What is it?
Sounds great but, how do I use it?
What kind of texture is it?
It is a creme. Don’t let that scare you though, it is not heavy or cakey like some people have learned to associate cremes with.
Do I use it over regular foundation or alone?
This IS a foundation so for most people it looks best used alone. If you like heavy coverage you can also layer it over your foundation although it is a creme so I would only layer it over liquid or creme foundations and not over powder.
Will it be available internationally?
Not yet:( In the beginning I was completely sure I would be shipping internationally because I have so many amazing readers all over the world! Then I found out about all of the stuff with customs….holy cow, they really make it difficult! I promise to work towards it until we get there but sadly, I’m not there just yet!
When and where can I order it?
You can order the Dark and light shades HERE. The medium shade sold out quick but it will be available again in early January. Blame me, I ordered too much light and not enough medium!
What about ANIMAL testing?
Does this answer your question?
Cause seriously, did you think I’d allow that!?
No animal testing, baby.
What is your return policy?
I racked my brain on how to work this out for a while now. I’m a small business and I have a much smaller profit margin than large makeup companies so to take a return is a pretty big loss, BUT 2 things: 1 I personally don’t buy ANYTHING unless there’s a return policy I approve, cause I have to have a backup plan and 2: I believe in the product %100 percent.
So if you get it and don’t like it for any reason I will be happy to accept the return for a full refund within 10 days of receipt.
SInce this product is so different that what most women have been using it might take a few tries to get it right, I am always addressing new questions and I hope you will give me a chance to help first, just in case it actually is perfect for you:)
What do you use to apply it?
You can use your fingers, a sponge or a brush. It looks the best with a brush though in my opinion. THIS brush is my ABSOLUTE favorite. Everyone I use it on asks about it because it is so soft and applies the foundation flawlessly. It is a pricy brush but if you can afford the splurge, it’s worth it!
For a more affordable brush try this ELF one.
What type of coverage is it?
The contour is a light to medium coverage and the highlight is medium but can be built to a full coverage. I have found that it is enough coverage for %90 of the people I have tried it on. If you feel you still need more coverage it can easily be layered over liquid or cream foundation as well.
How can there be only 3 shades?
Since IIID Foundation is not just one color there is actually a lot more leeway on the shade. I have found one of three shades has worked for nearly every single person I have done. The main exception being, I have had a few women of color that the Dark shade wasn’t dark enough. For those few that it does not work for I will be adding amore shades ASAP!
How do I know what shade to pick?
Most people will use medium. If you are very fair and feel that most bronzers go orange or dirty on you the fair was MADE for your face. Most women know if they are dark based on usually going for darker foundations. Another good option is to go on instagram and check out the #spotmyshade hashtag. Many women have been identified so that you can find someone with similar skin to yours and shoot for the color they were matched to.
Why have we been doing foundation in one color for so long?
Beats me! I think it might be because we learned to color faces with an apricot crayon at a young age.
Is it long lasting?
Yes, although If you are oily you may want to set with a setting powder but I would recommend that for any foundation for oily skin. I generally use a setting spray and on days when I forget I do need to touch it up the highlight in the evening.
How much does it cost?
For the whole HAC Pack (including the 2 foundations, a cream blush & an illuminator): $47
Individual prices are:
IIID Foundation: $26
IIID Cream Blush: $14
IIID Illuminator: $13
Will people try to steal it from my makeup bag?
Yes, this is very likely. Lock that shiz up!
Contour: Hydrogenated Polyisobutene, Pentaerythrityl Tetralsostearate, Acrylates Crosspolymer, Silica, Polyethylene, Ozokerite, Boron Nitride, Glyceryl Caprylate, Caprylyl Glycol, 1.2-Hexanediol, Tocopheryl Acetate.
Is it oil-free?
It is not oil free as some of the ingredients are derived from coconut oil.
This makeup is a BIG change for most women. Especially those who are not used to using creams. Although I believe the consistency is by far the best out there for HAC and coverage I understand that there is a learning curve and it is going to behave differently from other textures, powders ESPECIALLY.
I chose this cream after a great deal of testing out many different creams and other forms of foundation because I loved the flawless finish that could be created and the brightness and blendability of it. Everyone’s skin is different so the techniques will vary but the general consensus I am receiving from talking to women directly who were struggling with the product is that once they get the hang of it, they love it!
Here is some of the info that I have gathered:
The contour color doesn’t seem to go on very dark. Shouldn’t it be darker?
I designed this product to be a very natural looking every day makeup. I believe in the world of HAC’ing subtlety is KEY. I really feel that this color is a very beautiful contour for most faces. For some it may also be that your color choice was too light. If you are unsure it might be helpful to give it a few days to get used to it and then decide. The magic of these colors is that they compliment each other and sculpt to make you look glowing and radiant rather than obviously highlighted and contoured.
Although, I do plan to make more products and colors in the future for those who want a dramatic HAC:)
When I first tried using my product it was hard to get onto my brush and/or went on uneven and blotchy!? Please HELP!
Don’t panic! I’ve noticed that it being a creme and this being winter many of the foundations seem to have a little barrier film on the very top layer that might cause these problems for the first use. Don’t be afraid to dig in and get past that layer! If it’s cold from the shipping you can also warm it up for a few seconds with your blow dryer. Once you do, it should go on smooth and creamy!
It looks dry or flaky on my face. What is going wrong?
There again this could be the same answer as above but it also could be that you need to do a little prep. Putting any kind of foundation on dry or flakey skin will generally not have your desired effect, I find most women do not use enough moisturizer or a heavy enough moisturizer like this one. Be sure that is has time to sink into your skin before applying the makeup. Also it is very important to exfoliate. I love using my Clarisonic or PMD for exfoliation but those are pricey options! Another great option is this Lemon Sugar Scrub you can make at your house that I LOVE. You can also consider a pore filling and smoothing primer like THIS one.
The foundation seems to sit on my skin and looks heavy
When I use the formula I take my brush and basically just slab it in the areas where I want it, then I go back through with the large side of my brush and stipple it in with a pushing motion. Which blends and leaves me with a very beautiful natural finish. Another option is to dab it on and then go through with a damp beauty blender using a stipple motion to blend. The third option was to use your fingers in a tapping motion. The warmth from your skin may help in creating the perfect melded finish.
The product isn’t lasting as long as I need it to.
In this case I would recommend a setting powder and or setting spray. Just a light dusting with a big fluffy brush will make a huge difference!
I’ve ALREADY hit the pan on my contour, what the heck!?
I think that because the contour is a much lighter application of foundation it’s being layered much more and is running out far faster than it should be for some people. I am VERY concerned about this. My product lasted over 3 months and I am not sure how there is such a deficit but I am taking it very seriously. I will be making a few changes to the product before my next order and this is definitely one of them.
UPDATE: 1/10/2014 Medium shade is now OUT OF STOCK.
PLEASE SEND PURCHASE AND CUSTOMER SERVICE QUESTIONS TO [email protected] ONLY
I originally ordered the medium shade of foundation back in December and had similar problems to other reviewers (ie. dryness, flakiness, pore settling, extremely light contour shade, not completely covering acne scars). Once I started caring for my skin better (which I should've been doing to begin with), all the dryness and pore problems disappeared!
My only concern then was that I always had to wear bronzer all over my face with my medium HAC pack or else I felt VERY washed out, and I had to contour over the contour color for it to even be slightly visible. When I ran out of medium, I took a risk and ordered the dark (which was super scary because I have never in my life been even anywhere close to the medium skin tones in traditional foundation lines) - but the dark is PERFECT! The contour now shows up just enough, the highlight blends perfectly with my skin tone (I use my fingers, not a brush), and the highlight color even covers most of my blemishes! I couldn't believe it, but Dark was the right color for me. I am Sicilian Italian, so I do have olive undertones, but my skin overall is definitely on the light side. I would encourage all of you women who do not naturally have "white pale" skin, are having difficulties with the contour shade in the Medium shade being too light, and trouble with the highlight covering blemishes to consider ordering the Dark foundation. Thanks for the awesome product, Cara! I wear your foundation every day!
I just wanted to re-write my review. Even though I may have had it for a month and half and wrote my review, I have a new review. I am in my teens. I hope I do not get a lot of hate for being a teenager and wearing makeup, so please be nice! I love makeup and hair. I am really into it. For Christmas, I asked for this foundation. And I got it! I have searched and searched for a foundation. I decided to give this one a try. A little background- my skin is pale and I have acne, like most teens. Most foundations give me an orange look, even if it is the lightest shade the brand has. I had one brand once that blended with my skin perfectly but then it made my skin breakout way too much. As you can see, I struggle with foundation. I was a little hesitant to try to this foundation because of its creme base. I thought that if might make me break out. I will be honest- it did for a few days, but just like any new product, your skin will normally break out. It got over quickly and I still used the product. I have NEVER had a foundation blend with my skin THIS perfect. It covers up my acne fairly well- I still add concealer for the extra help. I love how natural it looks. It looks clean and crisp! Thanks so much for this product.
I love the idea of the IIID pack but there are too many hiccups for me to love the product.
- The foundation isn't strong enough to cover up acne properly
- The dark contour is too light. I understand this is for a natural look, but it looks like I have no contour at all.
- The light foundation also seems to settle into my pores.
- The illuminator and blush are pretty solid though.
Love love LOVE
I'm not sure why some reviews are less than 5-stars...this is some of the best highlighting and contouring product i have ever owned. With the right brushes and a little practice this stuff is AMAZE. I will continue to purchase and recommend to all of my girlfriends!
Type of brush makes a huge difference on application!
I started with the medium shade and the pink blush. I didn't have either of the brushes Cara recommended so at first I wasn't positive how I felt about it. I wanted so badly to love it. I felt that the medium shade made me WAY too pale so I decided to go ahead and order the dark shade. SOOOO much better. I have Olive skin so even in winter the medium shade was just way too light. I also ordered the Jem blush and I absolutely love it so much better for my skin tone. I was happier but still not in love... Until I decided to try out the E.L.F. Stipple Brush she recommends as a less expensive version( it was only $3 at Target) Holy Cow!!! What a difference! I am absolutely head over heels in love with the IIID HAC pack now! Crazy what a huge difference the brush made! Just an absolutely seamless airbrushed look! I definitely recommend getting one of the 2 brushes Cara recommends. It makes a world of difference. Maybe at some point Cara could/should have her own brush she sells with the kit (kinda like bare minerals does) because this make up truly looks a million times better with the right brush application. :)
Went back to my old makeup :(
I wrote a good review initially because, with the perfect technique, this stuff can look amazing. It's finicky though and sometimes, no matter what I do, it really accentuates any minor blemishes or wrinkles I have. (I'm 26 so it's weird that anything should make me look wrinkly!). After a few weeks I realized I couldn't take the long process of putting it on. Primer, two foundations, powder, bronzer etc. I'm a minimalist with makeup so all those layers felt gross and sticky on my face. I now save it for special occasions, but still have to enhance the contour (which is almost out at this point) with bronzer. I have pale, pale, pale skin so it's strange how invisible the contour color works. Still excited about future updates and improvements and will probably buy every single thing Cara makes!
Everything you promised it would be!
This makeup is everything you said and more. My face looks angelic. Thee is no other way to describe it. My skin is glowing and all the darkness and redness is gone. It doesn't look like makeup it looks like I have amazing skin. I'm super happy and hope it is NEVER discontinued. I use the light but will purchase the medium for summer. Thank you thank you thank you!
I wanted to use this product for a fair amount of time before reviewing it so I really was able to try it out. First, I absolutely applaud Cara for her efforts; I think it's a great product and I love to support her growing business! It's amazing that she is actually listening to concerns! I love the concept of the foundation, and with a couple tweaks I think it would be the best foundation out there.
My trouble with this foundation is just how "finicky" it is. Your skin has to be perfectly exfoliated, primed, and extremely moisturized for it to blend properly. I also feel like it accentuates my pores and fine lines. I did even buy the recommended $50 brush which helped, but still didn't fix the issues completely for me. (Possibly it could be made with a "built in primer" of sorts? Of course this is coming from someone with no background of cosmetics production at all...). The blushes are fantastic!
Typically, I admit that if I didn't love a product 100% I would simply not buy it again, however I really think Cara has a great thing going and felt it worth the time to chime in my two cents!
Thank you for being so innovative and caring to your customers..I look forward to seeing what you come out with in the future!
I really, really wanted to love this, but it is just not the product for me. I'm in my late 30s, very fair, a couple of wrinkles between my eyes, but otherwise have skin that looks great. I prepped with Clarisonic, moisturize, and use primer. No matter what brushes or technique I use, the IIID highlighter makes my skin look awful (every pore shows up, lines that normally wouldn't be detected are on full display). I absolutely hate how it makes me look. That said, I do like how natural the contour is, like the Shortcake blush, and the illuminator is the best I have ever used. I would only re-purchase the illuminator.
I've been wanting to try this since it came out in November, but I had just bought foundation from Smashbox, so I decided to wait until I ran out. Just got it today and immediately put it on! I FREAKING LOVE IT! It looks so natural and goes on so easily. My skin looks so radiant and healthy, I feel like I look 10 years younger! This is now my go-to foundation from here on out! Thanks Cara, for such an awesome and innovative product!