MASKCARA | THE MAKEUP LINE. PART TWO.

Continued from Part One:

“I went into work for an hour (which I never do) and I end up doing a pedicure on the owner of a company that formulates and makes MAKEUP products! They’ve made products for sephora and bath & body works. I told her about you and your blog. She looked it up on her phone and loved it and she said she’d drop her card off at the front desk for you!”

I was afraid to get too excited until we actually had the card in hand. People say they are going to do a lot of things but sometimes they’re just trying to be nice.
I went into Rachel’s work to check for the card and was sad but not very surprised, that it wasn’t there.
That would be too good to be true….
Except that, the next day we checked again (just in case) and guess what!? She came through.

When I finally got her on the phone I told her what I’d been thinking for so long:

“I feel like the way we do traditionally have done makeup is a little bit backwards. We put on one flat color of foundation on our face and then spend then next 15 minutes adding colors back in. What if I there was a product that Highlighted, contoured and covered all at once? It just doesn’t make sense to do it any other way. It costs more money, takes more time and puts more layers of makeup on your face.”

She loved the idea. We planned to get started. I figured it would take a few months…

That was 2 years ago.
I vowed that I would never sell a product that I didn’t personally believe was better than anything else on the market.
For years I had struggled to find the right contouring color (especially for fair skin) so I was determined for it to be perfect.
I think I drove them crazy with my millions of requests and tweaks: too warm, too dark, too heavy, too greasy, too creasy, not enough coverage, not enough pigment, too much pigment, too warm…STILL TOO WARM, too gray now…you get the idea.
When I thought it might be right I’d throw it in my makeup collection and within a week I’d know if it needed another adjustment. Was it better than everything else in there?
After a little over 18 months of back and forth we finally aced the perfect product. I can say with all honesty that if someone took it away from me I wouldn’t have a thing I could replace it with.
I have used the 3 shades of IIID foundation on about 50 women so far and it looked beautiful and natural on all of them.  (Although, I hope for the next run to add a darker color that will look absolutely stunning on women of color)
The blush colors were pretty simple for me, I’ve always used the same three colors on pretty much everyone there as well, adjusting the intensity with how much I put on.
I was VERY sure on what I wanted for the illuminator. Understated, sheer, glowy pearl with no glitter or loud iridescence. It was the first one we got perfect and it’s been absolutely KILLING me to use other products for my tutorials for the last 6 months, cause this one was just so much better.

Ladies and gentleman may I present to you my line of IIID products: 

The whole HAC Pack $47: one cream blush, one liquid illuminator & IIID foundation (two full size foundations one highlighting shade & one contouring shade)

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IIID Foundation $26: Two full size foundations for sculpt & coverage comes in 3 shades. Light, Medium & Dark.

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Cream blush $14 & Liquid Illuminator $13

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It will be available for Pre-Order in Mid  November ! I totally jumped the gun on telling you guys about it because I don’t have an exact date yet, don’t be mad!  I just couldn’t wait any longer! I’ll have the exact date very soon!

This stuff takes much longer than I ever would have realized.
Next week I’ll post a video showing you exactly how it works.

I’m just so excited!
I am going to be at the Pinners Conference this week trying it on everyone I can get my hands on so be sure to be there!
I decided to do first come first serve HAC & brow makeovers at my booth all day and then I’ll be having a full makeover raffle in my Friday classes!

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Quick update: To answer many of you with this question:
Are your products tested on animals? Heck to the no. 
But they have been kid tested and mom approved.
…bad joke:)



529 thoughts on “MASKCARA | THE MAKEUP LINE. PART TWO.

      • Nervous?! Oh no no no! Believe me (and all the comments) when I say you have nothing to be worried about! I want to THANK YOU for bringing HACing into my life! It re-awakened my LOVE for makeup and my love for ME :’) And, a HUGE thank you thank you thank you for making a product that is affordable! CONGRATULATIONS!!!

  1. I am beyond excited for you, I have been following your blog for over a year from self tanner application to false eye lashes and HACing. The year leading up to my wedding I have been in your hands and never looked better. I know what I am asking for this year for Christmas!!!!
    Anyway we can order this on amazon? I know you link a lot of your products there.

    • YAY! Congrats on your wedding!!! I am hoping to have them available on amazon as well but I’m not sure if it will be for the first run, I’ll keep you updated!

  2. Omg, you just wiped my entire Christmas wish list and I am filling it with your line! The packaging is gorg! Congrats on having your dream come true! Would love to see a post with your entrepreneurial insights as my husband and I are doing a start-up business as well. Ahhh, so excited to see the products in action! <3

  3. So excited for this line! And for you! I can’t wait to order. I’ll put it on my Christmas wish list, even though I don’t think I can wait till then! And… thanks! I’m glad I was your first comment. I’ve always loved you, even back to the good ol’ PSI days. Congrats, my love! May your dreams continue to come true!

  4. I’m so excited it’s here!! (well, almost!). I know I don’t know you personally but I feel so proud of you and happy for you! This is amazing, I can’t wait to buy everything from you! You are amazing, CONGRATULATIONS!!!

  5. congratulations! I barely know you, but couldn’t be more excited! Can’t wait to get my hands on some of this stuff! So wish I was at the Pinner’s conference!

  6. Omg, I cannot wait!! Makeup from the woman whose vblogs taught me at 33 how to wear makeup properly!!! I will be stalking the website for the preorder date! :)

  7. Too excited. What a dream come true to have exactly what you want in a product! I would say good luck but I have a feeling you won’t need it. Congrats! Cant wait to try xxx

  8. yeah!!! Cant wait to pre-order. i am in need ofnew products and will have to make things do until i can get my hands on this!!!!!!!!

  9. I am so beyond excited to finally be able to buy your makeup!! I will be purchasing all of it! Can you give us a general idea for the cost range?
    Congratulations!

  10. Awesome! Can’t wait to pre-order! Thanks for putting in all that work to make it just right! That is amazing. You have raised the bar!!

  11. Your line looks so amazing!!!! Can’t wait to see the tutorials and I’m totally switching over to your product as soon as it’s on the market! Sooooo excited for you!

  12. Oh my GOODNESS!!! I’m so excited for you!! I have been following your blog for about 6 months and I love (and have tried) all of your ideas and tips. You, my dear, are amazing and passionate and totally deserving of this! I can’t wait to try these products!! Congrats Cara!! :)

  13. Wahoo! Congratulations! I am very excited for you and cannot wait to buy them all up! My heart is so happy for you and your courage to follow your dream.

  14. I’m excited and a little nervous that the “light” won’t be light enough for me. Any tips and tricks you can give us about picking the best shades will be very welcome! I can’t wait to see the video!

    • Did you feel like the light that we used on you wasn’t quite light enough? You are probably the fairest I’ve tried it on but I thought it looked gorgeous! I’m going to show some really good references for picking a shade, do you have any other ideas on how to get everyone shaded correctly over the web? <3

      • Oh, that’s right! Yeah, it was totally fair enough. :) I personally find showing pictures of actual people wearing the make up the most useful. Maybe a few women wearing each shade so we can see the range within each shade? Does that make sense?

  15. this is so exciting!!!!I cannot wait to try them!! I found your site right before my wedding (THANK GOODNESS) and your advice on shaping brows is literally life changing. I cannot believe I had never filled mine in before. I was trying to grow them out for my wedding for a year, only to realize I could easily fill them in naturally (I realized this two days before the big day. you saved me!). can’t wait to try your makeup. I will be buying this immediately!

  16. Holy crap Cara! I’m so proud of you!!! Your products are inspired and the packaging is gorgeous!!! You deserve success and I really hope your hard work pays off!!!

  17. I could only be more excited for you if you were my own child!
    You have been an absolute inspiration to me and many others.
    I can’t wait to try your new line!!!!!!
    I just wish you didn’t live all the way accross the country!
    When one day,very soon, you become the hot shot CEO of your own line, please don’t forget about us little people that will still want you to blog!

  18. I never comment on things but this is a brilliant idea! Good for you. I love your blog and I actually learn stuff from it. Versus other utube peeps just showing me stuff I already know or their hauls. I will def be ordering this! I would love to have 1 case I could take with me on the go for touch ups. I can’t really haul around all the products I use as its several foundations mixed, a bronzer that I love, but its in a giant palette.

  19. Great packaging, I’m so excited for this product to come out. What is the price point? Knowing you, it won’t be out of anyone’s budget! Congrats :)

    • I added the prices above, which are a little more than drugstore prices but less than department store. I really wanted to reach a drugstore price point but I also wanted them to be high quality, so I went in between!

  20. I love reading your blog and your journey and i’m so glad that this step has finally been realised, its beautiful and you must be so proud! Massive congratulations! I hope one day you’ll ship to or sell in the UK x

  21. Soooooo excited for this to come out!!! I would say these will all be on my Christmas wish list, but I am not patient enough for that!! You have made my Christmas shopping easy though!!! Can’t wait to try for myself and share what I know will be fabulous!!!!

  22. AKKKKKKKKKKKKKKKKKKKK!!!!!!!!!!!!!!!!!!!!! I’m TOTALLY buying this because of YOU! I love your no nonsense approach to makeup! I loved your new approach to makeup before I even knew you were going to have a makeup line! Get this . . . now YOU are the cool girl! YEAH for you Cara!! I love when good things happen to good people.

  23. So great to see a dream becoming a reality!! I’m excited for the tutorial and if it looks like a product that would work for me, I’ll pre-order for sure!

  24. Please please please please please PLEEEEEEEEEZZZZEEEE can you make a plan for us in South Africa to also be able to buy your products online?? I can not find anything in the shops here to contour or highlight on my very fair skin. My hair is somewhere between strawberry blond and light red and I have the very tipical fair skin to go with it (thank you mom for teaching me about sunscreen early on or I would have had to contend with freckles and skin damage by now too!). Love your blog and your zest for life and people. :-) :-)

  25. Cara….where are you? I am stalking the page to see if you have answered any of the questions, cause I am wondering the same things! Can’t wait to try it out and see you actually using it!

  26. I am so happy for you! I literally teared up when I saw that first picture. I can only imagine what it must feel like for a pipe dream to become a reality. I can’t wait to try it!!!!!

  27. This is such a great meshing of all that I have learned from you. Thanks so much and congratulations. I think this is the first product I have ever had 100% faith in the fact that it was made to help me look better and feel better and not just to make a buck- although I do hope you make many of them along the way. Great news.

  28. I am so so so excited for you!! And for me too, I’ll have another reason to buy more make-up (“this is revolutionary, I need it guys!”).
    And when I read that cara is actually face in Spanish, I thought it was actually meant to be for you, dear! So happy and excited, cannot wait!

  29. EEEEEEEEK- having a total fan girl moment, right now, i’m just so darn excited! i can’t wait. i will do whatever i have to to get my hands on it as soon as possible! makes me so super happy. :)

  30. How exciting!! I can’t wait to order ALL of it! Thank you for the affordable pricing. I hope you will show us the shade differences. I don’t know if I’ll be light or medium. Thanks!

  31. Congratulations!! Soo happy for you! I already try it, and it last allday and looked soo natural. Let us know when its on sale!

  32. Congratulations! I can not wait to order the whole line! I am so glad that my favorite beauty blogger has her own beauty line! You should be so proud of yourself!

  33. SO HAPPY FOR YOU! Well…to be honest, for me too…because I already know that I am going to LOVE your products and I have been waiting for this since you first mentioned it :D Congrats, Cara! I really feel like you deserve it :)

  34. SO EXCITED!!! I will be waiting in a virtual tent to be first in line to pre-order like all the Black Friday crazies!!!! SO SO excited…you are my favorite blogger ever ever EVER.

  35. Congratulations! That is such an amazing accomplishment! I look forward to trying your products. How does it do with sensitive skin? I break out quite easily, even being in my late 30’s, when I try new products. Have any of your testers had sensitive skin?
    I am seriously excited for you! What an awesome thing to have your goals come to life after all your hard work!

    • I have fairly sensitive skin and rosacea on one side of my face. I had a make up consult with her products a few months ago and my skin didn’t react to it at all.

  36. OHMYGOSH!!!! I have been waiting for this post! I’m so excited/happy for you. You are an incredibly inspirational person and I absolutely love your blog! Congrats on fulfilling your dreams! We readers never doubted your ability to accomplish what you set out to do.

  37. I can’t wait to order EVERYTHING!!! I started following your blog last spring and have learned so much – both for myself and my clients. I work as a teacher and practical/useful makeup tips are a must for everyday, but I’m also a wedding makeup artist on the side. I’ve been nervous to try HAC-ING on my clients, but I’m definitely going to give it a try now that you have your own line. Thank you SO MUCH Cara. You are amazing, both inside and out.

  38. Congrats! I really enjoy your blog! You talk alot about contouring and highlighting and honestly I’m lost. Very much looking forward to reviewing your video tutorials. Keep up the good work!

  39. Wow Cara….love it, congratulations on making your dream come true!! Stashing away the cash for the HAC kit now, can’t wait!

  40. Massive congratulations! Not only are you terrifically talented you are an inspiration to others to get out there and do what they love without giving up! I am beyond excited for your line and will be sure to have my IIID HAC kit ordered asap!

  41. I am sooooooooo excited for this to come out! I trust you completely and know each one of these products will (once AGAIN) change everything! My husband is increasingly impressed with the changes I have made in makeup. All thanks to you. I live in Alaska and it is definitely my dream to meet you. you are a fantastic role model! Can’t wait to buy these products!

  42. WEEEOOOOO!!! Congratulations! The products look gorgeous and I can’t wait to try them! You had me in some serious suspense after posting Part One; the wait was worth it! Although now there’s still the wait for the real thing, haha.

  43. So proud of your hard work and never giving up on your dream. You are truly an inspiration! Can’t wait to order!!!!!!!!! Yay !! I am almost jumping out of my chair at work :)))))

  44. Congratulations on expanding your blog/business, etc! I’m excited and can’t wait to try your product. I absolutely love support small businesses. So proud of your journey.

  45. Congrats – how exciting! I’m semi-new so I’m getting all caught up but I love your blog and makeup tips and now I can’t wait to try and love your very own makeup! :)

  46. Take my money please I don’t care how much just get me this stuff! ! I have been si frustrated with trying to find a contour shade that worked for me . I so hope this is the solution! !!

  47. Congratulations and thank you! I can’t wait to place my order. I’ve been running low on foundation and blush but I’ve been holding out for Maskcara!

  48. Oh my gosh I am so excited! I love your blog, and my friends call me a Maskcara groupie. I’ll see you at Pinners Conference on Saturday! XOXO

  49. congrats!!!!!!!! i’ve been thinking of starting my own company/product too. and like you, i have no money, no idea where to start… maybe i’ll find my way too :)

  50. Yaye Cara! Love lurking on your blog and rarely comment, but this is soooo exciting I will be ordering in November! You got me addicted to HAC and I do it all the time. I love your blog and all your make up tips. I practically tell anyone who will listen to check out your blog if they don’t know how to wear make up or they feel weird about it. Good Luck!

  51. Cara! I am so excited!!!!!!! I can’t wait to snatch these up as soon as they’re available! PLEASE tell me you’ll be doing other forms of makeup too! Maskcara mascara, Maskcara lipstick, Maskcara eyeshadow….. the options are endless!

  52. I just started to read your blog and you have already changed the way I look at makeup!! I can’t imagine how exciting this is for you and I can’t wait till I can get my hands on it :)

  53. That is so exciting! I am very anxious to try out your products. I have very fair porcelain skin, dark eyes, and dark hair with cool undertones and it is so difficult to find the proper products to highlight and contour. Thank you so much and congratulations!!!

  54. Cara, I have ALWAYS used every single product you have mentioned and you have never steered me wrong yet! Getting to use something that you actually designed? That’s like liquid gold. I am BEYOND excited!

  55. Cara! Congrats x 1000. I have a soft side for self-mades, and an even bigger soft spot for your blog. I pass around your name like its my job here in Nashville.
    I can’t wait to have your products to suggest as well. Please let us know soon. I can’t wait to indulge some Christmas lists!!!

  56. Love your videos and tips! I finally found a foundation that works with my skin tone and oily skin (it’s rare to find something that doesn’t turn me into an oil slick). Hoping your products can do the same- look forward to trying.

  57. Hi Cara! So excited for you! Did I miss something? Where will your line be sold? And what does IIID stand for? Can’t wait to try it!

  58. So happy for you I can’t wait to buy it all I am starting out as a makeup artist and I need all of it!! Good Luck I usually never comment bc I have 3 boys but just felt I needed to comment

  59. Get ready to make a BUTTLOAD of money. Holy cow, Christmas present to me for sure. I cannot wait! I trust EVERYTHING you write about makeup, and implicitly trust that your make up will be the absolute best there is. I cannot wait. I also LOVE that it will not break my bank. you are so wonderful, and I am so excited for you. Congratulations!

  60. Cara,
    Have never commented before but have loved you and your blog for ages. For someone who is not so makeup inclined you have been a tremendous help – from all your tutorials to your product love. I can’t wait to hear more details about your new product and I’ll definately be buying it. I’m always on the lookout for the perfect product (aren’t we all!)

  61. I’m SOOO excited for this! Especially the contouring color!! And of course, I’m just so happy for you.
    I’ve been following your blog for almost a year now and my makeup skills have come a LONG way since! Thank you so much for your insight, beautiful inspiration, and uplifting posts. <3

  62. Cara,

    Your new makeup line looks great! Excited to try it out when we can pre-order :)

    I only discovered your blog a few weeks ago, but I thought all of your posts were so helpful I sat down and sifted through them all over one weekend. You are my new favorite beauty blogger!!

  63. Cannot wait until mid-November now!!! I will be ordering asap, but am terrified it will go to backorder because of all of your die hard fans! (like myself!!) Congrats on this amazing product line!!

  64. I am so happy for you! What a great inspiration to us all!

  65. I am sooooooo psyched for you! What a dream come true! I love the name (3D – how perfect), the packaging, the font combo – yes, I really did just say that – and the idea behind the products themselves. You are such an inspiration in so many ways.

    Sign me up for pre-order!

    xo
    Pale Face

  66. Completely awesome and way to go for your dreams Cara! Was wondering, is your line formulated without parabens? I have a skin allergy to them and a lot of the products you have recommended I have to find paraben-free substitutes for. I have learned so much from watching your tutorials :-)

  67. This is so exciting! You’re the reason my daughter and I are going to the Pinner’s Conference. Can’t wait to see this up close and personal and if you need someone to try it on…..

  68. Woot woot!!! All I can say is I hope you and this company plan on making a crapload of this, cuz it is going to sell out. I am so pre-ordering! :) <3 Thank you beautiful lady

  69. I’m so excited for you!!! Can you tell more about the ingredients used to make the makeup? I tend to like organic and more naturally derived makeup products. Paraben, mineral oil free etc. Thanks!

  70. Cara, I know everyone is congratulating you, so this is a bit redundant, but CONGRATULATIONS! This is so exciting! I have always loved makeup and thought I knew quite a bit about how to apply it. But I have learned so much from you! I especially loved learning how to HAC! It’s so fun to see your face transform right before your eyes!

    I can’t wait for your line to be released. I didn’t specifically see concealer in your pictures, but I’ve seen you mention it so many times in your tutorials. Is concealer available? And do you plan to do eye shadows, as well?

    Thank you for all you’ve taught me, as well as so many other women. I know you must be very proud of this long awaited dream come true! I’m proud for you!

  71. I want this too!! I can now go return the Sculpted Face IT Cosmetics I just bought from Ulta last week. I paid $50 for something that barely does the trick. I can’t wait for your line! I have been following you for a very long time (since from your magician-looking website to now). So happy for you and whats to come! Very exciting!

  72. Wow! I read this with the biggest smile on my face. I don’t even know you and have only been following your blog for a year or so, but I’m so proud for you! You are genuine, trustworthy, likeable and so many other wonderful adjectives, that people can’t help but love you! I will definitely order your products and I will absolutely be sharing it (as in, they need to buy their own, not use mine!) with all my friends. You are a true success story. Congratulations!

  73. Congratulations! I can’t wait to see photos of women wearing your make-up line. I’m looking forward to your next run of darker colors.

  74. How exciting! Congratulations! I was hoping today was the day you would finish the reveal and that I didn’t have my days mixed up. :) I’ve picked up a lot of tricks and products that I now consider “must haves” from your blog, and I can’t wait to try your line. I’m sure it will be amazing. Enjoy the realization of your dream- you’ve earned it!

  75. Please tell me you will be shipping to canada! I am in love with HACing but find it so hard to get a good color. I need this for my wedding!

  76. How exciting!! Can’t wait till November to pre order! I too am fair skinned and sensitive so can’t wait to give this product a try. Most “contouring” shades I’ve tried are too bronzy… I’m confident that you’ve pulled this off. After all you are the Queen of HAC :)

  77. Congratulations on making your dream come true!! I almost bought makeup yesterday but didn’t and now I’m glad I waited because I will be buying your line when it’s available. This is so exciting!

  78. I am beyond excited for you and your new line! I absolutely can not wait to try it! This makes me like a billion times more excited for the pinners conference! Can’t wait! Wishing you nothing but the best! Holy cow I’ve got a lot of exclamation points in there :)

  79. Awesome!!! I can’t wait to try it! Will it be sold in Canada?? You have given me so much more confidence and skill in the art of makeup that I can’t even comprehend what using your products will be like!!! Congratulations!

  80. Wow, Cara! I love reading your blog, and I’m so glad that this dream of yours has come true! I was wondering: have you considered ensuring that the ingredients in your line are ethically sourced? Some cosmetic ingredients (such as mica and cottonseed oil) are at risk of being produced by slave, bonded, or child labor (according to free2work.org, six-year-olds have been found working in the mica mines of India before). As a result, some companies decide to ensure that their products are made with ingredients that have been sourced fairly.

  81. Hoping it will be available to ship to Canada as well. Looks beautiful and affordable. Congratulations on having your dream come true!

  82. Yayyy!! I’m so excited to order your products! You are so talented and are such an inspiration. Congratulations on making your dreams come true…now only if you were going to be in Appleton, Wisconsin on May 17 to do my wedding makeup!! ;)

  83. So so so excited for you! I’ve never commented – and am not a total creeper – but srsly so happy for you (& us!!).

    Dying that I can’t go to the conference this weekend! I want to try this stuff out and meet you!
    Can’t wait to gets my hands on all of it!

  84. Can. Not. Wait.
    Will be buying the second it’s online. I’m a MAC NW13 (ridiculously pale) I’m so hoping that works for light. Regardless if it matches I’m definitely buying to support all the entertainment you’ve given me the last year. great job!

  85. Omg, so excited!!! So, is the cream blush in the lipgloss-like tubes? Interesting. . .Also, how does the foundation hold up on oily skin? I love, love, LOVE the idea of this, but unfortunately most foundations melt off my face or settle into my pores. :( I’ll still probably try this. So excited for you!

  86. I am seriously so excited about this! Congrats lady, and I will definitely be pre-ordering. In your video, it would be super awesome if you could do a color guide. I tend to be on the light side of medium (natural beige, nude beige, etc.) so I’m not sure if that would be light or medium with your product. What site will it be sold through?

  87. *HIGH FIVE* I’m so happy for you. But WHY do you live on the other side of the United States? *SIGH* question….will this break me out? I have super sensitive skin.

  88. YAY!
    Will be impatiently waiting for these beautiful products. I hope australia won’t put any handbrakes on getting products here :)

  89. OMG WOOO HOOO THEY LOOK GORGEOUS! I AM SO EXCITED AND SO SO SO HAPPY FOR YOU. Can’t wait to try it!

    So here come the questions (sorry!):

    1. Can we use the foundation as a concealer? I don’t typically use foundation but when you did my makeover (August 5th) you used something to cover my undereye circles and it was the best thing ever ever ever and since. You said it was your stuff but there is no concealer in your line yet. And how can I help you remember which shade you used on me? It matched perfectly.

    2. Can we use the contour shade on its own (i.e. on bare skin) to contour one’s cheeks or does the color only work when layered on top of the foundation?

    3. Can we use the blush on the lips? I saw you do that in your last video but I wanted to make sure it’s safe and not too drying to do that. Also can we apply the liquid blush with fingertips or would it require a stipling brush?

    4. Can we order for in-person pick up? I am coming to Vegas in Nov (dates are not set yet but I am going to wait for an exact date from you so I can combine the trips).

    More to come I’m sure and OMG I CAN’T WAIT! :) <3 <3 <3

  90. Oh my gosh this is so incredible!! And the prices??? AWESOME!!!!!!!! I’m bummed because I can’t preorder right now because I’m in the middle of my Mac foundation and I won’t run out for a loooong time. I can’t wait to see the tutorial on how it all works! I. WANT. SOME!!!

  91. I can’t wait until the pre-sale goes live.
    I got so excited I had a Kirsten Bell-sloth-coming-to-the-party reaction! My husband should be thanking you for making his Xmas shopping for me this year so easy!

  92. Congrats that is so exciting!!! I really wish you had options when it comes to the blush. I for example am not a fan of cream blush, but maybe you have more products in the works.

  93. So funny, I was like one of the first commenters, kept refreshing and thinking ‘this is weird, no blog today’ and miraculously there it was. Can’t wait is an understatement :-). Well done you x

  94. I just found you recently and just like a good TV series that I get to watch four seasons of within a few weeks, this is awesome!! I don’t have to wait around for this because you’ve already done it!! I struggle mightily with light skin tone, freckles and the “mask” that happens when I buy a foundation that “matches” my skin tone. It’s awful. I can’t wait to ge tmy hands on this stuff…wish you could do it for me but I’m in Nebraska!! :) Congratulations!

  95. [email protected] says:

    Wow!! Congratulations. This must be a dream come true for you and so exciting. I can’t wait to purchase the products. I love your tutorials, blogs and tips. You are real and make everything simple. Thank you so much Cara!!

  96. I can’t wait for this stuff! Everything looks REALLY pretty. I’m very pale, so I’m excited to try the contouring shades you’ve developed for girls like me :)

  97. wow your own makeup line! That’s amazing! You’ve so earned it

  98. I Love it! I’m so happy for you, you are such a great and inspirational person and you deserve to have this happen for you! :)
    In your tutorial next week can you list the best brush for the foundation? I’ve never used a cream foundation before so I’m not sure of the best one.
    Also you should do a different look/tutorial for each blush, that would be fun to see which colors to use for what kind of look.
    Congratulations again <3

  99. Do the powers that be have any idea just how devoted your fans are?? I hope they are ready for a LOT of orders! God Bless!!! and ROCK ON!

  100. Hi Cara,
    I have never commented but started following you after loving all of your hair tutorials from Pinterest over a year ago then fell in love with your easy make-up tutorials since I have been make-up challenged for so long and now I feel much more proficient! I am so excited that you will have these products available! Will def be purchasing or asking for Christmas! Will this be available only online or do you have contracts through any beauty product stores (I.e. Sephora or ulta)?

  101. Amazing Cara! I am a new fan but completely sold on your line. You are right that it turns how you apply makeup upside down – but it is SO worth it. Slowly mastering all your techniques! Cannot wait for this. Congratulations!

  102. Wow! This is so exciting! I have never been good at my makeup and I’m in my 40s. I never feel like I look natural or that I’m covered enough. Makeup has always intimidated me. I can’t wait to watch your tutorial and then try to duplicate it myself.

  103. I AM SO HAPPY FOR YOU AND FOR MY FACE!!! (Thank you for helping us pale girls have the perfect contour color, it’s a hard to find an appropriate one)

  104. So excited for your line! I’m a climatologist and have been working with photographers in my area (MN, ND) on editorial work. I have been looking for a new line of make up to use for my salon and for editorial work. I’m so looking forward to yours as you described it as working great on lots of women. Congratulations. I’m sure the line will sell out. I just hope I can get my hands on some before it does!

  105. Yay! I have been waiting forever for this announcement! Like everyone else on here already said, congratulations! I have been reading your blog since the VERY beginning and I love it! Because of the way you do your research and your commitment to only recommending to us the things that you trust and believe in there is absolutely no question for anyone (including me) whether or not we’ll be buying your makeup. I’m just sad I still have to wait. I would have ordered today! :)

  106. AAAAAAAH!!! I am so excited for you! I am not sure if I have ever left a comment before but I LOVE your blog and feel like you are an old and dear friend. I was so thrilled you won the Allure contest–all the women in the contest were so incredible and I enjoyed reading all their blogs during that time– and have been equally excited for you with all your successes. I’m really so very happy for you!!!

  107. Cara, this is absolutely beautiful to see your dreams come true!!! You’re an inspiration. The packaging is beautiful and I cannot wait to use your products- you deserve this! Much love

  108. Way to go, Cara! I know you must be so proud (as we all are) of your newest accomplishment. I WILL be ordering these products but am curious to know how to match skin tone. Will these products work well on ‘mature’ (50 year old) skin? I guess I need to book a consultation with you since I live in the Vegas area.

  109. I’m SO EXCITED!! I’m so happy for you, going after your dream relentlessly and finally achieving it! That’s fantastic!! You’re such a role model. I can’t wait to see it at the pre-order next month!

  110. So excited for you!! Will be ordering this as soon as its available (if it can be shipped to Australia??!) Love your blog btdub!

  111. I am beyond thrilled for you!! What an amazing dream to come true. I can only imagine the looks you got when you told people about your dreams. Like it would never happen and here you are- with your name on makeup!! Big digital hug comin at ya. You’re an inspiration ;)

  112. Congratulations! Everything is beautiful and you must be so proud! I already had this on my Christmas list but for once, I’m happy to have a late November birthday! Now I don’t have to wait the extra 25 days until Christmas! I agree that a paraben-free and oil-free option would be great but that doesn’t mean I’m less excited for the first release. Just to clarify: is the contour foundation a powder? And is the coverage foundation a cream? Similar to Erase Paste by Benefit? And are the blushes/illuminator (love!) applied with a doe-foot wand or maybe a brush? I find that it’s harder to get all the product out of the tube that way, but seriously this is such a great price that it’s not a big deal. Just sharing some first-glance questions because you’re awesome and we can’t wait to hear more! Consider this pre-ordered from me! Sorry for the novel!

  113. Super exciting news! I’ve been following you since forever, never commenting but I loooooooooove your blog, your ideas, your style and your HAC technique. For sure I will be pre-ordering. Cannot wait. Beautiful products!

  114. Wow, I don’t know about the actual product yet of course, but the packaging is beautiful. Love the idea; really excited to try it.

  115. Cara,
    Sooooo very excited for you!!! I pray the blessing of the Lord
    Be upon your make up line!!
    Hey if you need a guinea pig for your line for women of color i am available!!!
    Congrats again,
    Chandra

  116. We are all super excited!!! Can’t wait to try it. Congratulations on making your dream a reality, something so few of us manage in our lives. xxx

  117. Felicidades Cara, I am happy for you and even more happy for me…if I read correctly your intention is to make the process easier for women when it comes to HAC’ing. I love this idea as I am still challenged to find the right colors, products, etc for my skin as a Latina with light olive skin and yellow undertones. I am also challenging myself to do the No Make Up Make Up look which is harder than it seems. Most of all I am pleased to witness the beginning of success in the making. I’ll be there in line buying MaskCara….Keep on Making your Dream Realized.

  118. You are amazingly talented! Always have been! I am so happy for you and so proud of you! You deserve all the happiness and success in the world!! CONGRATULATIONS!!!

  119. I can’t wait to see your how to videos ….Thats the whole reason i started reading your blog..You have a great how to’s….So im sure your going to have some great videos I look forward to seeing them!!

  120. Congratulations! So happy for you! I plan to order as soon as the goodies are available. Question: With 3 shades of IIID foundation available, can you provide a guideline to which would suit complexions best..with pictures, please? I’m new to makeup and don’t really know. Thank you in advance :)

  121. Ive been so impatient waiting to hear about your line for the last couple of days ! i cant wait to pre-order your line ! You have inspired me so much and helped me fall madly in love with makeup ! Im even trying to start my own blog because i love yours and some other blogs so much that i thought why not me ! You should be so proud of this huge accomplishment !

  122. Ahhhh!! The packaging is gorgeous, the colors look amazing, and you are getting a chunk of my paycheck next month! I can’t wait to try it all! You ate amazing and I’m so happy for you! I can’t imagine the excitement you must be feeling right now, yippee!

  123. Congratulations Cara! I found out about your work maybe a month ago when I was reading the Allure magazine and since then there isn’t a day I don’t check your tutorials and postings! You and your work are great! I hope I can have your products at home soon! Felicidades! …

  124. This is BEYOND exciting! How amazing! You have SO much to be proud of! You just keep knocking out these milestones! Keep ‘em coming! You continue to inspire me :)

  125. I am super excited! I wish you the best of luck. I can’t wait to order it…and get a tutorial of how it works/looks!

  126. I cannot wait!! I have followed your blog for a long time now and you have taught me so much. I used to be a mascara and moisturizer girl but I am totally hooked on HAC. I’m just so sad I won’t be in Utah for the conference. I will be ordering the day the pre-sale starts. Congrats Cara!

  127. This is so awesome! Congratulations!!
    Can you tell us any additional details like ingredients, etc.? I have super sensitive skin and have to be really careful about what I use. I’m hoping I can get your makeup line! :)

  128. How freaking AWESOME! You should be soooo proud of yourself, Cara. Your blog is the only blog I follow. I love all your tutorials and makeovers but most of all, I just love how sweet and down-to-earth you are. Can’t wait to buy your makeup.

  129. Can’t WAIT to buy it ALL!!!!! Congratulations!!!! You truly have a talent and are doing something awesome with it!!! Love your blog and tutorials… They have added soooo much to my makeup look and have changed it for the better!!!!!

  130. OMG, I cannot wait to see how it looks on people and see tutorials to put it on!!! The whole pack will be on my Christmas list for sure! Congrats!! You lived your dream!

  131. So exciting for everyone! :) I can’t wait to purchase your product! Heck, I can’t wait to see the video of you in action using your new products!!

  132. Congratulations !!!! I’m so excited for you , and for me when I get to buy the products!! I love your blog. When I found it I felt like the only girl in the whole world who didn’t know how to correctly apply makeup, never mind knowing how to get a beautiful look that enhanced my features with still looking natural. You’ve taught me so much and inspired me to experiment with new techniques and colors. I feel beautiful just being me and more confident in my makeup applying abilitie, as well a more confident in general. I just can’t wait to order your new makeup line!!! Congratulations again on a dream come true!!

  133. I am one of the fair skin girls you mention. I tried Bahama Mama and it just didn’t look right. I was actually going to email you today and ask for another recommendation and then your post came out! I can’t wait to buy your product!

  134. i can’t wait to try the hac–i’m also very fair and have a hard time finding bronzer that’s not too dark or orangey on me.

  135. Long time reader, first time comment… This deserves some LOVE!

    Hoping Canada shipping will be an option… Gotta try this out:) Packaging looks amaze, and based on everything I’m confident the product will be nothing but the best!

    Congrats!

  136. This is so exciting!! I am so happy for you and your accomplishment!! I think everyone who follows your blog feels like they know you because of how personable you come across. Again congrats and I can’t wait until your masterpiece is released to the public!!

  137. Congratulations!!! Can’t wait to try it. It sounds fabulous! You introduced me to HACing and it has completely changed my experience with makeup. I read your blog religiously, and trust your recommendations more than any other makeup recommendations I’ve come across anywhere else. Many of the items in my makeup bag are there based on your wonderful recommendations.

    I’m hoping it’ll be easy to decide which shade is best for those of us that seem to sometimes fall between light and medium.

  138. I’ve been following your blog for a while and was super psyched when I heard you were coming out with a makeup line! I can’t wait to order some, I just have one (kind of major) question, is your makeup cruelty free? I hope so because I really want to HAC the crap out of my face :)

    • I have the same concern as Amanda. Can’t wait to try your products, but wondering if your brand will carry a vegan and/or cruelty free logo.

  139. AHHH! Yay! You have no idea how excited I am for this. I’ve personally had the ongoing struggle of my ever elusive perfect foundation and lip shades, but your stuff looks great! Can’t wait. And I love your story. Miracles can happen every day! Love that. Congratulations girl :)

  140. I am beyond excited! I literally have butterflies in my stomach!!!! You have taught me so much as a beginner cosmetologist and a makeup artist myself and I cannot wait to get these products and use them!!! This is so amazing for you! Way to go you deserve it!!!

  141. OMG!!! I’m soooo excited!!! I love everything you do, and can’t wait to buy your products that are for HAC-ing!!! Couldn’t do it very well until I came across your blog, and am in love with makeup again! I love it that you showed us the most basic but ESSENTIAL technique to applying makeup HAC-ing!! Congrats to you!! You really have a gift, and I’m so glad I found you xxx

  142. I really am hoping this will be able to be internationally shipped. Id love to support you and get my hands on some of these products! Congratulations.

  143. This is awesome!! And i am with Zee on this one! Please, please, please make it available for us in South Africa!! I am a copper redhead with a fair skin and it is a nightmare trying to get the correct shades that does not clog your pores up. So excited for you!

  144. Hi Cara,

    Is your makeup line suitable for Asian skin, we have yellow undertones.
    Would you be able to ship it internationally?
    BTW, i love your tutorials!

  145. Yay! Great news, Cara! I am SO HAPPY for you!
    I hope it will be possible to buy your line for international readers.
    Big kisses!

  146. You deserve nothing but success, you are an inspiration to us all. I will have to be patient to get a delivery to Scotland, but wait I will! You have transformed how I think about and use makeup. Thank you! x

  147. Congratulations…soooo happy for you, and Please please pleaaaase be able to send it internationally, I live in norway but originally middle eastern, and nothing suits me here!!

  148. Great! After becoming acquainted with your blog I have felt unsure of what products I should replace and add to my current stash. This will make my search for new makeup easy. Congrats!

  149. Cara, so happy for you! You are the only beauty blogger I follow and I happened to find you on Pinterest one day when I was feeling quite down in the dumps after taking my hair extensions out….then I saw u and ur hair made me sadder ….but ur posts were just so funny and genuine who couldn’t help but think u were just so fab. Congrats on the beauty blogger award too….I voted a few times because quite frankly yours was the best…good things happen to good people!

  150. Cara!!!!
    I have been so eager to see them!!!
    I really love your blog and hope this new step really fulfils your goals! (You have been waiting for so long!) I hope they will be availiable for international shipping sometime!
    Greeting from Greece! Continue your “fabulesence”!

  151. Wow! The products look AMAZING! I’ve had the products you used for the HAC-tutorial (which I found your blog through) written down on a list for over a year now, but I haven’t gotten around to buy them. And now I’m so happy I didn’t! Can’t wait to purchase them and try! I’m just hoping you’ll have international shipping!! Congrats and best of luck! :)

  152. Congratulations! I’m so excited to try it! Hopefully, with the help of your line, I’ll be able to HAC without looking like David Bowie. :)

  153. Been a lurker here for about a year but I just h d to comment to say CONGRAULATIONS! That is so exciting and well deserved, Cara! And, of course, I’ll be looking for the pre-order details…

  154. these products will be at the top of my Christmas list. I finally went out and bought everything necessary from the HAC yourself flawless video. My husband’s response: holy sexiness!! haha :)

  155. This is so exciting! I’m 41 and have three daughters, two of which are teenagers. Your philosophy on beauty and make-up is so refreshing, and we can’t wait to try your products. We have been watching your tutorials together and it has been so much fun trying the new techniques you introduce. You have brought more beauty into our lives. Thank you for being willing to share your gift with us.

  156. I’m so in love with this!! I love your blog so much! it sounds totally creepy, but I look forward to coming into work every single morning to read your post for the day! I am a total makeup junkie, but there’s nothing more exciting for me than THIS! I. can’t. wait. i’m stoked about your tutorials on these products. You’re the best. Keep doing what you do, Cara and you’ll achieve nothing but success.

  157. Hello! Someone in my Facebook group shared this website with us so I came to give it a look.

    I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Outstanding blog and superb design and style. I love that Color JEM. I am going try these products.

  158. Congratulations! I’m new to your blog found you thru printerst a couple months ago and have been reading everything since! Love your blog & videos, you are such a strong & amazing woman I’m so happy for you to be able to realise a life long dream! I so agree with your philosophy about not pilling on the layers of makeup! I can’t wait to try it, where will your products be available?

  159. CONGRATULATIONS!!! I can’t wait to order all of the products! I was a complete make-up novice before I found your blog. I have learned so much from you, and I’m completely AMAZED at how much prettier I look and feel when I HAC. So grateful for this blog, for you, and now for this make-up!

  160. WOW! congratulations! Just from reading your blog for a while now, I really believe this product will be great. You are one of those heart and soul people who do it right or don’t do it at all. You pour your heart and soul into whatever you do and it shows. Can’t’ wait to try it out.

  161. Looks great! I’m very excited to try the new line. One quick question/word of caution: is the name “Princess Peach” trademarked by Nintendo? Might be worth looking into before you invest in marketing or the copyright lawyers come after you for trademark infringement. Please disregard if you’ve already cleared it with your legal counsel. Congrats on making your dream a reality!

  162. Congratulations! Can’t wait to try it out! Like another commenter up there, you taught me how to apply make-up right for the first time and I’m in my mid-30s. Thanks for all you do and for being real and vulnerable. Best of luck with this venture!!

  163. yippee! I’m so excited for you! It’s so refreshing to see something great happen to a good person! I’ll personally be placing an order for it all mid November and will def push the products to my clientele! xoxoox love and light

  164. So excited for you, I can’t wait to pre-order! Cara, you deserve this! Your blog is so fun and you are so real. Your view on beauty and self is inspiring. It’s awesome to see this dream of yours finally coming true. Xx

  165. Wow Cara – So excited! Any chance I can get some shipped to me in South Africa if I order online? Very proud of you! :)

  166. I just started reading your blog last week and love all your tips. I’m so excited to try your makeup line. I hope I can get my hands on it. So exciting. Congratulations. Envision it into reality!

  167. I CAN’T WAIT!!! This looks amazing and coming from you I know it will be! :) way to go Cara for following your dream! Much more success to come.

  168. I can’t wait to order! Will you please post photos of women whose makeup you did with each of the 3 colors? I’m usually between light & medium, so I’d like to see which is which.

  169. YAY!! I’ve been waiting like everyone else. So excited because I know you wouldn’t stand behind something you didn’t believe in. Now I wish I was going to the pinners conference just to get a makeover from you.

  170. I can NOT wait to get my hands on these products!! Thank you, Thank you, Thank you for not making the prices too high!!

  171. I know that we don’t know each other personally but I’m so, so, SO happy for you! Your passion for makeup and for making people feel beautiful really shines thru in your posts and your videos and that’s hard to find. I follow plenty of “beauty gurus” on YouTube and you can tell when someone truly cares about their viewers/readers and you truly deserve this. With that said, I really believe that with your new foundation you will revolutionize the makeup world! I’m sure we’ll be seeing your makeup on celebrities and you will be talked about!! So exciting!!

  172. Congrats to you! Your story is an inspiration for all woman who have a dream. Reminds me of the Steve Jobs Quote
    ” The only way to do great work is to love what you do.
    If you haven’t found it yet, keep looking. Don’t settle.
    As with all matters of the heart, you’ll know when you find it.”

    All your fans are excited about your products because we know it’s definitely a “matter of the heart” for you. Thank you for sharing!

    Do you think the products can be here for Christmas? I know my daughter will be absolutely thrilled to have EVERYTHING lol. Will you be shipping to Canada?

    Mishelle

  173. I now know what is going on my Christmas List!!! So excited!!! Congrats on making your dreams come true! And thank you for helping me look at myself in a different way and accept and love my freckles. I love your blog and your look on life. May Heavenly Father bless you!

  174. I’m sitting at work and I want to cry. “She shoots…. She SCORES!!!” I can’t wait to get my hands on it. I’ve been hesitating for a while now on purchasing a new foundation (just not happy with what I’m using). and now I see why. Ever since I started following you Cara, you’ve brought new ideas to my routine and I keep getting more and more compliments from everyone. <3 Love you girl ;) Keep going strong.

  175. Oh my god, I am so excited for you! I’ve been a fan since your “magician” days (you’ve come a long way, baby ;) and don’t experiment a lot with my makeup routine and products, but I am so confident that these are going to be amazing that I’m definitely pre-ordering some as soon as they’re available. Congratulations on such a wonderful achievement!

  176. CONGRATS!! I am so excited for you. I am so grateful for this blog that I am going to buy some of your stuff even if it doesn’t work – but I am betting it will be fantastic! Seriously though your blog has changed my make-up life. I can’t believe that as a mommy of three (4 and under) I can look fab in just a few minutes. I share you with all my friends b/c true friends share Maskcara.com with their friends.

  177. I am so excited for this! I tried a ton of your make up recommendations and trust you so if you say your line is the best I cannot wait!!!!
    I’m from SLC. I work Friday and my son’s birthday is Saturday but come hell or high water I will be at the Pinners Conference to check it out and meet you! Just hope your booth isn’t too crowded but it will be if people know what’s there.
    You’re amazing! Thanks for sharing your talents with all of us!

  178. I was at CVS and was so tempted to get a different shade of maybelline’s Dream Lumi because I think the ivory is too light for me but decided I can live with it a little longer til I can preorder your line!!! I think some of us are almost as excited as you are!

  179. I’m DYING to pre-order already! I know the products will be as fabulous as you!!
    Heads-up: please don’t allow them to sell the products in China because all products sold there have to be tested on animals per their laws. It’s so sad.

  180. Been following your blog for a few months now… I am so excited for you and to try your new line. Congratulations – can’t wait.

  181. I’m really excited for you! And for us too because I like to think that we are part of this too :) I don’t know you but I sincerely wish you the best, thanks for sharing all your knowledge because for some it’ll be just make up, but for your followers is much more than that. Best of luck Cara!

  182. Congratulations on creating your own line of products!!! That is something most people would never accomplish in a lifetime, and you did it so young. I admire you perseverance and your go getter attitude when it comes to your goals! I wish you all the best :)

  183. Hey Cara! This is so great! I can’t wait to try these. I hope I can buy them in Canada, and if you come to Toronto, let me please pretty please be one of your models! Our sons can play together while we sip tea (or any drink you fancy) and play with make-up, YOUR make-up! So exciting!

  184. Cara!!!! I found you a few months ago through Mandy and I’ve been HOOKED… I check your blog out more than hers now (haha – don’t tell!). I canNOT wait til your product comes out, perfect timing with Christmas on the way – the whole HAC pack is gonna be at the top of my list!! Love everything about your blog! XoXoXo

  185. SO happy for you! This is brilliant, and I really do hope you will be shipping internationally (if not the whole world, pleeeease Norway at least?) :) Have you focused on “safe” ingredients, for us ridicculously sensitive and acne-prone gals?

  186. Well done!! I have been looking for this exact thing after watching your first highlight and contour video, can’t believe no one thought of this before!
    Now I just need to find a way to get it shipped to UK!

  187. I have to take a second here to tell you how excited I am for you. I hear a lot of myself in you, as far as being hesitant to brand yourself and market yourself. I hope you take all these comments and allow them to boost you up. Make sure you know you deserve this. I only started following you in the past six months and you happen to be the only beauty blog I follow. It’s terrific and I’m so happy for you. I’ll definitely be a pre-order customer.

  188. FANTABULOUS!! I can hardly wait to try it all! Also, perfect timing for Xmas- awesome gifts for my friends, who I’ve been reffering to your site to get their “HAC” on ;-) Way to go Cara!! Wish I could get a makeover from you at Pinners and ask you all my questions in person.
    I hope that conference comes to Cali one day!

  189. I am so happy for you Cara!! I found your blog in April and have loved it ever since. You seem so sweet, and I will definitely be buying the whole packet…can’t wait!! Conratulations…you are so inspiring :)

  190. I’m a “MaskCara” newbie and I’m already a groupie which is strange because I didn’t even consider myself a person who cared about makeup/hair at all! I didn’t wear makeup until college and I’ve been doing the exact same face pretty much every day since then but this site has inspired me to experiment and step outside my comfort zone ;) Now if only you had a twin with curly hair and flat eyes. For some reason, the looks aren’t quite right when I try them on myself. Then again, it’s probably a case of what my mom always warned me about when i shopped in the victoria’s secret catalog – “Darlin’, the bras don’t come with the boobs inside them!” (Or in this case, the make up doesn’t come with face underneath it! Not that I want your EXACT same face. That would just be weird ;)) Excited for the new products!!!

  191. MaskCara!! This is SO exciting. I was introduced to your blog years ago when you had only 2 or 3 posts. My friend knows your sister or something, and she was telling me you were working on your own makeup line!! You have made your dreams come true. I will be the first in line to pre-order your product. I am beyond excited to use it. Congrats!!

  192. I am so happy for you and I’m so excited to buy your product!!!! You have changed my life/face/eyebrows!!!!! Congratulations!!!

  193. I do not know how I lived without your blog for this long. I just found you last night on Pinterest.

    I tried HACing my face today. For the first time – at 45+… I loved it. Ok, so I was a bit too heavy-handed with the bronzer but that is why I did it today on my day off.

    I’ll be trying it again tomorrow and oh yeah, I’ll be ordering whatever you have for sale in November.

    Congratulations! :)

  194. That’s a lot of comments! I guess we all share the same excitement and happiness for you!! Well my beauty budget just got an instant increase for November. Can’t wait & congratulations!!

  195. Congratulations! I’m so excited to try this out!!! All the best to you and your makeup line!!! You deserve it, love your blog. :)

  196. I have been following your blog for awhile now. Just decided to start getting more involved on the blogging world, and have decided I should have done this a lot sooner! I am beyond excited about your line, I can’t wait to try out your products, I know I’m gonna love them!!

  197. I HAVE TO HAVE THIS. I’ve been waiting and waiting and waiting since you mentioned it in the very beginning! But seriously? You’re going to be a legend. Amazing!

  198. Yay! this is super exciting! you so deserve all the good things that have come your way this year! please please make sure you take care of any patent issues! btw, so cool to see you in Allure! I did my sister’s makeup last weekend following the tips I’ve learned since following your blog and she loved the way she looked! I love your blog and wish you the best!

  199. Oh boy- the packaging is so pretty. I am a pink girl and all those blushes just make me happy. I just went out a couple weeks ago and purchased a few new products and thinking I should return them and get myself a little pre order of your products.

  200. So excited to make this #1 on my Christmas wishlist. You’ve taught me a lot about beauty, not just makeup. I love your nonsense nonsense approach to makeup and genuine and honest advise. I’ve already told like 10 people this is coming so soon! Congratulations on all your hard work!

  201. EEEK! I’m so excited! I’m totally getting this for Christmas! Thank you, thank you, thank you for being so awesome and willing to teach the rest of us! Love you to pieces.

  202. I’m so excited about this! Your HAC and brow tutorials changed my face for the better! I previously considered myself good at doing my own make up, but I had barely-there brows and I had been putting so much focus on my eyes, I forgot to include shadow and highlight on my face! I can’t wait to see your tutorial for this new line and hopefully order it! Congratulations on seeing one of your dreams come to life.

  203. Congratulations Cara!!!! I discovered your blog from your feature in Allure magazine (you look beautiful in the photos, as always) and now I’m totally hooked and have told all my girlfriends about you!

    Your posts are so helpful and enjoyable but what I love most is that you have such a wonderful, effervescent, and generous personality! As a budding entrepreneur myself, I am so inspired by your new venture, and so excited for you!! All the very best for the launch of your official line :))) I am living in Paris, so I’m praying that you’ll break into the European market realllly soon!!! I am dying to try your foundation. Would the colour options work on Asian olive skin? (I’m thinking Medium?)

    You are by far my favourite beauty blogger ever!!! Lotsa love xoxoxo

  204. Cara, I’m so excited for you! I think you deserve it so much!! You really help a lot of people….In portuguese “cara” means face too! Hope that the products will be delivery worldwide! Congrets! You are an inspiration!
    PS: I think you should write a book some day….I write so well! Is like I could listen yours histories!
    Beijos! (kisses)
    Mariana

  205. Sorry, I know you have about a million other comments to sort through. I was just wondering how you think your makeup compares to others you have used in terms of staying power, color, quality, etc. I know you’re a little biased since it’s your makeup line, but I think it would be good to explain just what it is that sets your makeup line apart from others (maybe even photos of you with your makeup on and you with other makeup on).

    Congrats!

    Molly

  206. Congratulations, the products look great! Love the packaging too. I’m now in Australia fingers crossed you can ship to us here!

  207. This will be the only make up I’ve ever ordered online just so you know! Can’t wait to buy it! Hope you ship to Detroit, Michigan haaha. Congrats on the success. Wishing you all the best.

    Sarah LaPlante

  208. I’m so stinkin happy for you! I plan on ordering one of each thing. HAC-ing has COMPLETELY changed the way I even see other peoples faced! I’m HAC-ing them in my minds eye, which is what I used to do with peoples eyebrows when I first became aware of those years ago. Your vurnerability and success are inspiring.

  209. Yay!!! I can’t wait until it’s available for purchase! You know in some movies when you get to the end and the hero wins or the good girl gets the guy? That’s how I felt when I read your story. :) Your story gives me hope and faith that good things come to good people. Major congratulations!

    P.S. Please post tutorials on using the new products soon! I agree with a comment above that showing pictures of women no makeup/with makeup will help in determining how the shades look on different skin tones.

    P.P.S. Thank you for making your products such an affordable price. You never disappoint. :)

  210. You have no idea how much I was I could go to the Pinner’s Conference. I live in Utah Valley and am so close, but I can’t make it. It would literally be a dream come true to have you do my makeup.

  211. Excited for you & to try your line myself. You taught me almost everything I know about makeup (& self tanning) so I will definitely be ordering your line. We are all rooting for you!

  212. I am so beyond excited about your products! Where will we be able to purchase them from??
    I was also wondering if your foundation would be light enough for me?? I am redheaded fair. I always grab the lightest foundation in every line :)

  213. 1. I am so super excited for this, I can hardly contain myself. 2. I ordered Wen the other day and received it in the mail today. …. I did just wash my hair today, but I may just have to wash it again tomorrow for this…. maybe. Washing my thick curly hair more than twice a week is agony in my book. 3. I completely stand behind you one hundred percent. Eyebrows. I never realized how unfortunate the situation was with my own, until I found you. And now? I just can’t go back. …. Cara, you have influenced mine, and so many others lives. Thank you for everything that you do!

  214. I am so excited I think you totally rock! How is the coverage gonna be and I hope you make the HAC pack for darker/yellow complections

  215. Wow I’m very excited for you and your success! That’s an awesome story and I’m sure your line will do awesome! Glad you didn’t settle for anything less than perfect even though it took sooo long, it’s probably worth it a million times ;)

  216. I am SOOO excited for your dream coming true! its so awesome to see the success that is coming your way within the last few months! I can’t wait to try this product but I am a little bit nervous… I have been following your blog for almost a year, and I can proudly say after lots and lots of attempts, I have finally mastered the HACing you have enlightened us with, with that said, I have my little make-up routine, so I’m nervous of the learning curve that this product will bring especially when it comes to blending it in and selecting the right one with my skin tone (more of an olive skin). I’m looking forward to the videos that will be coming up to explain it all. couldn’t be more excited for you! BTW the packaging is awesome!

  217. I can’t wait to pre-order mine! I never high-lighted, contoured, or filled in my brows until I started reading your blog! I feel so much more comfortable in my own skin and I actually wear less makeup than I did before! Thanks for being a great teacher! I’m glad your dreams are coming true :)

  218. Yahoo! This is so exciting for you. Thank you so much for making this products affordable too! I love your blog and more importantly you caring personality which just shines through!

  219. i am soooooo happy for you. this is going to be the best thing ever. the way you care about us is truly amazing. thank you so much for providing us with the guidelines and making us look even more stunning.

    i live in Pakistan, will they be available in asia?

  220. By the looks of how many comments you have here….your line will do quite well! I can’t wait to use it. I’ve never really known how to wear makeup. So, here I am at the age of 49 and I’m learning from you! It has been quite exciting! Learning about highlighting was revolutionary for me! I must have looked very flat for the last few years. So, congratulations and i look forward to ordering from your line. :-D

  221. [email protected] says:

    OMG everything looks so GORGEOUS !!!! where will we be able to purchase these products? … from you site i’m assuming… ?

    I’m a professional makeup artist and finding a perfect contour color is so difficult; I can’t wait to get these products in my kit.

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  223. Congratulations Cara, can’t wait to be able to order your products overseas. Since now apparently you are headed towards worldwide fame, please remember to stay as sweet and grounded as we have gotten to know you here on the blog :-)

  224. You should go on shark tank…so you can get your stuff on HSN and..other shelf’s…plus..we want to see you on tv!! Went to the store today and decided not buy anything because im holding out for your line!

  225. I only came across your blog fairly recently, but I’ve been elbow-deep in it ever since! I’m a 40-yr-old mom of three (16. 4, and 2) and work full-time, so you can imagine the hours of free time I have to spend on beauty. ;) However, something about you is so real and approachable, and the looks you create are so…sensible?…that I’ve been inspired to spend just a little longer in front of my makeup mirror. And guess what?!? I’m still hot! LOL Thanks for giving me that little bit of reassurance that I’ve still got it!

    • my thoughts EXACTLY! I’m a 42 yr old working mom of 2 and couldn’t agree more. Cara is that voice I’ve needed to hear for years. Her looks are exactly what you said – “sensible” , not over-done, or trendy– just naturally gorgeous!

  226. Finally! A makeup line we can trust and believe in, one that isn’t just a large corporation in it for the bottom line. Reading your blog, my 42 year old mom-self has believed in my own natural beauty again. I just needed a little HACing!
    Very, very excited for you and I can’t wait to pre-order! I’ll also be ordering some for Christmas presents too – as I have turned several friends on to your blog too.
    Congratulations! You deserve it! xo

  227. YAY!! How awesome for you! (and for us! :D Ha ha) Congratulations on making your dream come true! I’m really happy for you! You’ve helped bring confidence back to myself when I needed it most being a stay at home mom with two kids… and really depressed. Your makeup techniques inspired me to just believe in myself and have fun with makeup! Thank you for starting your blog and keeping with it! You’re my inspiration! :D

  228. OMG!!!! I can’t wait to see the video for your line and Pre-order in Nov! It’s is SO nice to have a beautiful woman out there who makes you feel like she is an old friend sharing all of her secrets with you. A friend who wants to see you succeed and build your confidence! We (women) tend to be our own worst enemies, and it’s really great to have you cheering us on. Congratulations on sticking with your dream! Cara, you really are an inspiration to everyone, men and women to live what they love. Good for you!!!! Best wishes and good fortune to you and your family. :)

  229. I love your blog, I came across it while searching tutorials for wedding makeup. My wedding is in 3 weeks and I was hoping your line would be out by then. Oh well…I still will pre-order the line for myself and probably some Christmas gifts! I’ll just have to go back through your blog to find the alternatives you have listed. :)

  230. Cara I am just SO excited and I’m just dying to try your new makeup line!!!!! I love your blog, I feel like you are one of my closest friends in the whole world, and I try every makeup brand/line that you recommend! You are such an inspiration and such a wonderful leader to us girls who WISH we knew how to do makeup as well as you!!! I just don’t know if I can’t stand to WAIT til mid-November for your line!!!!! AHHHH!! Thank you for everything!!! Keep on living your dreams Cara!!!!

  231. I hope you get a good laugh out of this…. I totally dreamed we were hanging out. We were in a hotel somewhere so maybe I was dreaming I was at the Pinner’s conference with you?!? And then at one point I was putting on makeup and you were like no that’s all wrong for you and I said I know! Your makeup needs to hurry up! Lol. I swear I’m not making this up! Maybe I dreamed it b/c I having Maskcara withdrawals! I hope to see a new post this week :)

  232. CONGRATS!!! I am SUPER DUPER excited to buy the whole HAC Pack! thank you so much for making the prices so affordable! Not an arm and leg for anything in your collection, LOVE it. You are an amazing leader and a great example for all women out there. Your story and how far you have come inspire me to continue trying to achieve my goals in life. Not just for myself but for my little one. Keep up the amazing work because without your tips girl I am lost! lol

  233. First of all Congratulations!! I love your blog so so much! Your makeup tutorials are amazing. I can’t wait to buy your makeup. Please let it be Mid November already.

  234. I’m so excited about this! I just need it to make it’s way over to the UK! I have got so many tips from your tutorials, my make-up has never looked better. It’s just so refreshing to see read a down to earth and fun blog for real women. Wishing you lots of success, you deserve it. X

  235. I’m so excited I’m dying over here!! I’m almost out of my usual foundation, and I’ve been stalling to get to Nordstrom or Sephora to get some new stuff because I already know that I don’t love anything on the market. I’ll just have to make my current supply last a bit longer so I can get yours!! Can’t wait!! Hopefully your dark shade will be dark enough for me, but I’m not thinking I’ll be too dark for it. Fingers crossed!

  236. Hi Cara, first of all, thank you so much for this blog! I came across it through Pinterest about a month ago. I´ve changed my make up and use your HAC-method since, and I really do feel prettier! I´ve been coloring my eyebrows since I was sixteen, as a natural blonde, they were almost gone during the summer..leaving me without Expression…but you added so much more to it!
    I hope your make up line will be a success and that it will be available in Europe, too!!!

  237. I don’t think I’ve ever left a comment on here but I have been a loyal follower since I found your blog a year ago. I just wanted to say CONGRATS! You are a lovely person and I admire how much you see the beauty in everyone and inspire women. Thank you for being you!

  238. I just recently started following your blog {found you on Pinterest from the dating divas, whom I found from the girl who ate everything ;-)}. I’m so glad I discovered you! Thank you for everything! I can’t wait to order the makeup! And congratulations!

  239. Cannot wait to order your products!!! You have re-awakened my love for makeup and HACing has totally been life changing. So excited for you!!!

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  241. This is SO exciting! I’ve been reading your blog for a long time. I’m sorry I’ve never commented before but THIS – this makes me so happy for you!! Congratulations!! I can’t wait to get my hands on this stuff!

  242. Pingback: Currently Crushing On. | pinmeplease

  243. So excited for you. I love your blog. Just wish this was available now! I’m out of makeup and have been scraping the bottle with a q-tip to try and wait to get yours. Can’t wait to try it.

  244. Congrats on your new line! I’m very excited to buy it! I have a very oily T-zone and have found it very difficult to wear make up without it sliding off. Will your make up also be suited for us girls that have oily skin?

    Thanks and congrats on such a huge accomplishment!

    Jacqueline

  245. Seriously!? Congratulations! This is so amazing! Good for you and SOOOO good for us! I try and get on your blog every week but, we just had a baby and things have been crazy. I got on tonight because I had been missing your wonderful words that always make me feel so awesome (and beautiful.) Today me and my sister were getting ready together before a family get together,(which was so fun, now that we are both married and have our own families it is pretty rare that we get ready together, but anyways,) we were sharing our HAC tricks we have learned and which (maskcara recommended) products we like best. Well we kept saying Cara this and Cara that, like you are just some friend that is part of our life just helping us accentuate our beauty on a daily basis. It just made me smile and feel thankful for you Cara, just thought I would let you know. :)
    P.S. My mom let me help her with her eyebrows today (she is always complaining about them) and I kept telling her how she needed to see all of you before and afters b/c I think the eyebrows are always what make the transformation. Her eyebrows looked marvelous thanks to your tips.

  246. I’m excited but also apprehensive. It says it only comes in three colors and I’m VERY fair skinned with cool undertones (even though I have natural red hair.) I also need fuller coverage and I’m a little confused how I will be able to do that with this product. Will you be offering demonstrations of how to use your product?

  247. If someone seriously needs her eyebrows redone…..what would you suggest? I hate my eyebrows the most on my face and, in fact only! Anyway, I just want someone like you to show me ONCE and I’ll be on my way to a life change! okay, dramatic yes, wrong, no!

    Anxiously awaiting your IIId makeup and contemplating a trip to Vegas (to see you of course)

    Christy

  248. Has someone already asked this (couldn’t find it in the long long comment string……a lovely compliment to you as always!!)…….are you actually selling through your blog or on another site?

  249. I stumbled upon your blog several months ago, took MANY wonderful tips from it, and went on my way. Today I rediscovered it and am more in love than ever. I will be ordering your products as soon as they are available! :) Can’t wait to find out when that will be!

  250. Congrats!! Been looking for the perfect contour and highlight shades! I’m just curious if you are thinking of also making and selling brushes or what your brush recommendations would be to use with your new creamy products?? And when can we order them!! xoxo

  251. Hey Cara! Is this foundation available yet? If so, where can I purchase it and do you have a tutorial as to how to use it? Please write me back! I would love to get my hands on this for my kit :)

    Hugsx

    Carina

  252. Hi Cara,
    I am so excited for you makeup line. Every time I get a compliment on my makeup, I owe it to you. I tell everyone about your blog and how amazing it is.
    So, I’m not sure if I’m just blind or not… but I can’t seem to find where you go to purchase your makeup line. Can you help me out?

  253. Hey Cara,
    All of the above. I want to buy your make-up for Christmas presents. When and where can I get my hands on your fabulous products? Soon? Please say it will be soon! hugs

  254. Hi there! Ive been following you for just a while, but youre one my favs! (so real and relatable). Anyhow, I do MU in LA, and Ive always looked for the perfect HAC set, but have always sourced out mulitbple products for the perfect finish! Im interested to know how this will finish since there is no “your perfect shade” color in this duo, I was taught by Scott Barnes how to and Ive always needed 3 colors, may I ask why there is only two? I know two colors still leave some leeway, but a swirl of your perfect shade always marries the shades perfectly. Im a HAC obsessed MUA, and I would love to try yours out! (I tried but your sold out of MED :( ). Congratulations and I cant wait! :)

  255. I love Cara, love the website, love her tutorials. I was so excited to get my meduim HAC pack. I’ve been playing with it for over a week, and it doesn’t work for me. I really can’t see the contour, and the yellow foundation doesn’t look good on me. I even splurged on the It brush because I had a coupon for Ulta (love the brush, btw). I look tired, not fresh and/or polished. I will go back to the other products that Cara recommended (especially the Bahama Mama, love it). I will continue to be a HUGE fan, but this didn’t do it for me. Thank you, Cara, for encouraging me to pay a little more attention to myself for a change! :-)

  256. Wow Cara! A huge congratulations to you on your new makeup line! I can’t wait to try it out! Honest and truly. I had a post already to send and it got deleted all of a sudden just as I finished it. So I find myself re-typing. Aaaaack! About 10 years ago I was at my computer busy on the beauty board I frequent, (which by the way is how I learned about your blog recently) and I looked up on top of my fridge and saw a box of Honey Smacks cereal that my son liked so much and I thought, “Hmmmm, Smack… Color Smack.. That would be a great name for a cosmetics company. Someone should name their makeup company Color Smack. No wait, I should!” And my desire and plan for my own makeup line was born from that. I was talking to one of my older sister’s then boyfriends about it because he had a degree in business law. He told me not to choose “Color Smack” for my makeup name. He told me there was already a makeup company called Smack. He said they would sue me in court for the name similarity and they would win. I was shocked I wasn’t aware of the existence of Smack cosmetics since I was and am a beauty junkie. Yikes! I have gone through a slew of names and I think I have settled on one. I change my mind so often! I have read many success stories in Woman’s World magazine about women who have started up their own successful businesses. I have read about different women who have succeeded with their singing career, book writing, pastry making, mug making, tutorial making, stationary paper making, Christmas stocking making, etc., etc. It came to me as I was writing my first post, before it got deleted, that your story should be published in Woman’s World magazine, if it hasn’t already. You can easily contact them, Cara, and have your story published! It would be f a b u l o u s! Your success story will inspire and reach a lot more women and girls. They will also find out about your awesome inner/outer beauty blog, Maskcara, and be inspired by that also! You simply MUST do this, Cara! What do you think? Oh yeah, a friend of mine who has a degree in International Business told me I would need $100,000 to start a makeup line. WHAT?! My older brother who has his masters in Computer Science told me the same thing. WHAT?! I do not have access to that kind of money. Reading your story I know there are other ways…

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