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MASKCARA | The makeup line. Part One.

{I figured since introducing this line to you is like…one of the best moments of my life and everything, that I had better drag it out for a couple of posts, and make it last!  I hope that’s OK}

I must have been 11 years old when I first decided to wanted to start my own makeup line one day.
I thought about what it would look like and what I would call it mostly. (hence my first science project)
In St. George the only makeup stores at ZCMI (now Dillards) were Estee Lauder, Clinique & Lancome.
So based on that knowledge my assumption was that makeup lines were to be named using words from other languages or that sounded like they should be said with an accent.

I figured the reasonable word to find another language for would be “face” so I looked it up in french first: visage, I didn’t know how to pronounce it so a moved to Italian: volto…it still didn’t sound much like I’d hoped so I checked Spanish:


I had to recheck a few more sources before I finally believed it.
Yes, the word for face in Spanish is spelled C-A-R-A.
This was a sign.
There was no way around it.
I was meant to do this.

For years I kept it in the back of my mind but it’s pretty much a pipe dream so it took a back seat to life.
But as I continued doing makeup I became more and more frustrated with the products available for highlighting and contouring.
Nothing was the right color. I had to mix up a plethora of eye shadows and powders to create the color I really wanted.
I wanted to make it myself. I couldn’t get it off my mind.

But how?

I was barely able to pay my bills at the time. I don’t have family money. No connections. No idea how anyone would even go about creating a makeup product even if they had all of that.
Still, I felt like I needed to be doing something, anything…
I decided to do a blog.
I just wanted to be doing more of what I love again and maybe…somehow it would lead to something?
I planned, studied and practiced for it my entire pregnancy and then for the first 6 months or so of motherhood.

Finding the name was probably the hardest part.
I still had my heart set on using the CARA connection but since the internet is WORLD WIDE Spanish speaking folks had already bought up all the good .coms. Apparently they knew it meant face too.
My whole family pitched in with ideas for the name.
My dad would call me in the middle of the day with his brainstorms.
We had a lot of good ideas but nothing great and nothing that was actually available.
It was my sister who finally thought of maskcara.
Instantly we KNEW it was perfect.
And on April 5, 2011 I posted my first entry:
(I was going for a little bit of a magician thing?  Which I thought was really cool at the time…)


(Thank you a million times Tammy for being my very first commenter! What a good friend you’ve been! I Love you!)

I posted this and 3 eye makeup looks that same day.
And linked it on facebook.
And sat at my computer to refresh the page 1000 times.
I felt so vulnerable but with each sweet and encouraging comment my nerves subsided and were replaced with excitement.

I can’t tell you how much happiness this blog brought into my otherwise very difficult life at the time.
For the next year it was truly one of my saving graces. But I was still no closer to my line…or so I thought.

On a Tuesday in June, Rachel (my sister) called me with life changing news:

“You will not believe who I met today.”


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  • Reply
    October 21, 2013 at 4:31 am

    How exciting!! I love reading your posts and am thrilled you are trying out a new venture!!! Friday’s post was like a cliff hanger from a soap opera. When/Where can be buy your makeup?!?

    • Reply
      October 22, 2013 at 12:17 am

      Thank you so much! For my first run it will be available only online, here on the blog! (hopefully I can get it in some stores after that! It will be available in November. I’ve not been given the exact date it will arrive yet but I will be informing y’all as soon as I know!

  • Reply
    October 21, 2013 at 4:34 am

    Congratulations, that’s awesom, and so are you!!!

  • Reply
    October 21, 2013 at 4:36 am

    Can’t wait to read more, Cara! Your blog has been a life-changer and I can’t wait to see your product line!

  • Reply
    Tammy Stailey
    October 21, 2013 at 4:39 am

    Congratulations, my friend! You deserve this! You have worked so hard! You’ve taught me so many things. I can’t wait to buy! I love you!

  • Reply
    October 21, 2013 at 4:40 am

    Aaaaarrggghhhh!!!! hangin’…… waitin’…….. got the credit card ready to buy……… 🙂

    • Reply
      October 22, 2013 at 12:18 am

      haha I love you! It’s not available yet, WHICH IS DRIVING ME NUTS cause I just want you guys to try it, yesterday! But it will be within a month, just waiting to hear back on the exact date.

      • Reply
        October 23, 2013 at 8:10 am


  • Reply
    Rebecca Schmidtlein
    October 21, 2013 at 4:41 am

    Gah!! I can’t wait to hear the rest of the story! None of my pipe dreams have come to fruition so I hope you don’t mind me living vicariously through yours! Love you, (though I’ve never met you, I’m quite certain I’d love you if I did) and can’t wait for the line!

    • Reply
      October 22, 2013 at 12:20 am

      haha thank you ! I love you back! and It looks like you’ve got a pretty precious little dream in your arms in your gravitar photo:)

  • Reply
    kay kerns
    October 21, 2013 at 4:44 am

    Cogratulations can’t wait to see what you have invented!

  • Reply
    October 21, 2013 at 4:51 am

    Oh you’re smart – keep us hanging on! I almost bought something online at sephora last night but reminded myself to wait since I’m sure I’ll buy everything in your line 🙂 So exciting!

  • Reply
    October 21, 2013 at 4:54 am

    Congrats to you! Can’t wait to get my hands on some of your products! You’ve helped me get out of my slump. Thanks so much, love ya!

  • Reply
    October 21, 2013 at 4:54 am

    I’ve been following your blog for months Cara and I love it and you. Although I never commented before because I’m spanish and my english it’s good enought to understand your posts and videos but not that good when I have to do the writting.
    Even if I have to pay a lot for the shipping I hope your line would be available to ship worldwide.

  • Reply
    October 21, 2013 at 4:56 am

    So happy for you! I love your blog and it makes me feel warm and fuzzy that one of your dreams is coming true 🙂

  • Reply
    Anne Duncan
    October 21, 2013 at 4:56 am

    Waiting with baited breath……….

  • Reply
    Shulamit E
    October 21, 2013 at 4:58 am

    can’t wait to fin out more!! go you

  • Reply
    October 21, 2013 at 4:58 am

    Your amazing, and very inspiring to be living your dream. I hope one day your products will be available in Australia. I first fell in love with your blog when I saw the HAC post on Pinterest. Can’t wait to hear about your finished products much love to you x

  • Reply
    October 21, 2013 at 4:59 am

    You’re so down to earth and natural, that really inspires me. There is something different about you. When I see other makeup gurus they look amazing, but I always get the feeling that they’re trying too much to look perfect. Not you, you always look fantastic but really natural, like everyone can to it. That’s why I really love to visit 🙂
    By the way, I’m Portuguese and guess what? Face = Cara!
    -xo, Milene

  • Reply
    October 21, 2013 at 5:09 am

    I LOVE that I found your blog!! Everything you do is easy to follow, fun, and down to earth! You are a real person and are very genuine in your posts. Thanks, can’t wait for the “rest of the story” and to see what you have developed!

  • Reply
    October 21, 2013 at 5:10 am

    THIS was the first post! Come on! I NEED NEW FOUNDATION!!!

  • Reply
    Ashley Kennedy
    October 21, 2013 at 5:11 am

    The suspense is going to kill me! I cannot wait to see more about your line. I am extremely fair and have a pink undertone to my skin. Talk about hard to match to anything! Hopefully you will have something that will work awesome 🙂

  • Reply
    October 21, 2013 at 5:12 am

    Ahhh, you cliff-hanged (cliff-hung?) us there at the end! Can’t wait to hear who Rachel met and the rest of the story… I am all twitterpated about your line, still so so excited to invest in some maskcara products!! 😀

  • Reply
    Alisa Anton
    October 21, 2013 at 5:14 am

    You’re such an inspiring person/woman/blogger and as I’m reading this, I’m gathering more courage to finally start the blog I’ve been dreaming of for months and months, the blog that literally keeps me up at night but don’t have the courage to post. It’s so hard to open yourself to this crazy internet world that judges your every move, every comma and every dash. Here’s hoping I’ll finally do it! Congrats on becoming such an inspiration 🙂

    • Reply
      October 22, 2013 at 12:22 am

      Thank you! It is hard and you have to be prepared for the critics but the negative is SO incredibly outweighed by the positive! I hope you go for it:)

  • Reply
    Jennifer S
    October 21, 2013 at 5:15 am

    Oh my gosh, I cannot wait to get the deets! When I saw the foundation kit in your last video I was like give me that please! I am so excited for you, and to try out everything in the line!


  • Reply
    Ramona Bck
    October 21, 2013 at 5:20 am

    Can’t Wait To See Where Your Journey Takes You!! Congratulations!!!

  • Reply
    October 21, 2013 at 5:22 am

    Wow, look how far you have come in your two blogging years! Inspiring! Can’t wait to see the products!

  • Reply
    October 21, 2013 at 5:25 am

    OMG….. you are the first beauty guru I followed on the internet. I wasnt a follower from the beginning but you have definitely impacted my life. I really an excited for this one!!!

  • Reply
    October 21, 2013 at 5:29 am

    : ) I love it already! I’m not a dress up kinda girl, but you are one of my favorite bloggers. I secretly feel like I’m sitting across from you in your chic new make up room every time I read your blog.

  • Reply
    October 21, 2013 at 5:31 am

    Words can not even begin to describe what an inspiration you are to me! You are FANTASTIC!!! I am both an esthetician and a nail technician and no one around me seems to understand my love for makeup and products. I would like to think that I have always had a special way with makeup but your advice has taken me above and beyond now. I work from my home in a very small town and one of my clients told me in these exact words…”Well good lord, you look amazing. I don’t know how you are doing your makeup but you have to teach me something.” That just brightened my little world and I have you to thank! xo

    • Reply
      October 22, 2013 at 12:24 am

      WOW! That is such a fun compliment! Now you’ve brightened my little world:) THank you!

  • Reply
    October 21, 2013 at 5:33 am

    Well, I can’t wait to read more. I love it when something great happens to someone who seems so genuine and sweet. Although I’m almost 40, I feel like I never knew what to do with makeup or hair until I started reading your blog. My mom, although she is the MOST amazing woman I know, isn’t into girly girl things like hair and makeup. So I never had someone to show me the ropes. I feel like I’ve been let in on the secret after all these years. THANK YOU for putting yourself out there. I truly appreciate it and I’m so happy for you!

  • Reply
    Laura Halsey
    October 21, 2013 at 5:35 am

    I’m so happy for you that this is all coming together. Can’t wait to see the product line and start shopping!

  • Reply
    October 21, 2013 at 5:37 am

    Who did she meet? Who did she meet????…..((( waiting patiently ))).
    Just wanted to say that you have taught me so much. My skin (after makeup) has never looked better…. HAC…. who knew! I am so happy for you and wish you much success in your “new” venture. Can’t wait to try your line!!

  • Reply
    October 21, 2013 at 5:39 am

    Can’t wait for part two!!

  • Reply
    October 21, 2013 at 5:40 am

    Hahaha. I love how even on your original site you say “There are so many good girls with bad eyebrows. This isn’t right.” You haven’t changed much have you? 🙂 I’m so excited to hear the rest of the story! The waiting is probably going to drive me crazy!

  • Reply
    October 21, 2013 at 5:42 am

    I’ve been waiting for this day!!! Can’t wait to try your products! Such a huge fan of yours, Cara!

  • Reply
    October 21, 2013 at 5:43 am

    Congrats! So happy & excited for you! I love your blog and it has been my saving grace! So, thank you! Cannot wait for more details!

  • Reply
    October 21, 2013 at 5:52 am

    Cara, like others have mentioned, I LOVE that you’re so funny and down-to-earth! I wear makeup [almost] every day [but not when I wear yoga pants – it seems disingenuous, ya know?] but I have never HACed [only for stage makeup], so I’ve really enjoyed playing with HACing and trying new things. I bought my first palette (Lorac Pro) and Bahama Mama based on your recommendations. I’m also growing my hair out and have found your hair tutorials really helpful (since I’ve worn my hair really short for most of my life and don’t have years of practice like other girls). Keep laughing at yourself – it’s truly charming. You’re clearly lovely on the outside and I’m thinking you’re a lovely person on the inside too! {request: I have a ski-jump nose – what’s the best way to contour?}

    • Reply
      October 22, 2013 at 12:26 am

      Thanks so much Emily! You are so sweet and so funny! I totally agree, I always feel a little off balance when I’m all made up in sweats…:) Ski jump nose? Like it slopes and then points?

  • Reply
    Carly Longmeyer
    October 21, 2013 at 5:59 am

    I was reading my newest issue of Allure and saw you. I said to no one “There she is! I know her!” – which of course I don’t. But I’m so proud of you anyway.

  • Reply
    October 21, 2013 at 6:05 am

    We’re all excited for you and I, too, have my credit card ready to buy! Thx to you, I now feel more confident about my makeup and how to apply it! Wish you started your blog 25 years ago LOL!

  • Reply
    October 21, 2013 at 6:08 am

    This is so awesome! I’ve been following your blog for about a year now and can’t wait to try your makeup! Congratulations girl!!

  • Reply
    October 21, 2013 at 6:14 am

    So unbelievably exciting!! I’m a recent new follower but I love your blog and all your tips and your sweet personality! I agree, CARA meaning face in Spanish is not just a sign, it’s a flashing neon billboard!! Way to go, can’t wait to see what’s next!

  • Reply
    October 21, 2013 at 6:19 am

    This is so exciting! The suspense has been killing me! Until I stumbled across your blog I had been living my life with a plain chubby face and no eyebrows! Not ugly per se, but not pretty either! Now I’m spending about 10 minutes on my makeup each morning, and stepping out of the house a whole new woman! I can never thank you enough!

  • Reply
    October 21, 2013 at 6:26 am

    Ahhhhhh.. You left me hanging. 🙂 I wish there was more now to the story, but I will wait patiently.
    I recently stumbled on your blog in the last year or so and have been hooked ever since. I have tried the WalMart product recommendations, and I have tried the more expensive ones as well. I really appreciate that you understand the everyday woman that doesn’t have oodles of money to spend, but still wants to look great.

    So excited to follow your journey!

  • Reply
    October 21, 2013 at 6:36 am

    WHOA!! Talk about CLIFFHANGER!! You’re such a tease!! And I just love ya!!!

  • Reply
    October 21, 2013 at 6:52 am

    Ahh I am SO excited for this! Your story is so inspiring!

  • Reply
    October 21, 2013 at 6:53 am

    I am a 100% beginner when it comes to makeup. I just found your site last week and I’ve decided I want to start wearing make up. I bought your ‘beginner’ makeup recommendations and I’m excited to get started. I’ve come back to your site every day since then to check your shop. I CAN’T WAIT for your line to be released! Thank you for making makeup so accessible. I feel more confident and sexy all day long. And I feel like I (sort of) know what I’m doing! Thank you so much and congratulations on your VERY OWN LINE!

  • Reply
    Brittany Barker
    October 21, 2013 at 7:09 am

    I can see my Christmas List quickly evolving….

  • Reply
    October 21, 2013 at 7:12 am

    This is so exciting! As soon as you announce all the details – you can be sure I’ll be buying!

  • Reply
    bontempsbeignetliz @ btb
    October 21, 2013 at 7:15 am

    So awesome, Cara. Can’t wait to hear more!

  • Reply
    October 21, 2013 at 7:17 am

    I CANNOT wait to try some MaskCara makeup! How exciting that your dreams are coming true, you are amazing 😀

  • Reply
    Tawny @GlamorouslyMommy
    October 21, 2013 at 7:19 am

    Ahhhh…. the cliff hanger! I’m so excited for you, I know it will be great!

  • Reply
    October 21, 2013 at 7:28 am

    I’m so excited for you! This is going to be a wonderful adventure for you (and for us!) ! Congratulations!! You are so inspiring and so “real”….thank you for your generosity with sharing your makeup tips!

  • Reply
    October 21, 2013 at 7:35 am

    I, along with everyone else, am anxiously awaiting to see what you have come up with. I voted for you every challenge for the Beauty Blogger awards and can’t wait to see what is next. Don’t make us wait too long! Congratulations!

  • Reply
    October 21, 2013 at 7:37 am

    I’m so excited for you! I can’t wait to see what you have created! 🙂

  • Reply
    October 21, 2013 at 7:39 am

    Congratulations! I want to buy something! When the rest of story?

  • Reply
    October 21, 2013 at 7:39 am

    So exciting! Can’t wait to hear more.

  • Reply
    October 21, 2013 at 7:40 am

    Hola Cara, I am happy for you. I understand what it means to start that journey towards entrepreneurship. It’s sweet. I tasted the rewards and the disappointments. One of my let down was that I let my nerves get the best of me, my excitement overwhelmed me and all the energy I had became negativity…AND I didn’t have the right people surrounding me that I could trust to have my back. Of course it didn’t help that I was suffering the onset of my injuries from two car accidents, I had 6 herniated disc’s, 3 in my neck and 3 in my lumbar, and I decided to keep trying. Now I realize I needed to wait a while to let my body heal. When the Universe is behind you, everything you need and the right people will step in the help you. I am delighted to be part of your journey. Much happiness along the way. Don’t be afraid, be delighted. La Glorya de Nueva York…my name in Spanish means Heaven.

  • Reply
    October 21, 2013 at 7:42 am

    Can’t wait for your line to launch!! I’m so extremely happy for you!

  • Reply
    October 21, 2013 at 7:49 am

    I am so excited to get my hands on your makeup! You are so inspiring! I recreate your looks everyday and they have become standard in my daily routine. I can hardly wait for the next blog post…Thanks for being so real and down to earth

  • Reply
    Jackie M
    October 21, 2013 at 7:49 am

    You better post tomorrow – I HAVE to hear how this story unfolds!!

  • Reply
    Trina Withers Coconuts
    October 21, 2013 at 7:50 am

    You’ve totally got a fan in me, and I can’t wait to learn where/when I can buy your products! Afterall, you taught me how to tightline (I mean, not in person, obviously, but you were there, haha, now I sound creepy…).

    But anyhoo, YAY!!!!

  • Reply
    caroline [the diy nurse]
    October 21, 2013 at 8:05 am

    The suspense is killing me!

  • Reply
    October 21, 2013 at 8:12 am

    I wanted to buy this TODAY!!!! When will it be available?? I’m out of base and or powder and wanted to hold out for this!!! Looks amazing! [email protected]

  • Reply
    October 21, 2013 at 8:13 am


  • Reply
    October 21, 2013 at 8:14 am

    What a great story! I love reading personal things about those I’ve put on a pedestal, and you handle them deftly, with humor tempering the times of desperation we all go through. Now that I’m in my late 50s, I find myself using less makeup; just a little baked mineral foundation, judicious highlighter, and Lancome mascara. Maybe my diligent skincare is finally paying off. But I do like to get “dolled up” for special occasions, and you have given me lots of fabulous hints. And your blog is terrific! Thank you, thank you, thank you!

  • Reply
    October 21, 2013 at 8:15 am

    Aaahhh your killing me with the suspense! I am a fairly new follower (found you from the bazillions of awesome pins on pinterest) and I LOVE you! You are so relateable, and I find myself being anxious when you post that you are, excited when you are, sad when you post a sad post… you get the idea. So over the top excited for this moment in your life!!!

  • Reply
    October 21, 2013 at 8:15 am

    Cara, I have been following your blog for over a year and have waited that long to try your amazing make up. You are an amazing woman and a freaking genius with makeup ( I feel like I know you). My makeup has never looked better. I am so happy and so proud of you! You rock it girl. I know I will be buying your products as soon as you release them. Can NOT wait. 🙂

  • Reply
    October 21, 2013 at 8:16 am

    please oh please tell me that international shippin is on the cards – Africa needs it!

  • Reply
    October 21, 2013 at 8:18 am

    Ohhhh…that cliff hanger was worse than ‘Days of Our Lives’ cliff hangers! Evil….pure evil Cara. 😉

  • Reply
    October 21, 2013 at 8:25 am

    This is amazing! I so enjoy following your journey and the makeup advice – I always had a crush, but the Mommy Makeup (October 2012) is when I fell completely, googly-eyed in love. Love you and love this blog – Thanks Face!

  • Reply
    Heidi Russell
    October 21, 2013 at 8:27 am

    Can’t wait any longer!!!!!! ………. I was going to go on a makeup-strike, and now I think I might have too!! 🙂

  • Reply
    October 21, 2013 at 8:47 am

    This is SOOO incredibly exciting!! I CAN”T Wait!!! 🙂 You really have been an inspiration to so many… I believe I’m one of those good people with bad eyebrows… I’ve needed this blog!!

  • Reply
    October 21, 2013 at 8:54 am

    Haha loving the design of your first blog. I’m so glad you started Maskcara! It’s definitely my go-to for makeup and hair tutorials (just did the twirl curl last weekend!) and I love your product suggestions as well. I think you found the right calling! Excited to see your line 🙂

  • Reply
    October 21, 2013 at 8:57 am

    I’m so excited for you Cara, if your makeup line is as good as your blog then you are going to be very rich and successful. You are the best and I’m so grateful to have found your blog!

  • Reply
    Ida Hatfield
    October 21, 2013 at 9:09 am

    I love you and your blog. You are so talented and real!! Thank you for that!!! Now you have me hanging on the edge of my sear !!!

  • Reply
    October 21, 2013 at 9:14 am

    This is so exciting, congratulations! I love your blog and I have been checking it everyday since I found it in 2011. All of my friends check your blog too and we talk about what we have learned from you that week. Thank you you for your posts and thank you for sharing with us. You have helped me so much! I practiced one of your makeup looks on my mom when she was in town and she loved it so much, she went that day and got the makeup you told us about to redo the look.

    Also, it’s funny but one day last year I was in trader joes and saw a girl that looked just like you and I thought no it couldn’t be. I had to ask and I did, I said , ” are you Maskcara?” You said yes and I was star struck. I told you I loved your blog and I have learned so much. I couldn’t think of anything else to say until I was driving home and then I was thinking of all sorts of things to talk about. I was on cloud nine and I called everyone to tell them about who I saw in the store. Even now, when someone will mention your blog, I am like, you know I met her one time but I couldn’t think of anything to say because I was star struck.

    • Reply
      October 22, 2013 at 12:30 am

      Michelle! I totally remember you! I remember I looked like a total skeeze that day and I was so embarrassed that I left the house like that! You are so beautiful, if you’re ever in Vegas we should do a redo of that runin! 🙂

  • Reply
    October 21, 2013 at 9:15 am

    I also found you via Pintrest and the HAC tutorial. I’ve been hooked ever since. I then found your 4 Minute “Mommy” makeup post and it spoke to me. I have a 3.5yr old and an almost 6 month old and always read your posts and watch your videos while I nurse or pump! You are so real and fun to watch. I feel like you are one of my friends. Thanks for all the great info and ideas! Can’t wait for your makeup line!!!

  • Reply
    Kylie @ Lip Gloss & Lunges
    October 21, 2013 at 10:14 am

    This is more exciting than a new Real Housewives episode! 😉 Can’t wait to read part 2!!!

  • Reply
    Lauren H
    October 21, 2013 at 10:21 am

    Talk about a cliffhanger! I can’t wait for the next post!

  • Reply
    October 21, 2013 at 10:49 am

    Ah! Can’t wait to read more! So excited for you & so thankful I was introduced to your blog! xoxo

  • Reply
    October 21, 2013 at 11:10 am

    Cliffhanger!! lol, love it, can’t for part 2!!!

  • Reply
    October 21, 2013 at 11:14 am

    Whaaaat?! You’re going to leave us hanging there! Haha can’t WAIT for the next post!!! I’ve been looking forward to your makeup line for forEVER!!!! 😀

  • Reply
    Chris wright
    October 21, 2013 at 11:30 am

    Absolutely can’t wait for the line to come out! Can you please point me in the direction of your smokey eye tutorial? I can’t find it

  • Reply
    October 21, 2013 at 12:02 pm

    I’m hoping you’ll be posting this more than once a day so we can get the end of the story (even though we all are loving it) and BUY some makeup!!!! LOL! Congrats once again! Stacie xo

  • Reply
    October 21, 2013 at 12:04 pm

    please please please make it available to ship to Canada!!

  • Reply
    October 21, 2013 at 12:11 pm

    Cara, I cannot wait to hear more! I’m so unbelievably excited to try your products!

  • Reply
    Ary C
    October 21, 2013 at 12:40 pm

    So Happy for you, and all your becoming success.I know you’ll be huge!

  • Reply
    Deborah Sacchi
    October 21, 2013 at 12:49 pm

    I have only been following your blog for about 2 months, but , I love it so much have turned all my friends on to it! You have taught me so much that I actually get compliments on my makeup! Can’t wait to see your makeup line. Wish you much success! You are so talented!

  • Reply
    October 21, 2013 at 12:49 pm

    Actually I DO mind if you string the post out over a couple of days!! 🙂 I hope you’ll send to New Zealand?

  • Reply
    October 21, 2013 at 1:04 pm

    I’ve been a silent fan for a while, but I had comment today to congratulate you! I’m so excited for your makeup line. Congrats!

  • Reply
    Chelsea Nielsen
    October 21, 2013 at 1:34 pm

    Cara, I’m soo excited for your make up!!! You are the main reason I’m even going to the Pinners Conference! I’m confused and maybe I missed you posting about it on here but on Friday what times are your classes? I signed up for the earlier one and it said it was make up dos and dont and the 6 pm was best kept secret but then when I go look at the list of classes on the main page it says opposite. Does that make sense? If you can, please clear this up for me! Thanks!!

    • Reply
      October 22, 2013 at 12:37 am

      YAY SO excited to meet you! Yes I think it’s the website main page that is correct so:
      Best kept secret in makeup:
      Friday, 6:00pm Saturday 9:30am
      Dos and don’ts
      Friday, 1:30pm Sat. 5pm

  • Reply
    Demi Lopez
    October 21, 2013 at 1:46 pm

    So excited for your make up line!! I don’t comment ever but I read your blog all the time and have been for the past two years. I recommend you to EVERYONE! I’ve learned so much from you (& by so much I mean almost everything… or everything) and am so happy that you have been so successful! Congrats on your line, and we are all dying to hear the rest of your story so don’t keep us waiting too long!! Please! Xo Demi

  • Reply
    Tori Venable
    October 21, 2013 at 1:49 pm

    I have a lot of the same thoughts you did right now! I love makeup and just recently started a blog and I love doing it! I want to be a makeup artist and eventually have my own line. I can never find a makeup that my skin is “happy” with and hopefully one day I can make that happen! So encouraging!

  • Reply
    October 21, 2013 at 2:00 pm

    Hurray! I am STOKED to buy your makeup line. I am a H&C addict, thanks to you, and I love every second of it. 🙂 Keep up the amazing work, and thanks for being awesome!

  • Reply
    Kayla (@kaylagcoons)
    October 21, 2013 at 2:13 pm

    Please tell me that you have created your own brushes too!

  • Reply
    October 21, 2013 at 2:15 pm

    What!? Wait!!??? finish the story! GAAAAHHH!
    I love love that your dream is coming true… that’s freakin awesome… can’t wait to hear more


  • Reply
    October 21, 2013 at 2:22 pm

    I’ve been saving up. I haven’t bought any make up since August. I’m so excited!!

  • Reply
    Erica Hartley
    October 21, 2013 at 2:33 pm

    I love your story!! You continue to be an inspiration for entrepreneurs everywhere!! 🙂

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    Sugar Free Ear Candy - Lynsey
    October 21, 2013 at 3:03 pm

    I just have to tell you and I see that you hear this a lot but hopefully it doesn’t get lost on you…you are SUCH an inspiration. I can totally relate to your 1% reason up there and you have totally inspired me to start blogging and sharing my writing (which I’ve always been way too terrified to do until reading your story). I’ve found so much happiness in your blog and following your story and because of you I am sharing mine…scary but what do we have to lose, right? Worst case is no one reads it and that’s not so bad. THANK YOU a million times and hurry up and tell us who she met!!!!

  • Reply
    Danielle Egan
    October 21, 2013 at 3:10 pm

    Hi Cara! Congratulations on your new makeup line, very exciting!! You need to come to Dallas Texas!!! Me and my friends could host something for you. Let me know if that is ever a possibility – we love hair and makeup down here!!!!

  • Reply
    October 21, 2013 at 3:13 pm

    You don’t know me, but I am one of your very first followers, from back in the day when your blog was black. I remember the day I found your blog, I read and read and read until I had read every single post, and then I told my husband, “I don’t know who she is but she is onto something great, I just really wish she would update her website” (haha). Being a website designer it bugged me for months to see such amazing content on such a dark blog, I even offered to redesign it for you free of charge. I just fell in love with everything about this blog, it’s not just the beauty tips, it’s you, you have a way of drawing people in. You are so very real and genuine and yet incredibly gorgeous. You have opened yourself and your life to your readers and it has made us love you as if we knew you. I had read one of your previous posts about how you always wanted to have your own line and you have no idea the joy it brought me to read this. Anyway, I hope this post does not sound weird, I honestly only follow 2 blogs and never ever comment, but I thought I should tell you that. So happy for you. 🙂

  • Reply
    October 21, 2013 at 3:53 pm

    oh no Cara!!! What a cliff hanger! I hate it! when is the next part?

  • Reply
    October 21, 2013 at 4:02 pm

    I don’t know if I can wait 3 more days!!!

  • Reply
    October 21, 2013 at 4:08 pm

    how exciting, congrats. i can’t wait to hear about the rest of your story. i first found your blog via pinterest about what you and your sister do to have this gorgeous long hair. love your blog, can’t wait to try some of your makeup line.

  • Reply
    October 21, 2013 at 4:23 pm

    OMG i am so excited for this. i have been waiting for you to post this, literally i have checked your blog 7 times a day lol. p.s. you are SO inspiring! (:

  • Reply
    Jennifer Mezger
    October 21, 2013 at 4:35 pm

    How exciting!
    I cannot wait to read the rest of your story. I stumbled across your blog searching for something makeup related in google land. I’ve added you in my bloglovin app so I never miss an entry!
    I’m also from australia, I hope we are able to access your products ( a lot of your recommended or used products are just NOT available here 🙁 xox

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    Buy Obagi (Obagi Rosaclear)
    October 21, 2013 at 4:40 pm

    your killin me! So exciting – congratulations!!

  • Reply
    October 21, 2013 at 4:57 pm

    Tara just told me I can get my hands on this on Thursday. I’m excited to read the rest of the story!

  • Reply
    October 21, 2013 at 5:29 pm

    Aw I love how down-to-earth you are- this post shows that!

  • Reply
    October 21, 2013 at 5:29 pm

    This is my first post. I just got to know you through the Allure Blogger of the Year award–(HUGE Deal!!!!) So I’m a new fan, but I’m hanging on the edge of my keyboard for more news on this fabulous makeup line. With your talent and incredible down-to-earth spirit it will be worth the wait! Congratulations.

  • Reply
    October 21, 2013 at 5:49 pm

    Hope you know you have a planned parenthood advertisement on your site, I am wondering if you support p.p. and if you know they are the largest abortion provider in the USA and have killed many BORN babies… I love your blog, respect you as a strong mother and loving person, and have learned so much but if you are a supporter of p.p. I will no longer visit… it will break my heart as I had so much respect for you… if you do, it looks like fame is getting to you… along with innapropriate language, I would love for my young daughter to learn from your amazing beauty and teaching skills but would not let her on with language creeping in… hoping and praying! With love… misswranglers

    • Reply
      October 22, 2013 at 1:02 am

      Misswrangler! I am so sorry that ad popped up for you! I DO NOT endorse or affiliate with PP or any of the ads that pop up on my sidebar, I’ve always used google ads and they are usually very reliable in populating the site with ads that are relevant to the reader. Please know that I will make a request that that ad (or any other inappropriate ads) not be shown here. I also apologize for any inappropriate language I have used. I would never want a mother to have to second guess her daughter visiting my blog. Thank you for letting me know about the ad and your concerns. I hope you will give me another chance:) With Love, Cara

  • Reply
    October 21, 2013 at 5:53 pm

    So exciting!! Can’t wait to hear the rest and finally see/ buy the line!!

  • Reply
    October 21, 2013 at 5:55 pm

    I can’t wait! I love your blog. I work in the beauty give me so many good ideas that I pass on to many other women 😉

  • Reply
    October 21, 2013 at 6:34 pm

    Cliffhanger, love it! Can’t wait for the rest of the story. Love your blogs, regardless of what advertisements pop up;)

  • Reply
    October 21, 2013 at 6:48 pm

    I am lost as to what to use for hac. I have been waiting paitiently to see your product line…..can not wait!

  • Reply
    October 21, 2013 at 8:04 pm

    i can’t wait to hear the rest of the story! your recommendations and tutorials have been a big help to me. i’m excited to see your products!

  • Reply
    October 21, 2013 at 8:28 pm

    Congrats and can’t wait!!!!!!!

  • Reply
    October 21, 2013 at 8:30 pm

    I’m such a make-up idiot…I’m so glad I’ve found your blog because it has given me the confidence to at least TRY makeup. You’ve taken the fear out of cosmetics for me 🙂

  • Reply
    Island orchid
    October 21, 2013 at 9:36 pm

    You have your signs pointing the way and I have mine. Tomorrow is my birthday and all signs say “buy Maskcara makeup, everything!!”

  • Reply
    October 22, 2013 at 12:58 am

    Cara, this is the first time I am commenting on your blog posts even though I have been reading them for like a month or two. First off, many many congratulations for your own makeup line. I’m a dreamer myself and I know how it feels when a dream comes true, especially when life gets in the way. For the name part, I actually believed it was more like ‘must ask cara’ hence maskcara. 😛 Seemed that way because you end up answering questions from novices like me. 🙂 Btw, you write really well. I like the suspense ending to this blog post.

  • Reply
    Bobbi C.
    October 22, 2013 at 3:54 am

    What a wonderful and inspiring story! I, too, spent hour upon hour in front of the mirror as a girl, pretending I was a make-up artist, so it’s particularly fun for me to live vicariously through you. Thanks for sharing your journey! I’m not sure if you can share these secrets or not, but it would be fun to hear how one develops their own line of cosmetics, as well, and I can’t WAIT for your highlighting and contouring products to come out. I’m being as patient as I can (I know you want to get them just right), but it’s not easy. 🙂

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    Kathy Bell
    October 22, 2013 at 5:29 am

    I can’t wait to try this new product!!!!! I’m just like you where I am so hesitant to pay money for a new product that I am not sure is going live up to do what its supposed to do or be a disappointment, but all of your recommendations have always been spot on, so I can’t wait to try a product that is created by you! Also, congrats to you for always following your dreams and listening to your heart, I wish you all the success in the world!

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    October 22, 2013 at 6:34 am

    Dammit, you had me transfixed beginning with the magician reference, which by the way made me LOL literally. So happy for you, I will be a loyal customer, trust me…!! Can’t wait for the next post!

  • Reply
    October 22, 2013 at 8:05 am

    Ahhhhh! Sweet buttercups! I can’t wait!! I just want it in my hands right this second:). I’m in stg right now, and I’ll be in Vegas next weekend….do you have a top secret makeup lair somewhere I can pick some up:)

  • Reply
    October 22, 2013 at 8:48 am

    Cara! I’m full of emotion reading this…I love your are a TRUE inspiration!!

  • Reply
    October 22, 2013 at 9:21 am

    Cara, I found your blog a couple months ago and I have been hooked. Im always so excited when I see a new post or tutorial. You are so great at what you do. Your inspiring and make everyone feel beautiful! I absolutely cannot wait till your makeup line comes out! On another note, I know how you have liked to set your makeup with bronzer recently and I tried it and loved it. I wanted to recommend a product to you for that( you may have already tried it, who knows, but just thought I would fill you in). The product is It cosmetics bye bye pores airbrushed bronzer. it leaves a wonderful finish to the skin and looks great, and only the tiniest amount is needed. You can buy it at qvc or ulta. Anyways just thought I would let you know about it and maybe you could give it a try. 🙂 Much Love- Meredith

  • Reply
    October 22, 2013 at 10:44 am

    Hi! I just found your blog today through the Allure Beauty Blogger Awards. Congratulations on that, by the way! It’s so encouraging to me to see that you are reaching your dreams and goals, and that blogging was your start. I have some big dreams too and recently decided that blogging is the best way to start reaching those dreams. So again, congratulations, and I look forward to following your blog now!

  • Reply
    October 22, 2013 at 12:47 pm

    Can’t wait to learn more! Thanks for all the help you have given me, I am constantly on your blog looking for new ways to do my make-up. Can you do a tutorial for stage make-up? Thanks again.

  • Reply
    October 22, 2013 at 2:15 pm

    Cara – I found your blog through a blog and have been trying out your tutorials on HAC and have gotten so many compliments! I cannot wait until your product launches and am glad that your dream is coming to fruition!

  • Reply
    October 22, 2013 at 3:10 pm

    I am so excited!!! I love you and your blog! I can’t wait 🙂

  • Reply
    October 22, 2013 at 3:42 pm

    I have been a silent follower for quite some time now and an avid lover of your blog. I stumbled across your blog looking up the latest trends in makeup to give myself a new look out of pure boredom. I started reading and couldn’t help but become attached to it. I knew I would be back after saying in my head ‘this girl knows EXACTLY whats going on!’. You some how managed to combine everything I was looking for in one page. I have always been OBSESSED with makeup and the entire industry and this blog always brought a smile to my face seeing someone as absolutely darling as you go out in the world and make it all happen. Today I have to break my silence and yell ‘YOU GO GIRL!’ Your blog has been such an inspiration to me, and not just with makeup. Nobody is more deserving of this opportunity and boy have you earned it! You are such an awesome person and it clearly radiates with every post you write. I can’t wait to follow as you flourish with everything you do! I wish you nothing but the absolute best with all of the amazing adventures to come your way!!!!

  • Reply
    October 22, 2013 at 5:04 pm

    Highlighting and contouring products straight from the HAC queen herself?!? My little heart can’t take it. This is the best thing EVER!

    • Reply
      October 22, 2013 at 5:08 pm

      Also, we have the same name but mine is spelled with a “K”! 🙂

  • Reply
    October 22, 2013 at 5:23 pm

    Cara, I am so excited for you! And me because I get to try your product.

  • Reply
    October 23, 2013 at 1:42 am

    As everyone else, I am trying to patiently wait for your products. Plus, you were on my side of the world recently and I didn’t even know. Depressing. But, I understand the concerns for who supports what, and it going against your personal beliefs. Totally, everyone has to believe in something, but I don’t really think saying she was letting fame get to her was fair because of the language slip ins. That actually really bothered me, and I mean no disrespect, but a lot of people do tend to slip when they’re comfortable. I know that I, as an avid, obsessive reader, love knowing that you’re so comfortable with us. All of these people you don’t personally know. I read the above comment about someone seeing your article and speaking to no one that they knew you, and realized that they didn’t. I died laughing. It’s so true though, you are one of the most relatable people I’ve come across on the internet. You’re completely wonderful, and just as I know others are, your success feels like we are also succeeding in a small way as well.

    Tenses? First/second/third person? Apparently, ain’t nobody got time for that. I hope it’s easily discern able. Who knows, I may look crazy.

  • Reply
    October 23, 2013 at 12:26 pm

    Who did she meet?!?!?!?! lol! I’m so excited for you! I know exactly how you felt I just started my beauty blog and I’m so excited about it I’ve been wanting to do it for about a year and I posed my first post last week and I pinned it, facebooked, instagramed and refreshed and refreshed and refreshed haha! You are such an inspiration to me and you were my first beauty blog that I started following about a year and a half ago maybe two years I can’t remember but you inspired me that a normal girl could do this and really start a following. So Thank you so much! 🙂

  • Reply
    October 23, 2013 at 1:20 pm

    […] Continued from Part One: […]

  • Reply
    Hanna Sue
    October 23, 2013 at 2:14 pm

    Huge Congrats, Cara!!! Can’t wait to get my hands on these products in November!! 🙂

  • Reply
    October 23, 2013 at 3:44 pm

    I just found your blog about a week ago, and I love it! I’ve been trying new things with my makeup ever since. : ) I don’t even know you, but I am so happy for you! It sounds like you were made to create your own makeup line and help other women feel prettier. Best wishes!!!!

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    October 23, 2013 at 3:57 pm

    OH MY GOD woman you don’t just gain a new a really interesting story and then leave it at a cliffhanger..!!!! =O who did she meeeeeeet..!!??

  • Reply
    Maria Lee | Mia Loves Pretty
    October 23, 2013 at 7:01 pm

    I found your blog via Amber (Barefoot Blonde) and have to say I love your down to earth approach to everything makeup and how natural and knowledgeable you are. Congratulations to you and your line, what a great inspiration you are to follow your dreams and not give up on things that you can’t stop thinking about (for me this is makeup and styling as well). I hope when your HAC is available, they will be deliverable to Australia? 🙂 X

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    October 23, 2013 at 7:50 pm

    Yay!!! I’m so excited! All of your before/after pics finally convinced me to start filling my eyebrows and now I’m in love. How could I NOT have been doing that before?! HAC is gorgeous to me but very intimidating, so I love how your products will simplify that! Can’t wait!!!

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    Brenda Jean
    October 30, 2013 at 7:51 am

    Congrats! I am like a tomboy when it comes to make up and hair…not a clue what to do, what application compliments my deep set eyes and how to apply foundation so that it also compliments my features vs. hiding them. So finding your blog has been so exciting for me! I have since tried your product faves, new colors, lipstick shades and definitely your highlight and contour tips! Thank you, thank you, thank you! Since I have found your blog, my friends have asked me for my beauty tips because my “make up always looks so natural.” (Which in my mind is the best compliment ever!) Of course, I send them straight to you! 🙂
    Again…CONGRATS on this new and exciting adventure and thank you for sharing the ride with all of us!

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    Brooke Brumback
    November 2, 2013 at 8:55 am

    I love reading your blog! Such a good writer! Love that your sharing this! I’m a person that asks 50 million questions and this is something I so would ask you!

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