What is it?
Sounds great but, how do I use it?
What kind of texture is it?
It is a creme. Don’t let that scare you though, it is not heavy or cakey like some people have learned to associate cremes with.
Do I use it over regular foundation or alone?
This IS a foundation so for most people it looks best used alone. If you like heavy coverage you can also layer it over your foundation although it is a creme so I would only layer it over liquid or creme foundations and not over powder.
Will it be available internationally?
Not yet:( In the beginning I was completely sure I would be shipping internationally because I have so many amazing readers all over the world! Then I found out about all of the stuff with customs….holy cow, they really make it difficult! I promise to work towards it until we get there but sadly, I’m not there just yet!
When and where can I order it?
You can order the Dark and light shades HERE. The medium shade sold out quick but it will be available again in early January. Blame me, I ordered too much light and not enough medium!
What about ANIMAL testing?
Does this answer your question?
Cause seriously, did you think I’d allow that!?
No animal testing, baby.
What is your return policy?
I racked my brain on how to work this out for a while now. I’m a small business and I have a much smaller profit margin than large makeup companies so to take a return is a pretty big loss, BUT 2 things: 1 I personally don’t buy ANYTHING unless there’s a return policy I approve, cause I have to have a backup plan and 2: I believe in the product %100 percent.
So if you get it and don’t like it for any reason I will be happy to accept the return for a full refund within 10 days of receipt.
SInce this product is so different that what most women have been using it might take a few tries to get it right, I am always addressing new questions and I hope you will give me a chance to help first, just in case it actually is perfect for you:)
What do you use to apply it?
You can use your fingers, a sponge or a brush. It looks the best with a brush though in my opinion. THIS brush is my ABSOLUTE favorite. Everyone I use it on asks about it because it is so soft and applies the foundation flawlessly. It is a pricy brush but if you can afford the splurge, it’s worth it!
For a more affordable brush try this ELF one.
What type of coverage is it?
The contour is a light to medium coverage and the highlight is medium but can be built to a full coverage. I have found that it is enough coverage for %90 of the people I have tried it on. If you feel you still need more coverage it can easily be layered over liquid or cream foundation as well.
How can there be only 3 shades?
Since IIID Foundation is not just one color there is actually a lot more leeway on the shade. I have found one of three shades has worked for nearly every single person I have done. The main exception being, I have had a few women of color that the Dark shade wasn’t dark enough. For those few that it does not work for I will be adding amore shades ASAP!
How do I know what shade to pick?
Most people will use medium. If you are very fair and feel that most bronzers go orange or dirty on you the fair was MADE for your face. Most women know if they are dark based on usually going for darker foundations. Another good option is to go on instagram and check out the #spotmyshade hashtag. Many women have been identified so that you can find someone with similar skin to yours and shoot for the color they were matched to.
Why have we been doing foundation in one color for so long?
Beats me! I think it might be because we learned to color faces with an apricot crayon at a young age.
Is it long lasting?
Yes, although If you are oily you may want to set with a setting powder but I would recommend that for any foundation for oily skin. I generally use a setting spray and on days when I forget I do need to touch it up the highlight in the evening.
How much does it cost?
For the whole HAC Pack (including the 2 foundations, a cream blush & an illuminator): $47
Individual prices are:
IIID Foundation: $26
IIID Cream Blush: $14
IIID Illuminator: $13
Will people try to steal it from my makeup bag?
Yes, this is very likely. Lock that shiz up!
Contour: Hydrogenated Polyisobutene, Pentaerythrityl Tetralsostearate, Acrylates Crosspolymer, Silica, Polyethylene, Ozokerite, Boron Nitride, Glyceryl Caprylate, Caprylyl Glycol, 1.2-Hexanediol, Tocopheryl Acetate.
Is it oil-free?
It is not oil free as some of the ingredients are derived from coconut oil.
This makeup is a BIG change for most women. Especially those who are not used to using creams. Although I believe the consistency is by far the best out there for HAC and coverage I understand that there is a learning curve and it is going to behave differently from other textures, powders ESPECIALLY.
I chose this cream after a great deal of testing out many different creams and other forms of foundation because I loved the flawless finish that could be created and the brightness and blendability of it. Everyone’s skin is different so the techniques will vary but the general consensus I am receiving from talking to women directly who were struggling with the product is that once they get the hang of it, they love it!
Here is some of the info that I have gathered:
The contour color doesn’t seem to go on very dark. Shouldn’t it be darker?
I designed this product to be a very natural looking every day makeup. I believe in the world of HAC’ing subtlety is KEY. I really feel that this color is a very beautiful contour for most faces. For some it may also be that your color choice was too light. If you are unsure it might be helpful to give it a few days to get used to it and then decide. The magic of these colors is that they compliment each other and sculpt to make you look glowing and radiant rather than obviously highlighted and contoured.
Although, I do plan to make more products and colors in the future for those who want a dramatic HAC:)
When I first tried using my product it was hard to get onto my brush and/or went on uneven and blotchy!? Please HELP!
Don’t panic! I’ve noticed that it being a creme and this being winter many of the foundations seem to have a little barrier film on the very top layer that might cause these problems for the first use. Don’t be afraid to dig in and get past that layer! If it’s cold from the shipping you can also warm it up for a few seconds with your blow dryer. Once you do, it should go on smooth and creamy!
It looks dry or flaky on my face. What is going wrong?
There again this could be the same answer as above but it also could be that you need to do a little prep. Putting any kind of foundation on dry or flakey skin will generally not have your desired effect, I find most women do not use enough moisturizer or a heavy enough moisturizer like this one. Be sure that is has time to sink into your skin before applying the makeup. Also it is very important to exfoliate. I love using my Clarisonic or PMD for exfoliation but those are pricey options! Another great option is this Lemon Sugar Scrub you can make at your house that I LOVE. You can also consider a pore filling and smoothing primer like THIS one.
The foundation seems to sit on my skin and looks heavy
When I use the formula I take my brush and basically just slab it in the areas where I want it, then I go back through with the large side of my brush and stipple it in with a pushing motion. Which blends and leaves me with a very beautiful natural finish. Another option is to dab it on and then go through with a damp beauty blender using a stipple motion to blend. The third option was to use your fingers in a tapping motion. The warmth from your skin may help in creating the perfect melded finish.
The product isn’t lasting as long as I need it to.
In this case I would recommend a setting powder and or setting spray. Just a light dusting with a big fluffy brush will make a huge difference!
I’ve ALREADY hit the pan on my contour, what the heck!?
I think that because the contour is a much lighter application of foundation it’s being layered much more and is running out far faster than it should be for some people. I am VERY concerned about this. My product lasted over 3 months and I am not sure how there is such a deficit but I am taking it very seriously. I will be making a few changes to the product before my next order and this is definitely one of them.
UPDATE: 1/10/2014 Medium shade is now OUT OF STOCK.
There have been a lot of questions on the timeline of the new product and the changes that will be made so I will cover that as well as I can today.
Right now the second generation products (including instock mediums) are about 3 months out. I know that’s a long time to wait and I promise we are doing everything in our power to speed that process up but the number one priority for me is for the product to be perfect so speed is secondary.
One of the biggest concerns with the foundation was the uneven use between the two shades (most people ran out of the contour before the highlight). That is the first improvement of the new products.
The second concern I saw a lot of was that if women had dry or flaky skin the foundation would not go on smoothly. I LOVE for everyone to exfoliate and moisturize more but at the same time I want the foundation to be more forgiving in such cases. I am REALLY excited about the small changes we have made in that area. I’ve tested the new formula on the driest, flakiest skin and it did not exasperate the issue at all.
The third priority I wanted to improve was consistency. For most women the foundation smoothed on like butter and looked flawless but some women had problems where the products slid off their skin and sunk into their pores. I understand that it’s unrealistic to expect one foundation type to work for all skin types but I wanted to get as close to that as possible. With the new formula perfect consistency has been huge and working very closely with the manufacturer to ensure that is a top priority for me.
The final improvement is adding more shades to insure that everyone can find a match to perfectly fit their skin.
I have learned so much which these first release and I have you all to thank for your honest and helpful opinions. I don’t think most companies are lucky enough to have this many women helping them improve their product and I am so grateful that I do. You have been incredibly supportive and I couldn’t possibly thank you enough!
PLEASE SEND PURCHASE AND CUSTOMER SERVICE QUESTIONS TO [email protected] ONLY
MAGIC product that hides the red of rosacea
I have rosacea and got the light shade...the CONTOURING color is the FIRST and ONLY product that cancels out the red of rosacea! I've used green tinted products and concealers (without success), but this grayish shade is like magic! The red on my face is on either side of my nose and my nose, so I use the contour color - sparingly - to cancel out the red (almost like a base foundation) then highlight as usual. Thank you so much for your genius. Totally amazing...
Have to get the right shade!
I loved the concept of this foundation, but I was having a hard time getting it to work. It was because I had the wrong shade! I highly recommend that you go one shade darker than you think you need. This winter, I really struggled with the medium washing me out and the contour not showing up. I bought the dark as a last ditch effort to make this makeup work. Boy, am I glad I did! It is the perfect match and really makes me look glowy, natural, and pretty. Plus the contour shows up like a shadow, like it's supposed to.
Cara, thank you so much for being a beauty inspiration! Well done!
Love. Buttery Makeup Love.
We are relentlessly conned by make up. To the point that I have given up on it altogether. Then I found your blog. I saw you first contouring video and have been following ever since. Cara is to the point and extremely experienced so that I don't have to be. The IIID Foundation is incredible. I have been searching for a make up that slides on like butter and covers my dark circles and gives iridescent light to my natural features. I LOVE IT. Literally my best makeup purchase in a decade. I sometimes feel like I am whipping it off easily (I touch my face a lot, its a bad habit) and I am also using my contour color more quickly (I am using Light, maybe I am a Medium). But all that said this is one of the best products on the market. You are going places Cara. You just wait. :)
Love it! Need more ASAP!
I love my HAC pack and I am in desperate need of a refill. Arnaz K posted on 5/21 saying she has a hac pack in medium that she doesn't want. I'd love to get it from you if you still have it. My email is [email protected]
Not for me
Cara, I love your blog! It is my favorite beauty blog & has inspired me to start my own (still working on it). oh, and did I mention that I love HACing!!! Seriously, Its the greatest thing ever!
I love the idea of this product, but after using it, it's just not for me. I'm fair skinned/red hair/freckles--okay you get the point. I have been HACing using Bronzer, Blush, & powder for my everyday look. For "special occasions" I may throw in some foundation. Now to be honest, I'm very lazy. I don't like to spend a lot of time on my look. I also hate the feeling of heavy make-up & I don't care for creams. Top two reasons why I don't like to do creams 1) full coverage makes me look very pale, it conceals my freckles 2) It feels to heavy on my face.
I wanted to love this product, I tried so many times but it just didn't work for me.
The foundation doesn't blend in my skin. It just sits on top of my face. It rubs off at the slightest touch. I tried applying it with a brush & with just my fingers, and neither worked. I couldn't get it to blend in so I would apply powder over it to help blend it. It is thicker than I would like & conceals my freckles/makes me look pale.
Now, on to the blush...I have never used a cream blush before, but I fell in love with this one. I have no problems with the blush--love it!
Next is the illuminator...It made my face look white, I would blend & blend & blend until it was blended off my face just to make it not look like glowing white. Consequently,, that one didn't work to well for me either.
I would love if you would come out with a "powder" form. The cream is just to heavy on my face.
That concludes my review...Cara your awesome keep doing what you do!
I ordered my HAC pack (dark, princess peach) the day Cara announced Canadian shipping and I got it yesterday (super fast shipping!). I have only played with it a little but so far I absolutely love, love, love it!
Quite a few reviewers have said that the contour colour was too light on them but I think it is the perfect 'shadow' shade. I used a basic foundation brush with is and thought that it applied very well. I did use it over BB cream though which gives me a little extra coverage and acts as a primer.
Cara, thank you for putting your passion into this product - you have really done something amazing!
wish i could love it more
i really love Cara and the blog etc but this product isnt for me (repeat not for ME - it could perfect for YOU!).
i bought the pac a while ago and havent tried to use it on several occasions (school/parties/weddings) but the heavy feeling of it just doesnt dissipate as i went on with my day. it feels cakey and thick and that maybe because i'm use to a lighter foundation/powder combo. i still have 85% of my medium foundation and id hate to throw it away (if anyone wants it - it's only been used with a brush). i do love the blush and illuminator - those are definitely four stars plus!
wish i could love it like i love this blog!
The IT Brush
FYI Everyone - tomorrow (I think) QVC will be featuring an IT collection which included the brush Cara suggested. The brush alone is normally $50 and with this group, you receive many items plus the brush for around $54. Check it out if you're interested in the brush.
I love the HAC pack so so much. I had attempted to HAC the the bahama momma Cara recommended and it felt jarring on my lighter skin. I had decided HAC wasn't for me until I got Maskcara for Christmas. It's been a couple months (obviously) and I'm finally almost out. I can't wait until Cara gets the medium back. I have never really cared enough about any type of makeup to talk about it. I LOVE THIS. I cannot stop telling people how wonderful it is. It's so soft and gorgeous and natural. I look like I have less makeup on than I've ever worn but I look better than I ever have. It's miraculous. Cara, I love you, your blog and your makeup!
You said in one of your videos that you would post a video showing how to contour for each face shape but I haven't found it yet. Have you made it? If you haven't yet, would you be able to show how to HAC different nose shapes as well?! Thanks Cara, love the makeup!