at 7:13 am

    If you are looking for a 3D material and not just using typography, how about a super refined charcoal dust pile behind the word shadow?

    http://dir.indiamart.com/impcat/charcoal-powder.html

  • Reply
    lizabeth1718
    June 5, 2015 at 7:23 am

    How about a very closeup of flower petals in “black and white” that shows the shadows of the flower…something like a lily where the petals fall away from the center stamen.

  • Reply
    jessvii
    June 5, 2015 at 7:23 am

    When I think of “shadow,” I think of long purplish shadows on the sidewalk in the late afternoon, and I also think that “shadow” leans more urban than country… I picture the shadows of tall buildings falling onto the streets as people in trench coats carrying large leather bags and wearing way too high heels scurry quickly into taxi cabs, just as the streetlights start to turn on for the evening. So, how does that translate into an image? I think maybe some fresh, dark black asphalt in the background, with the word “SHADOW” written across it, surrounded by the chain of a purse handle, a pair of diamond earrings, and, if there is room, an end-of-the-day cocktail reference, such as a crystal tumbler or one of those little plastic swords.

  • Reply
    Bethany
    June 5, 2015 at 7:56 am

    How about moon shadows? Various phases of the moon have beautiful influences. The Gibbous moon’s influence is perfection, for instance (as in: HAC’ing merely perfects the natural beauty all women possess). Other moon phases include initiative, clarity, growth and sharing. The moon itself is the primary symbol of the divine feminine. Lovely image, don’tcha think?

  • Reply
    Ashley Gaskin
    June 5, 2015 at 8:19 am

    Would be cute to have a little one in the mirror acting as she was putting on makeup and being able to photograph her shadow someway. So you see her shadow clearly ( like on the wall) while she is acting to put makeup on. ? ??

  • Reply
    Marketa
    June 5, 2015 at 8:51 am

    OK, I have 3 ideas! : )
    Idea #1: Have your silhouette (you are the founder, after all : )) with a shadow of it cast at an angle below it.
    Idea #2: Have a generic facial image (maybe oval since it is the most common), with the shadowing making it look 3D. For example, and shadow along the line of the nose, lips, cheek bones, brow bones, etc. You could even use a few facial images to include oval, round, square, heart, etc. and use the same idea.
    Idea #3: I know when my sisters and I were little, we loved to play with makeup. : ) You could have an image or even a silhouette image of a little girl sitting at a makeup vanity, with a shadow of the little girl as an adult sitting at a makeup vanity.
    These are my creative ideas. I hope they made sense to you. : ) I LOVE your site and your attitude about life! : )

  • Reply
    Dominique
    June 5, 2015 at 8:54 am

    I would see a sun in the background with your compact in front and from the cast shadow, appears the word shadow.
    This is my idea (sorry it’s not professional looking, I did my best!):
    http://snag.gy/hMX1F.jpg

  • Reply
    Emilia McGuckin
    June 5, 2015 at 9:00 am

    Can you find a lovely or interesting objects at Cass and equally lovely or interesting shadow? Off the top of my head, thinking of a tiara. Here’s an image I found for inspiration: http://cache2.asset-cache.net/gc/109434907-tiara-on-table-casting-shadow-gettyimages.jpg?v=1&c=IWSAsset&k=2&d=g200aUtwewRm9LFwerZQDMU6HUOBLrche6il4yOTA%2FTo%2Btt5MpLXodDhP4Eyx8tu

  • Reply
    Tiare Escobedo
    June 5, 2015 at 9:59 am

    What about a black and white photo of a rose with nice deep shading. I thought about a black and white of a woman’s face in profile (with contouring of course) but thought that might be too literal.

  • Reply
    Harriet
    June 5, 2015 at 10:05 am

    Could you just prop the product up on something, a small box of some kind, and then photograph it with a flash from the side so it casts a shadow? You could then write “shadow” in the shadow in white if the shadow was dark enough.

  • Reply
    darla
    June 5, 2015 at 10:46 am

    Do a simple tree with a strong shadow on the sand

  • Reply
    Cassie T - Lovely Weeds
    June 5, 2015 at 10:50 am

    A light shining onto the product, with the silhouette of a pretty lady as the shadow in the background (maybe the word “shadow” looks like it is shining?). But so the shadow of the product IS the woman…

  • Reply
    Alanna Nuovo
    June 5, 2015 at 10:52 am

    I’m not sure if someone has already came up with this because it seems so simple, but since it seems like you’re going for a simple, clean look I thought maybe just using the font you’re already using to make a 3D of the word SHADOW and having an actual shadow of that word cast behind it. Somewhere around the word and the shadow of it would be the product. I don’t quite know where the best placement would be, maybe laying out in the front of the word shadow.

  • Reply
    Dana Halliburton
    June 5, 2015 at 11:02 am

    I’m not sure it would go with your “earthy vibe” but could have your silhouette casting a shadow down into the word “shadow” and have Crush’s silhouette, brushing on your shadow contour and have that part lighter than the rest of the silhouette! Hard to explain.
    Or just your silhouette (not blacked out but almost like a painting or drawing) facing the camera, cheek slightly turned to the side, accentuating your cheekbone, and have the shadow color on the silhouette.

    • Reply
      Dana Halliburton
      June 5, 2015 at 11:12 am

      Could keep with the color scheme and have the silhouettes in earthy tones. You facing Crush while he helps mommy put her makeup on. Have “SHADOW’ in the same type font down at the bottom, while highlighting the shadow contour on your face.

      OR

      Have a chisel and a hammer sitting behind the word “SHADOW” with clay sprinkled about as you reveal your natural beauty with sculpting with IIID Shadow! 🙂

  • Reply
    Corinne
    June 5, 2015 at 11:20 am

    To me, the other 2 are a perfect combination of nature, simplicity, and glamour. I know you have gotten several tree suggestions, but think the key would be in the picture of the tree. It already has the nature, so it should also be simple yet glamorous.
    Maybe get some inspiration from this photo: https://www.google.com/search?q=beautiful+tree&biw=320&bih=460&source=lnms&tbm=isch&sa=X&ei=6thxVdH-N4uYsAW8h4CYDg&ved=0CAYQ_AUoAQ#imgrc=xHrKnVTJ6RayOM%253A%3BvMb-kovA_AE0lM%3Bhttp%253A%252F%252Fpsd.fanextra.com%252Fwp-content%252Fuploads%252F2010%252F02%252Ftreephoto1.jpg%3Bhttp%253A%252F%252Fpsd.fanextra.com%252Farticles%252F40-naturally-beautiful-photos-of-trees%252F%3B600%3B600

    Then, have the tree creating a shadow and have the word “shadow” in white inside the tree’s shadow.

  • Reply
    Amy
    June 5, 2015 at 11:22 am

    It would be cool to use some architectural or sculptural forms. And I think the more simple the better. Even just using a sphere… Like in art class when you had to learn about light and shadow. It will also help convey that your makeup will give that smooth, blended and contoured look. I hope that makes sense.

  • Reply
    Jeanna K
    June 5, 2015 at 12:06 pm

    I think an up close of some beautiful skin (like the side of cheek on someone’s face) with a neutral toned flower (think gardenia or white sweet peas) casting a shadow onto the skin. The flower will give them shadow organic edges but soften the harsh lines we often associate with shadows. See the strength of the shadow in this photo? The shadow is the obvious centerpiece of the photo but too strong. I think you get what I’m saying. http://www.google.com/imgres?imgurl=http://media-cdn.tripadvisor.com/media/photo-s/07/7f/00/a5/shadow-on-face.jpg&imgrefurl=http://www.tripadvisor.com/LocationPhotoDirectLink-g608492-d595594-i125763749-COMO_Shambhala_Estate-Payangan_Bali.html&h=450&w=359&tbnid=tGQxv9tY-a2mLM:&zoom=1&docid=5iUh2QCm38AZmM&itg=1&ei=peRxVYWRLsTsoATh2oHYCA&tbm=isch&client=ms-android-verizon&ved=0CEIQMygWMBY

  • Reply
    mrsswoo
    June 5, 2015 at 12:10 pm

    I was thinking if you have access to a sandbox, or a beach, to take a collection of makeup brushes and stick the ends in the stand so they are standing upright at different heights, then capture a photo of just the shadows, not the brushes themselves. Maybe even a round open compact that reflects that circle of light onto the sand. Sand itself catches nice shadows too when its not completely flat.. 🙂 Again, match the same fonts you used for the other images to tie everything together.

  • Reply
    Astraea Roberts
    June 5, 2015 at 12:14 pm

    It would be so cool if because the picture will be within a square, a shadow reaches inwards from each corner of the photo, and in the center of the photo is the word shadow made with 3-d letters, with its own shadow.

  • Reply
    Lindsey marek
    June 5, 2015 at 12:26 pm

    I know you said no to the word shadow in shadow form, but a few months ago Mandi from vintage revivals made some word art that was really cool. She used dowels that looked like nothing, but when the light was directed a certain way, it spelled hi. What about that with the word shadow? Maybe your makeup could cast the word shadow?

  • Reply
    Pam
    June 5, 2015 at 12:27 pm

    i love all your ideas, so really don’t have a comment there – but, would you consider making a line for acne-prone skin? I’m dying to try your product but so afraid – this website: http://www.cosdna.com/eng/ provides true comedogenic ratings (based on actually medical data) of ingredients… thanks!!

  • Reply
    Nicola
    June 5, 2015 at 12:47 pm

    How about the shadow of mascara’ed eyelashes falling on a cheek? Hammers home the name Masckara too!

  • Reply
    Corinne
    June 5, 2015 at 1:06 pm

    Since you want something 3D, my idea is to carve each letter of the word “shadow” out of wood (or another material) have light coming at it from whichever direction you want, and the letters will automatically create shadows. I think having real shadows is much less cheesy than virtual font shadows. Plus the makeup is all about creating natural-looking shadows 🙂

  • Reply
    Megan
    June 5, 2015 at 1:08 pm

    A shadow of a skyline, or graphite sketching pencils

  • Reply
    Meghan Cronk
    June 5, 2015 at 1:31 pm

    How about incorporating some smoky eye shadows around the product in a circle, with the words “shadow” casting a shadow in the background? Simple, yet to the point!

  • Reply
    Rachel Gelinas
    June 5, 2015 at 1:44 pm

    I think you should use charcoal to make some shadow effects. That way you are staying on the natural theme you seem to have with the pearl and walnut. You could smug it and make some cool effects!

  • Reply
    Avril
    June 5, 2015 at 1:49 pm

    I think the shadow is obvious: the profile of a woman’s face.

  • Reply
    Hannah
    June 5, 2015 at 2:36 pm

    Just thought of this today!

    I’d say go and buy those wooden craft letters to spell out “Shadow”, like from Hobby Lobby or whatever craft store you use. Paint them. Set them upright. Put a light source on one side. Then take a photo of the shadow that the letters cast from and aerial view so you can keep that theme going. You can embellish the frame with the product itself and other things that might look pretty. Hope that works!

  • Reply
    Carolina
    June 5, 2015 at 5:26 pm

    How about making a figure using the shadows of your hands, like a bird in flight for example…At the same time those hands can hold the product in some way. Best of luck!

  • Reply
    diannesimpson
    June 5, 2015 at 6:02 pm

    The shadow of a woman’s face.

  • Reply
    thefatgirlslament
    June 5, 2015 at 7:26 pm

    So, the thing I love MOST about your makeup is how NATURAL it looks. That being said, I love that you’re sticking with stones, and pearls as images for your line. To that end, I think the image for shadow should be natural too. I would love to see something that casts a beautiful shadow, like a tree backlit by afternoon sun, or a silhouette of a hummingbird. If you want to keep it super simple, I am seeing just a bird silhouette, or just the tree (cypress maybe) backlit, so all you can see is the shadow. 🙂

  • Reply
    Sheena
    June 5, 2015 at 7:51 pm

    I’m thinking this might not vibe with your other packaging images, but in case you don’t care if they don’t vibe…maybe a few makeup brushes standing straight up so that all you really see are their bushy tops and then their shadows falling to one side into which is woven the words ‘shadow’ like your other packaging images? 🙂

  • Reply
    Alison
    June 5, 2015 at 7:51 pm

    Maybe it’s kinda cheesy or its already been mentioned but you could do the word shadow and have the little rectangles angled to look like their the shadow, or crush it into the powder and have that be the shadow for the word shadow

  • Reply
    Amy Nagy
    June 5, 2015 at 9:47 pm

    Cara,

    You should use your own face profile (because it’s yours and no one else’s) with the “shadow” in a different color/texture placed where you suggest to apply shadow to the face. Duh ! or just use your face profile and that’s enough!

  • Reply
    Deborah
    June 5, 2015 at 10:17 pm

    I really hope by “big time” you made it onto Shark Tank!

  • Reply
    Debs
    June 5, 2015 at 10:33 pm

    Keeping with the nature theme against a white background with the word shadow in the same font: white starfish, shells, coral, white sand that has been raked or imprinted with a design and photographed to emphasize shadows, and maybe a succulent or two? or skip the sand raking and photograph the shadow of tall beach grass or palm leaves against the whiteboard, or the word shadow in the same font in white & 3d (made with either whiteboard/clay/plaster) with a shadow in front of it against the whiteboard with the product laying on top of the ‘O’ – all versions with the same nature elements, yup, something along those lines, that’s my two cents, lol

  • Reply
    gingererin
    June 6, 2015 at 12:54 am

    I you’re overthinking this one. I love the first 2 photos of pearl and stone, but i think you’re thinking too hard and feel like you need to have some kind of a set up like these. You simply used stone for stone. Pearl was great and creative, but I’d just fall back with the simplicity on Shadow. Just place the product below the word Shadow, with shadows cast from the word. With a white backdrop, like these. Let the product speak for itself.

    Good luck.

    • Reply
      gingererin
      June 6, 2015 at 12:56 am

      And ps, I in no way meant that to sound harsh. I just simply meant while you could go all out with Pearl, Shadow isn’t really something that needs anything other than a shadow on the word. There will be others, like Grapefruit, where you can get citrusy and creative. So do that on the ones you can. Keep the others simple. Mix it up. Making every single one super ornate would be a little over the top, and I know that’s not your style.

      • Reply
        gingererin
        June 6, 2015 at 1:14 am

        I might maybe make the shadow falling from the word the same color as the product, to tie it in. That’s my LAST suggestion, sorry lol.

  • Reply
    Kyrie Laveaux
    June 6, 2015 at 2:44 am

    I agree with the previous comment. Keep it simple. White background. The word ‘SHADOW’ written in the color of the eye shadow, maybe a slightly thicker font. The rectangle product, either in the D of the word or just below the word itself, with one end in perfect condition and the other end broken and smeared so as to show the acual color in a more textured way. As if you took your finger on one end of the eye shadow chip and pressed down to break it and dragged your finger. That will show how this eye shadow color provides a shadow.

    • Reply
      Kyrie Laveaux
      June 6, 2015 at 3:26 am

      On second thought, make the font black and only the mak-up chip shows the color of the eye shadow. Afterall, you want to show ‘Shadow’ which is not to be confused with a shadow.

  • Reply
    Michelle
    June 6, 2015 at 6:01 am

    I read some of the above but not all 300-and-some-odd posts, there were some really great ideas! This is just what I pictured originally and since I didn’t read them all, I’m sure someone already said this but just in case:

    Same white background and text overlay, of course (which are beautiful!). A few (3-4?) pans of shadow staggered (to make it more 3D, either on a diagonal or alternating near/far)), stood up on their short edge (so that they are standing tall), lit from the front (or you would have to play with light placement a little). Then you could photograph level with them but from a slight angle so that you get the color in the pan as well as their shadows (long tailing shadows could be nice, or perfect, rectangular ones).

    The ones you have already done are beyond gorgeous and I am sure someone will have an amazing idea for shadow 🙂 I really love the creativity everyone has!!

  • Reply
    melissa Rhoades
    June 6, 2015 at 7:20 am

    Show different models in shadow on different sides of their faces. Or with shadows of the letters of the word shadow.

  • Reply
    Karen
    June 6, 2015 at 9:16 am

    You should do one of those shadow arts! Where when you look at it, it looks like a pile of stuff but when you shine a light on it, the shadow is a picture or shape. You could do one that has random objects where the show spells “shadow”!

  • Reply
    Jessica Pierson
    June 6, 2015 at 9:35 am

    I immediately thought of eye shadow. I know its for contouring but if you think about it, isn’t contouring just adding shadow to your face? What about doing a swipe of the shadow shade (very blended on the edges ) with shadow written across it? Then put the cake in the middle. Kind of similar to stone’s set up above. Anyway that’s my idea…

  • Reply
    Laura Mack
    June 6, 2015 at 9:49 am

    Cara, what about a play on the letters with two meanings, like this:

    SHADe dOWn so it says shadow, but also what it does, shade down what you don’t want!! Could be diff colors, sizes or font. Right!!?? :))

  • Reply
    Tymonee
    June 6, 2015 at 9:52 am

    Black and White shadow silhouette of someone doing there makeup/holding the rectangle and placing the shadow makeup in the silhouette….

  • Reply
    Charlotte Bott
    June 6, 2015 at 3:00 pm

    I really want to try this makeup! I think you should use a photo of an umbrella and it’s shadow for the shadow one.

  • Reply
    sarah litvinchuk
    June 6, 2015 at 5:08 pm

    I am thinking of something SIMPLE, to keep within your look. Something NATURAL; also what you’re going for here. When i think of the word “shadow” the very first, most basic thing that comes to mind is the shadow of a tree. Picture a classic, like either a palm or one of those twiggy willows, casting a shadow in the center of the word, similar to what you’ve done with stone and pearl. Basic. Simple. Natural. there ya go.

  • Reply
    Yamila
    June 6, 2015 at 5:09 pm

    What about the word and the shadow of you with your hair flowing? Like your head with the hair flowing. Beautiful

  • Reply
    Laura
    June 6, 2015 at 5:17 pm

    Hey cara, for shadow how about having a set up similar to stone, with shadow written out, photo shot from above but have the palette on its side as part of the A and shine a light from one side so a shadow is created by the palette?
    Hope that makes sense, it’s tricky writing it down
    Good luck!!

  • Reply
    Alexandra
    June 6, 2015 at 11:45 pm

    Hi! Have a shadow of some glamorous lashes down and across our gorgoes smiling face. Or te shadow of a silhouette smiling. Definetly happy and egsagerated. You can make lashes look amazing and gorgeous across rosy cheeks with a light shining down from above. Or have the silhouette with gorgeous lashes of course and paint dripping down off the lashes from the lid. Like a rain down an umbrella but it’s an amazing bright peacock colour crocodile tear size drip down the lid and out the lashes.

  • Reply
    courtney
    June 7, 2015 at 7:02 am

    An assemblage of a few attractive items in the same color/tone as the shadow product, with their exaggerated shadows behind them.

  • Reply
    Ashley
    June 7, 2015 at 8:47 am

    What if you did a face with one half in light and the other half cast in a shadow? That way it would represent the shading the product does

  • Reply
    Emma
    June 7, 2015 at 11:14 am

    The text and the colour sample as in the pictures for the other colours. In the background a womans face, either a graphic drawing or an overexposed photo so the face looks generic, where half is left 2D while the other half is contoured and therefore 3D.

  • Reply
    Lilly
    June 7, 2015 at 12:24 pm

    I don’t know if it’s too late to comment and someone probably already suggested it, but what if you used like eye shadow “dust” or like a loose black eye shadow to spell shadow? And you could sprinkle eye shadow around it as well. Idk. Just thought of it when I was putting on my shadow this morning (;

  • Reply
    Ida
    June 7, 2015 at 3:27 pm

    I really want your makeup!!!!! 🙁 When will I be able to buy it??? I live in Sweden…

  • Reply
    Linda Williams
    June 7, 2015 at 5:07 pm

    SHADOW: the ultimate icon for shadow is Peter Pan, looking for his shadow. You can use the moon, the window of Wendy’s house, Wendy’s bedroom… pretty much anywhere, maybe with just Pan’s foot with his shadow attached (partial images to avoid any copyright issues)… there is so much you could work with here… but anytime someone sees Pan and his Shadow, they’re bound to smile. It’s great when you can use positive emotions already existing in visual icons. 😀

  • Reply
    Sarah
    June 8, 2015 at 12:37 am

    At the risk of being corny, having a small finely sculpted statue, photographed to show a soft shadow, with shadow (the product) being used to mimic the shadow (think gently crushed from the pan, and a new pan infront.

    My other idea would be use of some dark coloured (makeup) brushes showcased around shadow to give a more artist your body is a canvas kinda vibe, sort of reminds me how contouring is used to emphasis your beauty.
    I’m very art themed right now.

  • Reply
    Amy Lyon
    June 8, 2015 at 12:39 am

    If you google optical illusions with shadow there were some pretty cool ideas that can bring some inspiration. Also a concept of negative space shadows mostly a play on fonts using negative space to create the image or word.

  • Reply
    nicola
    June 8, 2015 at 8:09 am

    What about if you did the word SHADOW in the same font as the others, but each letter fades white to black vertically, with the siloettes and shadows of various beauty products surrounding it on a white background. Like a lipstick tube, crumbled eyeshadow, a makeup brush, lashes and a nail polish or something!
    Just an idea!

  • Reply
    Lauren Yoshizaki
    June 8, 2015 at 12:29 pm

    You know that look when lighting on a person’s face that is short of in the spot light but not all the way? The defining structures of the face are recognizable, where the nose is, the socket of the eye, the cheek bone,…) but because the light is not fully aimed directly on the face a heavy shadow is cast on most of the face. How about a black & white photo of only half of the face or a close up window of just some brow, eye to nose to upper lip & some cheek bone(because that is where the product is mostly applied with that kind of lighting? The other half of the face will blend/blur right into the shape of the container that holds the “shadow”cosmetic. Play with different levels of lens focus to see kind of image looks best; such as a clear & defines image verses blurring out the face for a more abstract/softer face. Actually, instead of black & white photography change the color of the entire photo image to match the color of the shadow cosmetic. This will satisfy a lot of issues: there are only 2 subjects in the photo the shadow container & a face(it keeps it simple), the subject advertises what/where the product is for, the color portrayed in the image will advertise the exact color of the cosmetic.
    Gook luck,whatever you chose your packaging will be awesome!

  • Reply
    Katherine
    June 8, 2015 at 12:47 pm

    I picture using some objects with different color ombres on them. For instance, have a wooden sphere that goes from dark blue to white, an ombre pretty necklace, a vase, or whatever objects you find that have a pretty ombre look to it. I think that compliments the idea of shadow without being too cheezy!

  • Reply
    Sarah K
    June 8, 2015 at 2:41 pm

    What about using a sundial? They’re old, authentic, and beautiful, and the shadow aspect would be obvious (like the pearls and stones are). You’d be able to easily mirror the other designs: a pretty sundial on a white background with the word SHADOW over it all.

  • Reply
    Penny S
    June 8, 2015 at 8:46 pm

    The Moon, as it’s contoured by shadow-play… And is generally synonymous with shadow imagery.

  • Reply
    Angelica
    June 8, 2015 at 9:32 pm

    I have not read through all the comments so I don’t know if this has already been suggested, but white paper crumpled up and in front of a white background looks really awesome when spotlights are lighting it from the side and casting shadows on all the little surfaces of the paper.

  • Reply
    Elizabeth Frank (@MissUSAHockey)
    June 8, 2015 at 11:30 pm

    There’s a zillion comments on here so this might never be read… but what about something like the dark side of the moon? That would be cool… Like an eclipsed moon maybe?

  • Reply
    Leigh
    June 9, 2015 at 1:28 am

    Shadow puppets

  • Reply
    Jeannene McMurchy
    June 9, 2015 at 9:30 am

    I like the idea ofa dark grey beautiful long haired cat. It made me think of a cat I had once named shadow.

  • Reply
    Delsa Soliai
    June 9, 2015 at 2:02 pm

    I like the idea of doing a double exposure of an image, all in gray,black, and white. I was thinking it could be your name (maskCARA) or your Initial M looking like a wind blowing affect of a seeded dandelion – very ethereal/magical feel and look.

  • Reply
    Megan Taylor
    June 9, 2015 at 8:46 pm

    Have the makeup suspended and a light above casting a shadow over the “o” in shadow. It would be neat because it still shows the makeup and it would give it an awesome 3D effect.

  • Reply
    Christina Marie
    June 9, 2015 at 8:53 pm

    Not sure if this is still running… I just tuned in. What about an eclipse to represent SHADOW? Could be across the earth or the moon as your background image.

  • Reply
    Jessica
    June 10, 2015 at 2:29 pm

    What if you stood the actual Shadow tin up at an angle, like 45 degrees and lit it so it casted a long shadow behind it (photograph at an angle) and then in the actual shadow it creates insert the word Shadow in white in a unique font?

  • Reply
    bailey
    June 10, 2015 at 6:24 pm

    I thought of using gray smoke tendrils as the “shadow” and incorporating something fun like a woman in profile or using the smoke to weave around the word shadow and the square of makeup with some crumbled shadow to highlight the word.

  • Reply
    Kristen
    June 10, 2015 at 6:49 pm

    Maybe you could have a watercolor background in shadowy (if that is even a word) colors; like blue, purple and grey, layer different pretty beauty related things around the pallet, then have a single light coming from one side to cast a harsher shadow on the items. Then you could go in and put in the word “shadow” in a different color or paint the word with the watercolors.

  • Reply
    Audrey B
    June 11, 2015 at 12:55 pm

    Use a rectangular piece of paper with one letter cut out of each piece of paper to represent the letters for the word “shadow” (like stencil letters) and take a picture of the shadow of the stencil letters you created. You could also have make up brushes casting a shadow. Or have fun with the shadow being misplaced, Peter Pan style 🙂

  • Reply
    Samantha
    June 12, 2015 at 1:52 pm

    I saw a black and white photo of a butterfly on a wall casting a shadow and I think that kind of fits with the theme of the other two shades. It would be consistent with the white-background, nature-object-in-the-centre kind of thing. And you could edit the butterfly to be in greyscale (to emphasize shadow) or to match with the color of the makeup 🙂
    The same idea would work for a flower, twigs, etc., but a butterfly just seems more ethereal and appropriate! Plus you can add leaves or flowers or other pieces of nature that fit with the butterfly. And collect them in the middle like you did with pearl 🙂
    Good luck!

  • Reply
    Jaclin Tran
    June 12, 2015 at 7:12 pm

    What about a woman with a big sun hat covering her eyes shading her face; or no hat looking up towards the sun (maybe?)-the sun would cast shadows on her face-where you would apply shadow.

  • Reply
    Shannon
    June 13, 2015 at 7:49 pm

    Have one of the paper lanterns that throw off the word shadow. Similar to this one except no numbers http://3.bp.blogspot.com/-RWIAEWIpddY/Tzal97R5YFI/AAAAAAAABSc/bHOVJDIQWVk/s1600/memento_lamp_1.jpg

  • Reply
    Cathy Logan
    June 14, 2015 at 10:03 am

    To keep with the theme of objects laying on the white table, how about an artists scetch of a womans face similar to this, either complete or maybe half finished with some charcoal artists pencils and maybe an eraser laying next to it?
    https://c4.staticflickr.com/8/7443/12778875993_42c23be226_b.jpg

  • Reply
    Khadija
    June 14, 2015 at 4:20 pm

    I think smoke could really signify the darkness and depth of shadow. Maybe a clay pot with a couple of embers and a hazy smoke coming out of it?

  • Reply
    Kailey
    June 15, 2015 at 7:06 am

    In keeping with the natural theme (stone, pearls), clumps of charcoal with a thick, rich scrawl/shading of charcoal smudge on the white background.

  • Reply
    Nikol B.
    June 18, 2015 at 10:04 am

    Use the shadow of some of the beauty, make up products and/brushes for the ‘shadow’ picture.

  • Reply
    Amy Hackbarth
    June 22, 2015 at 7:05 am

    Well, my thought is to use lighting and a white surface to photograph an image of an eyeshadow brush or your hand as you apply shadow to someone or something to that effect. I know you are going more literal than this but your use of the word shadow seems to be more of a at on words than literal.

  • Reply
    sandra henneke
    June 24, 2015 at 1:03 am

    •Use a shadow profile of a woman applying makeup with your application brush from the shadow contour with the word SHADOW overlaping the image.

    •Use palm trees creating a shadow on the sand from the sun. Overlap with the word shadow.

    • Use the rectangle of shadow and application brush upright and create a shadow from their image and overlap the word SHADOW over it.

  • Reply
    sandra henneke
    June 24, 2015 at 1:25 am

    Use the word SHADOW, but for each letter the shadow of the letter is something beautiful, almost like creating a reverse shadow. Like when people create the letters for YMCA… The “shadow” of SHADOW could be women of different shades, it could be different floral items, maybe even using different beauty supplies like brushes, tweezers, hair accessories, lip gloss and such.

  • Reply
    sandra henneke
    June 24, 2015 at 1:52 am

    Use the word SHADOW in the same font, but backlight it and use the actual color of shawdow to create an extreme forward shadow of each letter.

  • Reply
    Hannah ganzer
    June 24, 2015 at 11:17 pm

    How about the shadow of powder being scattered? Or smoke?

  • Reply
    Connie
    July 2, 2015 at 9:49 pm

    How about for each product, you do a smear of the make up in that color on white with the product name.

  • Reply
    Erica
    July 10, 2015 at 4:38 pm

    When I think of shadow I think of art supplies like charcoal, graphite, and conte crayons used in shading. I think art supplies with Blackish tones and shavings/broken bits would look really cool against a white background. Your other photos are so stunning I can’t wait to see what you come up with.

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