I waited SO long and made absolutely sure that the date I finally gave was going to be accurate before I said it by getting confirmations on dates and finally feeling confidant that I could announce the release…AND THEN … This weather happened. And everything got delayed. I found out this morning and have had a stomach ache all day just worrying about having to tell you guys. I just do not feel comfortable opening up sales (even pre-sales) on Black Friday when I’m not 100% certain the product will be in your hands before Christmas. I don’t know what to say except that I’m so sorry! The reason it’s taken so long really comes down to all of the upgrades and my being incredibly picky about making sure everything is perfect. As frustrating as its been too wait I know its so worth it and I’m so excited about it, I know you’ll agree that it was worth it too, the minute its in your hands! I will update you soon and hey! you never know, this time it might be the real deal!
What is it?
Sounds great but, how do I use it?
What kind of texture is it?
It is a creme. Don’t let that scare you though, it is not heavy or cakey like some people have learned to associate cremes with.
Do I use it over regular foundation or alone?
This IS a foundation so for most people it looks best used alone. If you like heavy coverage you can also layer it over your foundation although it is a creme so I would only layer it over liquid or creme foundations and not over powder.
Will it be available internationally?
Not yet:( In the beginning I was completely sure I would be shipping internationally because I have so many amazing readers all over the world! Then I found out about all of the stuff with customs….holy cow, they really make it difficult! I promise to work towards it until we get there but sadly, I’m not there just yet!
When and where can I order it?
You can order the Dark and light shades HERE. The medium shade sold out quick but it will be available again in early January. Blame me, I ordered too much light and not enough medium!
What about ANIMAL testing?
Does this answer your question?
Cause seriously, did you think I’d allow that!?
No animal testing, baby.
What is your return policy?
I racked my brain on how to work this out for a while now. I’m a small business and I have a much smaller profit margin than large makeup companies so to take a return is a pretty big loss, BUT 2 things: 1 I personally don’t buy ANYTHING unless there’s a return policy I approve, cause I have to have a backup plan and 2: I believe in the product %100 percent.
So if you get it and don’t like it for any reason I will be happy to accept the return for a full refund within 10 days of receipt.
SInce this product is so different that what most women have been using it might take a few tries to get it right, I am always addressing new questions and I hope you will give me a chance to help first, just in case it actually is perfect for you:)
What do you use to apply it?
You can use your fingers, a sponge or a brush. It looks the best with a brush though in my opinion. THIS brush is my ABSOLUTE favorite. Everyone I use it on asks about it because it is so soft and applies the foundation flawlessly. It is a pricy brush but if you can afford the splurge, it’s worth it!
For a more affordable brush try this ELF one.
What type of coverage is it?
The contour is a light to medium coverage and the highlight is medium but can be built to a full coverage. I have found that it is enough coverage for %90 of the people I have tried it on. If you feel you still need more coverage it can easily be layered over liquid or cream foundation as well.
How can there be only 3 shades?
Since IIID Foundation is not just one color there is actually a lot more leeway on the shade. I have found one of three shades has worked for nearly every single person I have done. The main exception being, I have had a few women of color that the Dark shade wasn’t dark enough. For those few that it does not work for I will be adding amore shades ASAP!
How do I know what shade to pick?
Most people will use medium. If you are very fair and feel that most bronzers go orange or dirty on you the fair was MADE for your face. Most women know if they are dark based on usually going for darker foundations. Another good option is to go on instagram and check out the #spotmyshade hashtag. Many women have been identified so that you can find someone with similar skin to yours and shoot for the color they were matched to.
Why have we been doing foundation in one color for so long?
Beats me! I think it might be because we learned to color faces with an apricot crayon at a young age.
Is it long lasting?
Yes, although If you are oily you may want to set with a setting powder but I would recommend that for any foundation for oily skin. I generally use a setting spray and on days when I forget I do need to touch it up the highlight in the evening.
How much does it cost?
For the whole HAC Pack (including the 2 foundations, a cream blush & an illuminator): $47
Individual prices are:
IIID Foundation: $26
IIID Cream Blush: $14
IIID Illuminator: $13
Will people try to steal it from my makeup bag?
Yes, this is very likely. Lock that shiz up!
Contour: Hydrogenated Polyisobutene, Pentaerythrityl Tetralsostearate, Acrylates Crosspolymer, Silica, Polyethylene, Ozokerite, Boron Nitride, Glyceryl Caprylate, Caprylyl Glycol, 1.2-Hexanediol, Tocopheryl Acetate.
Is it oil-free?
It is not oil free as some of the ingredients are derived from coconut oil.
This makeup is a BIG change for most women. Especially those who are not used to using creams. Although I believe the consistency is by far the best out there for HAC and coverage I understand that there is a learning curve and it is going to behave differently from other textures, powders ESPECIALLY.
I chose this cream after a great deal of testing out many different creams and other forms of foundation because I loved the flawless finish that could be created and the brightness and blendability of it. Everyone’s skin is different so the techniques will vary but the general consensus I am receiving from talking to women directly who were struggling with the product is that once they get the hang of it, they love it!
Here is some of the info that I have gathered:
The contour color doesn’t seem to go on very dark. Shouldn’t it be darker?
I designed this product to be a very natural looking every day makeup. I believe in the world of HAC’ing subtlety is KEY. I really feel that this color is a very beautiful contour for most faces. For some it may also be that your color choice was too light. If you are unsure it might be helpful to give it a few days to get used to it and then decide. The magic of these colors is that they compliment each other and sculpt to make you look glowing and radiant rather than obviously highlighted and contoured.
Although, I do plan to make more products and colors in the future for those who want a dramatic HAC:)
When I first tried using my product it was hard to get onto my brush and/or went on uneven and blotchy!? Please HELP!
Don’t panic! I’ve noticed that it being a creme and this being winter many of the foundations seem to have a little barrier film on the very top layer that might cause these problems for the first use. Don’t be afraid to dig in and get past that layer! If it’s cold from the shipping you can also warm it up for a few seconds with your blow dryer. Once you do, it should go on smooth and creamy!
It looks dry or flaky on my face. What is going wrong?
There again this could be the same answer as above but it also could be that you need to do a little prep. Putting any kind of foundation on dry or flakey skin will generally not have your desired effect, I find most women do not use enough moisturizer or a heavy enough moisturizer like this one. Be sure that is has time to sink into your skin before applying the makeup. Also it is very important to exfoliate. I love using my Clarisonic or PMD for exfoliation but those are pricey options! Another great option is this Lemon Sugar Scrub you can make at your house that I LOVE. You can also consider a pore filling and smoothing primer like THIS one.
The foundation seems to sit on my skin and looks heavy
When I use the formula I take my brush and basically just slab it in the areas where I want it, then I go back through with the large side of my brush and stipple it in with a pushing motion. Which blends and leaves me with a very beautiful natural finish. Another option is to dab it on and then go through with a damp beauty blender using a stipple motion to blend. The third option was to use your fingers in a tapping motion. The warmth from your skin may help in creating the perfect melded finish.
The product isn’t lasting as long as I need it to.
In this case I would recommend a setting powder and or setting spray. Just a light dusting with a big fluffy brush will make a huge difference!
I’ve ALREADY hit the pan on my contour, what the heck!?
I think that because the contour is a much lighter application of foundation it’s being layered much more and is running out far faster than it should be for some people. I am VERY concerned about this. My product lasted over 3 months and I am not sure how there is such a deficit but I am taking it very seriously. I will be making a few changes to the product before my next order and this is definitely one of them.
UPDATE: 1/10/2014 Medium shade is now OUT OF STOCK.
PLEASE SEND PURCHASE AND CUSTOMER SERVICE QUESTIONS TO [email protected] ONLY
Excited for the new release!
I am SUPER stoked to see how the 2nd gen works for my skin type! Loved the 1st gen but I had some problems with it. Looking forward to trying the new improved version!
P.S. I've worked in small business for 10 years and know that growth can sometimes be delayed WAY beyond what you could have ever anticipated due to so many factors. I totally understand the wait and the struggle to make sure everything is just right. Good luck!
What is going on?
What is the weather issue that has delayed the release for a month? I feel like we're getting the run around. We've all been patiently awaiting the new product for a year. If we need to look for a new product, that's fine but you should let us know.. I think we've all been very loyal supporters and we deserve an actual update.
Response: Trust me I understand your frustration and I am incredibly sorry! Before the weather delay I was hoping to have the product here in time for Christmas once the weather delay happened I knew I couldn\'t do the release for Black Friday because it wouldn\'t be here in time for Christmas. The only reason I haven\'t updated since is because I want to wait until I have everything confirmed 100% before I say anything else because I don\'t want to cause any more confusion! I am hoping to open the store this week, I have just been holding off on any announcement until I was sure, but I don\'t want to leave you hanging!
Love the highlighting portion and I am almost out! My case broke in half too but I still love it. Cara may you at least recommend something comparable to yours to get me through till yours is available?!? I'm desperate :/
Response: The closest thing I have found is mary kay concealer in Yellow and Becca Contour creme! I\'m so sorry it\'s taking so long:(
Kara you seem like a very nice person but your production team needs to get it together! I've checked back periodically on and off for a year and the med foundation is never in stock. Now it's not here a year later? Come on. I'm out girl.
I have used the the medium shade (only using the contour one) since last year. The case has broken in half and I'm just about at the end of it. I was so excited for the Black Friday sale of the new one, but now it's holding off again :( I think I'm going to have to move on, I need it and can't wait months.
I ordered the light hack pack when it went on sale, even though I am pretty sure I'm a medium. I don't ever wear a full face of foundation, and this is not exception (but again, it's too light for me) but it works great for under eye coverage. And the blush is so great!! So, so great. I've never had a blush like that before. Thank you Cara for being such a positive voice and for making a product that you put so much heart and energy into!
Updates on updates
In the updates it says med is 3 months out . I'm thinking that was an old update but not a new update . Kinda confusing since the basic information and picture is the same and from 1st generation . Clicked on go to the store but its the old store and hasn't been updated . I saw someone asked for a sneak peak ... PLEASE !!! Worried that I'll drop my phone into my stuffing because ill be dying and checking for the sneak peak email .
Teaser before Black Friday? Pretty please?
We are all awaiting the second edition of IIID! So happy as i am sure you are.
Last year you provided a sneak preview of all your products that by the time they went on sale, we knew what we wanted. Will you be doing the same this year? It was so helpful and just made the anticipation sweeter when the countdown began for us to buy it.
Thank you Cara! Can't wait to see what you come back with.
Response: Yes! I\'ll show you all the goods in time to get excited for sure!
Worked but it went bad right away :(
I love Cara and my IIID foundation but I had a very strange, though not entirely unique, problem with mine. After about a month of using it and storing it in my bathroom's makeup drawer along with all my other makeup/cosmetics, the IIID developed an awful chemical smell. It did not smell rancid as if just the oils in it had gone bad, but it was more of a paint-like chemical smell. And it never got too hot or cold in January, I'm in L.A., so I don't think it was my storage that caused it. The paint smell was most noticeable for the highlight color and it was so strong that I stopped using it entirely. I saw a couple of other reviews mentioning a bad smell. I know it's not ALL of the foundations either because a few months before the official launch last year I had a makeover in person from Cara where she used her own IIID and it didn't smell bad at all. So it's very strange.
Cara, are there any changes that might improve on the durability/smell of the product? Do you have any advice about this issue?
Response: That us so strange! I am very sorry (please email maskcarablog@gmail,com for a return!) The new formula is improved and does not have a scent so far as I know!
I'm so sad
Wait ..did i read right still 3 months out after per-order? your kidding right? I did love it but I'm sadly moving on. It's holiday time and its $$$ . Can't trust that it will be here in 3 months after waiting a year for med . And launch dates that have come and gone . Time to find a new production company Cara
Response: no! Not sure where you read that! Just a couple weeks after pre-order!