What is it?
Sounds great but, how do I use it?
What kind of texture is it?
It is a creme. Don’t let that scare you though, it is not heavy or cakey like some people have learned to associate cremes with.
Do I use it over regular foundation or alone?
This IS a foundation so for most people it looks best used alone. If you like heavy coverage you can also layer it over your foundation although it is a creme so I would only layer it over liquid or creme foundations and not over powder.
Will it be available internationally?
Not yet:( In the beginning I was completely sure I would be shipping internationally because I have so many amazing readers all over the world! Then I found out about all of the stuff with customs….holy cow, they really make it difficult! I promise to work towards it until we get there but sadly, I’m not there just yet!
When and where can I order it?
You can order the Dark and light shades HERE. The medium shade sold out quick but it will be available again in early January. Blame me, I ordered too much light and not enough medium!
What about ANIMAL testing?
Does this answer your question?
Cause seriously, did you think I’d allow that!?
No animal testing, baby.
What is your return policy?
I racked my brain on how to work this out for a while now. I’m a small business and I have a much smaller profit margin than large makeup companies so to take a return is a pretty big loss, BUT 2 things: 1 I personally don’t buy ANYTHING unless there’s a return policy I approve, cause I have to have a backup plan and 2: I believe in the product %100 percent.
So if you get it and don’t like it for any reason I will be happy to accept the return for a full refund within 10 days of receipt.
SInce this product is so different that what most women have been using it might take a few tries to get it right, I am always addressing new questions and I hope you will give me a chance to help first, just in case it actually is perfect for you:)
What do you use to apply it?
You can use your fingers, a sponge or a brush. It looks the best with a brush though in my opinion. THIS brush is my ABSOLUTE favorite. Everyone I use it on asks about it because it is so soft and applies the foundation flawlessly. It is a pricy brush but if you can afford the splurge, it’s worth it!
For a more affordable brush try this ELF one.
What type of coverage is it?
The contour is a light to medium coverage and the highlight is medium but can be built to a full coverage. I have found that it is enough coverage for %90 of the people I have tried it on. If you feel you still need more coverage it can easily be layered over liquid or cream foundation as well.
How can there be only 3 shades?
Since IIID Foundation is not just one color there is actually a lot more leeway on the shade. I have found one of three shades has worked for nearly every single person I have done. The main exception being, I have had a few women of color that the Dark shade wasn’t dark enough. For those few that it does not work for I will be adding amore shades ASAP!
How do I know what shade to pick?
Most people will use medium. If you are very fair and feel that most bronzers go orange or dirty on you the fair was MADE for your face. Most women know if they are dark based on usually going for darker foundations. Another good option is to go on instagram and check out the #spotmyshade hashtag. Many women have been identified so that you can find someone with similar skin to yours and shoot for the color they were matched to.
Why have we been doing foundation in one color for so long?
Beats me! I think it might be because we learned to color faces with an apricot crayon at a young age.
Is it long lasting?
Yes, although If you are oily you may want to set with a setting powder but I would recommend that for any foundation for oily skin. I generally use a setting spray and on days when I forget I do need to touch it up the highlight in the evening.
How much does it cost?
For the whole HAC Pack (including the 2 foundations, a cream blush & an illuminator): $47
Individual prices are:
IIID Foundation: $26
IIID Cream Blush: $14
IIID Illuminator: $13
Will people try to steal it from my makeup bag?
Yes, this is very likely. Lock that shiz up!
Contour: Hydrogenated Polyisobutene, Pentaerythrityl Tetralsostearate, Acrylates Crosspolymer, Silica, Polyethylene, Ozokerite, Boron Nitride, Glyceryl Caprylate, Caprylyl Glycol, 1.2-Hexanediol, Tocopheryl Acetate.
Is it oil-free?
It is not oil free as some of the ingredients are derived from coconut oil.
This makeup is a BIG change for most women. Especially those who are not used to using creams. Although I believe the consistency is by far the best out there for HAC and coverage I understand that there is a learning curve and it is going to behave differently from other textures, powders ESPECIALLY.
I chose this cream after a great deal of testing out many different creams and other forms of foundation because I loved the flawless finish that could be created and the brightness and blendability of it. Everyone’s skin is different so the techniques will vary but the general consensus I am receiving from talking to women directly who were struggling with the product is that once they get the hang of it, they love it!
Here is some of the info that I have gathered:
The contour color doesn’t seem to go on very dark. Shouldn’t it be darker?
I designed this product to be a very natural looking every day makeup. I believe in the world of HAC’ing subtlety is KEY. I really feel that this color is a very beautiful contour for most faces. For some it may also be that your color choice was too light. If you are unsure it might be helpful to give it a few days to get used to it and then decide. The magic of these colors is that they compliment each other and sculpt to make you look glowing and radiant rather than obviously highlighted and contoured.
Although, I do plan to make more products and colors in the future for those who want a dramatic HAC:)
When I first tried using my product it was hard to get onto my brush and/or went on uneven and blotchy!? Please HELP!
Don’t panic! I’ve noticed that it being a creme and this being winter many of the foundations seem to have a little barrier film on the very top layer that might cause these problems for the first use. Don’t be afraid to dig in and get past that layer! If it’s cold from the shipping you can also warm it up for a few seconds with your blow dryer. Once you do, it should go on smooth and creamy!
It looks dry or flaky on my face. What is going wrong?
There again this could be the same answer as above but it also could be that you need to do a little prep. Putting any kind of foundation on dry or flakey skin will generally not have your desired effect, I find most women do not use enough moisturizer or a heavy enough moisturizer like this one. Be sure that is has time to sink into your skin before applying the makeup. Also it is very important to exfoliate. I love using my Clarisonic or PMD for exfoliation but those are pricey options! Another great option is this Lemon Sugar Scrub you can make at your house that I LOVE. You can also consider a pore filling and smoothing primer like THIS one.
The foundation seems to sit on my skin and looks heavy
When I use the formula I take my brush and basically just slab it in the areas where I want it, then I go back through with the large side of my brush and stipple it in with a pushing motion. Which blends and leaves me with a very beautiful natural finish. Another option is to dab it on and then go through with a damp beauty blender using a stipple motion to blend. The third option was to use your fingers in a tapping motion. The warmth from your skin may help in creating the perfect melded finish.
The product isn’t lasting as long as I need it to.
In this case I would recommend a setting powder and or setting spray. Just a light dusting with a big fluffy brush will make a huge difference!
I’ve ALREADY hit the pan on my contour, what the heck!?
I think that because the contour is a much lighter application of foundation it’s being layered much more and is running out far faster than it should be for some people. I am VERY concerned about this. My product lasted over 3 months and I am not sure how there is such a deficit but I am taking it very seriously. I will be making a few changes to the product before my next order and this is definitely one of them.
UPDATE: 1/10/2014 Medium shade is now OUT OF STOCK.
There have been a lot of questions on the timeline of the new product and the changes that will be made so I will cover that as well as I can today.
Right now the second generation products (including instock mediums) are about 3 months out. I know that’s a long time to wait and I promise we are doing everything in our power to speed that process up but the number one priority for me is for the product to be perfect so speed is secondary.
One of the biggest concerns with the foundation was the uneven use between the two shades (most people ran out of the contour before the highlight). That is the first improvement of the new products.
The second concern I saw a lot of was that if women had dry or flaky skin the foundation would not go on smoothly. I LOVE for everyone to exfoliate and moisturize more but at the same time I want the foundation to be more forgiving in such cases. I am REALLY excited about the small changes we have made in that area. I’ve tested the new formula on the driest, flakiest skin and it did not exasperate the issue at all.
The third priority I wanted to improve was consistency. For most women the foundation smoothed on like butter and looked flawless but some women had problems where the products slid off their skin and sunk into their pores. I understand that it’s unrealistic to expect one foundation type to work for all skin types but I wanted to get as close to that as possible. With the new formula perfect consistency has been huge and working very closely with the manufacturer to ensure that is a top priority for me.
The final improvement is adding more shades to insure that everyone can find a match to perfectly fit their skin.
I have learned so much which these first release and I have you all to thank for your honest and helpful opinions. I don’t think most companies are lucky enough to have this many women helping them improve their product and I am so grateful that I do. You have been incredibly supportive and I couldn’t possibly thank you enough!
PLEASE SEND PURCHASE AND CUSTOMER SERVICE QUESTIONS TO [email protected] ONLY
I got my hac pack today, I cannot believe how much I love it! It looks gorgeous!!! I watched the video over and over, I thought it would be difficult, but, no! No problems at all! Blends beautifully, looks super natural. Honestly, it exceeded my expectations. I look like me, but with perfect skin!! Seriously, so excited.
Thank you so much for letting us all in on this secret!!
Response: YAY! I am so excited to hear it! Thank you so much for your sweet review!
I love all of your products! But I was wondering when the new and improved foundation was coming out, I'm egar to try! Thank you!
Response: It is a LONG process but we are shooting for about 2-3 months from now! I am so sorry for the wait!
First off, I love you and how you are really listening and wanting to make the best product you can. I am one of those people where it seems to just slide off the skin. After having it on, I brushed my hair off my face, and that spot of make up was gone. It settles into my pores and seems to never really meld with my skin and set. Not too long after I have it on, it starts separating and looking speckly. I saw you posted that you were making some formula changes, but until then, do you have any recommendations? I just got the foundation, so I want to keep trying. I'm oily in my t-zone, so I have been setting that area with powder. Any other suggestions would be greatly appreciated!! I really want to love this product. It is such a great concept!
I stumbled upon Cara's site about a month ago and immediately fell in love. With very little makeup experience I am constantly trying to figure out what to use on my face that will look natural and flawless. Cara's IIID Foundation is just that. I watched all of the videos and read her posts in about a day and I was attached. I immediately bought the HAC pack in Dark with the Strawberry Shortcake and awaited until it arrived in the mail. Here are a few things I wanted to share:
1) The HAC Pack arrived within a few days! Such great customer service and quick delivery.
2) I love the packaging and simplicity of the makeup.
3) With Cara's tutorial on how she applies it, I used that and could see the difference in the nature of my complexion immediately. I stopped using any other makeup, threw it all away and now I stick with the HAC Pack, some mascara, and eyebrow filler.
4) I love the natural look and it is absolutely beautiful on everyone.
My only concern with this product is that I have already started to hit the pan on my contour which surprises me as I use less of the contour than I do the highlighting. I have only had the product, maybe a month or so and I am so sad that I am already starting to hit the pan.
Cara- I know you are making some changes and that you have stated that you are taking this issue very seriously, so THANK YOU for that!
I am a college student on a budget and I will continue to use Cara's HAC Pack when I can! (a little pricey for what I am used to, but I can continue to buy the products separately as the illuminator and blush last a while!). Can't wait to see what other products you have in store for us, Cara!
How could you not want to try it? After watching all the videos and makeovers Cara has done with this, I too, rushed to buy it when the medium was restocked in January. I have had it for three months now and I have tried so many different ways to use it. I even went out and bought the $50 brush she recommends. Unfortunately, I am here to tell you this product is not living up to the hype. I have followed all instructions carefully, making sure my skin is exfoliated and ultra moisturized. However, it sits right on top of my skin and makes my pores extremely visible. The contour shade barely shows up on my skin so I have to PILE it on and so I feel like I'm wearing a ton of makeup even though her videos show her using a light application. The highlight shade is very yellow and also shows all of my fine lines especially underneath my eyes where it should be concealing. If you have any acne or scarring, this will do absolutely nothing to hide them. The illuminator is pointless as it just looks like white shimmery eyeshadow on your face and it fades within a few hours anyway. The blush is the only thing i have continued to use. I really tried to make this work but its not for me. I am super disappointed in all the money I spent on this as well as the brush. I even used the makeup the day I had to get a headshot taken at work, and the photographer had to redo my makeup because she said my pores were too visible with my makeup job, which was embarrassing. Please don't waste your money and time like I did, I work too hard for it to just throw it away on products like this. Sorry if this is harsh but I don't want anyone else to feel this way.
I ordered this foundation in light about a month ago, and overall, I love it! I did a lot of research before buying, and have tried to follow all the instructions for applying it. Here are the things I really like about it:
1 - The texture is awesome! As Cara stated, I do need to moisturize a lot before putting it on. I use coconut oil as my moisturizer, and I need to put on more than I usually do, and it coupled with the foundation makes my face velvety soft and glowing throughout the day. I've also started using primer as well, and this helps it go on even smoother and stay on longer.
2 - Obviously, there is no product like this anywhere! It is so great to have all I need for foundation in one place - I used to use a bronzer, a foundation, a concealer, and an illuminator. Now, all I use is the IIID foundation and illuminator. My makeup box now closes without the meticulous rearranging of 10 separate containers!
3 - The actual color. I love how the contour is an ashy tone and the highlight color really lights up my face.
4 - My makeup routine takes up much less time!
Here are the things that I think could be improved upon:
1 - I think I'm with everyone else in that I am running out of bronzer before I even hit the pan in the highlight.
2 - I wish the contour shade had more color saturation. It takes a lot of application for it to show up on my skin, (this could be the reason why I'm running out of contour before I'm even close to being out of highlight). I thought maybe going a shade darker next time would work, but I think the highlight color would be too dark (I am one of the fairest people I know). I would definitely buy the foundation for more serious HACing that Cara talked about.
First of all, I just want to say how much I really, really, really wanted this product to work well for me. I went in with high expectations and came out a little disappointed. I ordered the light shade because I'm as pasty as all get-out, with dark circles to boot. The highlight has great coverage for my dark circles, so much so that I didn't need to use concealer. However, the contour is not dark enough. I love the color of it since it's not orange like so many other products out there, but my face could have used more contrast. I feel like no matter how much of that stuff I put on, my face doesn't look HAC'd, shaded, or contoured at all. I looked tired and wash-out, even though the colors matched my skin tone pretty well. In my opinion, I think the contour doesn't show up because it's lighter coverage than the highlight. I've considered getting the medium shade instead, but A) it's not in stock for 3 months and B) I'm not even sure the color would look right on me. I've already missed the window for returning it (today), so I'm stuck with a very expensive highlight that works well as concealer and a contour that doesn't work for me at all. I wish this would have turned out differently. :-(
I've been following Cara for a couple of years now and bought the IIID foundation in Medium the second it was released back in November. I absolutely love love loved it at first. It went on smoothly and gave me fantastic airy coverage and I wrote a 5-star review that day.
ut then something weird happened. The highlight color started smelling awfully, to the point where I can no longer use it at all. It is as strong as my perfume, you don't even need to get close to me to smell it. I kept the foundation in my makeup drawer along with all my other items and the weather here in L.A. is neither too hot nor too cold so I think think it was caused by weird temperature. My brushes smell of it too and no amount of washing seems to completely get rid of the smell. I don't know how to describe it, it smells like a stale face cream?
I am wondering if anyone else has experienced the same and if the new formulation will address the smell issue. It's a shame bc otherwise I really liked it.
This is an incredible concept! I love that you've made a product that makes HAC a lot easier to do, and shades tailored to the subtle effect.
I just have one complaint - I never see any posts using the light compact. I'm very, very fair and I want to order the foundation but I'm scared the contour won't be dark enough. Never having seen the light shade used in any posts makes me skeptical. On the online store, the picture of the light compact makes the contour look a little corpse-esque, so it would be great to see it used on a real person. I always have a hard time trying to buy separate products to HAC because of my fairness, sometimes the lightest shade in a foundation line isn't light enough to even match my skin let alone highlight (to give you an idea, I'm the lightest Makeup Forever shade and NW15 in Mac).
So, anyways, I'm super interested in this product, but for the love of all things pretty PLEASE do a post using the fair shade!
I am LOVING this product!! I have been following Cara's blog for some time now and I almost started buying the different products she used to use in all of her videos to perfectly HAC her face but luckily I waited it out until she came out with her own product! I've been using it for about a week now and I am just in love with the way it looks on my skin. I have an olive skin tone and I tan very easily so I went with the dark shade and I couldn't be more impressed with it! It looks great, it feels light and my face actually has some shape to it! I highly recommend this product to everyone! It's the only makeup I use!