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Get out there, gorgeous.

I really wanted to share a video the Maskcara Cosmetics team, my beautiful friend Cass and I created that we just finished!

It completely embodies the message and the belief behind this blog and the whole makeup brand.
In the video it’s a story of a mother, we plan to do a whole series focusing on different types of beautiful lives that women lead. This was the most natural fit to be the first in the series because it embodies the place I am in life right now.

I really hope you love it!

(I’d also LOVE to hear your suggestions or stories behind your beautiful life adventure and how taking a few minutes to look your best makes you feel!)

Get out there, Gorgeous.
Maskcara Cosmetics.


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  • Reply
    September 2, 2015 at 3:19 am

    Do you happen to know if your makeup is gluten free?

  • Reply
    Buzz and Lola
    September 2, 2015 at 3:41 am

    The’re all gorgeous looks

  • Reply
    September 2, 2015 at 4:13 am

    so nice post!!

  • Reply
    Nicole Walker
    September 2, 2015 at 5:02 am

    What a darling video and love the message this sends! I also feel better with a little makeup on, but don’t want to spend 30 mins getting ready every morning. Love your products Cara!

    xoxo Nicole

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    September 2, 2015 at 5:55 am

    Love this. It’s short and sweet and genuine. And that mom is gorgeous!

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    Lisa Scott Provost
    September 2, 2015 at 6:34 am

    So beautiful! The video, the mama, the message!

    And can we talk about that beanbag swing??

  • Reply
    Kris and Jack Blog
    September 2, 2015 at 6:37 am

    As always….amazing!!!!

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    Katherine Willis
    September 2, 2015 at 7:07 am

    GREAT video – got me teary at 8:05am. Great message. Great branding, Cara!

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    September 2, 2015 at 7:13 am

    Love this video Cara! You and your team do amazing things to help women feel beautiful!

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    September 2, 2015 at 8:14 am

    I would love to see a woman going through a divorce or getting out of an abusive relationship spotlighted. Thanks for your blog! Getting dressed and prettied up every day is pulling me through a hard time right now.

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    Diana in LAS
    September 2, 2015 at 8:20 am

    I love it! I have been taking care of my hubs aunt with Alzheimer’s the past 5 years. I feel like I’ve aged so much. Having your products has made it so easy to look pulled together, even when I’m feel too exhausted to try. Thank you, Cara!

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    September 2, 2015 at 8:25 am

    Great video that really speaks to how feeling pretty can make you feel so much better inside.

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    September 2, 2015 at 8:33 am

    AMAZING promo video Cara. Also, it made me want to do a makeup drawer purge! I do still use tinted moisturizer every day but the Maskcara palette is a game changer 🙂

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    September 2, 2015 at 8:36 am

    Love it!

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    September 2, 2015 at 9:39 am

    Love It!

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    September 2, 2015 at 9:49 am

    This is a brilliant ad. Well done.

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    September 2, 2015 at 10:44 am

    I ADORE this video.

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    September 2, 2015 at 11:24 am

    Great little ad for your line! I really like that it promotes the “AND” in life. By that I mean you are able to have this, AND that. A great complexion AND time with loved one. As women if often feels like we mus submit to the tyranny of OR, having to make compromises, (e.g. great complexion OR time with loved ones). As a marketer, I think this is a great socially responsible ad that promotes beauty from within, as well as the enjoyment of beauty on the outside. Because let’s face it, make-up is fun! The world needs great brands like this one, way to go!

  • Reply
    pamela murphy
    September 2, 2015 at 12:27 pm

    I absolutely LOVED this!! Well Done!!

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    September 2, 2015 at 1:14 pm

    I love this video so much!!! The meaning behind it is wonderful 🙂

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    September 2, 2015 at 1:37 pm

    Love it!

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    September 2, 2015 at 1:37 pm

    Love the video, I also love anything that helps simplify my personal routine without sacrificing looking and feeling my best! Also I LOVE the dress she is wearing in this video! Would you mind sharing where it’s from!!!!

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    Julie Abra Fischer
    September 2, 2015 at 3:03 pm

    What a sweet video! Love it.

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    April Davis
    September 2, 2015 at 3:18 pm

    I love this so much. Your make-up is awesome, you’re awesome and so is gorgeous Cassidy!! LOVE!!

  • Reply
    September 2, 2015 at 4:02 pm

    I LOVED this video!! How perfect!!

  • Reply
    September 2, 2015 at 7:41 pm

    A lovely, sweet video. Anyone else watching it from an iPad? The right side of the video is off the screen and I can’t drag it over

    • Reply
      Lisa Scott Provost
      September 2, 2015 at 7:59 pm

      Same here! On my (Android) phone, but same issue – I had to pop it out into youtube to see the full frame. And ironically, doing the same thing right now to the comments (am I spelling everything correctly, ha!) although that was fine earlier. Totally worth it!

  • Reply
    September 3, 2015 at 3:10 am

    I am a nurse, and I gotta say taking the 5 minutes at 6am to use my HAC pack starts my day off right allowing me to keep smiling even after a 13 hour shift… It’s amazing that even during your worst day or your hardest shift what a little self care can do to make you feel unstoppable! 😀

  • Reply
    September 3, 2015 at 5:08 am

    This video is amazing!

    xx Kelly
    Sparkles and Shoes

  • Reply
    Einav, Israel
    September 3, 2015 at 5:13 am


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    September 3, 2015 at 7:00 am

    Loved the video 🙂 x

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    Nicole M Williams
    September 3, 2015 at 8:42 am

    I really loved it! The message was awesome.

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    September 3, 2015 at 10:34 am

    I love this video!! It may just be the pregnancy hormones, but it made me get all teary eyed! This is definitely where I’m at right now. I feel more ready to face the world and don’t focus so much on me, but on others when I spend that little time to get ready. You are so great and I can’t wait to see the videos in this series!

  • Reply
    September 3, 2015 at 11:25 am

    Loved the video and wish you’d post info about her dress and bag. It makes me want to do more makeup and wish I had a pretty drawer! I also love the over 40 makeup since that is my stage in life with 5 little kids.

  • Reply
    September 3, 2015 at 11:36 am

    I loved that video! If anything convinced me that I need to try your makeup it was that!

  • Reply
    September 3, 2015 at 4:22 pm

    Oh my goodness, THIS is why I LOVE you!!! I love uplifting others, and helping insecure women & girls feel beautiful, and good about themselves 🙂
    It’s so wonderful when we build each other up <3

  • Reply
    September 4, 2015 at 1:15 pm

    I would to see some more videos with women outside of the stereotypical gender role. I love videos with women being mothers because mothers are amazing, but maybe you could consider a women who isn’t stereotypically “feminine” but wears makeup. I feel like too many makeup advertisers portray women who wear makeup to be very “girly”, but that’s not always the case. Every type of person wears makeup!

  • Reply
    September 22, 2015 at 1:15 am

    CARA! please please please tell me you are shipping to Australia yet?? x

  • Reply
    October 2, 2015 at 8:50 am

    Beautiful message…LOVE IT!!!

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