HAC Makeup Makeup Products

MASKCARA | THE MAKEUP LINE. PART TWO.

Continued from Part One:

“I went into work for an hour (which I never do) and I end up doing a pedicure on the owner of a company that formulates and makes MAKEUP products! They’ve made products for sephora and bath & body works. I told her about you and your blog. She looked it up on her phone and loved it and she said she’d drop her card off at the front desk for you!”

I was afraid to get too excited until we actually had the card in hand. People say they are going to do a lot of things but sometimes they’re just trying to be nice.
I went into Rachel’s work to check for the card and was sad but not very surprised, that it wasn’t there.
That would be too good to be true….
Except that, the next day we checked again (just in case) and guess what!? She came through.

When I finally got her on the phone I told her what I’d been thinking for so long:

“I feel like the way we do traditionally have done makeup is a little bit backwards. We put on one flat color of foundation on our face and then spend then next 15 minutes adding colors back in. What if I there was a product that Highlighted, contoured and covered all at once? It just doesn’t make sense to do it any other way. It costs more money, takes more time and puts more layers of makeup on your face.”

She loved the idea. We planned to get started. I figured it would take a few months…

That was 2 years ago.
I vowed that I would never sell a product that I didn’t personally believe was better than anything else on the market.
For years I had struggled to find the right contouring color (especially for fair skin) so I was determined for it to be perfect.
I think I drove them crazy with my millions of requests and tweaks: too warm, too dark, too heavy, too greasy, too creasy, not enough coverage, not enough pigment, too much pigment, too warm…STILL TOO WARM, too gray now…you get the idea.
When I thought it might be right I’d throw it in my makeup collection and within a week I’d know if it needed another adjustment. Was it better than everything else in there?
After a little over 18 months of back and forth we finally aced the perfect product. I can say with all honesty that if someone took it away from me I wouldn’t have a thing I could replace it with.
I have used the 3 shades of IIID foundation on about 50 women so far and it looked beautiful and natural on all of them.  (Although, I hope for the next run to add a darker color that will look absolutely stunning on women of color)
The blush colors were pretty simple for me, I’ve always used the same three colors on pretty much everyone there as well, adjusting the intensity with how much I put on.
I was VERY sure on what I wanted for the illuminator. Understated, sheer, glowy pearl with no glitter or loud iridescence. It was the first one we got perfect and it’s been absolutely KILLING me to use other products for my tutorials for the last 6 months, cause this one was just so much better.

Ladies and gentleman may I present to you my line of IIID products: 

The whole HAC Pack $47: one cream blush, one liquid illuminator & IIID foundation (two full size foundations one highlighting shade & one contouring shade)

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IIID Foundation $26: Two full size foundations for sculpt & coverage comes in 3 shades. Light, Medium & Dark.

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Cream blush $14 & Liquid Illuminator $13

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It will be available for Pre-Order in Mid  November ! I totally jumped the gun on telling you guys about it because I don’t have an exact date yet, don’t be mad!  I just couldn’t wait any longer! I’ll have the exact date very soon!

This stuff takes much longer than I ever would have realized.
Next week I’ll post a video showing you exactly how it works.

I’m just so excited!
I am going to be at the Pinners Conference this week trying it on everyone I can get my hands on so be sure to be there!
I decided to do first come first serve HAC & brow makeovers at my booth all day and then I’ll be having a full makeover raffle in my Friday classes!

signature

 

Quick update: To answer many of you with this question:
Are your products tested on animals? Heck to the no. 
But they have been kid tested and mom approved.
…bad joke:)

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529 Comments

  • Reply
    Elisabeth M
    October 23, 2013 at 1:21 pm

    YAHOO!!!!

  • Reply
    Elisabeth M
    October 23, 2013 at 1:22 pm

    I have been refreshing this page since 8:00 this morning waiting for this!!!!! OMG!!! YAHOO!!!!

    • Reply
      Cara
      October 23, 2013 at 1:52 pm

      haha thank you for not giving up on me! I’m sorry it took so long I was so nervous to publish it! Such a big deal for me:)

      • Reply
        Elisabeth M
        October 23, 2013 at 6:02 pm

        Nervous?! Oh no no no! Believe me (and all the comments) when I say you have nothing to be worried about! I want to THANK YOU for bringing HACing into my life! It re-awakened my LOVE for makeup and my love for ME :’) And, a HUGE thank you thank you thank you for making a product that is affordable! CONGRATULATIONS!!!

  • Reply
    Talia S.
    October 23, 2013 at 1:24 pm

    Cara, this is SO so exciting. CONGRATULATIONS!!

  • Reply
    eStyleEternal
    October 23, 2013 at 1:25 pm

    I second Elisabeth M- this is SO exciting! I know I look great when my friends tell me “you look very Maskcara today” and now I can use the real thing!! So excited!!

  • Reply
    Kathy
    October 23, 2013 at 1:25 pm

    OMG, I’m so excited for you! It must be fabulous to see your dream come true. Can’t wait to try it out!

  • Reply
    bridget350
    October 23, 2013 at 1:25 pm

    Whoa! Whoa!!! Congrats!!!

  • Reply
    Desiree
    October 23, 2013 at 1:25 pm

    Wow that is so awesome! You have been so good to me that I will definitely be buying your products!! I can’t wait =)

  • Reply
    SamiraL
    October 23, 2013 at 1:26 pm

    I live in the Netherlands and I want this too! Will it be available in Europe?

    • Reply
      Cara
      October 23, 2013 at 1:51 pm

      Because of customs I may not be able to ship it to Europe on the first batch but I am committed to getting it there. I’ll keep you updated!

      • Reply
        jessica
        October 23, 2013 at 2:09 pm

        aw!!!!i want it too!!!II am from Greece !!!love this!!!

      • Reply
        Lisa
        October 24, 2013 at 12:01 am

        Germany definitely needs this too, it looks SO good!

      • Reply
        Kateřina Schneiderová
        October 24, 2013 at 11:24 am

        please make sure to make it available in Europe, I live in czech republic and I want the whole pack!!!

    • Reply
      Sarah
      October 24, 2013 at 2:20 am

      I’m in Scotland and I must have this too!

  • Reply
    colleen
    October 23, 2013 at 1:26 pm

    can’t wait. how much will it cost?

    • Reply
      Cara
      October 23, 2013 at 1:40 pm

      Thank you! Totally forgot to add the prices! They are up now!

  • Reply
    Nicole
    October 23, 2013 at 1:26 pm

    SO excited!! Can’t wait to hear more deets on where and when I can get my hands on your new line!

  • Reply
    Natalie
    October 23, 2013 at 1:26 pm

    I am beyond excited for you, I have been following your blog for over a year from self tanner application to false eye lashes and HACing. The year leading up to my wedding I have been in your hands and never looked better. I know what I am asking for this year for Christmas!!!!
    Anyway we can order this on amazon? I know you link a lot of your products there.

    • Reply
      Cara
      October 23, 2013 at 1:42 pm

      YAY! Congrats on your wedding!!! I am hoping to have them available on amazon as well but I’m not sure if it will be for the first run, I’ll keep you updated!

  • Reply
    Gabriella Pineda
    October 23, 2013 at 1:27 pm

    How much will the products cost?

    • Reply
      Cara
      October 23, 2013 at 1:53 pm

      I updated the prices in the post above! sorry about that:)

  • Reply
    Amber Taylor
    October 23, 2013 at 1:27 pm

    So very proud of you! They look amazing and I cant wait to buy the whole line! Congratulations!!!

  • Reply
    Leigh R
    October 23, 2013 at 1:27 pm

    Omg, you just wiped my entire Christmas wish list and I am filling it with your line! The packaging is gorg! Congrats on having your dream come true! Would love to see a post with your entrepreneurial insights as my husband and I are doing a start-up business as well. Ahhh, so excited to see the products in action! <3

  • Reply
    Brenda
    October 23, 2013 at 1:28 pm

    I absolutely can not wait to try these!! You’re awesome Cara!! Congrats!!

  • Reply
    NatalieRS
    October 23, 2013 at 1:28 pm

    So excited for you! Congratulations.

  • Reply
    Fatima
    October 23, 2013 at 1:28 pm

    How exciting! Can’t wait to try your product! <3

  • Reply
    Christine
    October 23, 2013 at 1:28 pm

    I am so, so excited!! Congrats!!! Hardwork and a dream– paid off!

  • Reply
    Laura
    October 23, 2013 at 1:28 pm

    Congrats Cara! Can’t wait to get ALL of it!

  • Reply
    lehcar90
    October 23, 2013 at 1:29 pm

    yayayayay!!!! can’t wait to get my hands on those products and see how they work!

  • Reply
    Tammy
    October 23, 2013 at 1:29 pm

    So excited for this line! And for you! I can’t wait to order. I’ll put it on my Christmas wish list, even though I don’t think I can wait till then! And… thanks! I’m glad I was your first comment. I’ve always loved you, even back to the good ol’ PSI days. Congrats, my love! May your dreams continue to come true!

  • Reply
    rachel
    October 23, 2013 at 1:29 pm

    Wow Cara! Congratulations! The products look fantastic, I can’t wait to get my hands on it!!

  • Reply
    kristinagalley
    October 23, 2013 at 1:29 pm

    I’m so excited it’s here!! (well, almost!). I know I don’t know you personally but I feel so proud of you and happy for you! This is amazing, I can’t wait to buy everything from you! You are amazing, CONGRATULATIONS!!!

  • Reply
    Jamie
    October 23, 2013 at 1:29 pm

    congratulations! I barely know you, but couldn’t be more excited! Can’t wait to get my hands on some of this stuff! So wish I was at the Pinner’s conference!

  • Reply
    Jennifer Haskins
    October 23, 2013 at 1:29 pm

    Omg, I cannot wait!! Makeup from the woman whose vblogs taught me at 33 how to wear makeup properly!!! I will be stalking the website for the preorder date! 🙂

  • Reply
    dani
    October 23, 2013 at 1:29 pm

    Too excited. What a dream come true to have exactly what you want in a product! I would say good luck but I have a feeling you won’t need it. Congrats! Cant wait to try xxx

  • Reply
    Renee
    October 23, 2013 at 1:29 pm

    yeah!!! Cant wait to pre-order. i am in need ofnew products and will have to make things do until i can get my hands on this!!!!!!!!

  • Reply
    Em
    October 23, 2013 at 1:29 pm

    I’ve been checking in all day, looking for your announcement! SO HAPPY FOR YOU!! Can’t wait to buy 🙂

  • Reply
    Julia
    October 23, 2013 at 1:30 pm

    I am so beyond excited to finally be able to buy your makeup!! I will be purchasing all of it! Can you give us a general idea for the cost range?
    Congratulations!

  • Reply
    Kelly
    October 23, 2013 at 1:30 pm

    I’m overjoyed for this line and for you! Cannot wait!! Congratulations!!!

  • Reply
    Amy
    October 23, 2013 at 1:30 pm

    Awesome! Can’t wait to pre-order! Thanks for putting in all that work to make it just right! That is amazing. You have raised the bar!!

  • Reply
    Sandra
    October 23, 2013 at 1:30 pm

    Your line looks so amazing!!!! Can’t wait to see the tutorials and I’m totally switching over to your product as soon as it’s on the market! Sooooo excited for you!

  • Reply
    Jenna
    October 23, 2013 at 1:30 pm

    This looks so great! I can’t wait to try it out.

  • Reply
    Jenna
    October 23, 2013 at 1:30 pm

    Awesome!!! I love the blush colors! What can we expect on price?

  • Reply
    Candice
    October 23, 2013 at 1:30 pm

    SOOOO FREAKING EXCITED!!!!!

  • Reply
    Jennie mc
    October 23, 2013 at 1:31 pm

    xcited. Will I be able to order in the uk? X

  • Reply
    Kelly Gould (@Gouldylox)
    October 23, 2013 at 1:31 pm

    I can’t wait!!

  • Reply
    Elizabeth
    October 23, 2013 at 1:31 pm

    Hallelujah!!!!!

  • Reply
    Rebecca Palmer
    October 23, 2013 at 1:31 pm

    Oh my GOODNESS!!! I’m so excited for you!! I have been following your blog for about 6 months and I love (and have tried) all of your ideas and tips. You, my dear, are amazing and passionate and totally deserving of this! I can’t wait to try these products!! Congrats Cara!! 🙂

  • Reply
    Lindsay
    October 23, 2013 at 1:32 pm

    so exiting, way to goo!

  • Reply
    Jovana
    October 23, 2013 at 1:32 pm

    Wahoo! Congratulations! I am very excited for you and cannot wait to buy them all up! My heart is so happy for you and your courage to follow your dream.

  • Reply
    lizteabee
    October 23, 2013 at 1:32 pm

    I’m excited and a little nervous that the “light” won’t be light enough for me. Any tips and tricks you can give us about picking the best shades will be very welcome! I can’t wait to see the video!

    • Reply
      Cara
      October 23, 2013 at 1:56 pm

      Did you feel like the light that we used on you wasn’t quite light enough? You are probably the fairest I’ve tried it on but I thought it looked gorgeous! I’m going to show some really good references for picking a shade, do you have any other ideas on how to get everyone shaded correctly over the web? <3

      • Reply
        lizteabee
        October 23, 2013 at 2:39 pm

        Oh, that’s right! Yeah, it was totally fair enough. 🙂 I personally find showing pictures of actual people wearing the make up the most useful. Maybe a few women wearing each shade so we can see the range within each shade? Does that make sense?

      • Reply
        Kaycee
        October 23, 2013 at 6:25 pm

        Photos of women without makeup on and then with the different shades would be a great way to show how each shade looks.

  • Reply
    becky hardin
    October 23, 2013 at 1:32 pm

    this is so exciting!!!!I cannot wait to try them!! I found your site right before my wedding (THANK GOODNESS) and your advice on shaping brows is literally life changing. I cannot believe I had never filled mine in before. I was trying to grow them out for my wedding for a year, only to realize I could easily fill them in naturally (I realized this two days before the big day. you saved me!). can’t wait to try your makeup. I will be buying this immediately!

  • Reply
    Lauren H
    October 23, 2013 at 1:32 pm

    Amazing! This is so exciting for you and for all of your loyal followers on your blog! Congratulations!!!

  • Reply
    Taylor G
    October 23, 2013 at 1:33 pm

    Can’t wait to add these to my makeup bag!

  • Reply
    Arielle
    October 23, 2013 at 1:33 pm

    I am so happy for you!! I will be at pinners conference and will be ready to ambushed with your awesome product! I am so excited to try it out.

  • Reply
    Sabrina
    October 23, 2013 at 1:33 pm

    So exciting!! Congratulations! I can not wait till we can buy!!!

  • Reply
    MC
    October 23, 2013 at 1:33 pm

    Holy crap Cara! I’m so proud of you!!! Your products are inspired and the packaging is gorgeous!!! You deserve success and I really hope your hard work pays off!!!

  • Reply
    Jodi
    October 23, 2013 at 1:33 pm

    Much Deserved! You are a Winner : )

  • Reply
    Maria Wright
    October 23, 2013 at 1:34 pm

    I could only be more excited for you if you were my own child!
    You have been an absolute inspiration to me and many others.
    I can’t wait to try your new line!!!!!!
    I just wish you didn’t live all the way accross the country!
    When one day,very soon, you become the hot shot CEO of your own line, please don’t forget about us little people that will still want you to blog!

  • Reply
    brittany
    October 23, 2013 at 1:34 pm

    Can’t wait planning on pre ordering it all!!!!

  • Reply
    Brynn
    October 23, 2013 at 1:34 pm

    SO EXCITED!!!!!!!!!

  • Reply
    ErikaP.
    October 23, 2013 at 1:35 pm

    Super Cool!!!! Go For You!!!!

  • Reply
    boo
    October 23, 2013 at 1:35 pm

    I am so excited for you! Like seriously, good things happening to good people like you brings tears to my eyes. Cant wait to preorder.

  • Reply
    Diane Heiken
    October 23, 2013 at 1:36 pm

    Congratulations! I’ll be ordering!!

  • Reply
    Jamie McKown
    October 23, 2013 at 1:36 pm

    I never comment on things but this is a brilliant idea! Good for you. I love your blog and I actually learn stuff from it. Versus other utube peeps just showing me stuff I already know or their hauls. I will def be ordering this! I would love to have 1 case I could take with me on the go for touch ups. I can’t really haul around all the products I use as its several foundations mixed, a bronzer that I love, but its in a giant palette.

  • Reply
    Kristin
    October 23, 2013 at 1:36 pm

    Great packaging, I’m so excited for this product to come out. What is the price point? Knowing you, it won’t be out of anyone’s budget! Congrats 🙂

    • Reply
      Cara
      October 23, 2013 at 2:00 pm

      I added the prices above, which are a little more than drugstore prices but less than department store. I really wanted to reach a drugstore price point but I also wanted them to be high quality, so I went in between!

  • Reply
    Katie
    October 23, 2013 at 1:36 pm

    Totally going to pre-order, Cara!!

  • Reply
    Emma
    October 23, 2013 at 1:36 pm

    I love reading your blog and your journey and i’m so glad that this step has finally been realised, its beautiful and you must be so proud! Massive congratulations! I hope one day you’ll ship to or sell in the UK x

    • Reply
      Cara
      October 23, 2013 at 1:48 pm

      I’m committed to getting shipped world wide! The first batch might not be able to be because of customs but I have so many amazing readers over seas that I’m going to make it work as soon as I can!

      • Reply
        Marta Bosse
        October 23, 2013 at 3:55 pm

        Please don’t forget readers from Brazil 😀 I need this!!!

        • Reply
          Natalie
          October 25, 2013 at 1:56 am

          And Australia!! Congrats Cara love you blog. The products look amazing!!

          • jacqui
            November 13, 2013 at 9:58 pm

            YES please remember us Australians down here on the other side of the globe! 🙂

  • Reply
    Laurie Andrews
    October 23, 2013 at 1:36 pm

    This sounds super exciting and I can’t wait to try it!!!

  • Reply
    maureen
    October 23, 2013 at 1:36 pm

    so, so happy for you! congrats! can’t wait to try it all.

  • Reply
    sherry
    October 23, 2013 at 1:37 pm

    Huge congrats to you, Cara! Can’t wait to try your line!

  • Reply
    Krystal
    October 23, 2013 at 1:37 pm

    Soooooo excited for this to come out!!! I would say these will all be on my Christmas wish list, but I am not patient enough for that!! You have made my Christmas shopping easy though!!! Can’t wait to try for myself and share what I know will be fabulous!!!!

  • Reply
    nicole n
    October 23, 2013 at 1:37 pm

    So happy you’re making all your dreams come true!

  • Reply
    Kay
    October 23, 2013 at 1:37 pm

    AKKKKKKKKKKKKKKKKKKKK!!!!!!!!!!!!!!!!!!!!! I’m TOTALLY buying this because of YOU! I love your no nonsense approach to makeup! I loved your new approach to makeup before I even knew you were going to have a makeup line! Get this . . . now YOU are the cool girl! YEAH for you Cara!! I love when good things happen to good people.

  • Reply
    brandy m
    October 23, 2013 at 1:38 pm

    So great to see a dream becoming a reality!! I’m excited for the tutorial and if it looks like a product that would work for me, I’ll pre-order for sure!

  • Reply
    Julie
    October 23, 2013 at 1:38 pm

    Please tell me it will be possible to ship to the UK!! Very excited for you 🙂

  • Reply
    Zee
    October 23, 2013 at 1:38 pm

    Please please please please please PLEEEEEEEEEZZZZEEEE can you make a plan for us in South Africa to also be able to buy your products online?? I can not find anything in the shops here to contour or highlight on my very fair skin. My hair is somewhere between strawberry blond and light red and I have the very tipical fair skin to go with it (thank you mom for teaching me about sunscreen early on or I would have had to contend with freckles and skin damage by now too!). Love your blog and your zest for life and people. 🙂 🙂

  • Reply
    Ame
    October 23, 2013 at 1:38 pm

    WOOHOO! Congrats on this launch!

  • Reply
    MonicaJ
    October 23, 2013 at 1:39 pm

    Cara….where are you? I am stalking the page to see if you have answered any of the questions, cause I am wondering the same things! Can’t wait to try it out and see you actually using it!

  • Reply
    Jamie
    October 23, 2013 at 1:39 pm

    Cannot wait to get my hands on this!!

  • Reply
    Heather Baber Dent
    October 23, 2013 at 1:40 pm

    I am so happy for you! I literally teared up when I saw that first picture. I can only imagine what it must feel like for a pipe dream to become a reality. I can’t wait to try it!!!!!

  • Reply
    Jen
    October 23, 2013 at 1:40 pm

    This is such a great meshing of all that I have learned from you. Thanks so much and congratulations. I think this is the first product I have ever had 100% faith in the fact that it was made to help me look better and feel better and not just to make a buck- although I do hope you make many of them along the way. Great news.

  • Reply
    Shannon
    October 23, 2013 at 1:41 pm

    I cannot WAIT to buy your stuff, girlie!!!! Congrats!!!!

  • Reply
    Sarah
    October 23, 2013 at 1:43 pm

    Congrats Cara! One question…how well does your makeup work for oily skin?

  • Reply
    GintareBeauty
    October 23, 2013 at 1:44 pm

    I am so so so excited for you!! And for me too, I’ll have another reason to buy more make-up (“this is revolutionary, I need it guys!”).
    And when I read that cara is actually face in Spanish, I thought it was actually meant to be for you, dear! So happy and excited, cannot wait!

  • Reply
    Christen
    October 23, 2013 at 1:44 pm

    EEEEEEEEK- having a total fan girl moment, right now, i’m just so darn excited! i can’t wait. i will do whatever i have to to get my hands on it as soon as possible! makes me so super happy. 🙂

  • Reply
    Brooke Anne Stacey
    October 23, 2013 at 1:44 pm

    This is so awesome!! I’m a huge fan! I can’t wait to try out the products! Congrats on success 🙂

  • Reply
    Tiffany
    October 23, 2013 at 1:45 pm

    Congratulations! You deserve this success after all your hard work. I’ll be buying it as soon as I can!

  • Reply
    Angie H
    October 23, 2013 at 1:46 pm

    How exciting!! I can’t wait to order ALL of it! Thank you for the affordable pricing. I hope you will show us the shade differences. I don’t know if I’ll be light or medium. Thanks!

  • Reply
    Grace Díaz
    October 23, 2013 at 1:46 pm

    Congratulations!! Soo happy for you! I already try it, and it last allday and looked soo natural. Let us know when its on sale!

  • Reply
    michellels
    October 23, 2013 at 1:46 pm

    Gah! Soooo happy and excited for you. Can’t wait to see a video on how to apply. But really can’t wait to order. :)))

  • Reply
    Lauren Kristel
    October 23, 2013 at 1:47 pm

    Congratulations! I can not wait to order the whole line! I am so glad that my favorite beauty blogger has her own beauty line! You should be so proud of yourself!

  • Reply
    Irmee
    October 23, 2013 at 1:47 pm

    Congratulations to you!

  • Reply
    Andi
    October 23, 2013 at 1:48 pm

    SO HAPPY FOR YOU! Well…to be honest, for me too…because I already know that I am going to LOVE your products and I have been waiting for this since you first mentioned it 😀 Congrats, Cara! I really feel like you deserve it 🙂

  • Reply
    Bridgette Acker
    October 23, 2013 at 1:48 pm

    So excited for you and I cannot wait to buy!!! Congrats!

  • Reply
    Miss Viola Swamp (@imaqt209421)
    October 23, 2013 at 1:48 pm

    Omg Omg Omg so excited, thanks for making it perfect for us 🙂

  • Reply
    Gretchen Joy
    October 23, 2013 at 1:49 pm

    OMG OMG OMG OMG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I cannot wait to get my hands on this!!!!

  • Reply
    Dani
    October 23, 2013 at 1:49 pm

    Congrats Cara! I love it when good things happen to great people! Can’t wait to try your line!!!

  • Reply
    liz @ btb
    October 23, 2013 at 1:49 pm

    This is going on my bday wish list! Can’t wait!

  • Reply
    Alison
    October 23, 2013 at 1:50 pm

    I purchase so much of what you recommend so I’m of course thrilled by this new line. I trust you above all others!!! Living the dream!

  • Reply
    Rachel Larson
    October 23, 2013 at 1:50 pm

    SO EXCITED!!! I will be waiting in a virtual tent to be first in line to pre-order like all the Black Friday crazies!!!! SO SO excited…you are my favorite blogger ever ever EVER.

  • Reply
    Barbara
    October 23, 2013 at 1:50 pm

    Yay!!! Can’t wait to try it!!!

  • Reply
    Dana michael
    October 23, 2013 at 1:51 pm

    Congratulations cara! How exciting! Do you recommend for mature skin??

  • Reply
    Aubrey
    October 23, 2013 at 1:51 pm

    Congratulations! That is such an amazing accomplishment! I look forward to trying your products. How does it do with sensitive skin? I break out quite easily, even being in my late 30’s, when I try new products. Have any of your testers had sensitive skin?
    I am seriously excited for you! What an awesome thing to have your goals come to life after all your hard work!

    • Reply
      lizteabee
      October 23, 2013 at 2:45 pm

      I have fairly sensitive skin and rosacea on one side of my face. I had a make up consult with her products a few months ago and my skin didn’t react to it at all.

  • Reply
    Valeria Mary
    October 23, 2013 at 1:53 pm

    Congrats!!!!! ♥ I like very much, the packaging is so lovely . . . is classy and clean! is weird for me to say this cuz i like the punky chic everything! 😀

    xoxo – Valeria ♥

    m y b l o g :
    http://www.misvaleriaheart.blogspot.com

  • Reply
    HannahN
    October 23, 2013 at 1:53 pm

    OHMYGOSH!!!! I have been waiting for this post! I’m so excited/happy for you. You are an incredibly inspirational person and I absolutely love your blog! Congrats on fulfilling your dreams! We readers never doubted your ability to accomplish what you set out to do.

  • Reply
    Rachel Hauck
    October 23, 2013 at 1:53 pm

    Wow!!! So excited for you! How amazing to have your own line!!! Woot! I’m buying!

    Rachel

  • Reply
    Carrie Berry
    October 23, 2013 at 1:54 pm

    I cannot wait to own some of this magic!!!! I have been highlighting with who knows what for a few months and I can’t wait to get my hands on this!!!!

  • Reply
    Holly R
    October 23, 2013 at 1:55 pm

    I am hoping to try it at the pinners conference!! So excited for you!

  • Reply
    Maria
    October 23, 2013 at 1:57 pm

    Ahhhh! Can’t wait! So excited!!

  • Reply
    Emily
    October 23, 2013 at 1:57 pm

    I can’t wait to order EVERYTHING!!! I started following your blog last spring and have learned so much – both for myself and my clients. I work as a teacher and practical/useful makeup tips are a must for everyday, but I’m also a wedding makeup artist on the side. I’ve been nervous to try HAC-ING on my clients, but I’m definitely going to give it a try now that you have your own line. Thank you SO MUCH Cara. You are amazing, both inside and out.

  • Reply
    Caroline K.
    October 23, 2013 at 1:58 pm

    Congrats! I really enjoy your blog! You talk alot about contouring and highlighting and honestly I’m lost. Very much looking forward to reviewing your video tutorials. Keep up the good work!

  • Reply
    Karen
    October 23, 2013 at 1:58 pm

    I’m so excited for you! I just know this is going to be a big success! Congrats sand I hope I get this in Canada.

  • Reply
    Ali
    October 23, 2013 at 1:59 pm

    Unbelievable! LOVE the design too! So excited for you!!

  • Reply
    Tracey
    October 23, 2013 at 1:59 pm

    Wow Cara….love it, congratulations on making your dream come true!! Stashing away the cash for the HAC kit now, can’t wait!

  • Reply
    Jo
    October 23, 2013 at 2:00 pm

    Massive congratulations! Not only are you terrifically talented you are an inspiration to others to get out there and do what they love without giving up! I am beyond excited for your line and will be sure to have my IIID HAC kit ordered asap!

  • Reply
    Hillary
    October 23, 2013 at 2:00 pm

    I am sooooooooo excited for this to come out! I trust you completely and know each one of these products will (once AGAIN) change everything! My husband is increasingly impressed with the changes I have made in makeup. All thanks to you. I live in Alaska and it is definitely my dream to meet you. you are a fantastic role model! Can’t wait to buy these products!

  • Reply
    Tammy
    October 23, 2013 at 2:00 pm

    Congrats!! Cannot wait to see your video using the products

  • Reply
    Karyn
    October 23, 2013 at 2:00 pm

    WEEEOOOOO!!! Congratulations! The products look gorgeous and I can’t wait to try them! You had me in some serious suspense after posting Part One; the wait was worth it! Although now there’s still the wait for the real thing, haha.

  • Reply
    Megan L
    October 23, 2013 at 2:01 pm

    I need!!! Can’t wait. You are one person I can totally trust. Love it!

  • Reply
    Brittany
    October 23, 2013 at 2:01 pm

    So proud of your hard work and never giving up on your dream. You are truly an inspiration! Can’t wait to order!!!!!!!!! Yay !! I am almost jumping out of my chair at work :)))))

  • Reply
    Kristin Grimes
    October 23, 2013 at 2:01 pm

    Congratulations on expanding your blog/business, etc! I’m excited and can’t wait to try your product. I absolutely love support small businesses. So proud of your journey.

  • Reply
    Andrea Presta
    October 23, 2013 at 2:01 pm

    desde Argentina!! CONGRATULATIONS!!

  • Reply
    Morgan
    October 23, 2013 at 2:01 pm

    Congrats – how exciting! I’m semi-new so I’m getting all caught up but I love your blog and makeup tips and now I can’t wait to try and love your very own makeup! 🙂

  • Reply
    Jennifer sigler
    October 23, 2013 at 2:01 pm

    Take my money please I don’t care how much just get me this stuff! ! I have been si frustrated with trying to find a contour shade that worked for me . I so hope this is the solution! !!

  • Reply
    Kelly M
    October 23, 2013 at 2:02 pm

    Congratulations and thank you! I can’t wait to place my order. I’ve been running low on foundation and blush but I’ve been holding out for Maskcara!

  • Reply
    Amanda H
    October 23, 2013 at 2:03 pm

    Oh my gosh I am so excited! I love your blog, and my friends call me a Maskcara groupie. I’ll see you at Pinners Conference on Saturday! XOXO

  • Reply
    Maribeth
    October 23, 2013 at 2:03 pm

    Aww.. congratulations! I can’t imagine how happy you must be to have your dreams coming true! Way to go!

  • Reply
    Jeannette
    October 23, 2013 at 2:05 pm

    congrats!!!!!!!! i’ve been thinking of starting my own company/product too. and like you, i have no money, no idea where to start… maybe i’ll find my way too 🙂

  • Reply
    jessica
    October 23, 2013 at 2:06 pm

    congrats!!!!hope all you dreams come true!!!you are the best!!!!xxx

  • Reply
    Keri
    October 23, 2013 at 2:06 pm

    Yaye Cara! Love lurking on your blog and rarely comment, but this is soooo exciting I will be ordering in November! You got me addicted to HAC and I do it all the time. I love your blog and all your make up tips. I practically tell anyone who will listen to check out your blog if they don’t know how to wear make up or they feel weird about it. Good Luck!

  • Reply
    Kellie
    October 23, 2013 at 2:07 pm

    That is so exciting! What a dream come true for you….congratulations! I can’t wait to try it!

  • Reply
    Katy Burnett
    October 23, 2013 at 2:07 pm

    Cara! I am so excited!!!!!!! I can’t wait to snatch these up as soon as they’re available! PLEASE tell me you’ll be doing other forms of makeup too! Maskcara mascara, Maskcara lipstick, Maskcara eyeshadow….. the options are endless!

  • Reply
    elyssebonner
    October 23, 2013 at 2:09 pm

    I just started to read your blog and you have already changed the way I look at makeup!! I can’t imagine how exciting this is for you and I can’t wait till I can get my hands on it 🙂

  • Reply
    Sarah
    October 23, 2013 at 2:09 pm

    So excited!! I have really sensitive skin (acne-wise). Will I be able to use your line? I can’t use anything with oil, etc.

  • Reply
    Julie
    October 23, 2013 at 2:10 pm

    Woo hoo! So exciting, can’t wait for your video & product.

  • Reply
    Meagan
    October 23, 2013 at 2:11 pm

    That is so exciting! I am very anxious to try out your products. I have very fair porcelain skin, dark eyes, and dark hair with cool undertones and it is so difficult to find the proper products to highlight and contour. Thank you so much and congratulations!!!

  • Reply
    lburrell2013
    October 23, 2013 at 2:12 pm

    Hot damn! Need illuminator stat. Big congrats!!!!! 😉

  • Reply
    Susan
    October 23, 2013 at 2:15 pm

    CARA! Way to go! Be careful your website doesn’t crash!! Congrats! I am in for one of everything!!

  • Reply
    Emerald Earrings
    October 23, 2013 at 2:16 pm

    Cara, I have ALWAYS used every single product you have mentioned and you have never steered me wrong yet! Getting to use something that you actually designed? That’s like liquid gold. I am BEYOND excited!

  • Reply
    Brittany Barker
    October 23, 2013 at 2:18 pm

    Cara! Congrats x 1000. I have a soft side for self-mades, and an even bigger soft spot for your blog. I pass around your name like its my job here in Nashville.
    I can’t wait to have your products to suggest as well. Please let us know soon. I can’t wait to indulge some Christmas lists!!!

  • Reply
    Janis Churchill
    October 23, 2013 at 2:19 pm

    Super excited Cara! Hoping it works on the upper 40’s crowd….. 🙂

  • Reply
    Rebecca
    October 23, 2013 at 2:19 pm

    Love your videos and tips! I finally found a foundation that works with my skin tone and oily skin (it’s rare to find something that doesn’t turn me into an oil slick). Hoping your products can do the same- look forward to trying.

  • Reply
    Nadine
    October 23, 2013 at 2:20 pm

    Hi Cara! So excited for you! Did I miss something? Where will your line be sold? And what does IIID stand for? Can’t wait to try it!

    • Reply
      lizteabee
      October 23, 2013 at 3:20 pm

      It’s for 3D (because the contouring gives dimension). It’s going to be sold online, right here on the blog.

  • Reply
    Kribart
    October 23, 2013 at 2:21 pm

    I was ready to buy today! Dang, I’m bummed. Can’t wait to pre-order mine!

  • Reply
    Jennifer
    October 23, 2013 at 2:21 pm

    Will an ingredients list be available?

  • Reply
    hopefulandhungry
    October 23, 2013 at 2:22 pm

    So exciting, congratulations!!!! I am a make-up hoarder and can’t wait to try your products!

  • Reply
    Ashley
    October 23, 2013 at 2:24 pm

    OMG! Can’t wait to get my hands on it!

  • Reply
    Jen Lang
    October 23, 2013 at 2:24 pm

    So happy for you I can’t wait to buy it all I am starting out as a makeup artist and I need all of it!! Good Luck I usually never comment bc I have 3 boys but just felt I needed to comment

  • Reply
    Lindsey B
    October 23, 2013 at 2:25 pm

    I literally cannot wait! So excited to pre-order, it looks AMAZING!!

  • Reply
    Shannon
    October 23, 2013 at 2:25 pm

    Get ready to make a BUTTLOAD of money. Holy cow, Christmas present to me for sure. I cannot wait! I trust EVERYTHING you write about makeup, and implicitly trust that your make up will be the absolute best there is. I cannot wait. I also LOVE that it will not break my bank. you are so wonderful, and I am so excited for you. Congratulations!

  • Reply
    Kelsey
    October 23, 2013 at 2:25 pm

    Cara,
    Have never commented before but have loved you and your blog for ages. For someone who is not so makeup inclined you have been a tremendous help – from all your tutorials to your product love. I can’t wait to hear more details about your new product and I’ll definately be buying it. I’m always on the lookout for the perfect product (aren’t we all!)

  • Reply
    Victoria
    October 23, 2013 at 2:29 pm

    I’m SOOO excited for this! Especially the contouring color!! And of course, I’m just so happy for you.
    I’ve been following your blog for almost a year now and my makeup skills have come a LONG way since! Thank you so much for your insight, beautiful inspiration, and uplifting posts. <3

  • Reply
    Emily
    October 23, 2013 at 2:30 pm

    Cara,

    Your new makeup line looks great! Excited to try it out when we can pre-order 🙂

    I only discovered your blog a few weeks ago, but I thought all of your posts were so helpful I sat down and sifted through them all over one weekend. You are my new favorite beauty blogger!!

  • Reply
    erinwray2
    October 23, 2013 at 2:31 pm

    so exciting. congrats

  • Reply
    Kari
    October 23, 2013 at 2:31 pm

    Cannot wait until mid-November now!!! I will be ordering asap, but am terrified it will go to backorder because of all of your die hard fans! (like myself!!) Congrats on this amazing product line!!

  • Reply
    Tracy
    October 23, 2013 at 2:35 pm

    I CAN’T WAIT!!!!!!! So excited about ordering this, I hope you’re prepared with a ton available!!

  • Reply
    Jessica
    October 23, 2013 at 2:36 pm

    Congrats! This is so inspiring, I can’t wait to pre order and share!

  • Reply
    janet
    October 23, 2013 at 2:38 pm

    I can’t wait to get my hands on your new products! I want the works please=). Congratulations on seeing this dream of yours come true.

  • Reply
    Kieran Clark
    October 23, 2013 at 2:38 pm

    CARA, I WANT IT ALL!

  • Reply
    michelle
    October 23, 2013 at 2:39 pm

    I order almost all of the makeup you suggest and love it all. Can’t wait till November!

  • Reply
    Heather Branch
    October 23, 2013 at 2:42 pm

    I’m so unbelievably happy for you, Cara!

  • Reply
    Heather H.
    October 23, 2013 at 2:42 pm

    the full HAC is going to the top of my xmas list!!

  • Reply
    visualgirlphoto (@VGphotographics)
    October 23, 2013 at 2:47 pm

    I am sooooooo psyched for you! What a dream come true! I love the name (3D – how perfect), the packaging, the font combo – yes, I really did just say that – and the idea behind the products themselves. You are such an inspiration in so many ways.

    Sign me up for pre-order!

    xo
    Pale Face

  • Reply
    Kim Sugars
    October 23, 2013 at 2:48 pm

    Completely awesome and way to go for your dreams Cara! Was wondering, is your line formulated without parabens? I have a skin allergy to them and a lot of the products you have recommended I have to find paraben-free substitutes for. I have learned so much from watching your tutorials 🙂

  • Reply
    Noni
    October 23, 2013 at 2:50 pm

    Yeah!! Finally!! hope to see you on Friday!!

  • Reply
    Karrie Beardall
    October 23, 2013 at 2:50 pm

    This is so exciting! You’re the reason my daughter and I are going to the Pinner’s Conference. Can’t wait to see this up close and personal and if you need someone to try it on…..

  • Reply
    Mysty
    October 23, 2013 at 2:50 pm

    Woot woot!!! All I can say is I hope you and this company plan on making a crapload of this, cuz it is going to sell out. I am so pre-ordering! 🙂 <3 Thank you beautiful lady

  • Reply
    Amber Foucha
    October 23, 2013 at 2:50 pm

    I’m so excited for you!!! Can you tell more about the ingredients used to make the makeup? I tend to like organic and more naturally derived makeup products. Paraben, mineral oil free etc. Thanks!

  • Reply
    Karen H.
    October 23, 2013 at 2:54 pm

    Cara, I know everyone is congratulating you, so this is a bit redundant, but CONGRATULATIONS! This is so exciting! I have always loved makeup and thought I knew quite a bit about how to apply it. But I have learned so much from you! I especially loved learning how to HAC! It’s so fun to see your face transform right before your eyes!

    I can’t wait for your line to be released. I didn’t specifically see concealer in your pictures, but I’ve seen you mention it so many times in your tutorials. Is concealer available? And do you plan to do eye shadows, as well?

    Thank you for all you’ve taught me, as well as so many other women. I know you must be very proud of this long awaited dream come true! I’m proud for you!

  • Reply
    Kari
    October 23, 2013 at 2:55 pm

    I want this too!! I can now go return the Sculpted Face IT Cosmetics I just bought from Ulta last week. I paid $50 for something that barely does the trick. I can’t wait for your line! I have been following you for a very long time (since from your magician-looking website to now). So happy for you and whats to come! Very exciting!

  • Reply
    Kelly Watson
    October 23, 2013 at 2:58 pm

    Wow! I read this with the biggest smile on my face. I don’t even know you and have only been following your blog for a year or so, but I’m so proud for you! You are genuine, trustworthy, likeable and so many other wonderful adjectives, that people can’t help but love you! I will definitely order your products and I will absolutely be sharing it (as in, they need to buy their own, not use mine!) with all my friends. You are a true success story. Congratulations!

  • Reply
    KELSEY HANSEN
    October 23, 2013 at 3:04 pm

    So happy for you! Can’t wait to buy EVERYTHING 🙂

  • Reply
    Robin
    October 23, 2013 at 3:04 pm

    Congratulations! I can’t wait to see photos of women wearing your make-up line. I’m looking forward to your next run of darker colors.

  • Reply
    Andrea @ A Champ Life
    October 23, 2013 at 3:04 pm

    How exciting! Congratulations! I was hoping today was the day you would finish the reveal and that I didn’t have my days mixed up. 🙂 I’ve picked up a lot of tricks and products that I now consider “must haves” from your blog, and I can’t wait to try your line. I’m sure it will be amazing. Enjoy the realization of your dream- you’ve earned it!

  • Reply
    Hailey Stovin
    October 23, 2013 at 3:05 pm

    Please tell me you will be shipping to canada! I am in love with HACing but find it so hard to get a good color. I need this for my wedding!

  • Reply
    Katherine
    October 23, 2013 at 3:08 pm

    How exciting!! Can’t wait till November to pre order! I too am fair skinned and sensitive so can’t wait to give this product a try. Most “contouring” shades I’ve tried are too bronzy… I’m confident that you’ve pulled this off. After all you are the Queen of HAC 🙂

  • Reply
    Julia
    October 23, 2013 at 3:13 pm

    Congratulations on making your dream come true!! I almost bought makeup yesterday but didn’t and now I’m glad I waited because I will be buying your line when it’s available. This is so exciting!

  • Reply
    Stephanie
    October 23, 2013 at 3:13 pm

    Congrats! Well deserved!

  • Reply
    heidi
    October 23, 2013 at 3:15 pm

    looks gorgeous, can’t wait to buy it!

  • Reply
    Lilly
    October 23, 2013 at 3:16 pm

    THIS IS SO EXCITING. love the packaging too so pretty! (:

  • Reply
    Kasey
    October 23, 2013 at 3:16 pm

    I am beyond excited for you and your new line! I absolutely can not wait to try it! This makes me like a billion times more excited for the pinners conference! Can’t wait! Wishing you nothing but the best! Holy cow I’ve got a lot of exclamation points in there 🙂

  • Reply
    Genesis
    October 23, 2013 at 3:16 pm

    Yay! Can’t wait for them to come out! And I love the price, thanks for not making it expensive 🙂

  • Reply
    Brittany
    October 23, 2013 at 3:16 pm

    Ahhhh I’m so excited!!! Congrats, you deserve it! Cannot wait to get this on my face.

  • Reply
    Sara
    October 23, 2013 at 3:19 pm

    Awesome!!! I can’t wait to try it! Will it be sold in Canada?? You have given me so much more confidence and skill in the art of makeup that I can’t even comprehend what using your products will be like!!! Congratulations!

  • Reply
    Carrie
    October 23, 2013 at 3:22 pm

    Those are really reasonable prices! Cannot wait to have the whole line!!!

  • Reply
    Courtney Taylor
    October 23, 2013 at 3:22 pm

    Holy crap I’m so happy for you! I can’t wait to order!!

  • Reply
    raytothechul
    October 23, 2013 at 3:25 pm

    CONGRATS!!! I am so excited for you!!!

  • Reply
    Susannah
    October 23, 2013 at 3:25 pm

    Wow, Cara! I love reading your blog, and I’m so glad that this dream of yours has come true! I was wondering: have you considered ensuring that the ingredients in your line are ethically sourced? Some cosmetic ingredients (such as mica and cottonseed oil) are at risk of being produced by slave, bonded, or child labor (according to free2work.org, six-year-olds have been found working in the mica mines of India before). As a result, some companies decide to ensure that their products are made with ingredients that have been sourced fairly.

  • Reply
    Michelle
    October 23, 2013 at 3:28 pm

    Hoping it will be available to ship to Canada as well. Looks beautiful and affordable. Congratulations on having your dream come true!

  • Reply
    Maura
    October 23, 2013 at 3:31 pm

    Where is your makeup made?can you post an ingredient list?

  • Reply
    Ashley
    October 23, 2013 at 3:31 pm

    Yayyy!! I’m so excited to order your products! You are so talented and are such an inspiration. Congratulations on making your dreams come true…now only if you were going to be in Appleton, Wisconsin on May 17 to do my wedding makeup!! 😉

  • Reply
    Kayla Adams
    October 23, 2013 at 3:32 pm

    You are absolutely amazing and so inspiring. I am so happy for you! Can’t wait to try your products! Will you be able to ship to Alaska?

  • Reply
    Chana
    October 23, 2013 at 3:35 pm

    So so so excited for you! I’ve never commented – and am not a total creeper – but srsly so happy for you (& us!!).

    Dying that I can’t go to the conference this weekend! I want to try this stuff out and meet you!
    Can’t wait to gets my hands on all of it!

  • Reply
    Cheryl
    October 23, 2013 at 3:35 pm

    Can. Not. Wait.
    Will be buying the second it’s online. I’m a MAC NW13 (ridiculously pale) I’m so hoping that works for light. Regardless if it matches I’m definitely buying to support all the entertainment you’ve given me the last year. great job!

  • Reply
    Brianna
    October 23, 2013 at 3:35 pm

    Omg, so excited!!! So, is the cream blush in the lipgloss-like tubes? Interesting. . .Also, how does the foundation hold up on oily skin? I love, love, LOVE the idea of this, but unfortunately most foundations melt off my face or settle into my pores. 🙁 I’ll still probably try this. So excited for you!

  • Reply
    Josie
    October 23, 2013 at 3:39 pm

    So exciting, I’ll be telling EVERYONE!!

  • Reply
    Kathy
    October 23, 2013 at 3:40 pm

    Totally stoked Cara! Great job!! Can’t wait to try it all the way you intended 🙂

  • Reply
    Janea
    October 23, 2013 at 3:44 pm

    Congrats!!! So very exciting…are the product paraben free?

  • Reply
    Bridget
    October 23, 2013 at 3:55 pm

    I don’t think i have ever been more excited about a product launch since the Sims in the 6th grade (I was a nerd)!!!

    xx B

  • Reply
    Jennifer S
    October 23, 2013 at 3:58 pm

    I am seriously so excited about this! Congrats lady, and I will definitely be pre-ordering. In your video, it would be super awesome if you could do a color guide. I tend to be on the light side of medium (natural beige, nude beige, etc.) so I’m not sure if that would be light or medium with your product. What site will it be sold through?

  • Reply
    Yanira
    October 23, 2013 at 4:03 pm

    I just can’t stop staring at the pictures!! Congratulations!! Can’t wait to pre-order!!

  • Reply
    Cassie Ilten
    October 23, 2013 at 4:04 pm

    This is fantastic news!!!! I am so happy for you!!!

  • Reply
    Chely
    October 23, 2013 at 4:04 pm

    *HIGH FIVE* I’m so happy for you. But WHY do you live on the other side of the United States? *SIGH* question….will this break me out? I have super sensitive skin.

  • Reply
    Heather
    October 23, 2013 at 4:05 pm

    I am BEYOND excited for this launch!! Do you have an ingredient list, for those of us that are ingredient conscious?

  • Reply
    Jennifer mezger
    October 23, 2013 at 4:08 pm

    YAY!
    Will be impatiently waiting for these beautiful products. I hope australia won’t put any handbrakes on getting products here 🙂

  • Reply
    Sena
    October 23, 2013 at 4:11 pm

    OMG WOOO HOOO THEY LOOK GORGEOUS! I AM SO EXCITED AND SO SO SO HAPPY FOR YOU. Can’t wait to try it!

    So here come the questions (sorry!):

    1. Can we use the foundation as a concealer? I don’t typically use foundation but when you did my makeover (August 5th) you used something to cover my undereye circles and it was the best thing ever ever ever and since. You said it was your stuff but there is no concealer in your line yet. And how can I help you remember which shade you used on me? It matched perfectly.

    2. Can we use the contour shade on its own (i.e. on bare skin) to contour one’s cheeks or does the color only work when layered on top of the foundation?

    3. Can we use the blush on the lips? I saw you do that in your last video but I wanted to make sure it’s safe and not too drying to do that. Also can we apply the liquid blush with fingertips or would it require a stipling brush?

    4. Can we order for in-person pick up? I am coming to Vegas in Nov (dates are not set yet but I am going to wait for an exact date from you so I can combine the trips).

    More to come I’m sure and OMG I CAN’T WAIT! 🙂 <3 <3 <3

  • Reply
    Melissa B.
    October 23, 2013 at 4:11 pm

    I cannot wait to try these!!!

  • Reply
    Monica
    October 23, 2013 at 4:11 pm

    OMG! Congrats hun!! I want all of them in every shade!

  • Reply
    Amy
    October 23, 2013 at 4:12 pm

    Oh my gosh this is so incredible!! And the prices??? AWESOME!!!!!!!! I’m bummed because I can’t preorder right now because I’m in the middle of my Mac foundation and I won’t run out for a loooong time. I can’t wait to see the tutorial on how it all works! I. WANT. SOME!!!

  • Reply
    Ricky
    October 23, 2013 at 4:20 pm

    I can’t wait until the pre-sale goes live.
    I got so excited I had a Kirsten Bell-sloth-coming-to-the-party reaction! My husband should be thanking you for making his Xmas shopping for me this year so easy!

  • Reply
    Jess
    October 23, 2013 at 4:20 pm

    Congrats that is so exciting!!! I really wish you had options when it comes to the blush. I for example am not a fan of cream blush, but maybe you have more products in the works.

  • Reply
    Leigh Ann Williams
    October 23, 2013 at 4:21 pm

    Yay!!! I can’t wait to try all of these products! SO EXCITED!

  • Reply
    Lulu Smith
    October 23, 2013 at 4:22 pm

    So funny, I was like one of the first commenters, kept refreshing and thinking ‘this is weird, no blog today’ and miraculously there it was. Can’t wait is an understatement :-). Well done you x

  • Reply
    monica
    October 23, 2013 at 4:29 pm

    I’m in! I maybe excited about it as you are!. 🙂 Congratulations!

  • Reply
    Wendy
    October 23, 2013 at 4:30 pm

    Excited to see and maybe buy the HAC palette!!!

  • Reply
    Renae
    October 23, 2013 at 4:33 pm

    I just found you recently and just like a good TV series that I get to watch four seasons of within a few weeks, this is awesome!! I don’t have to wait around for this because you’ve already done it!! I struggle mightily with light skin tone, freckles and the “mask” that happens when I buy a foundation that “matches” my skin tone. It’s awful. I can’t wait to ge tmy hands on this stuff…wish you could do it for me but I’m in Nebraska!! 🙂 Congratulations!

  • Reply
    ashliemwinter
    October 23, 2013 at 4:33 pm

    I am soooooo excited!!! I know what my stocking is going to be FULL of at Christmas!!!
    Congrats Cara!!

  • Reply
    Amy Hocking
    October 23, 2013 at 4:33 pm

    Congrats!!! I am so going to buy this!

  • Reply
    [email protected]
    October 23, 2013 at 4:35 pm

    Wow!! Congratulations. This must be a dream come true for you and so exciting. I can’t wait to purchase the products. I love your tutorials, blogs and tips. You are real and make everything simple. Thank you so much Cara!!

  • Reply
    Ashley
    October 23, 2013 at 4:36 pm

    I can’t wait for this stuff! Everything looks REALLY pretty. I’m very pale, so I’m excited to try the contouring shades you’ve developed for girls like me 🙂

  • Reply
    Sandra
    October 23, 2013 at 4:40 pm

    CONGRATULATIONS, CARA! Super duper excited for you!! Looking forward to the video tutorial! YAY!!!

  • Reply
    Lauren h
    October 23, 2013 at 4:41 pm

    I Love it! I’m so happy for you, you are such a great and inspirational person and you deserve to have this happen for you! 🙂
    In your tutorial next week can you list the best brush for the foundation? I’ve never used a cream foundation before so I’m not sure of the best one.
    Also you should do a different look/tutorial for each blush, that would be fun to see which colors to use for what kind of look.
    Congratulations again <3

  • Reply
    Laurence King
    October 23, 2013 at 4:47 pm

    This is so very exciting, Cara! Congratulations! I can hardly wait for its release. Looking forward to your video, too. XOXO

  • Reply
    Alyssa
    October 23, 2013 at 4:49 pm

    So exciting! I will definitely be pre-ordering come November! They look like great products!

  • Reply
    Jenn
    October 23, 2013 at 4:54 pm

    Do the powers that be have any idea just how devoted your fans are?? I hope they are ready for a LOT of orders! God Bless!!! and ROCK ON!

  • Reply
    Laura R
    October 23, 2013 at 4:54 pm

    Hi Cara,
    I have never commented but started following you after loving all of your hair tutorials from Pinterest over a year ago then fell in love with your easy make-up tutorials since I have been make-up challenged for so long and now I feel much more proficient! I am so excited that you will have these products available! Will def be purchasing or asking for Christmas! Will this be available only online or do you have contracts through any beauty product stores (I.e. Sephora or ulta)?

  • Reply
    Mae Nevarez
    October 23, 2013 at 4:54 pm

    We have to wait til next week for a video?! I’m dying here! Love the packaging. I’m am SO putting this on my holiday list this year!

  • Reply
    RunLelaRun
    October 23, 2013 at 4:55 pm

    Amazing Cara! I am a new fan but completely sold on your line. You are right that it turns how you apply makeup upside down – but it is SO worth it. Slowly mastering all your techniques! Cannot wait for this. Congratulations!

  • Reply
    Heather
    October 23, 2013 at 4:56 pm

    Wow! This is so exciting! I have never been good at my makeup and I’m in my 40s. I never feel like I look natural or that I’m covered enough. Makeup has always intimidated me. I can’t wait to watch your tutorial and then try to duplicate it myself.

  • Reply
    Angela
    October 23, 2013 at 4:56 pm

    Yay, so happy for you! Can’t wait to see the tutorials. Also, I fifth the comment about this being available in Canada 🙂

  • Reply
    Tristan B.
    October 23, 2013 at 4:57 pm

    I can not wait!

  • Reply
    Andie
    October 23, 2013 at 5:04 pm

    Congrats! Will you taking a wait list of names now or do we need to hold on til mid-November? Mucho excited!

  • Reply
    cathyjanec
    October 23, 2013 at 5:05 pm

    Congratulations Cara!! So happy for you and can’t wait to try it!

  • Reply
    Stephanie Valdez
    October 23, 2013 at 5:05 pm

    Yay yay yay!!! This is amazing! I cannot wait to try it. Seriously now I reeeeeally want to throw a launch party for you. My friends keep asking about it. Have a great time this weekend!

  • Reply
    Courtney Smith
    October 23, 2013 at 5:06 pm

    Oh my goodness I could not be happier for you!! I can’t wait to try it ALL!

  • Reply
    TheDNorm
    October 23, 2013 at 5:06 pm

    I AM SO HAPPY FOR YOU AND FOR MY FACE!!! (Thank you for helping us pale girls have the perfect contour color, it’s a hard to find an appropriate one)

  • Reply
    Melissa
    October 23, 2013 at 5:10 pm

    This is so exciting!! I can’t wait to try these…your whole story is very inspirational and I am so happy for your success!

  • Reply
    Charlene
    October 23, 2013 at 5:11 pm

    You are brilliant! I’m excited to pre-order your products in November! Thank you.

  • Reply
    Abby
    October 23, 2013 at 5:13 pm

    So excited for your line! I’m a climatologist and have been working with photographers in my area (MN, ND) on editorial work. I have been looking for a new line of make up to use for my salon and for editorial work. I’m so looking forward to yours as you described it as working great on lots of women. Congratulations. I’m sure the line will sell out. I just hope I can get my hands on some before it does!

  • Reply
    Natalie
    October 23, 2013 at 5:17 pm

    Congratulations!!! You deserve it! So excited, can’t wait to try it 🙂

  • Reply
    jenn~the stylish housewife
    October 23, 2013 at 5:21 pm

    CAN NOT WAIT. I’ve been looking everywhere for a color to do contouring with! I keep using a bronzer even though you said not to! SO excited to try all of your products!!!

    XOXO, Jenn
    The Stylish Housewife

  • Reply
    tiffani
    October 23, 2013 at 5:21 pm

    this is HUGE. it will be such a success. I’m so happy for you Cara. You deserve it.

  • Reply
    Kimberly
    October 23, 2013 at 5:22 pm

    Yay! I have been waiting forever for this announcement! Like everyone else on here already said, congratulations! I have been reading your blog since the VERY beginning and I love it! Because of the way you do your research and your commitment to only recommending to us the things that you trust and believe in there is absolutely no question for anyone (including me) whether or not we’ll be buying your makeup. I’m just sad I still have to wait. I would have ordered today! 🙂

  • Reply
    sonia
    October 23, 2013 at 5:22 pm

    I´m so glad for you! And for us of course… Can I send you a picture of me so you could help me with the colors, please 🙂

  • Reply
    Niki Kromeke
    October 23, 2013 at 5:24 pm

    Omg I am so excited!!!!

  • Reply
    Lisa
    October 23, 2013 at 5:29 pm

    This is just so awesome!! So excited for the product, and how amazing for you to finally realize your dreams!!

  • Reply
    Jamie
    October 23, 2013 at 5:30 pm

    AAAAAAAH!!! I am so excited for you! I am not sure if I have ever left a comment before but I LOVE your blog and feel like you are an old and dear friend. I was so thrilled you won the Allure contest–all the women in the contest were so incredible and I enjoyed reading all their blogs during that time– and have been equally excited for you with all your successes. I’m really so very happy for you!!!

  • Reply
    Janet C
    October 23, 2013 at 5:31 pm

    Cara, this is absolutely beautiful to see your dreams come true!!! You’re an inspiration. The packaging is beautiful and I cannot wait to use your products- you deserve this! Much love

  • Reply
    Diana in Vegas
    October 23, 2013 at 5:33 pm

    Way to go, Cara! I know you must be so proud (as we all are) of your newest accomplishment. I WILL be ordering these products but am curious to know how to match skin tone. Will these products work well on ‘mature’ (50 year old) skin? I guess I need to book a consultation with you since I live in the Vegas area.

  • Reply
    Marci
    October 23, 2013 at 5:34 pm

    I’m SO EXCITED!! I’m so happy for you, going after your dream relentlessly and finally achieving it! That’s fantastic!! You’re such a role model. I can’t wait to see it at the pre-order next month!

  • Reply
    Alisa
    October 23, 2013 at 5:35 pm

    Congratulations, that’s awesome!!!!!!! Will there be lip glosses too? Hint hint 😉

  • Reply
    Angie W.
    October 23, 2013 at 5:37 pm

    I am so so so happy for you! I wish yo all the happiness you deserve and success beyond your wildest dreams!

  • Reply
    Kerrie
    October 23, 2013 at 5:39 pm

    So excited for you!! Will be ordering this as soon as its available (if it can be shipped to Australia??!) Love your blog btdub!

  • Reply
    caroline [the diy nurse]
    October 23, 2013 at 5:40 pm

    I am beyond thrilled for you!! What an amazing dream to come true. I can only imagine the looks you got when you told people about your dreams. Like it would never happen and here you are- with your name on makeup!! Big digital hug comin at ya. You’re an inspiration 😉

  • Reply
    Janna
    October 23, 2013 at 5:43 pm

    Girl my heart just grew two sizes when I read this! I am so proud of you!

  • Reply
    natalie
    October 23, 2013 at 5:45 pm

    Congratulations! Everything is beautiful and you must be so proud! I already had this on my Christmas list but for once, I’m happy to have a late November birthday! Now I don’t have to wait the extra 25 days until Christmas! I agree that a paraben-free and oil-free option would be great but that doesn’t mean I’m less excited for the first release. Just to clarify: is the contour foundation a powder? And is the coverage foundation a cream? Similar to Erase Paste by Benefit? And are the blushes/illuminator (love!) applied with a doe-foot wand or maybe a brush? I find that it’s harder to get all the product out of the tube that way, but seriously this is such a great price that it’s not a big deal. Just sharing some first-glance questions because you’re awesome and we can’t wait to hear more! Consider this pre-ordered from me! Sorry for the novel!

  • Reply
    Mercedes Maglin
    October 23, 2013 at 5:51 pm

    Super exciting news! I’ve been following you since forever, never commenting but I loooooooooove your blog, your ideas, your style and your HAC technique. For sure I will be pre-ordering. Cannot wait. Beautiful products!

  • Reply
    Karen
    October 23, 2013 at 5:55 pm

    Wow, I don’t know about the actual product yet of course, but the packaging is beautiful. Love the idea; really excited to try it.

  • Reply
    Chandra Myers
    October 23, 2013 at 6:00 pm

    Cara,
    Sooooo very excited for you!!! I pray the blessing of the Lord
    Be upon your make up line!!
    Hey if you need a guinea pig for your line for women of color i am available!!!
    Congrats again,
    Chandra

  • Reply
    B.
    October 23, 2013 at 6:01 pm

    We are all super excited!!! Can’t wait to try it. Congratulations on making your dream a reality, something so few of us manage in our lives. xxx

  • Reply
    Kristi M
    October 23, 2013 at 6:07 pm

    Please Please Please create your own version of the UD Naked palettes! So excited for this line! Congratulations!

  • Reply
    Glorya
    October 23, 2013 at 6:11 pm

    Felicidades Cara, I am happy for you and even more happy for me…if I read correctly your intention is to make the process easier for women when it comes to HAC’ing. I love this idea as I am still challenged to find the right colors, products, etc for my skin as a Latina with light olive skin and yellow undertones. I am also challenging myself to do the No Make Up Make Up look which is harder than it seems. Most of all I am pleased to witness the beginning of success in the making. I’ll be there in line buying MaskCara….Keep on Making your Dream Realized.

  • Reply
    NET
    October 23, 2013 at 6:11 pm

    Congrats!! Can’t wait to see it go up for sale!!

  • Reply
    Katrina G
    October 23, 2013 at 6:12 pm

    Planning on buying it!! 🙂

  • Reply
    Ann
    October 23, 2013 at 6:13 pm

    You are amazingly talented! Always have been! I am so happy for you and so proud of you! You deserve all the happiness and success in the world!! CONGRATULATIONS!!!

  • Reply
    Liza Lu
    October 23, 2013 at 6:14 pm

    Oh my!! Can’t wait to buy! Love the packaging by the way! 🙂

  • Reply
    jessica w
    October 23, 2013 at 6:18 pm

    I can’t wait to see your how to videos ….Thats the whole reason i started reading your blog..You have a great how to’s….So im sure your going to have some great videos I look forward to seeing them!!

  • Reply
    Erin
    October 23, 2013 at 6:19 pm

    Congratulations! So happy for you! I plan to order as soon as the goodies are available. Question: With 3 shades of IIID foundation available, can you provide a guideline to which would suit complexions best..with pictures, please? I’m new to makeup and don’t really know. Thank you in advance 🙂

  • Reply
    Catie Boerschlein
    October 23, 2013 at 6:23 pm

    Ive been so impatient waiting to hear about your line for the last couple of days ! i cant wait to pre-order your line ! You have inspired me so much and helped me fall madly in love with makeup ! Im even trying to start my own blog because i love yours and some other blogs so much that i thought why not me ! You should be so proud of this huge accomplishment !

  • Reply
    Kirsten
    October 23, 2013 at 6:33 pm

    Congrats Cara! Best wishes with your new line of makeup and on all of your future endeavors!

  • Reply
    Holly D.
    October 23, 2013 at 6:40 pm

    Ahhhh!! The packaging is gorgeous, the colors look amazing, and you are getting a chunk of my paycheck next month! I can’t wait to try it all! You ate amazing and I’m so happy for you! I can’t imagine the excitement you must be feeling right now, yippee!

  • Reply
    Jax
    October 23, 2013 at 6:43 pm

    I AM SO EXCITED!!!!

  • Reply
    Kelly
    October 23, 2013 at 6:49 pm

    This is AWESOME, congratulations!

    xx
    Kelly
    Sparkles and Shoes

  • Reply
    Claudia
    October 23, 2013 at 6:52 pm

    Congratulations Cara! I found out about your work maybe a month ago when I was reading the Allure magazine and since then there isn’t a day I don’t check your tutorials and postings! You and your work are great! I hope I can have your products at home soon! Felicidades! …

  • Reply
    Alexis cutler
    October 23, 2013 at 6:52 pm

    I just love you and am so proud of you! You deserve this!!

  • Reply
    Corina
    October 23, 2013 at 6:54 pm

    I am so buying ALL the products!! Can’t wait 😉

  • Reply
    Becky
    October 23, 2013 at 6:56 pm

    I’m buying ALL THE MAKEUP! I can’t wait. Congratulations!

  • Reply
    Rebecca Slesser
    October 23, 2013 at 6:57 pm

    AMAZING!! CANNOT wait to buy and wear all of it!! CONGRATULATIONS!!!! xo

  • Reply
    Haley W
    October 23, 2013 at 6:59 pm

    Oh my goodness!! SO STOAKED!! Can’t wait to preorder. Congratulations!!

  • Reply
    Lisa
    October 23, 2013 at 6:59 pm

    Hi- congrats! Will products ship to Canada? Thx!

  • Reply
    Colleen
    October 23, 2013 at 7:09 pm

    This is BEYOND exciting! How amazing! You have SO much to be proud of! You just keep knocking out these milestones! Keep ’em coming! You continue to inspire me 🙂

  • Reply
    Carol Milano
    October 23, 2013 at 7:11 pm

    I am super excited! I wish you the best of luck. I can’t wait to order it…and get a tutorial of how it works/looks!

  • Reply
    Natalie
    October 23, 2013 at 7:11 pm

    I cannot wait!! I have followed your blog for a long time now and you have taught me so much. I used to be a mascara and moisturizer girl but I am totally hooked on HAC. I’m just so sad I won’t be in Utah for the conference. I will be ordering the day the pre-sale starts. Congrats Cara!

  • Reply
    Gab
    October 23, 2013 at 7:15 pm

    I’m sooooo excited! Finally a makeup product I can trust in! I’ve already put aside money to purchase in November!

  • Reply
    Jourdan Nichols
    October 23, 2013 at 7:24 pm

    So excited for you and my face! This is wonderful!

  • Reply
    Rachel
    October 23, 2013 at 7:33 pm

    Can’t wait to place an order!!!

  • Reply
    Christina
    October 23, 2013 at 7:36 pm

    This is so awesome! Congratulations!!
    Can you tell us any additional details like ingredients, etc.? I have super sensitive skin and have to be really careful about what I use. I’m hoping I can get your makeup line! 🙂

  • Reply
    Cassandra Laine
    October 23, 2013 at 7:37 pm

    Yayayayayyuayayay!!!! I knew you could do it!!! 2 years?!!!! Awesome!!! I don’t know know you but is am such a big fan and am so like big sister proud of you!!!!

  • Reply
    Sandi
    October 23, 2013 at 7:41 pm

    How freaking AWESOME! You should be soooo proud of yourself, Cara. Your blog is the only blog I follow. I love all your tutorials and makeovers but most of all, I just love how sweet and down-to-earth you are. Can’t wait to buy your makeup.

  • Reply
    Nancy Block
    October 23, 2013 at 7:46 pm

    Excellent . Can you share pricing?

  • Reply
    Lauren
    October 23, 2013 at 7:48 pm

    Can’t WAIT to buy it ALL!!!!! Congratulations!!!! You truly have a talent and are doing something awesome with it!!! Love your blog and tutorials… They have added soooo much to my makeup look and have changed it for the better!!!!!

  • Reply
    Lauren
    October 23, 2013 at 7:50 pm

    OMG, I cannot wait to see how it looks on people and see tutorials to put it on!!! The whole pack will be on my Christmas list for sure! Congrats!! You lived your dream!

  • Reply
    Jessica
    October 23, 2013 at 7:51 pm

    I am so excited to buy this. SO EXCITED.

  • Reply
    Makena
    October 23, 2013 at 7:56 pm

    I cannot wait to get my hands on all of your products! This is so exciting!!!

  • Reply
    Nicole Downs
    October 23, 2013 at 8:00 pm

    I can’t wait to purchase!! I know it will be amazing!

  • Reply
    Mindy
    October 23, 2013 at 8:10 pm

    So exciting for everyone! 🙂 I can’t wait to purchase your product! Heck, I can’t wait to see the video of you in action using your new products!!

  • Reply
    Erica
    October 23, 2013 at 8:14 pm

    Congratulations !!!! I’m so excited for you , and for me when I get to buy the products!! I love your blog. When I found it I felt like the only girl in the whole world who didn’t know how to correctly apply makeup, never mind knowing how to get a beautiful look that enhanced my features with still looking natural. You’ve taught me so much and inspired me to experiment with new techniques and colors. I feel beautiful just being me and more confident in my makeup applying abilitie, as well a more confident in general. I just can’t wait to order your new makeup line!!! Congratulations again on a dream come true!!

  • Reply
    bailey
    October 23, 2013 at 8:16 pm

    When it does come available, where will we be able to buy it at??!

  • Reply
    Lindsey
    October 23, 2013 at 8:17 pm

    This is really so awesome! Congratulations! I am excited for you and excited to use the line!

  • Reply
    Kristin V.
    October 23, 2013 at 8:26 pm

    I am one of the fair skin girls you mention. I tried Bahama Mama and it just didn’t look right. I was actually going to email you today and ask for another recommendation and then your post came out! I can’t wait to buy your product!

  • Reply
    Grace
    October 23, 2013 at 8:28 pm

    I AM SOOOOOO EXCITED! I CAN’T WAITTTTT!!!!!!!!!!

  • Reply
    Mindy
    October 23, 2013 at 8:36 pm

    i can’t wait to try the hac–i’m also very fair and have a hard time finding bronzer that’s not too dark or orangey on me.

  • Reply
    Rachel
    October 23, 2013 at 8:47 pm

    So excited to try out your new line. As a fair skinned girl, its hard to find a good match. Congrats on your accomplishment. Hard work pays off.

  • Reply
    Shealyn
    October 23, 2013 at 8:52 pm

    Long time reader, first time comment… This deserves some LOVE!

    Hoping Canada shipping will be an option… Gotta try this out:) Packaging looks amaze, and based on everything I’m confident the product will be nothing but the best!

    Congrats!

  • Reply
    Sharon Bush
    October 23, 2013 at 8:53 pm

    This is so exciting!! I am so happy for you and your accomplishment!! I think everyone who follows your blog feels like they know you because of how personable you come across. Again congrats and I can’t wait until your masterpiece is released to the public!!

  • Reply
    Carissa @ Pretty/Hungry
    October 23, 2013 at 8:56 pm

    So excited for you, Cara! What a wonderful accomplishment!!

  • Reply
    Peggy
    October 23, 2013 at 9:09 pm

    Congratulations!!! Can’t wait to try it. It sounds fabulous! You introduced me to HACing and it has completely changed my experience with makeup. I read your blog religiously, and trust your recommendations more than any other makeup recommendations I’ve come across anywhere else. Many of the items in my makeup bag are there based on your wonderful recommendations.

    I’m hoping it’ll be easy to decide which shade is best for those of us that seem to sometimes fall between light and medium.

  • Reply
    Amanda
    October 23, 2013 at 9:15 pm

    I’ve been following your blog for a while and was super psyched when I heard you were coming out with a makeup line! I can’t wait to order some, I just have one (kind of major) question, is your makeup cruelty free? I hope so because I really want to HAC the crap out of my face 🙂

    • Reply
      Stephanie
      October 27, 2013 at 8:51 am

      I have the same concern as Amanda. Can’t wait to try your products, but wondering if your brand will carry a vegan and/or cruelty free logo.

  • Reply
    Aubrey Gillespie
    October 23, 2013 at 9:20 pm

    Can’t wait for a tutorial on how this works! I have super fair skin and can NEVER contour with anything because it looks like I have dirt on my face and it’s horrible!!!

  • Reply
    Hannah
    October 23, 2013 at 9:20 pm

    AHHH! Yay! You have no idea how excited I am for this. I’ve personally had the ongoing struggle of my ever elusive perfect foundation and lip shades, but your stuff looks great! Can’t wait. And I love your story. Miracles can happen every day! Love that. Congratulations girl 🙂

  • Reply
    Heather
    October 23, 2013 at 9:22 pm

    I am beyond excited! I literally have butterflies in my stomach!!!! You have taught me so much as a beginner cosmetologist and a makeup artist myself and I cannot wait to get these products and use them!!! This is so amazing for you! Way to go you deserve it!!!

  • Reply
    megshaheen
    October 23, 2013 at 9:43 pm

    I am so excited for you! I cant even tell you! This is the coolest thing to see your dream become a reality! You are a deserving lady! I am beyond excited to try it!

  • Reply
    Lillian
    October 23, 2013 at 9:47 pm

    Only one question: Will you accept Paypal?!

  • Reply
    Celeste
    October 23, 2013 at 9:52 pm

    OMG!!! I’m soooo excited!!! I love everything you do, and can’t wait to buy your products that are for HAC-ing!!! Couldn’t do it very well until I came across your blog, and am in love with makeup again! I love it that you showed us the most basic but ESSENTIAL technique to applying makeup HAC-ing!! Congrats to you!! You really have a gift, and I’m so glad I found you xxx

  • Reply
    melanie
    October 23, 2013 at 10:28 pm

    I really am hoping this will be able to be internationally shipped. Id love to support you and get my hands on some of these products! Congratulations.

  • Reply
    Remona
    October 23, 2013 at 10:43 pm

    This is awesome!! And i am with Zee on this one! Please, please, please make it available for us in South Africa!! I am a copper redhead with a fair skin and it is a nightmare trying to get the correct shades that does not clog your pores up. So excited for you!

  • Reply
    Pauline
    October 23, 2013 at 10:48 pm

    Hi Cara,

    Is your makeup line suitable for Asian skin, we have yellow undertones.
    Would you be able to ship it internationally?
    BTW, i love your tutorials!

  • Reply
    Elle
    October 23, 2013 at 11:34 pm

    Hi Cara,

    I discovered your blog only last week but I am already hooked. Will your line be available in the UK?

  • Reply
    aline
    October 23, 2013 at 11:54 pm

    I want :))) Dear, will it be shipped outside of the us ?

  • Reply
    Mary
    October 24, 2013 at 12:16 am

    Yay! Great news, Cara! I am SO HAPPY for you!
    I hope it will be possible to buy your line for international readers.
    Big kisses!

  • Reply
    Sharon Kay
    October 24, 2013 at 12:22 am

    You deserve nothing but success, you are an inspiration to us all. I will have to be patient to get a delivery to Scotland, but wait I will! You have transformed how I think about and use makeup. Thank you! x

  • Reply
    Maddy Cane
    October 24, 2013 at 1:42 am

    Sounds so amazing, I can’t wait to order one! x

    Maddy from UNSTITCHEDD 

  • Reply
    Alanna
    October 24, 2013 at 2:09 am

    very excited for this! do you know if you will be shipping to canada?? please say yes!

  • Reply
    Rasha Yousif
    October 24, 2013 at 2:39 am

    Congratulations…soooo happy for you, and Please please pleaaaase be able to send it internationally, I live in norway but originally middle eastern, and nothing suits me here!!

  • Reply
    Naomi
    October 24, 2013 at 2:56 am

    Great! After becoming acquainted with your blog I have felt unsure of what products I should replace and add to my current stash. This will make my search for new makeup easy. Congrats!

  • Reply
    Tracy Bonny
    October 24, 2013 at 3:30 am

    Cara, so happy for you! You are the only beauty blogger I follow and I happened to find you on Pinterest one day when I was feeling quite down in the dumps after taking my hair extensions out….then I saw u and ur hair made me sadder ….but ur posts were just so funny and genuine who couldn’t help but think u were just so fab. Congrats on the beauty blogger award too….I voted a few times because quite frankly yours was the best…good things happen to good people!

  • Reply
    Marina
    October 24, 2013 at 3:45 am

    Cara!!!!
    I have been so eager to see them!!!
    I really love your blog and hope this new step really fulfils your goals! (You have been waiting for so long!) I hope they will be availiable for international shipping sometime!
    Greeting from Greece! Continue your “fabulesence”!

  • Reply
    Sylvia
    October 24, 2013 at 4:27 am

    Wow! The products look AMAZING! I’ve had the products you used for the HAC-tutorial (which I found your blog through) written down on a list for over a year now, but I haven’t gotten around to buy them. And now I’m so happy I didn’t! Can’t wait to purchase them and try! I’m just hoping you’ll have international shipping!! Congrats and best of luck! 🙂

  • Reply
    Darcy
    October 24, 2013 at 4:40 am

    Congrats! Can’t wait to try it out! Will you do some tutorials to show us how to use ?

  • Reply
    Lianna T
    October 24, 2013 at 5:28 am

    Congratulations! I’m so excited to try it! Hopefully, with the help of your line, I’ll be able to HAC without looking like David Bowie. 🙂

  • Reply
    Kasia Kubicka
    October 24, 2013 at 5:32 am

    It’s amazing! When and where we could buy your products?

  • Reply
    Eryn P.
    October 24, 2013 at 5:37 am

    Congratulations! I can’t wait to get my hands on everything!!!! : )

  • Reply
    fingerspolishmania
    October 24, 2013 at 5:40 am

    I cannot WAIT FOR THIS!!!!! I am so very excited!!! I’m so glad you are doing a preorder-I was w
    worried I’d miss out! This looks amazing!!!!!

  • Reply
    Lauren H
    October 24, 2013 at 5:41 am

    Been a lurker here for about a year but I just h d to comment to say CONGRAULATIONS! That is so exciting and well deserved, Cara! And, of course, I’ll be looking for the pre-order details…

  • Reply
    mrshayleyevans
    October 24, 2013 at 5:51 am

    these products will be at the top of my Christmas list. I finally went out and bought everything necessary from the HAC yourself flawless video. My husband’s response: holy sexiness!! haha 🙂

  • Reply
    Leslie
    October 24, 2013 at 6:04 am

    This is so exciting! I’m 41 and have three daughters, two of which are teenagers. Your philosophy on beauty and make-up is so refreshing, and we can’t wait to try your products. We have been watching your tutorials together and it has been so much fun trying the new techniques you introduce. You have brought more beauty into our lives. Thank you for being willing to share your gift with us.

  • Reply
    Leslie
    October 24, 2013 at 6:11 am

    I’m so in love with this!! I love your blog so much! it sounds totally creepy, but I look forward to coming into work every single morning to read your post for the day! I am a total makeup junkie, but there’s nothing more exciting for me than THIS! I. can’t. wait. i’m stoked about your tutorials on these products. You’re the best. Keep doing what you do, Cara and you’ll achieve nothing but success.

  • Reply
    susan
    October 24, 2013 at 6:12 am

    Hello! Someone in my Facebook group shared this website with us so I came to give it a look.

    I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Outstanding blog and superb design and style. I love that Color JEM. I am going try these products.

  • Reply
    Kathy
    October 24, 2013 at 6:16 am

    I’m so excited for you! This is awesome!!!!!

  • Reply
    Jess
    October 24, 2013 at 6:27 am

    Congratulations! I’m new to your blog found you thru printerst a couple months ago and have been reading everything since! Love your blog & videos, you are such a strong & amazing woman I’m so happy for you to be able to realise a life long dream! I so agree with your philosophy about not pilling on the layers of makeup! I can’t wait to try it, where will your products be available?

  • Reply
    socialhallblog
    October 24, 2013 at 6:33 am

    CONGRATULATIONS!!! I can’t wait to order all of the products! I was a complete make-up novice before I found your blog. I have learned so much from you, and I’m completely AMAZED at how much prettier I look and feel when I HAC. So grateful for this blog, for you, and now for this make-up!

  • Reply
    Jeanne
    October 24, 2013 at 6:41 am

    That is fantastic, congratulations!!! I will definitely pre-order, can’t wait!!!

  • Reply
    Marie
    October 24, 2013 at 6:45 am

    WOW! congratulations! Just from reading your blog for a while now, I really believe this product will be great. You are one of those heart and soul people who do it right or don’t do it at all. You pour your heart and soul into whatever you do and it shows. Can’t’ wait to try it out.

  • Reply
    Trista
    October 24, 2013 at 6:53 am

    Looks great! I’m very excited to try the new line. One quick question/word of caution: is the name “Princess Peach” trademarked by Nintendo? Might be worth looking into before you invest in marketing or the copyright lawyers come after you for trademark infringement. Please disregard if you’ve already cleared it with your legal counsel. Congrats on making your dream a reality!

  • Reply
    Lizzy
    October 24, 2013 at 6:53 am

    Congratulations! Can’t wait to try it out! Like another commenter up there, you taught me how to apply make-up right for the first time and I’m in my mid-30s. Thanks for all you do and for being real and vulnerable. Best of luck with this venture!!

  • Reply
    kkcallaway
    October 24, 2013 at 6:54 am

    yippee! I’m so excited for you! It’s so refreshing to see something great happen to a good person! I’ll personally be placing an order for it all mid November and will def push the products to my clientele! xoxoox love and light

  • Reply
    Samantha
    October 24, 2013 at 7:02 am

    So excited for you, I can’t wait to pre-order! Cara, you deserve this! Your blog is so fun and you are so real. Your view on beauty and self is inspiring. It’s awesome to see this dream of yours finally coming true. Xx

  • Reply
    Carrie
    October 24, 2013 at 7:18 am

    Congratulations, Cara! I can’t wait to buy your products! 🙂

  • Reply
    Katie
    October 24, 2013 at 7:29 am

    EEEK, it’s like Christmas really! I can’t wait to buy them! Congratulations on your dream girl!

  • Reply
    Deegan
    October 24, 2013 at 7:38 am

    Congratulations! I am so excited, I can not wait to get my hands on the HAC Pack!

  • Reply
    leighlabella
    October 24, 2013 at 7:47 am

    Wow Cara – So excited! Any chance I can get some shipped to me in South Africa if I order online? Very proud of you! 🙂

  • Reply
    Lisa
    October 24, 2013 at 7:49 am

    I just started reading your blog last week and love all your tips. I’m so excited to try your makeup line. I hope I can get my hands on it. So exciting. Congratulations. Envision it into reality!

  • Reply
    Emily W
    October 24, 2013 at 7:56 am

    I CAN’T WAIT!!! This looks amazing and coming from you I know it will be! 🙂 way to go Cara for following your dream! Much more success to come.

  • Reply
    Leigh Ann
    October 24, 2013 at 7:59 am

    I can’t wait to order! Will you please post photos of women whose makeup you did with each of the 3 colors? I’m usually between light & medium, so I’d like to see which is which.

  • Reply
    Jenny R
    October 24, 2013 at 7:59 am

    Can’t wait to order!

  • Reply
    Tawny @GlamorouslyMommy
    October 24, 2013 at 8:03 am

    WOW! Congrats, girl! It looks beautiful, the packaging in amazing, and the price point is stellar!!

  • Reply
    Julie
    October 24, 2013 at 8:10 am

    YAY!! I’ve been waiting like everyone else. So excited because I know you wouldn’t stand behind something you didn’t believe in. Now I wish I was going to the pinners conference just to get a makeover from you.

  • Reply
    Yasmin
    October 24, 2013 at 8:12 am

    OMG!! I can’t wait to buy the products!! Congrats!!

  • Reply
    Carrie Eastman
    October 24, 2013 at 8:34 am

    I can NOT wait to get my hands on these products!! Thank you, Thank you, Thank you for not making the prices too high!!

  • Reply
    Ari
    October 24, 2013 at 8:47 am

    I know that we don’t know each other personally but I’m so, so, SO happy for you! Your passion for makeup and for making people feel beautiful really shines thru in your posts and your videos and that’s hard to find. I follow plenty of “beauty gurus” on YouTube and you can tell when someone truly cares about their viewers/readers and you truly deserve this. With that said, I really believe that with your new foundation you will revolutionize the makeup world! I’m sure we’ll be seeing your makeup on celebrities and you will be talked about!! So exciting!!

  • Reply
    honeyandbumble
    October 24, 2013 at 8:48 am

    Congrats to you! Your story is an inspiration for all woman who have a dream. Reminds me of the Steve Jobs Quote
    ” The only way to do great work is to love what you do.
    If you haven’t found it yet, keep looking. Don’t settle.
    As with all matters of the heart, you’ll know when you find it.”

    All your fans are excited about your products because we know it’s definitely a “matter of the heart” for you. Thank you for sharing!

    Do you think the products can be here for Christmas? I know my daughter will be absolutely thrilled to have EVERYTHING lol. Will you be shipping to Canada?

    Mishelle

  • Reply
    Melanie
    October 24, 2013 at 8:49 am

    I’m just letting you know I am totally buying this! I am SO excited!

  • Reply
    Stephanie F
    October 24, 2013 at 8:53 am

    I want to buy it right now!!

  • Reply
    Amber
    October 24, 2013 at 8:55 am

    I now know what is going on my Christmas List!!! So excited!!! Congrats on making your dreams come true! And thank you for helping me look at myself in a different way and accept and love my freckles. I love your blog and your look on life. May Heavenly Father bless you!

  • Reply
    Kay Vernon
    October 24, 2013 at 9:11 am

    This is so exciting! I can’t wait to buy ALL of it 🙂 Congrats on reaching your dream! You have truly inspired others to go for what they want! Thank you!

  • Reply
    Kari
    October 24, 2013 at 9:19 am

    I’m sitting at work and I want to cry. “She shoots…. She SCORES!!!” I can’t wait to get my hands on it. I’ve been hesitating for a while now on purchasing a new foundation (just not happy with what I’m using). and now I see why. Ever since I started following you Cara, you’ve brought new ideas to my routine and I keep getting more and more compliments from everyone. <3 Love you girl 😉 Keep going strong.

  • Reply
    Demi Lopez
    October 24, 2013 at 9:29 am

    So excited!!! CAN’T WAIT to buy everything!!! Congrats!!

  • Reply
    Anna E.
    October 24, 2013 at 9:38 am

    Oh my god, I am so excited for you! I’ve been a fan since your “magician” days (you’ve come a long way, baby 😉 and don’t experiment a lot with my makeup routine and products, but I am so confident that these are going to be amazing that I’m definitely pre-ordering some as soon as they’re available. Congratulations on such a wonderful achievement!

  • Reply
    Ashley
    October 24, 2013 at 9:42 am

    YAY that’s amazing girl, congrats 🙂

    xo,
    Sincerely Miss Ash
    Instagram @sincerelymissash

  • Reply
    maggie thurber
    October 24, 2013 at 9:55 am

    CONGRATS!! I am so excited for you. I am so grateful for this blog that I am going to buy some of your stuff even if it doesn’t work – but I am betting it will be fantastic! Seriously though your blog has changed my make-up life. I can’t believe that as a mommy of three (4 and under) I can look fab in just a few minutes. I share you with all my friends b/c true friends share Maskcara.com with their friends.

  • Reply
    Angela H.
    October 24, 2013 at 10:12 am

    I am so excited for this! I tried a ton of your make up recommendations and trust you so if you say your line is the best I cannot wait!!!!
    I’m from SLC. I work Friday and my son’s birthday is Saturday but come hell or high water I will be at the Pinners Conference to check it out and meet you! Just hope your booth isn’t too crowded but it will be if people know what’s there.
    You’re amazing! Thanks for sharing your talents with all of us!

  • Reply
    Colleen
    October 24, 2013 at 10:20 am

    I was at CVS and was so tempted to get a different shade of maybelline’s Dream Lumi because I think the ivory is too light for me but decided I can live with it a little longer til I can preorder your line!!! I think some of us are almost as excited as you are!

  • Reply
    Lidia
    October 24, 2013 at 10:25 am

    I’m DYING to pre-order already! I know the products will be as fabulous as you!!
    Heads-up: please don’t allow them to sell the products in China because all products sold there have to be tested on animals per their laws. It’s so sad.

  • Reply
    Crystal
    October 24, 2013 at 10:31 am

    Really looking forward to trying these products myself and reviewing for my subscribers! So excited for you! 🙂 xo Crystal

  • Reply
    Jenni
    October 24, 2013 at 10:33 am

    Oh my gosh!! I just can’t wait to pre-order this!!! Can November please come sooner?!?!

  • Reply
    Jeanie Kazemier
    October 24, 2013 at 10:40 am

    Been following your blog for a few months now… I am so excited for you and to try your new line. Congratulations – can’t wait.

  • Reply
    Jenn
    October 24, 2013 at 10:43 am

    Can’t wait to purchase!! 🙂

  • Reply
    Shelly
    October 24, 2013 at 10:57 am

    I cannot wait to see your tutorials! And, I can’t wait to buy the line for myself!!

  • Reply
    Sandra Gonzalez
    October 24, 2013 at 11:12 am

    I’m really excited for you! And for us too because I like to think that we are part of this too 🙂 I don’t know you but I sincerely wish you the best, thanks for sharing all your knowledge because for some it’ll be just make up, but for your followers is much more than that. Best of luck Cara!

  • Reply
    JJ
    October 24, 2013 at 11:21 am

    Love the packaging and the concept! I can’t freaking wait to get my hands on all of it,

  • Reply
    Anne
    October 24, 2013 at 11:24 am

    Awesome! Congratulations! Hope you’re also shipping to Europe. 🙂

  • Reply
    Lynn
    October 24, 2013 at 11:52 am

    Can’t wait to try your brand! I’m going to get my photographer husband to recommend to his models too.

  • Reply
    Kaelyn
    October 24, 2013 at 11:58 am

    Congratulations on creating your own line of products!!! That is something most people would never accomplish in a lifetime, and you did it so young. I admire you perseverance and your go getter attitude when it comes to your goals! I wish you all the best 🙂

  • Reply
    Liezl
    October 24, 2013 at 12:01 pm

    woohoo! I am visiting america next year and you can bet your buttcheeks that i’m gonna get me sum o dhat!

  • Reply
    afullpod
    October 24, 2013 at 12:09 pm

    YAY! Very inspiring Cara!
    Will the line be available to ship overseas??

  • Reply
    Sarah
    October 24, 2013 at 12:15 pm

    The packaging is beautiful and I love that you are so thoughtful about the quality. Can’t wait to try this out! xox

  • Reply
    Sarah
    October 24, 2013 at 12:17 pm

    Also– I’d love it if you did tutorials on each color, and explanations of which blush works on what coloring!

  • Reply
    julesocal
    October 24, 2013 at 12:21 pm

    Those colors are beautiful. I love your success story.

  • Reply
    Dominique
    October 24, 2013 at 12:31 pm

    Hey Cara! This is so great! I can’t wait to try these. I hope I can buy them in Canada, and if you come to Toronto, let me please pretty please be one of your models! Our sons can play together while we sip tea (or any drink you fancy) and play with make-up, YOUR make-up! So exciting!

  • Reply
    kerry
    October 24, 2013 at 12:31 pm

    Cara!!!! I found you a few months ago through Mandy and I’ve been HOOKED… I check your blog out more than hers now (haha – don’t tell!). I canNOT wait til your product comes out, perfect timing with Christmas on the way – the whole HAC pack is gonna be at the top of my list!! Love everything about your blog! XoXoXo

  • Reply
    andrea
    October 24, 2013 at 12:55 pm

    I am brand-new to your blog this week but am very happy for you and anxious to pre-order this set! Congratulations!

  • Reply
    Anja
    October 24, 2013 at 12:59 pm

    SO happy for you! This is brilliant, and I really do hope you will be shipping internationally (if not the whole world, pleeeease Norway at least?) 🙂 Have you focused on “safe” ingredients, for us ridicculously sensitive and acne-prone gals?

  • Reply
    Stephanie
    October 24, 2013 at 1:07 pm

    This is so exciting, you deserve it! I can’t wait to try it. Congratulations from Kansas!

  • Reply
    Michelle
    October 24, 2013 at 1:08 pm

    Well done!! I have been looking for this exact thing after watching your first highlight and contour video, can’t believe no one thought of this before!
    Now I just need to find a way to get it shipped to UK!

  • Reply
    Chrissie Whitley
    October 24, 2013 at 1:30 pm

    I have to take a second here to tell you how excited I am for you. I hear a lot of myself in you, as far as being hesitant to brand yourself and market yourself. I hope you take all these comments and allow them to boost you up. Make sure you know you deserve this. I only started following you in the past six months and you happen to be the only beauty blog I follow. It’s terrific and I’m so happy for you. I’ll definitely be a pre-order customer.

  • Reply
    mrsbrookeh
    October 24, 2013 at 1:30 pm

    Can’t wait to try it all!!! Congrats

  • Reply
    Mallory
    October 24, 2013 at 2:23 pm

    Can’t wait for a tutorial…literally I want to see that foundation in action like NOW!!!

  • Reply
    Marina Anderson
    October 24, 2013 at 2:26 pm

    FANTABULOUS!! I can hardly wait to try it all! Also, perfect timing for Xmas- awesome gifts for my friends, who I’ve been reffering to your site to get their “HAC” on 😉 Way to go Cara!! Wish I could get a makeover from you at Pinners and ask you all my questions in person.
    I hope that conference comes to Cali one day!

  • Reply
    Crystal
    October 24, 2013 at 2:28 pm

    I am so happy for you Cara!! I found your blog in April and have loved it ever since. You seem so sweet, and I will definitely be buying the whole packet…can’t wait!! Conratulations…you are so inspiring 🙂

  • Reply
    Mack N. Cheese
    October 24, 2013 at 2:33 pm

    I’m a “MaskCara” newbie and I’m already a groupie which is strange because I didn’t even consider myself a person who cared about makeup/hair at all! I didn’t wear makeup until college and I’ve been doing the exact same face pretty much every day since then but this site has inspired me to experiment and step outside my comfort zone 😉 Now if only you had a twin with curly hair and flat eyes. For some reason, the looks aren’t quite right when I try them on myself. Then again, it’s probably a case of what my mom always warned me about when i shopped in the victoria’s secret catalog – “Darlin’, the bras don’t come with the boobs inside them!” (Or in this case, the make up doesn’t come with face underneath it! Not that I want your EXACT same face. That would just be weird ;)) Excited for the new products!!!

  • Reply
    jessicatempfer
    October 24, 2013 at 3:04 pm

    MaskCara!! This is SO exciting. I was introduced to your blog years ago when you had only 2 or 3 posts. My friend knows your sister or something, and she was telling me you were working on your own makeup line!! You have made your dreams come true. I will be the first in line to pre-order your product. I am beyond excited to use it. Congrats!!

  • Reply
    Casey Simonson Lovelace
    October 24, 2013 at 3:09 pm

    I am so happy for you and I’m so excited to buy your product!!!! You have changed my life/face/eyebrows!!!!! Congratulations!!!

  • Reply
    AK
    October 24, 2013 at 3:26 pm

    I do not know how I lived without your blog for this long. I just found you last night on Pinterest.

    I tried HACing my face today. For the first time – at 45+… I loved it. Ok, so I was a bit too heavy-handed with the bronzer but that is why I did it today on my day off.

    I’ll be trying it again tomorrow and oh yeah, I’ll be ordering whatever you have for sale in November.

    Congratulations! 🙂

  • Reply
    Chelsea
    October 24, 2013 at 3:26 pm

    So excited!!! I hope you ship to Canada!

  • Reply
    Meme
    October 24, 2013 at 4:01 pm

    That’s a lot of comments! I guess we all share the same excitement and happiness for you!! Well my beauty budget just got an instant increase for November. Can’t wait & congratulations!!

  • Reply
    Danica
    October 24, 2013 at 5:23 pm

    Congratulations! I’m so excited to try this out!!! All the best to you and your makeup line!!! You deserve it, love your blog. 🙂

  • Reply
    Samantha
    October 24, 2013 at 5:24 pm

    I have been following your blog for awhile now. Just decided to start getting more involved on the blogging world, and have decided I should have done this a lot sooner! I am beyond excited about your line, I can’t wait to try out your products, I know I’m gonna love them!!

  • Reply
    Jenni
    October 24, 2013 at 5:24 pm

    Coolest thing I have ever read!!!! What a moment!:). Congratulations!! Can’t wait to order!

  • Reply
    Neek
    October 24, 2013 at 5:43 pm

    Wow! How exciting! Please tell me we are going to be be able to have these shipped internationally to Australia?

  • Reply
    Katie D
    October 24, 2013 at 6:27 pm

    I HAVE TO HAVE THIS. I’ve been waiting and waiting and waiting since you mentioned it in the very beginning! But seriously? You’re going to be a legend. Amazing!

  • Reply
    Nina Abrams...Huge fan and mother of two
    October 24, 2013 at 6:46 pm

    So very happy for you. Truly can’t wait to be a loyal customer.

  • Reply
    Jaclyn
    October 24, 2013 at 6:50 pm

    I never comment, but I LOVE your blog and I am so, so excited about this. I will be purchasing for sure. Can’t wait!!

  • Reply
    Elisa
    October 24, 2013 at 7:14 pm

    Yay! this is super exciting! you so deserve all the good things that have come your way this year! please please make sure you take care of any patent issues! btw, so cool to see you in Allure! I did my sister’s makeup last weekend following the tips I’ve learned since following your blog and she loved the way she looked! I love your blog and wish you the best!

  • Reply
    Heidi
    October 24, 2013 at 7:26 pm

    Oh boy- the packaging is so pretty. I am a pink girl and all those blushes just make me happy. I just went out a couple weeks ago and purchased a few new products and thinking I should return them and get myself a little pre order of your products.

  • Reply
    shannon a
    October 24, 2013 at 8:32 pm

    So excited to make this #1 on my Christmas wishlist. You’ve taught me a lot about beauty, not just makeup. I love your nonsense nonsense approach to makeup and genuine and honest advise. I’ve already told like 10 people this is coming so soon! Congratulations on all your hard work!

  • Reply
    Christina
    October 24, 2013 at 8:38 pm

    EEEK! I’m so excited! I’m totally getting this for Christmas! Thank you, thank you, thank you for being so awesome and willing to teach the rest of us! Love you to pieces.

  • Reply
    Bethany
    October 24, 2013 at 10:51 pm

    I’m so excited about this! Your HAC and brow tutorials changed my face for the better! I previously considered myself good at doing my own make up, but I had barely-there brows and I had been putting so much focus on my eyes, I forgot to include shadow and highlight on my face! I can’t wait to see your tutorial for this new line and hopefully order it! Congratulations on seeing one of your dreams come to life.

  • Reply
    Lyn
    October 25, 2013 at 2:56 am

    Congratulations Cara!!!! I discovered your blog from your feature in Allure magazine (you look beautiful in the photos, as always) and now I’m totally hooked and have told all my girlfriends about you!

    Your posts are so helpful and enjoyable but what I love most is that you have such a wonderful, effervescent, and generous personality! As a budding entrepreneur myself, I am so inspired by your new venture, and so excited for you!! All the very best for the launch of your official line :))) I am living in Paris, so I’m praying that you’ll break into the European market realllly soon!!! I am dying to try your foundation. Would the colour options work on Asian olive skin? (I’m thinking Medium?)

    You are by far my favourite beauty blogger ever!!! Lotsa love xoxoxo

  • Reply
    Mariana
    October 25, 2013 at 4:05 am

    Cara, I’m so excited for you! I think you deserve it so much!! You really help a lot of people….In portuguese “cara” means face too! Hope that the products will be delivery worldwide! Congrets! You are an inspiration!
    PS: I think you should write a book some day….I write so well! Is like I could listen yours histories!
    Beijos! (kisses)
    Mariana

  • Reply
    Molly
    October 25, 2013 at 5:44 am

    Sorry, I know you have about a million other comments to sort through. I was just wondering how you think your makeup compares to others you have used in terms of staying power, color, quality, etc. I know you’re a little biased since it’s your makeup line, but I think it would be good to explain just what it is that sets your makeup line apart from others (maybe even photos of you with your makeup on and you with other makeup on).

    Congrats!

    Molly

  • Reply
    Zara
    October 25, 2013 at 6:16 am

    Congratulations, the products look great! Love the packaging too. I’m now in Australia fingers crossed you can ship to us here!

  • Reply
    Sarah LaPlante
    October 25, 2013 at 6:42 am

    This will be the only make up I’ve ever ordered online just so you know! Can’t wait to buy it! Hope you ship to Detroit, Michigan haaha. Congrats on the success. Wishing you all the best.

    Sarah LaPlante

  • Reply
    kathyemma
    October 25, 2013 at 7:05 am

    I’m so stinkin happy for you! I plan on ordering one of each thing. HAC-ing has COMPLETELY changed the way I even see other peoples faced! I’m HAC-ing them in my minds eye, which is what I used to do with peoples eyebrows when I first became aware of those years ago. Your vurnerability and success are inspiring.

  • Reply
    Katie
    October 25, 2013 at 7:20 am

    I can not wait to try this ! I have been reading your blog forever and I love everything bout it 🙂

  • Reply
    Becca
    October 25, 2013 at 8:09 am

    Yay!!! I can’t wait until it’s available for purchase! You know in some movies when you get to the end and the hero wins or the good girl gets the guy? That’s how I felt when I read your story. 🙂 Your story gives me hope and faith that good things come to good people. Major congratulations!

    P.S. Please post tutorials on using the new products soon! I agree with a comment above that showing pictures of women no makeup/with makeup will help in determining how the shades look on different skin tones.

    P.P.S. Thank you for making your products such an affordable price. You never disappoint. 🙂

  • Reply
    erin
    October 25, 2013 at 8:59 am

    I can not wait. Really. This is make-up life changing! I am so excited about it i want to go sell it Haha!

  • Reply
    Cameo Bell
    October 25, 2013 at 9:17 am

    You have no idea how much I was I could go to the Pinner’s Conference. I live in Utah Valley and am so close, but I can’t make it. It would literally be a dream come true to have you do my makeup.

  • Reply
    Shey
    October 25, 2013 at 9:20 am

    How awesome! I can’t wait to see your tutorials and to purchase as soon as it it available for sale. Way to go!

  • Reply
    h
    October 25, 2013 at 10:57 am

    Excited for you & to try your line myself. You taught me almost everything I know about makeup (& self tanning) so I will definitely be ordering your line. We are all rooting for you!

  • Reply
    April
    October 25, 2013 at 11:09 am

    I can’t wait to order! So unbelievably happy for you. Your blog has taught me so much about makeup and I will always be extremely grateful.

  • Reply
    Danielle
    October 25, 2013 at 11:22 am

    I am so beyond excited about your products! Where will we be able to purchase them from??
    I was also wondering if your foundation would be light enough for me?? I am redheaded fair. I always grab the lightest foundation in every line 🙂

  • Reply
    Olivia
    October 25, 2013 at 12:34 pm

    1. I am so super excited for this, I can hardly contain myself. 2. I ordered Wen the other day and received it in the mail today. …. I did just wash my hair today, but I may just have to wash it again tomorrow for this…. maybe. Washing my thick curly hair more than twice a week is agony in my book. 3. I completely stand behind you one hundred percent. Eyebrows. I never realized how unfortunate the situation was with my own, until I found you. And now? I just can’t go back. …. Cara, you have influenced mine, and so many others lives. Thank you for everything that you do!

  • Reply
    knp951
    October 25, 2013 at 12:35 pm

    I am so excited I think you totally rock! How is the coverage gonna be and I hope you make the HAC pack for darker/yellow complections

  • Reply
    Jaime
    October 25, 2013 at 12:40 pm

    I am so freaking excited for this line! I WANT ALL THE THINGS!!!!

  • Reply
    Maggie
    October 25, 2013 at 1:14 pm

    Wow I’m very excited for you and your success! That’s an awesome story and I’m sure your line will do awesome! Glad you didn’t settle for anything less than perfect even though it took sooo long, it’s probably worth it a million times 😉

  • Reply
    Olivia Morris
    October 25, 2013 at 1:50 pm

    I am SOOO excited for your dream coming true! its so awesome to see the success that is coming your way within the last few months! I can’t wait to try this product but I am a little bit nervous… I have been following your blog for almost a year, and I can proudly say after lots and lots of attempts, I have finally mastered the HACing you have enlightened us with, with that said, I have my little make-up routine, so I’m nervous of the learning curve that this product will bring especially when it comes to blending it in and selecting the right one with my skin tone (more of an olive skin). I’m looking forward to the videos that will be coming up to explain it all. couldn’t be more excited for you! BTW the packaging is awesome!

  • Reply
    Sarah
    October 25, 2013 at 3:53 pm

    I can’t wait to pre-order mine! I never high-lighted, contoured, or filled in my brows until I started reading your blog! I feel so much more comfortable in my own skin and I actually wear less makeup than I did before! Thanks for being a great teacher! I’m glad your dreams are coming true 🙂

  • Reply
    Melissa
    October 25, 2013 at 4:33 pm

    Yahoo! This is so exciting for you. Thank you so much for making this products affordable too! I love your blog and more importantly you caring personality which just shines through!

  • Reply
    Spencer Joy
    October 25, 2013 at 7:06 pm

    This is so exciting! I’m buying it all. 🙂

  • Reply
    Molly Gardner
    October 25, 2013 at 7:10 pm

    Congratulations! What a dream come true. The makeup looks amazing, I’m so excited to see how the foundation works!!

    – Molly
    http://www.GirlGetGlamorous.com

  • Reply
    Kristen
    October 26, 2013 at 5:57 am

    Congrats! So excited for you and us! 🙂 Can’t wait to try it out!

  • Reply
    Mahina K. Lashari
    October 26, 2013 at 1:59 pm

    i am soooooo happy for you. this is going to be the best thing ever. the way you care about us is truly amazing. thank you so much for providing us with the guidelines and making us look even more stunning.

    i live in Pakistan, will they be available in asia?

  • Reply
    Andrea
    October 26, 2013 at 2:21 pm

    This is amazing!! I’m so glad you finally have your own line, can’t wait to use your products!! Congratulations!!!

  • Reply
    JJ
    October 26, 2013 at 2:54 pm

    I’ll be pre-ordering, so exciting!

  • Reply
    Cindy Martin
    October 26, 2013 at 6:46 pm

    By the looks of how many comments you have here….your line will do quite well! I can’t wait to use it. I’ve never really known how to wear makeup. So, here I am at the age of 49 and I’m learning from you! It has been quite exciting! Learning about highlighting was revolutionary for me! I must have looked very flat for the last few years. So, congratulations and i look forward to ordering from your line. 😀

  • Reply
    [email protected]
    October 26, 2013 at 11:22 pm

    OMG everything looks so GORGEOUS !!!! where will we be able to purchase these products? … from you site i’m assuming… ?

    I’m a professional makeup artist and finding a perfect contour color is so difficult; I can’t wait to get these products in my kit.

  • Reply
    Ye Olde Dog and Her New Tricks | TravelingBlush.com
    October 27, 2013 at 1:16 am

    […] is the alternative? I’ve seen Lisa Eldrige do it, and Cara has developed a system for it. It is the precise application of makeup only where it is needed. For […]

  • Reply
    kitt330t
    October 27, 2013 at 9:56 am

    Congratulations Cara, can’t wait to be able to order your products overseas. Since now apparently you are headed towards worldwide fame, please remember to stay as sweet and grounded as we have gotten to know you here on the blog 🙂

  • Reply
    jessica w
    October 27, 2013 at 10:14 am

    You should go on shark tank…so you can get your stuff on HSN and..other shelf’s…plus..we want to see you on tv!! Went to the store today and decided not buy anything because im holding out for your line!

  • Reply
    kate bess bueler
    October 27, 2013 at 10:15 am

    I’m so damn proud of you!! This is amazing. Can’t wait!!

  • Reply
    Jen
    October 27, 2013 at 12:38 pm

    Yay! I can’t wait! Any chance your stuff is oil free? Congrats on this big step 🙂

  • Reply
    rebeccainal
    October 27, 2013 at 1:14 pm

    I only came across your blog fairly recently, but I’ve been elbow-deep in it ever since! I’m a 40-yr-old mom of three (16. 4, and 2) and work full-time, so you can imagine the hours of free time I have to spend on beauty. 😉 However, something about you is so real and approachable, and the looks you create are so…sensible?…that I’ve been inspired to spend just a little longer in front of my makeup mirror. And guess what?!? I’m still hot! LOL Thanks for giving me that little bit of reassurance that I’ve still got it!

    • Reply
      Christie in MT
      October 27, 2013 at 5:33 pm

      my thoughts EXACTLY! I’m a 42 yr old working mom of 2 and couldn’t agree more. Cara is that voice I’ve needed to hear for years. Her looks are exactly what you said – “sensible” , not over-done, or trendy– just naturally gorgeous!

  • Reply
    rebeccainal
    October 27, 2013 at 1:18 pm

    I almost forgot! Kudos on the no-animal-testing! That’s one of my non-compromisable platforms!

  • Reply
    Christie in MT
    October 27, 2013 at 5:30 pm

    Finally! A makeup line we can trust and believe in, one that isn’t just a large corporation in it for the bottom line. Reading your blog, my 42 year old mom-self has believed in my own natural beauty again. I just needed a little HACing!
    Very, very excited for you and I can’t wait to pre-order! I’ll also be ordering some for Christmas presents too – as I have turned several friends on to your blog too.
    Congratulations! You deserve it! xo

  • Reply
    Cami
    October 27, 2013 at 7:33 pm

    YAY!! How awesome for you! (and for us! 😀 Ha ha) Congratulations on making your dream come true! I’m really happy for you! You’ve helped bring confidence back to myself when I needed it most being a stay at home mom with two kids… and really depressed. Your makeup techniques inspired me to just believe in myself and have fun with makeup! Thank you for starting your blog and keeping with it! You’re my inspiration! 😀

  • Reply
    jennifer
    October 27, 2013 at 9:07 pm

    OMG!!!! I can’t wait to see the video for your line and Pre-order in Nov! It’s is SO nice to have a beautiful woman out there who makes you feel like she is an old friend sharing all of her secrets with you. A friend who wants to see you succeed and build your confidence! We (women) tend to be our own worst enemies, and it’s really great to have you cheering us on. Congratulations on sticking with your dream! Cara, you really are an inspiration to everyone, men and women to live what they love. Good for you!!!! Best wishes and good fortune to you and your family. 🙂

  • Reply
    cutemouse0814
    October 28, 2013 at 7:23 am

    I love your blog, I came across it while searching tutorials for wedding makeup. My wedding is in 3 weeks and I was hoping your line would be out by then. Oh well…I still will pre-order the line for myself and probably some Christmas gifts! I’ll just have to go back through your blog to find the alternatives you have listed. 🙂

  • Reply
    Kayla Childress
    October 28, 2013 at 8:56 am

    Cara I am just SO excited and I’m just dying to try your new makeup line!!!!! I love your blog, I feel like you are one of my closest friends in the whole world, and I try every makeup brand/line that you recommend! You are such an inspiration and such a wonderful leader to us girls who WISH we knew how to do makeup as well as you!!! I just don’t know if I can’t stand to WAIT til mid-November for your line!!!!! AHHHH!! Thank you for everything!!! Keep on living your dreams Cara!!!!

  • Reply
    Elizabeth
    October 28, 2013 at 10:08 am

    I hope you get a good laugh out of this…. I totally dreamed we were hanging out. We were in a hotel somewhere so maybe I was dreaming I was at the Pinner’s conference with you?!? And then at one point I was putting on makeup and you were like no that’s all wrong for you and I said I know! Your makeup needs to hurry up! Lol. I swear I’m not making this up! Maybe I dreamed it b/c I having Maskcara withdrawals! I hope to see a new post this week 🙂

  • Reply
    Elizabeth
    October 28, 2013 at 10:15 am

    Oh sweet I just noticed you added the prices. That is totally doable for me! Way to go Cara!

  • Reply
    dee
    October 28, 2013 at 10:50 am

    I have got to try this!!!

    http://blog.flowerinapalm.com
    http://www.flowerinapalm.com

  • Reply
    BarbaraG.
    October 28, 2013 at 1:37 pm

    CONGRATS!!! I am SUPER DUPER excited to buy the whole HAC Pack! thank you so much for making the prices so affordable! Not an arm and leg for anything in your collection, LOVE it. You are an amazing leader and a great example for all women out there. Your story and how far you have come inspire me to continue trying to achieve my goals in life. Not just for myself but for my little one. Keep up the amazing work because without your tips girl I am lost! lol

  • Reply
    Sanda
    October 28, 2013 at 7:39 pm

    First of all Congratulations!! I love your blog so so much! Your makeup tutorials are amazing. I can’t wait to buy your makeup. Please let it be Mid November already.

  • Reply
    Lois
    October 29, 2013 at 5:34 am

    I’m so excited about this! I just need it to make it’s way over to the UK! I have got so many tips from your tutorials, my make-up has never looked better. It’s just so refreshing to see read a down to earth and fun blog for real women. Wishing you lots of success, you deserve it. X

  • Reply
    Leta
    October 29, 2013 at 8:50 am

    So proud and excited for you Cara! great to follow your dream…..
    Where can we buy it, can’t wait!
    Smiles Leta

  • Reply
    Jasmine
    October 29, 2013 at 10:11 am

    I’m so excited I’m dying over here!! I’m almost out of my usual foundation, and I’ve been stalling to get to Nordstrom or Sephora to get some new stuff because I already know that I don’t love anything on the market. I’ll just have to make my current supply last a bit longer so I can get yours!! Can’t wait!! Hopefully your dark shade will be dark enough for me, but I’m not thinking I’ll be too dark for it. Fingers crossed!

  • Reply
    Angel
    October 29, 2013 at 10:30 am

    I can hardly wait to try it!! You are a great inspiration. Best of luck with your new endeavor!

  • Reply
    Viki
    October 29, 2013 at 11:07 am

    Hi Cara, first of all, thank you so much for this blog! I came across it through Pinterest about a month ago. I´ve changed my make up and use your HAC-method since, and I really do feel prettier! I´ve been coloring my eyebrows since I was sixteen, as a natural blonde, they were almost gone during the summer..leaving me without Expression…but you added so much more to it!
    I hope your make up line will be a success and that it will be available in Europe, too!!!

  • Reply
    Brooke
    October 29, 2013 at 8:44 pm

    Congratulations!!! I will absolutely purchase your make up:-)

  • Reply
    Julie
    October 29, 2013 at 9:30 pm

    I don’t think I’ve ever left a comment on here but I have been a loyal follower since I found your blog a year ago. I just wanted to say CONGRATS! You are a lovely person and I admire how much you see the beauty in everyone and inspire women. Thank you for being you!

  • Reply
    Alicia
    October 29, 2013 at 9:41 pm

    I can not wait to get your makeup!!!! I’m so excited! Your amazing and inspiring!

  • Reply
    LisaWoodsWrites
    October 30, 2013 at 5:32 am

    Congratulation! Can’t wait to get my hands on these. If preorders are mid-Novemember, when do you expect the products to actually ship?

  • Reply
    Becky
    October 30, 2013 at 7:34 am

    So exciting! Congrats!!

  • Reply
    Valerie
    October 30, 2013 at 6:19 pm

    I am so excited and cannot wait to pre-order! I hope you don’t run out 🙂

  • Reply
    Carrie
    October 31, 2013 at 7:51 am

    I just recently started following your blog {found you on Pinterest from the dating divas, whom I found from the girl who ate everything ;-)}. I’m so glad I discovered you! Thank you for everything! I can’t wait to order the makeup! And congratulations!

  • Reply
    Karin
    November 1, 2013 at 1:54 pm

    Cannot wait to order your products!!! You have re-awakened my love for makeup and HACing has totally been life changing. So excited for you!!!

  • Reply
    Amy
    November 1, 2013 at 11:21 pm

    And New Zealand please!! Congrat x and

  • Reply
    Currently Crushing On. | How Sweet It Is
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  • Reply
    Elle (@ElleIsForLiving)
    November 2, 2013 at 10:42 am

    I am so happy for you. PLEASE tell me you are also going to come out with brushes!!!! xoxo Elle

  • Reply
    kate mcnulty
    November 2, 2013 at 12:53 pm

    This is SO exciting! I’ve been reading your blog for a long time. I’m sorry I’ve never commented before but THIS – this makes me so happy for you!! Congratulations!! I can’t wait to get my hands on this stuff!

  • Reply
    Currently Crushing On. | pinmeplease
    November 2, 2013 at 5:57 pm

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  • Reply
    Staci
    November 2, 2013 at 9:59 pm

    So excited for you. I love your blog. Just wish this was available now! I’m out of makeup and have been scraping the bottle with a q-tip to try and wait to get yours. Can’t wait to try it.

  • Reply
    Jacqueline
    November 3, 2013 at 5:57 am

    Congrats on your new line! I’m very excited to buy it! I have a very oily T-zone and have found it very difficult to wear make up without it sliding off. Will your make up also be suited for us girls that have oily skin?

    Thanks and congrats on such a huge accomplishment!

    Jacqueline

  • Reply
    Erin
    November 3, 2013 at 5:04 pm

    I can’t wait :). Is this good for acne prone skin? Does it cover acne scars?

  • Reply
    MeganD
    November 3, 2013 at 7:09 pm

    Seriously!? Congratulations! This is so amazing! Good for you and SOOOO good for us! I try and get on your blog every week but, we just had a baby and things have been crazy. I got on tonight because I had been missing your wonderful words that always make me feel so awesome (and beautiful.) Today me and my sister were getting ready together before a family get together,(which was so fun, now that we are both married and have our own families it is pretty rare that we get ready together, but anyways,) we were sharing our HAC tricks we have learned and which (maskcara recommended) products we like best. Well we kept saying Cara this and Cara that, like you are just some friend that is part of our life just helping us accentuate our beauty on a daily basis. It just made me smile and feel thankful for you Cara, just thought I would let you know. 🙂
    P.S. My mom let me help her with her eyebrows today (she is always complaining about them) and I kept telling her how she needed to see all of you before and afters b/c I think the eyebrows are always what make the transformation. Her eyebrows looked marvelous thanks to your tips.

  • Reply
    Bethany
    November 4, 2013 at 10:38 am

    I’m excited but also apprehensive. It says it only comes in three colors and I’m VERY fair skinned with cool undertones (even though I have natural red hair.) I also need fuller coverage and I’m a little confused how I will be able to do that with this product. Will you be offering demonstrations of how to use your product?

  • Reply
    Christy
    November 7, 2013 at 2:18 pm

    If someone seriously needs her eyebrows redone…..what would you suggest? I hate my eyebrows the most on my face and, in fact only! Anyway, I just want someone like you to show me ONCE and I’ll be on my way to a life change! okay, dramatic yes, wrong, no!

    Anxiously awaiting your IIId makeup and contemplating a trip to Vegas (to see you of course)

    Christy

  • Reply
    ErinV
    November 7, 2013 at 9:10 pm

    Has someone already asked this (couldn’t find it in the long long comment string……a lovely compliment to you as always!!)…….are you actually selling through your blog or on another site?

  • Reply
    Beth Woodard-Thomas
    November 9, 2013 at 8:30 pm

    Ready to order!

  • Reply
    Amanda
    November 10, 2013 at 10:55 pm

    When and where can we order?!?!

  • Reply
    Ramona
    November 11, 2013 at 4:40 pm

    I stumbled upon your blog several months ago, took MANY wonderful tips from it, and went on my way. Today I rediscovered it and am more in love than ever. I will be ordering your products as soon as they are available! 🙂 Can’t wait to find out when that will be!

  • Reply
    Lindsay
    November 14, 2013 at 8:39 pm

    Congrats!! Been looking for the perfect contour and highlight shades! I’m just curious if you are thinking of also making and selling brushes or what your brush recommendations would be to use with your new creamy products?? And when can we order them!! xoxo

  • Reply
    Gabriella
    November 18, 2013 at 4:58 pm

    When can we start ordering your makeup products? I’m so excited 🙂

    • Reply
      Jennae Mitchell
      November 20, 2013 at 8:26 pm

      ^^^ I want to know this too.

  • Reply
    Jaclyn Benghiat
    November 22, 2013 at 4:56 pm

    Can’t wait to order!! When is the day?! On the edge of my seat!!

  • Reply
    carina
    November 22, 2013 at 5:56 pm

    Hey Cara! Is this foundation available yet? If so, where can I purchase it and do you have a tutorial as to how to use it? Please write me back! I would love to get my hands on this for my kit 🙂

    Hugsx

    Carina

  • Reply
    Kari
    November 23, 2013 at 4:58 pm

    I keep checking back on when/where I can get the products! Any updates?

  • Reply
    Jenn
    November 26, 2013 at 7:44 am

    Is there a specific kind/or set of brushes that should be used with this new product? 🙂 Can’t wait to order a kit!

  • Reply
    b-rittbritt
    November 26, 2013 at 7:53 am

    Hi Cara,
    I am so excited for you makeup line. Every time I get a compliment on my makeup, I owe it to you. I tell everyone about your blog and how amazing it is.
    So, I’m not sure if I’m just blind or not… but I can’t seem to find where you go to purchase your makeup line. Can you help me out?

  • Reply
    Julie G
    November 26, 2013 at 10:06 am

    Hi Cara, just wondering if your line is available yet. I can’t wait, I am so excited about it!

  • Reply
    Kathleen
    November 26, 2013 at 11:06 am

    Hey Cara,
    All of the above. I want to buy your make-up for Christmas presents. When and where can I get my hands on your fabulous products? Soon? Please say it will be soon! hugs

  • Reply
    Joeylynn Lee
    November 26, 2013 at 11:30 pm

    Hello!! I CAN NOT wait to order! This mama is christmas shopping for herself!! When and where do I order?!?

  • Reply
    Alyssa
    November 27, 2013 at 10:27 pm

    I totally want to buy this for my Christmas presents! When can we pre order? 🙂

  • Reply
    kelly
    December 4, 2013 at 11:20 am

    Where do I pre-order?? Must have!

  • Reply
    Melissa
    December 5, 2013 at 7:18 pm

    Is the medium sold out? It is not letting me select it. Light or Dark only. Thanks

    • Reply
      Whit
      December 6, 2013 at 7:14 pm

      Same question here.

  • Reply
    Gina G
    December 10, 2013 at 12:30 am

    Hi there! Ive been following you for just a while, but youre one my favs! (so real and relatable). Anyhow, I do MU in LA, and Ive always looked for the perfect HAC set, but have always sourced out mulitbple products for the perfect finish! Im interested to know how this will finish since there is no “your perfect shade” color in this duo, I was taught by Scott Barnes how to and Ive always needed 3 colors, may I ask why there is only two? I know two colors still leave some leeway, but a swirl of your perfect shade always marries the shades perfectly. Im a HAC obsessed MUA, and I would love to try yours out! (I tried but your sold out of MED 🙁 ). Congratulations and I cant wait! 🙂

  • Reply
    Ellen
    December 16, 2013 at 4:53 pm

    I love Cara, love the website, love her tutorials. I was so excited to get my meduim HAC pack. I’ve been playing with it for over a week, and it doesn’t work for me. I really can’t see the contour, and the yellow foundation doesn’t look good on me. I even splurged on the It brush because I had a coupon for Ulta (love the brush, btw). I look tired, not fresh and/or polished. I will go back to the other products that Cara recommended (especially the Bahama Mama, love it). I will continue to be a HUGE fan, but this didn’t do it for me. Thank you, Cara, for encouraging me to pay a little more attention to myself for a change! 🙂

  • Reply
    Boni
    February 13, 2014 at 4:02 pm

    Wow Cara! A huge congratulations to you on your new makeup line! I can’t wait to try it out! Honest and truly. I had a post already to send and it got deleted all of a sudden just as I finished it. So I find myself re-typing. Aaaaack! About 10 years ago I was at my computer busy on the beauty board I frequent, (which by the way is how I learned about your blog recently) and I looked up on top of my fridge and saw a box of Honey Smacks cereal that my son liked so much and I thought, “Hmmmm, Smack… Color Smack.. That would be a great name for a cosmetics company. Someone should name their makeup company Color Smack. No wait, I should!” And my desire and plan for my own makeup line was born from that. I was talking to one of my older sister’s then boyfriends about it because he had a degree in business law. He told me not to choose “Color Smack” for my makeup name. He told me there was already a makeup company called Smack. He said they would sue me in court for the name similarity and they would win. I was shocked I wasn’t aware of the existence of Smack cosmetics since I was and am a beauty junkie. Yikes! I have gone through a slew of names and I think I have settled on one. I change my mind so often! I have read many success stories in Woman’s World magazine about women who have started up their own successful businesses. I have read about different women who have succeeded with their singing career, book writing, pastry making, mug making, tutorial making, stationary paper making, Christmas stocking making, etc., etc. It came to me as I was writing my first post, before it got deleted, that your story should be published in Woman’s World magazine, if it hasn’t already. You can easily contact them, Cara, and have your story published! It would be f a b u l o u s! Your success story will inspire and reach a lot more women and girls. They will also find out about your awesome inner/outer beauty blog, Maskcara, and be inspired by that also! You simply MUST do this, Cara! What do you think? Oh yeah, a friend of mine who has a degree in International Business told me I would need $100,000 to start a makeup line. WHAT?! My older brother who has his masters in Computer Science told me the same thing. WHAT?! I do not have access to that kind of money. Reading your story I know there are other ways…

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